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  <id>tag:,2009:/1/tag:72.47.210.69,2006://1.4834-</id>
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  <title>Comments for News Corp launches blogs</title>
  
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  <entry>
    <id>tag:72.47.210.69,2006://1.4834</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=4834" title="News Corp launches blogs" />
    <published>2006-04-28T05:11:11Z</published>
    <updated>2007-12-16T23:16:03Z</updated>
    <title>News Corp launches blogs</title>
    <summary><![CDATA[News Corp has quietly released its own set of blogs, dubbed &quot;Newsblog&quot;. The design is rather bland and the actual personalities of the bloggers is not revealed. It all seems a bit too corporate for my tastes, but some of the 'blogs' are getting a large amount of traffic already. For example a post about...]]></summary>
    <author>
      <name>Richard MacManus</name>
      <uri>http://www.readwriteweb.com</uri>
    </author>
    
    <category term="New Media" />
    
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      <![CDATA[<p>News Corp has quietly released <a href="http://blogs.news.com.au/">its own set
of blogs</a>, dubbed &quot;Newsblog&quot;. The design is rather bland and the
actual personalities of the bloggers is not revealed. It all seems a bit too
corporate for my tastes, but some of the 'blogs' are getting a large amount of
traffic already. For example <a href="http://blogs.news.com.au/news/yoursay/index.php/news/comments/wrong_body/">a
post</a> about an Australian military death published yesterday has 584 (and
counting) comments! There's also a <a href="http://blogs.news.com.au/news/bigbrother/"> Big Brother
blog</a>, which at least has some
pictures in it to liven up the design.</p>
<p><img alt="newscorp" src="http://www.readwriteweb.com/images/newscorp_blogs.png" width="452" height="384" border="1" /></p>

<p>In related news, News Corp executive James MacManus (no relation) has <a href="http://news.ft.com/cms/s/e02eca58-d558-11da-93bc-0000779e2340.html">accused
the BBC</a> of "blatantly commercial ambitions" and of seeking "to create
a digital empire". In other words: Hey, we're the digital empire around here -
rack off!</p>]]>
      
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