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  <title>Comments for Total Internet Spending Up 22% in 2005 from 2004</title>
  
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    <id>tag:72.47.210.69,2006://1.4723</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=4723" title="Total Internet Spending Up 22% in 2005 from 2004" />
    <published>2006-01-31T09:45:35Z</published>
    <updated>2007-12-16T23:15:58Z</updated>
    <title>Total Internet Spending Up 22% in 2005 from 2004</title>
    <summary>The latest comScore Networks report states that total Internet spending reached $143.2 billion for the full year 2005, an increase of 22 percent from 2004. What&apos;s more, comScore Networks chairman Gian Fulgoni is quoted as saying: &quot;It&apos;s clear based on what we&apos;re seeing so far in 2006 that the strength in online sales will not...</summary>
    <author>
      <name>Richard MacManus</name>
      <uri>http://www.readwriteweb.com</uri>
    </author>
    
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      <![CDATA[<p>The latest comScore Networks report states that total Internet spending reached
$143.2 billion for the full year 2005, an increase of 22 percent from 2004. What's more, comScore Networks chairman Gian Fulgoni is <a
href="http://www.emarketer.com/Article.aspx?1003791">quoted as saying</a>: "It's clear
based on what we're seeing so far in 2006 that the strength in online sales will not wane
anytime soon."</p>

<p>Yahoo continues to be the top Web property, with 127 million unique visitors in December
to its sites. MSN-Microsoft registered 116 M uniques, Time-Warner about the same, while
Google was 4th with 93 M. Others in the top 10 were: eBay, Amazon, Ask Jeeves, Wal-Mart, Viacom
Online, NY Times Digital. MySpace just missed out on the top 10, coming in at number
11 with 32 million uniques in December.</p>

<p>One thing that caught my eye: Wikipedia came in at number 37 with 17 M uniques - the only non-commercial
site to make the top 50. On the other side of the coin -- retail sites such as Wal-Mart
and Best Buy performed strongly in December, due to holiday purchases. Of course, these
numbers have to be taken with a grain of salt (someone always pipes up in the comments
about the accuracy of this type of data, but I always say - well show me better data
then!).</p>

<p>Current Alexa data tells a similar story: Yahoo number 1, MSN-Microsoft number 2,
Google number 3. AOL, Time-Warner's biggest Web property, is number
21. Which indicates that Time-Warner has a diverse set of big Web
properties, as they're number 3 in comScore's list.</p>]]>
      
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