WebMD's mission seems to be to help "navigate the complexity of the healthcare system" and so it necessarily has a broad reach - from doctors to patients to providers. So perhaps Gordon is right and innovation will come from presumably more focused and agile Healthcare startups.

Rajesh Jain from Emergic has a similar post about IT in the Healthcare system. He quotes from an article in The Economist, which says the healthcare industry must get patient information "out of paper files and into electronic databases" and make it interoperable. But more than that, decision-making should be moved to the edges of the network (i.e. "by patients in consultation with their doctors") and not centralised. 

The Economist's conclusion is similar to Gordon's - the goal is ultimately "to enable individuals, at last, to have access to, and possession of, information about their own health."