tag:,2009:/1/tag:72.47.210.69,2005://1.4569- Comments for Search engine stats: Jim Lanzone from Ask.com Movable Type 4.23-en tag:72.47.210.69,2005://1.4569 2005-10-07T19:12:22Z 2007-12-16T23:15:51Z Search engine stats: Jim Lanzone from Ask.com Shows stats - 36k feeds that really matter; 14k "really really matter", 60 feeds that are Paris Hilton hot; 1 feed is da bomb - slashdot. [will update these stats later] Long tail of searches - 95%. eg head queries: hurricane rita, maps, song lyrics. Long tail of verticals (or categories). Also long tail of... Richard MacManus http://www.readwriteweb.com Shows stats - 36k feeds that really matter; 14k "really really matter", 60 feeds that are Paris Hilton hot; 1 feed is da bomb - slashdot. [will update these stats later]

Long tail of searches - 95%. eg head queries: hurricane rita, maps, song lyrics.

Long tail of verticals (or categories). Also long tail of revenue - "most of revenue still made in the head". 30% of searches drive 70% of search revenue. "still very very early" in the marketplace.

Head query: 1.57 keywords, tail is 5.01 keywords. More compeition (obviously) for head keywords.

25% of clicks on Ask index went to only 330k URLs. 50% clicks went to very small head (search results).

Only 1% of users use advanced search. Instead users iterate.

UI. 2% use the tabs. header 15% CTR. 35% CTR for image bar. 45% CTR for main search area. 15% CTR on right-hand vertical bar (where Google puts their ads, but Ask puts content). Jim says it's a 1-2% CTR for Google ads on right, by comparison.

Jim will put all this data on their site later today.

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