tag:,2008:/1/tag:72.47.210.69,2005://1.4668- 2008-08-22T19:07:36Z Comments for Is Yahoo using Australia and NZ as a testing ground for rich media? Movable Type 4.1 tag:72.47.210.69,2005://1.4668 2005-12-10T22:48:44Z 2007-12-16T23:15:55Z Is Yahoo using Australia and NZ as a testing ground for rich media? Yahoo! has joined forces with the Seven Network, one of Australia's leading television and media companies. A new 50-50 holding company will be formed that will own Yahoo Australia & NZ and operate under a new name, to be announced in January. A PDF presentation about the deal is here, which states (among other things)... Richard MacManus http://www.readwriteweb.com Yahoo! has joined forces with the Seven Network, one of Australia's leading television and media companies. A new 50-50 holding company will be formed that will own Yahoo Australia & NZ and operate under a new name, to be announced in January. A PDF presentation about the deal is here, which states (among other things) that Seven and Yahoo! "will use this vehicle as the exclusive online and mobile platform in Australian and NZ." See also paidcontent.org's take on the news.

At first glance this is a straight forward business deal combining Yahoo!'s global search and technology platform with Seven's localized "rich media and entertainment content". I wonder though if this is a test case for Yahoo's future media plans, signaling bigger things to come. Is a major deal with a US television network on the cards in 2006? Stranger things have happened - i.e. Time Warner's tumultuous marriage to AOL.

Yahoo CEO Terry Semel was quoted in the press release:

"Yahoo! and Seven have very complementary businesses and brands, and we see this as a tremendous opportunity to build a leadership position in Australia. This is the best combination to benefit from increased broadband penetration, rich media consumption, and the growing cross-media advertising spend. Together, I believe we can deliver the most engaging and innovative rich media experience for Australian audiences and advertisers."

Look for more Internet-bigmedia marriages in 2006 - rich media will be huge next year I believe. Let's hope such deals will be more successful than Time Warner and AOL, who ended up sleeping in separate bedrooms.

]]> tag:72.47.210.69,2005://1.4668-comment:36728 Comment from Peter on 2005-12-11 Peter http://wintermute.com.au/ I am curious to see what Yahoo and 7 come up with, but it's a little strange, and possibly unique to Australia. NineMSN (another big tv station, who like 7 also own magazines) has been around for years, and has been the default home page on IE in australia for just as long.

So I wonder how Yahoo7 plan to compete... There's a lot of possibility if they take it mobile, but mobile internet is still _very_ expensive in Oz

]]> 2005-12-11T22:42:53Z tag:72.47.210.69,2005://1.4668-comment:36729 Comment from Anthony on 2005-12-11 Anthony http://www.anthonydever.com Another thing to consider with this deal is that here in Australia cross media and foreign media ownership laws may be reviewed and changed in the next six months so this might just be some "moving of the chairs" before that occurs.

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