Reddit is another to have been extensively profiled by Read/WriteWeb. Back in July we noted that Reddit was integrating its software into Slate.com, the venerable Webzine currently owned by Washington Post. The reason was to give Slate readers "a new way to find and discuss its best content." I'm assuming Reddit will be similarly integrated into Wired.

Slate.reddit is populated automatically via Slate.com's RSS feeds - so there are no manual submissions, as on the original reddit.com. All that Slate readers need to do is vote and comment. Back in July I asked Alexis what led to the Slate deal:

"Alexis told me that "the relationship with Slate began when their articles started popping up on reddit shortly after we launched last June." That was followed by numerous other front page stories on reddit, at which point emails were exchanged between Reddit management and Slate."

At that time he told me there are some other similar white label projects in the works. Well looks like Wired has gone and bought the whole company, instead of just licensing the technology!

Also check out our Personalized News: A Market Overview post, which went into detail about Reddit's technology.

UPDATE: Co-founder Steve Huffman from Reddit told me:

"We will certainly be collaborating with wired, but we also be collaborating with the other CN properties such as style.com and other sites affiliated with the company's newspaper groups. We haven't worked out all of the specifics yet, however.

The first order of business will be getting a lay of the land and seeing what we can do for whom."

Also the official press release is now out, which has this quote from General Manager of Wired Digital Kourosh Karimkhany:

"Our goal will be to build Reddit as an independent company by collaborating with Wired through the integration of its core technology, and by offering partnerships to allow other companies to do the same."

The PR notes too that Reddit now has over one million unique users a month. Plus Wired’s parent company, Condé Nast, has already used Reddit technology to launch a beta site, Lipstick.com, for the social filtering of celebrity news.

Reddit‚Äôs technology will be used by Cond√© Nast to "unleash the power of the many communities touched by Cond√© Nast to enhance our Web sites by highlighting news that matters to them,‚Ä? said Sarah Chubb, President of Cond√©Net, the online division of Cond√© Nast.

Reddit, based in Boston, will relocate to San Francisco where Wired magazine and Wired Digital are based. The four founders will continue to direct Reddit as Wired Digital employees.