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  <id>tag:www.readwriteweb.com,2011:/1/tag:72.47.210.69,2004://1.4268-</id>
  <updated>2011-04-29T12:36:22Z</updated>
  <title>Comments for <![CDATA[Pens, Weblogs &amp; Knowledge Management]]></title>
  
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  <entry>
    <id>tag:72.47.210.69,2004://1.4268</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=4268" title="Pens, Weblogs &amp; Knowledge Management" />
    <published>2004-09-16T06:38:01Z</published>
    <updated>2007-12-16T23:15:35Z</updated>
    <title>Pens, Weblogs &amp; Knowledge Management</title>
    <summary><![CDATA[There's an interesting meme doing the rounds about using pens as a metaphor for
weblogs. Of course I can't resist adding my 2 cents when it comes to that topic
:-) Lilia began with a
post that explored the 'weblog as a pen' metaphor in relation to how weblogs serve
many purposes - like pens do. This was as a reaction to the 'weblog as genre' discussion
going on elsewhere. She ended up concluding that a weblog is not like a pen, "but
blogging software is." That is, a pen is a tool - just like blogging software. Dina picked up on that
theme and took the following path:

'weblog as a pen' ---&gt; pen as a genre ---&gt; pen as the creative
potential in relationships ---&gt; pen as a metaphor ---&gt; (metaphors in general)
---&gt; the future of the pen with Gen Y.

My contribution to this meme, like Dina's, takes a detour from Lilia's main point (but
then that is what's fun about the social aspect of blogging - people pick up a post from
someone else and use it as a springboard for their own ideas). So here's my riff on the
'pen as metaphor' theme...]]></summary>
    <author>
      <name>Richard MacManus</name>
      <uri>http://www.readwriteweb.com</uri>
    </author>
    
    <category term="Knowledge Management" />
    
    <content type="html" xml:lang="en" xml:base="http://www.readwriteweb.com/">
      <![CDATA[<p>There's an interesting meme doing the rounds about using pens as a metaphor for
weblogs. Of course I can't resist adding my 2 cents when it comes to <i>that</i> topic
:-) <a href="http://blog.mathemagenic.com/2004/09/14.html#a1351">Lilia began with a
post</a> that explored the 'weblog as a pen' metaphor in relation to how weblogs serve
many purposes - like pens do. This was as a reaction to the 'weblog as genre' discussion
going on elsewhere. She ended up concluding that a weblog is not like a pen, "but
blogging software is." That is, a pen is a tool - just like blogging software. <a
href="http://radio.weblogs.com/0121664/2004/09/14.html#a493">Dina picked up on that
theme</a> and took the following path:</p>

<p class="quote">'weblog as a pen' ---&gt; pen as a genre ---&gt; pen as the creative
potential in relationships ---&gt; pen as a metaphor ---&gt; (metaphors in general)
---&gt; the future of the pen with Gen Y.</p>

<p>My contribution to this meme, like Dina's, takes a detour from Lilia's main point (but
then that is what's fun about the social aspect of blogging - people pick up a post from
someone else and use it as a springboard for their own ideas). So here's my riff on the
'pen as metaphor' theme.</p>

<h2>Being John Baldessari</h2>

<p>I have an image in the top-left of my homepage, borrowed from a photo of a John
Baldessari artwork called <a
href="http://stuartcollection.ucsd.edu/baldessari/">Read/Write/Think/Dream</a> - in which
he transformed the facade and interior foyer of the Geisel Library at the University of
California, San Diego, into a colourful and interactive work of art. (nb: <a
href="http://www.readwriteweb.com/archives/002068.php">I wrote about it</a> a month and a
half ago). The whole artwork resonated deeply with me, but that sliver of an image you
see in the top-left of your screen (you have to get out of your RSS Reader to see it!)
seemed to 'fit' with the themes of my weblog. I hadn't really analysed why, until
today.</p>

<h2>People are central</h2>

<p>It's a photo-mural of pens and pencils and it's just one part of the
Read/Write/Think/Dream artwork. The image shows two people looking at the pencils and
pens - one has stopped to look, the other is about to walk past it. Those people (and the
ones who will follow) are just as much a part of the artwork as the
pencils/pens.&nbsp;</p>

<p><a href="http://ucsdnews.ucsd.edu/newsrel/events/jbaldessari.htm">Baldessari said</a>
about the work: "The whole concept of the piece deals with the obvious: students are
central to the university." To relate this to how I used that one image on my weblog: my
readers (people) are just as much a part of my blog as my writing. To extend that even
further: <b>people are central to the blogosphere</b>.</p>

<h2>Order and Ideas</h2>

<p>What's not immediately obvious in the Read/Write/Think/Dream artwork is that the pens
and pencils <a href="http://www.sicilianculture.com/news/baldessari.htm">are ordered</a>
according to the color spectrum of the rainbow. Here is <a
href="http://ucsdnews.ucsd.edu/newsrel/events/jbaldessari.htm">one explanation of
this</a>:</p>

<p class="quote">"On one interior side wall is a photo-mural of pens and pencils in a
neat row, each a different color, aligned according to their sequence in the color
spectrum. These tools, neatly ordered, and the students, gathered in a row like carefully
collected types, reflect Baldessari's deep-seated interest in <b>sorting and systems of
organization</b>." (emphasis mine)</p>

<p>Once again, I can apply this meaning to my blog. These days I style myself as an <a
href="http://www.readwriteweb.com/archives/002166.php">Analyst</a>, which is my way of
saying that in this weblog I strive to examine and organize information - and from that
create new ideas.</p>

<h2>People + Tools =</h2>

<p>Baldessari also said that "the pens and pencils represent the tools of the students'
trade". This gives me an opportunity to return to Lilia's original point that pens - and
weblog authoring systems - are just tools. We can use them how we like, but it comes back
to the sum of: Person + Tool = Self-Expression OR Creativity OR Knowledge OR Blogosphere
OR Etc.&nbsp;</p>

<h2>Applying this to Knowledge Management</h2>

<p>My point here is: we need <b>both</b> people and tools in the equation. And
thankfully, I think this is where the current Knowledge Management theories are heading.
As <a href="http://mikeg.typepad.com/perceptions/2004/03/knowledge_manag.html">Mike Gotta
put it</a> - "Knowledge Management: It Was Always About People".&nbsp;</p>

<p>The <a href="http://www.readwriteweb.com/archives/001946.php">problem with KM</a>
during the 90's was that everyone thought of Knowledge Management as being
<i>Technology-driven.</i> Companies tried to implement Knowledge Management
<i>systems</i> and <i>tools</i>. Well actually that theory wasn't total <a
href="http://informationr.net/ir/8-1/paper144.html">nonsense</a>, because the reality is
KM is about both People and Tools. If you look at Dave Pollard's <a
href="http://blogs.salon.com/0002007/2004/03/10.html#a659">principles of KM</a> (which I
found very inspirational), you'll see that it's a mix of tools and people-oriented
principles that he advocates.&nbsp;</p>

<p>I have a new catchphrase to express this: <b>People are Central, but Tools are
Crucial.</b></p>

<h2>Would you like fries with that segue?</h2>

<p>So that's my take on the 'pen as metaphor' meme. Heh, I took a big <a
href="http://dictionary.reference.com/search?q=segue">segue</a>! but I think I learned
something along the way ;-) However I didn't get to address Dina's point about "the
future of the pen with Gen Y" - which is a fascinating question. I'll think about that
some more and address it in a later post.</p>]]>
      
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  <entry>
    <id>tag:72.47.210.69,2004://1.4268-comment:35534</id>
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    <title>Comment from Andrew on 2004-09-16</title>
    <author>
        <name>Andrew</name>
        <uri>http://www.andrewsw.com/news/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.andrewsw.com/news/">
        <![CDATA[<p>Good points, well said. Tools serve people, even KM tools. When it is designed for people to serve tools, KM fails - which is I think why there was that problem with KM.</p>

<p>But did anyone ever have as much of a fixation with development of pen technology as people have had with developing KM software during the 90s?</p>]]>
    </content>
    <published>2004-09-16T15:02:50Z</published>
  </entry>

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