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  <id>tag:,2009:/1/tag:72.47.210.69,2006://1.4706-</id>
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  <title>Comments for Read/Write Filter</title>
  
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    <id>tag:72.47.210.69,2006://1.4706</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=4706" title="Read/Write Filter" />
    <published>2006-01-16T11:17:34Z</published>
    <updated>2007-12-16T23:15:57Z</updated>
    <title>Read/Write Filter</title>
    <summary>A daily review of Web and Media news that crosses my path during the day. I need a better name for it - any suggestions? - John Battelle&apos;s thinking ahead to the next Web 2.0 Conference and is seeking feedback for a byline. I may not be hyping the meme anymore, but I love the...</summary>
    <author>
      <name>Richard MacManus</name>
      <uri>http://www.readwriteweb.com</uri>
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      <![CDATA[<p>A daily review of Web and Media news that crosses my path during the day. I need a
better name for it - any suggestions?</p>

<p><img alt="disruption" src="http://static.flickr.com/24/61736723_e80bd63f06_m.jpg"
width="240" height="178" align="left" hspace="5" vspace="5" />- John Battelle's thinking
ahead to <a href="http://battellemedia.com/archives/002232.php">the next Web 2.0
Conference</a> and is seeking feedback for a byline. I may not be hyping the meme
anymore, but I love the Web 2.0 Conference and long may it continue. John's thinking of
'Disruption' as the theme for '06, which judging by the impact Web companies had at CES
this year -- may be on the money.</p>

<p>- <a href="http://markpincus.typepad.com/markpincus/2006/01/the_future_of_m.html">Mark
Pincus</a>: the future of media is all about brand - and apparently porn. <a
href="http://avc.blogs.com/a_vc/2006/01/brands_not_micr.html">Fred Wilson responds</a>:
correct, it's about brand, microchunks and syndication. I'm with Fred on this - it's all
about branding your microchunks (which is where the porn comes in?).&nbsp;</p>

<p>- 78.5% of Google's ad revenue shared with users? According to <a
href="http://www.nytimes.com/2006/01/16/technology/16ecom.html">the NYTimes</a> (<a
href="http://benbarren.blogspot.com/2006/01/i-only-wanted-75-of-revenue-from.html">via
Ben Barren</a>): "...for every dollar the company brings in through AdSense and other
places that distribute its ads, it pays roughly 78.5 cents back to sites like Digital
Point that display the ads."</p>

<p>- Dave Winer is <a
href="http://www.scripting.com/2006/01/15.html#readingListsInNewsriver">implementing
Reading Lists</a> (yay!). I hope the <a href="http://web20workgroup.com/">Web 2.0
Workgroup</a> is one of the example Reading Lists...</p>

<p>- <a href="http://www.gather.com/">Gather.com</a> is getting <a
href="http://tech.memeorandum.com/060116/h0550">a lot of press</a> and as usual Mike
Arrington gets to <a href="http://www.techcrunch.com/2006/01/16/the-gathercom-issue/">the
crux of the issues</a> in his analysis: "...the site is poorly designed, very cluttered
and doesn&rsquo;t clearly state what they are doing."</p>

<p>- <a href="http://www.mattmcalister.com/blog/_archives/2006/1/14/1675465.html">Matt
McAlister</a> responds to the "Old Media" <a
href="http://publishing2.com/2006/01/12/bloggers-are-so-wrong-about-media/">rebuttal</a>
to the noisy blogosphere ("I don't think the critical blogosphere noise will stop until
Old Media invests in the new user interaction models rather than continue its fight to
preserve traditional advertising metrics.")</p>

<p>- <a href="http://www.russellbeattie.com/notebook/1008747.html">Russell Beattie</a>:
Home Media Thoughts ("none of this stuff really works together, and most of it is too
complex for your average consumer to try to get working.")</p>

<p><a href="http://www.flickr.com/photos/ross/61736723/">Pic from Ross Mayfield</a></p>]]>
      
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