tag:,2008:/1/tag:72.47.210.69,2005://1.4656- 2008-07-02T20:32:07Z Comments for Yahoo! puts RSS in email Movable Type 4.1 tag:72.47.210.69,2005://1.4656 2005-11-30T10:50:45Z 2007-12-16T23:15:55Z Yahoo! puts RSS in email From Yahoo's RSS honcho Scott Gatz: "Tonight we are launching a full post rss reader in the new Yahoo Mail beta. If you are in the beta, you’ll automatically get the new features. RSS in mail makes perfect sense for a few reasons: 1) people already spend a lot of time in their Mail experience,... Richard MacManus http://www.readwriteweb.com From Yahoo's RSS honcho Scott Gatz:

"Tonight we are launching a full post rss reader in the new Yahoo Mail beta. If you are in the beta, you’ll automatically get the new features.

RSS in mail makes perfect sense for a few reasons: 1) people already spend a lot of time in their Mail experience, why shouldn’t personally relevant content be there too 2) While you read RSS you are probably gonna want to forward good stuff you find 3) Hundreds of millions of users use Yahoo Mail, so if we want to reach the masses, we need to go where they are."

That third point is the biggie - millions more people use Yahoo! Mail than use the MyYahoo portal. And most of them probably haven't been directly exposed to RSS feeds yet.

I'll analyze this news fully tomorrow, but for now check out TechCrunch and Podtech.net for all the initial details.

]]> tag:72.47.210.69,2005://1.4656-comment:36676 Comment from Otis Gospodnetic on 2005-11-30 Otis Gospodnetic http://www.simpy.com/ Hundreds of millions of people use Y! Mail? That sounds like an awfully high number compared to Simpy's mere 38M. ;) Hm, Y! is a public company, perhaps this number is published publically somewhere...

]]> 2005-11-30T17:17:40Z tag:72.47.210.69,2005://1.4656-comment:36677 Comment from Richard MacManus on 2005-11-30 Richard MacManus http://readwriteweb.com Hi Otis,

Scott Gatz said in the Podtech interview: "We have 227 million unique users that use Yahoo Mail…that used it in the month of October."
http://www.podtech.net/?p=229

cheers, Richard

]]> 2005-12-01T03:47:58Z tag:72.47.210.69,2005://1.4656-comment:36678 Comment from Mathew Ingram on 2005-11-30 Mathew Ingram http://www.mathewingram.com/work Otis:

According to a recent estimate from comScore Media Metrix, Yahoo Mail has 219 million subscribers, just behind Hotmail.

]]> 2005-12-01T03:51:50Z tag:72.47.210.69,2005://1.4656-comment:36679 Comment from Mathew Ingram on 2005-11-30 Mathew Ingram http://www.mathewingram.com/work Sorry Richard -- I must have been typing my response at almost the exact same time you were :-)

]]> 2005-12-01T03:53:45Z tag:72.47.210.69,2005://1.4656-comment:36680 Comment from Richard MacManus on 2005-11-30 Richard MacManus http://readwriteweb.com No problem Matthew, thanks for pointing to comScore.

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