ReadWriteWeb

For obvious reasons, we care about what goes on in various parts of the world, particularly New Zealand and other areas that are underserved in terms of Internet access.

So, we were quite excited to learn this evening of a new proposal that would give New Zealanders - including a couple RWW staff members - a better broadband experience. According to NZ website Stuff, a halndful of well-known innovators and entrepreneurs are teaming up on a $900 million dollar project that would give Kiwis (and their Aussie neighbors) "virtually unlimited" broadband access via an international cable that would run across the Pacific Ocean. Just how much of a difference would this cable make compared to current Internet access?

When it comes to tech conferences, the first thing most people think about is the parties.

They might think about networking opportunities or learning experiences, but all too often, these are brushed off as mutual admiration societies and redundant, unoriginal chatter. I've heard every critique imaginable about some of the best-known tech conferences

As the cloud is getting more players and interfaces, best and worst practices are emerging. As the market grows and more companies try to plug in, the cloud may benefit from guiding principles.

Similar to new technology movements in the past, a natural process is underway to define "what is good", which, for some in the industry, equates to "what is open". Like religion itself, open can be defined in ways that are uplifting, or on the other side of the coin, restricting. Also, we learn again, nothing is free.

Since the announcement went live yesterday about the Google Marketplace, we've had a number of companies come to us about how its applications will fit with the service.

We'll do a fuller look at these companies this week but for some immediate perspective we decided to take a look at Zoho, a service that competes with Google Apps. So it is it interesting that the company joined Google Apps Marketplace in its launch.

Google just launched a new Google Labs product for Google Reader: Google Reader Play. Reader Play is a new, highly visual way to browse your Google Reader subscriptions that is somewhat reminiscent of Google's Fast Flip. It replaces the busy Google Reader interface with an interface that focuses on a single story. Whenever a post includes videos or images, Play with highlight these and give you the option to read more of the text as well. This new interface allows you to browse through the feeds you already subscribe to, but Google Reader Play also emphasizes Google Reader's ability to recommend items from around the web for you based on your preferences.

We've all heard of the big company that started as two guys in their garage, but these days, with startup organizations and incubators, more and more success stories seem to feature companies that built their success from group collaboration. One excellent example of how startups can take advantage of collaboration is to work in a coworking environment with other companies and entrepreneurs.

As many in the Twitterverse have dubbed this week, the battle of location based apps continues, as both Gowalla and Foursquare release yet another update to their iPhone apps today. And these are some big guns coming out to accompany the various real-life incentives, contests and whatever else these the two companies can do to take the focus at this year's SXSW.

Both apps are showcasing new design features the companies are calling "fresh" and other such things, and while they surely are, some of these other features are what really stand out.

Sony just announced that it is expanding its selection of newspapers and magazines in its e-book store. Starting today, users of Sony's e-readers will be able to subscribe to 20 new newspapers and magazines, including the New York Times, Boston Globe, San Jose Mercury News, PC Magazine and Foreign Affairs. With the newspaper business in turmoil, it only makes sense for these papers to try to get a better foothold on more devices.

Microsoft Outlook has historically been at the heart of document-based environments that for many years have ruled the enterprise.

But the walls that have guarded this document-based world are crumbling fast. Outlook is now more than a message center. It is becoming a collaborative space where the lines between Google Docs and other social applications start to blur.

For power users, the Twitter website is often just a thing of the past. We've moved on to third party interfaces with multiple columns, special user list navigation, search, and so on. But what about the novice user that wants something more than Twitter.com?

For that, there's Brizzly, a web-based Twitter client that today is announcing the release of its awaited iPhone app, along with a neat feature or two.