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  <id>tag:,2008:/1/tag:72.47.210.69,2005://1.4545-</id>
  <updated>2008-09-24T12:27:17Z</updated>
  <title>Comments for Web 2.0 Elevator Pitch</title>
  
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  <entry>
    <id>tag:72.47.210.69,2005://1.4545</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=4545" title="Web 2.0 Elevator Pitch" />
    <published>2005-09-29T01:02:41Z</published>
    <updated>2007-12-16T23:15:49Z</updated>
    <title>Web 2.0 Elevator Pitch</title>
    <summary><![CDATA[The 'What is Web 2.0?' meme is everywhere and everyone seems to have a different interpretation. Here are some of the latest: Om Malik: "a &ldquo;collection of technologies - be it VoIP, Digital Media, XML, RSS, Google Maps&hellip; whatever &hellip;. that leverage the power of always on, high speed connections and treat broadband as a...]]></summary>
    <author>
      <name>Richard MacManus</name>
      <uri>http://www.readwriteweb.com</uri>
    </author>
    
    <category term="Two Way Web" />
    
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      <![CDATA[<p>The 'What is Web 2.0?' meme is everywhere and everyone seems to have a different
interpretation. Here are some of the latest:</p>

<p><a href="http://gigaom.com/2005/09/28/what-is-web-20/">Om Malik</a>: "a
&ldquo;collection of technologies - be it VoIP, Digital Media, XML, RSS, Google
Maps&hellip; whatever &hellip;. that leverage the power of always on, high speed
connections and treat broadband as a platform, and not just a pipe to connect."</p>

<p><a
href="http://edgeperspectives.typepad.com/edge_perspectives/2005/09/what_is_web_20.html">John
Hagel:</a> &ldquo;an emerging network-centric platform to support distributed,
collaborative and cumulative creation by its users.&rdquo;</p>

<p><a href="http://susanmernit.blogspot.com/2005/09/web-20-its-not-just-rss.html">Susan
Mernit:</a> "The enduring lesson of all of the social media and emerging technologies is
that we've created an a la carte, do it yourself platform where users can engage with
sophisticated forms of search, feeds, metadata and APIs, social networks and identity,
and commerce and fill these vessels with their own information..."</p>

<p><a href="http://www.readwriteweb.com/archives/002845.php#001532">Dave Winer thinks</a>
it's <a href="http://www.thetwowayweb.com/about">The Two-Way Web</a> redux. (and it's
interesting to note the focus of my weblog before Web 2.0 was <a
href="http://www.readwriteweb.com/archives/001657.php">precisely that</a> - Dave's
Two-Way Web vision).</p>

<p><a href="http://en.wikipedia.org/wiki/Web_2.0">Wikipedia's current definition:</a>
"Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web
from a collection of websites to a full-fledged computing platform serving web
applications, like Gmail, to end users. The proponents of this thinking expect that
ultimately Web 2.0 services will replace desktop computing applications for many
purposes."</p>

<p>I of course have had more than a few attempts at defining Web 2.0 - <a
href="http://www.readwriteweb.com/archives/002645.php">here at the beginning of 2005</a>
(when I linked to a bunch of 2004-era definitions), <a
href="http://blogs.zdnet.com/web2explorer/?p=5">here again on my ZDNet blog</a> (when I
linked to a bunch of Sep 2005-era definitions).</p>

<p>p.s. Ken at technosight.com is holding a <a
href="http://www.technosight.com/blog/blogoposium-one/">blogoposium</a> to try and nut
out more definitions.</p>

<p>I go around parroting "The Web is a Platform" as my main definition of Web 2.0 - and
'platform' is a word almost always used when talking about Web 2.0. But obviously that's
not the whole story and it's not a suitable definition to tell your family. So here is my
current Elevator Pitch for Web 2.0 - two paragraphs, so it'd take a few minutes for me to
say it in an elevator. But it's a work in progress... let me know your thoughts and tell me what I've missed.</p>

<h2>Richard's Web 2.0 Elevator Pitch</h2>

<p>Web 2.0 at its most basic is using services on the Web. Some examples: Gmail for
email, Flickr for photo-management, RSS for news delivery, eBay for shopping, Amazon for
buying books. That's why the Web is being called a platform - because all of these
services are being built and used on the Web. Why Web 2.0 only now though - hasn't Amazon
been around since 1995? Why yes, but it's taken until 2005 for broadband and web
technology to catch up and reach a 'tipping point' - the Web is fast becoming the
<b>platform of choice</b> for developers, business, media, public services, and so
on.</p>

<p>So what do I get out of this "Web 2.0", you ask? The advantages of using the Web as a
platform is that the services become more social and collaborative - and geographic
boundaries are blown away. A lot of the content is actually created by users. For example
all of the reviews and ratings entered into Netflix by its users help make it easier to
find and filter the thousands of DVDs that are available on its website. Another
advantage of using the Web as a platform is that services can be built using data and
code from other services - for example Housing Maps is a "mash-up" of Google Maps and
real estate listings from craigslist. So Web 2.0 provides services that people can
contribute to as well as mix and match.</p>

<p>Oh, I see you have to get out of the elevator now. Did I tell you I have a book coming
out on Web 2.0? Wait a minute, I also have two blogs -- why are you running so fast? Hmmm, I
guess I need to keep working on my definition :-)</p>]]>
      
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  <entry>
    <id>tag:72.47.210.69,2005://1.4545-comment:36359</id>
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    <title>Comment from NickD on 2005-09-29</title>
    <author>
        <name>NickD</name>
        <uri>http://nsputnik.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://nsputnik.com">
        <![CDATA[<p>FooCamp came up with a really big definition.  <a href="http://socialsoftware.weblogsinc.com/entry/1234000170061010/" rel="nofollow"><a href="http://socialsoftware.weblogsinc.com/entry/1234000170061010/" rel="nofollow">http://socialsoftware.weblogsinc.com/entry/1234000170061010/</a></a></p>]]>
    </content>
    <published>2005-09-30T04:17:06Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2005://1.4545-comment:36360</id>
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    <title>Comment from Paul D on 2005-09-29</title>
    <author>
        <name>Paul D</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>I think it's the quality interfaces, Ajax functionality, and other usability enhancements that set the new Web 2.0 applications apart.</p>

<p>I would not put aging beasts like eBay on that list. Having bought and sold a lot of auction items, I have to say their interface is atrocious. All interaction is Web 1.0 click-and-wait-for-new-page stuff, years behind the times.</p>]]>
    </content>
    <published>2005-09-30T04:35:02Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2005://1.4545-comment:36361</id>
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    <title>Comment from Hugo Angel on 2005-09-30</title>
    <author>
        <name>Hugo Angel</name>
        <uri>http://www.f1ml.com/mirss/cia/2004/co.html</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.f1ml.com/mirss/cia/2004/co.html">
        <![CDATA[<p>I'll make an analogy with a skyscraper building process....</p>

<p>The Internet is the steel open structure. Thanks to the links of multiple nodes we got a beautiful structure</p>

<p>Web2.0 refers to the result of the hard work of the stunt builders (hackers), its knowledge and new tools that climb into the open structure and lay down walls and floors that allow us the mere mortals to move into the  building and get a new a completely new perspective from its heights.</p>

<p>Web3.0 will be Sir TBL dream, and open, free Semantic Web for all where no digital divides will exist.</p>]]>
    </content>
    <published>2005-09-30T20:22:15Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2005://1.4545-comment:36362</id>
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    <title>Comment from Phil Renaud on 2005-09-30</title>
    <author>
        <name>Phil Renaud</name>
        <uri>http://philrenaud.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://philrenaud.com">
        <![CDATA[<p>Is it just me, or has 2005 really been the breakout year for web 2.0?</p>

<p>As per blogs: I'm really hoping to see the next generation flow through. The blogosophere has the benefit of being well suited for networks like 9rules, but it shouldn't get to such a point where networks popup like webrings of old. or fanlistings.</p>

<p>Regardless, should be interesting to see what the future holds.</p>]]>
    </content>
    <published>2005-09-30T21:11:29Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2005://1.4545-comment:36363</id>
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    <title>Comment from Jay Fienberg on 2005-10-01</title>
    <author>
        <name>Jay Fienberg</name>
        <uri>http://icite.net/blog/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://icite.net/blog/">
        <![CDATA[<p>I like that you are going for a clean definition. Are you saying, basically:</p>

<p>web 2.0 = the just-at-the-tipping-point of the web-as-platform vision becoming a widespread reality</p>

<p>i.e., the vision isn't new, but it's been built-out to the point of just moving into pervasive use.</p>

<p>So, as an example, if Flickr is a web platform for photo sharing, at web 2.0, it makes less sense to figure out your own way to share photos than to use Flickr.</p>]]>
    </content>
    <published>2005-10-02T01:19:00Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2005://1.4545-comment:36364</id>
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    <title>Comment from Richard MacManus on 2005-10-02</title>
    <author>
        <name>Richard MacManus</name>
        <uri>http://readwriteweb.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://readwriteweb.com">
        <![CDATA[<p>Absolutely, 2005 has been the year Web 2.0 has hit it big.</p>

<p>Jay said: "the vision isn't new, but it's been built-out to the point of just moving into pervasive use."</p>

<p>I agree. The vision for this has been talked about for years by people like TBL, Dave Winer, Tim O'Reilly. It's really only been the last couple of years, and 2005 in particular, that the web technology and adoption has caught up to the vision.</p>]]>
    </content>
    <published>2005-10-02T18:05:48Z</published>
  </entry>

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