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  <id>tag:,2008:/1/tag:72.47.210.69,2004://1.4324-</id>
  <updated>2008-07-02T20:33:58Z</updated>
  <title>Comments for RSS Reader Market Share</title>
  
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  <entry>
    <id>tag:72.47.210.69,2004://1.4324</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=4324" title="RSS Reader Market Share" />
    <published>2004-12-20T19:08:10Z</published>
    <updated>2007-12-16T23:15:38Z</updated>
    <title>RSS Reader Market Share</title>
    <summary>There&apos;s always a lot of talk about market share for web
browsers, which is picking up again now that Firefox is starting to eat
into Internet Explorer&apos;s huge lead. But there&apos;s been little talk of who is winning
the battle for the eyeballs of RSS consumers...</summary>
    <author>
      <name>Richard MacManus</name>
      <uri>http://www.readwriteweb.com</uri>
    </author>
    
    <category term="Analysis / Strategy" />
    
    <content type="html" xml:lang="en" xml:base="http://www.readwriteweb.com/">
      <![CDATA[<p>There's always a lot of talk about <a
href="http://www.internetnews.com/bus-news/article.php/3442841">market share for web
browsers</a>, which is picking up again now that <a
href="http://news.bbc.co.uk/1/hi/technology/4037833.stm">Firefox is starting to eat
into</a> Internet Explorer's huge lead. But there's been little talk of who is winning
the battle for the <b>eyeballs of RSS consumers</b>. Mainly that's because reading RSS feeds is
still a niche activity, but who's to say that 2005 won't be the breakthrough year for RSS
Reader software? Or it may well be that RSS feeds will be increasingly read on the Web
(e.g. <a href="http://my.yahoo.com/">My Yahoo!</a> or <a
href="http://www.mozilla.org/products/firefox/live-bookmarks.html">Firefox Live
Bookmarks</a>) or in the Email Inbox (if Microsoft finally integrates an RSS Reader into
Outlook). In any of these cases, it's interesting to start looking at trends for RSS
Readers and which of the current crop has the most market share right now.</p>

<p>I'll start the ball rolling and offer up my own RSS Reader stats for your perusal. For
the past couple of months I've been using <a
href="http://www.feedburner.com">Feedburner</a> to track stats for my RSS feeds. The
following graph outlines the RSS Reader spread for people who requested my feeds over a
<b>24-hour period</b> on 17 December 2004.</p>

<p><img border="0" src="http://www.readwriteweb.com/images/rss_readers_dec04.gif" alt="R/WW RSS Reader Market Share" /></p>

<p><i><b>Table Format:&nbsp;</b></i></p>
<div class="numbers">
<table border="0" cellpadding="0" cellspacing="0" width="400">
<tr>
<td width="50%"><b>RSS Reader</b></td>
<td width="50%"><b>Percentage</b></td>
</tr>

<tr>
<td width="50%"><a href="http://www.bloglines.com">Bloglines</a></td>
<td width="50%">51</td>
</tr>

<tr>
<td width="50%"><a href="http://ranchero.com/netnewswire/">NetNewsWire</a></td>
<td width="50%">7</td>
</tr>

<tr>
<td width="50%"><a
href="http://www.mozilla.org/products/firefox/live-bookmarks.html">Firefox Live
Bookmarks</a></td>
<td width="50%">6</td>
</tr>

<tr>
<td width="50%"><a href="http://www.bradsoft.com/feeddemon/index.asp">FeedDemon</a></td>
<td width="50%">5</td>
</tr>

<tr>
<td width="50%"><a href="http://www.newsgator.com/">NewsGator</a></td>
<td width="50%">4</td>
</tr>

<tr>
<td width="50%"><a href="http://www.sharpreader.net/">SharpReader</a></td>
<td width="50%">3</td>
</tr>

<tr>
<td width="50%"><a href="http://www.rssbandit.org/">RSS Bandit</a></td>
<td width="50%">3</td>
</tr>

<tr>
<td width="50%"><a href="http://radio.userland.com/">Radio Userland</a></td>
<td width="50%">2</td>
</tr>

<tr>
<td width="50%"><a href="http://my.yahoo.com/">My Yahoo!</a></td>
<td width="50%">2</td>
</tr>

<tr>
<td width="50%">The Rest</td>
<td width="50%">17</td>
</tr>
</table>
</div>

<p>The first thing you'll notice is that Bloglines dominates my stats, with over 50% of
my readers (apparently) using Bloglines. However there are a couple of important caveats
I think need to be placed on that. Bloglines is a web-based RSS Aggregator, which gives
it some advantages over the Desktop-based Readers when it comes to stats:</p>

<p>1) Bloglines polls my site more often (on average) than the desktop-based RSS Readers
- which most of the others on my list are. So it's likely that the desktop-based Readers
are under-represented in my stats. For example, if a NetNewsWire subscriber was offline for a
few days during the 17 Dec 2004 period I used, then his/her Reader would not have
requested my RSS feed during that time - and hence it would <b><i>not</i></b> show up in
my stats. I would guess this is a fairly common scenario, as not everybody obsessively
fires up their RSS Reader every day (I'm sad to say I'm one of those obsessives!).</p>

<p>2) Related to the first point, it's uncertain how many abandoned accounts Bloglines
has that contribute to their readership numbers. With the desktop-based RSS Readers if
someone abandons your feed, that will be reflected in the Feedburner stats because the
RSS Reader no longer requests the feed. But with Bloglines, it's their <i>server</i> that
requests my feeds - not each individual subscriber. So abandoned Bloglines accounts will not be
reflected in Feedburner's stats (and there's not much Feedburner can do about that).</p>

<p>So it's clear that Bloglines has an unfair advantage when comparing RSS Reader market
share using Feedburner stats. Nevertheless, the gap is <b>so large</b> that it points to Bloglines being the dominant RSS Reader on the Web today. Only probably not by
the margin my stats indicate.</p>

<p>Another thing - my total number of subscribers is around 500, which is pretty good
numbers for an amateur. But it's probably not good enough to provide a reliable
statistical measure for RSS Reader Market Share. It'd be interesting then to find out the
same kind of stats from some of the professional or big-name blogs using Feedbuner. <a
href="http://boingboing.net/">Boing Boing</a> would be <i>the</i> most interesting and
would provide the best indication of RSS Reader market share. But other professional
players like <a href="http://www.micropersuasion.com/">Steve Rubel</a> or <a
href="http://www.37signals.com/svn/">37Signals</a> would also give a decent picture. Do
you think we can pursuade them and others to share their stats? I'd love to get a more
official view of market share for RSS Readers!</p>]]>
      
    </content>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2004://1.4324-comment:35664</id>
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    <title>Comment from Jeremy C. Wright on 2004-12-20</title>
    <author>
        <name>Jeremy C. Wright</name>
        <uri>http://www.ensight.org</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.ensight.org">
        <![CDATA[<p>Total subscribers: ~5000 (nowhere near Steve R. or Scoble)</p>

<p>From memory, roughly 50% used BlogLines as well. NewsGator was second, SharpReader was third.</p>

<p>But I haven't been using Feedburner for a while, so those stats are a few months old.</p>]]>
    </content>
    <published>2004-12-20T20:29:11Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2004://1.4324-comment:35665</id>
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    <title>Comment from Kristian on 2004-12-20</title>
    <author>
        <name>Kristian</name>
        <uri>http://departmentk.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://departmentk.com">
        <![CDATA[<p>Is livejournal counted in this? It's syndication functionality is widely used by it's users.</p>]]>
    </content>
    <published>2004-12-20T22:53:49Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2004://1.4324-comment:35666</id>
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    <title>Comment from Kristian on 2004-12-20</title>
    <author>
        <name>Kristian</name>
        <uri>http://departmentk.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://departmentk.com">
        <![CDATA[<p>Ah, I skipped to the graphs. I didn't realized this had a limited scope.</p>]]>
    </content>
    <published>2004-12-20T22:55:19Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2004://1.4324-comment:35667</id>
    <thr:in-reply-to ref="tag:72.47.210.69,2004://1.4324" type="text/html" href="http://www.readwriteweb.com/archives/rss_reader_mark.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/rss_reader_mark.php#c35667" />
    <title>Comment from Noah Brier on 2004-12-20</title>
    <author>
        <name>Noah Brier</name>
        <uri>http://www.noahbrier.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.noahbrier.com">
        <![CDATA[<p>In September I wrote an article about RSS for American Demographics magazine. For the article Feedburner provided the list of the top 8 aggregators according to their stats. </p>

<p>The list was this:</p>

<p>1. Bloglines<br />
2. NetNewsWire<br />
3. newsgator<br />
4. Yahoo!<br />
5. SharpRader<br />
6. FeedDemon<br />
7. RssReader<br />
8. FeedReader</p>

<p>I don't have the percentages associated with this, but I could see if I could get some. You can find the whole article here: <a href="http://www.findarticles.com/p/articles/mi_m4021/is_7_26/ai_n6171189/pg_2." rel="nofollow"><a href="http://www.findarticles.com/p/articles/mi_m4021/is_7_26/ai_n6171189/pg_2." rel="nofollow">http://www.findarticles.com/p/articles/mi_m4021/is_7_26/ai_n6171189/pg_2.</a></a></p>

<p>Hope that helps.</p>]]>
    </content>
    <published>2004-12-20T23:09:48Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2004://1.4324-comment:35668</id>
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    <title>Comment from Ben Combee on 2004-12-20</title>
    <author>
        <name>Ben Combee</name>
        <uri>http://palmos.combee.net</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://palmos.combee.net">
        <![CDATA[<p>Is Bloglines using something like attention.xml to feed its subscriber numbers back to Feedburner?  While it would fetch more often than a desktop client, it's also sharing that fetch among a big group of readers, so just counting the number of fetches isn't accurate.</p>

<p>I'd also be curious about the LiveJournal stats.  I was using that to read feeds for several months until I got tired of the limited interface.  Still, I don't think they provided an easy way for FeedBurner to learn how many people were monitoring a feed through their LJs.</p>]]>
    </content>
    <published>2004-12-21T02:26:03Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2004://1.4324-comment:35669</id>
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    <title>Comment from Darren on 2004-12-20</title>
    <author>
        <name>Darren</name>
        <uri>http://www.darrenbarefoot.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.darrenbarefoot.com">
        <![CDATA[<p>I get very similar results. For me, Bloglines is out in front with 52%.</p>]]>
    </content>
    <published>2004-12-21T02:31:08Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2004://1.4324-comment:35670</id>
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    <title>Comment from Mark Wubben on 2004-12-20</title>
    <author>
        <name>Mark Wubben</name>
        <uri>http://novemberborn.net/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://novemberborn.net/">
        <![CDATA[<p>In case you didn't know, you have - as of this moment - 232 subscribers at BlogLines. That matches pretty well with your stats.</p>]]>
    </content>
    <published>2004-12-21T06:05:27Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2004://1.4324-comment:35671</id>
    <thr:in-reply-to ref="tag:72.47.210.69,2004://1.4324" type="text/html" href="http://www.readwriteweb.com/archives/rss_reader_mark.php"/>
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    <title>Comment from Eric Lunt on 2004-12-21</title>
    <author>
        <name>Eric Lunt</name>
        <uri>http://www.burningdoor.com/eric</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.burningdoor.com/eric">
        <![CDATA[<p>Ben - Bloglines and other server-based aggregators generally provide the number of users a request represents in the User-Agent header.  If they don't, you'll generally see a note to that effect in your FeedBurner stats.</p>]]>
    </content>
    <published>2004-12-21T10:42:05Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2004://1.4324-comment:35672</id>
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    <title>Comment from matt havener on 2004-12-21</title>
    <author>
        <name>matt havener</name>
        <uri>http://matthavener.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://matthavener.com">
        <![CDATA[<p>Enough share to IPO in 98.</p>

<p>Kristian: in my experience, LJ is not really a blog and doesn't work well with RSS at all (no feeds for your friends list)</p>]]>
    </content>
    <published>2004-12-21T14:25:17Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2004://1.4324-comment:35673</id>
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    <title>Comment from Richard MacManus on 2004-12-21</title>
    <author>
        <name>Richard MacManus</name>
        <uri>http://www.readwriteweb.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.readwriteweb.com">
        <![CDATA[<p>Mark, I actually had over 250 Bloglines subscribers as of 17 Dec, as I have 3 separate feeds which Feedburner aggregates but Bloglines doesn't (and I've flagged it as an issue before to Bloglines: <a href="http://www.readwriteweb.com/archives/002482.php)." rel="nofollow"><a href="http://www.readwriteweb.com/archives/002482.php)." rel="nofollow">http://www.readwriteweb.com/archives/002482.php).</a></a></p>]]>
    </content>
    <published>2004-12-21T15:19:14Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2004://1.4324-comment:35674</id>
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    <title>Comment from Richard MacManus on 2004-12-21</title>
    <author>
        <name>Richard MacManus</name>
        <uri>http://www.readwriteweb.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.readwriteweb.com">
        <![CDATA[<p>And just for the record, I'm not sure about Jeremy's 5000 subscribers. I was emailing him yesterday about this. According to Bloglines, Jeremy's blog Ensight has 200 Bloglines subscribers. So the numbers simply don't add up to me, unless I'm missing something somewhere? I probably am missing some info from Jeremy, so apologies in advance for questioning the 5000 figure. But I do want to clarify that.</p>

<p>If it's true that Bloglines does have a 40-50% market share, then if we take Dave Winer as an example of an A-Lister - he has approx 4000 Bloglines subscribers, so I'd expect him to have around 10k total subscribers to his RSS feed.</p>]]>
    </content>
    <published>2004-12-21T15:36:43Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2004://1.4324-comment:35675</id>
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    <title>Comment from Mark Fletcher on 2004-12-21</title>
    <author>
        <name>Mark Fletcher</name>
        <uri>http://www.bloglines.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.bloglines.com">
        <![CDATA[<p>Really interesting information, and thanks for posting it! I just blogged about this as well as some analysis we did of BoingBoing's stats, at  <a href="http://www.wingedpig.com/archives/000188.html" rel="nofollow"><a href="http://www.wingedpig.com/archives/000188.html" rel="nofollow">http://www.wingedpig.com/archives/000188.html</a></a></p>]]>
    </content>
    <published>2004-12-22T02:02:20Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2004://1.4324-comment:35676</id>
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    <title>Comment from Arve on 2004-12-27</title>
    <author>
        <name>Arve</name>
        <uri>http://www.virtuelvis.com/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.virtuelvis.com/">
        <![CDATA[<p>Is your stat in any way trying to measure RSS accessess made by Opera's or Safari's integrated RSS readers?</p>]]>
    </content>
    <published>2004-12-27T10:07:30Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2004://1.4324-comment:35677</id>
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    <title>Comment from Richard MacManus on 2004-12-27</title>
    <author>
        <name>Richard MacManus</name>
        <uri>http://www.readwriteweb.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.readwriteweb.com">
        <![CDATA[<p>Arve, I think Feedburner tracks nearly every RSS Aggregator. It picks up Firefox's Live Bookmarks, which is similar to the two you mentioned.</p>]]>
    </content>
    <published>2004-12-28T03:51:25Z</published>
  </entry>

</feed>