Ed Bott also made an excellent point when he said: "The reason some people at Microsoft are exploring alternatives to RSS is because people don't understand the term."

But most interesting to note is the turnaround in the IE7 Team at Microsoft. They originally had an orange RSS feed button in the demo that Robert Scoble filmed just before Gnomedex in June (I specifically mentioned that in my post at the time). But now it seems Microsoft has abandoned the orange RSS button and gone with a stylized orange logo:

And to prove I'm not just drinking the Microsoft kool-aid, Yahoo is also using the term 'feeds' more to describe RSS. See this post referencing the "feeds module" of Yahoo 360 (hat-tip Havi). Needless to say, Google is using 'feeds' as their main term - and ignores the orange buttons altogether.

So sorry Dave and Robert, but it looks like the tide has turned. All 3 bigco's are using 'feeds' and the majority of people that commented on my post are too. The people have spoken - feeds is it.