"This year's winners emphasized an editorial approach to news on the homepage. They also took a pragmatic approach to many hyped "Web 2.0" techniques. While page design is getting more standardized, there's no agreement on CMS or technology platforms for good intranet design."

Enterprises are always "pragmatic" (a.k.a. conservative) about new technologies, so it comes as no surprise they're cautious with web 2.0. But later in the article, Nielsen gets feisty about the hype...

Intranets and News Feeds

I was intrigued by what Nielsen meant, in his summary, by "an editorial approach to news on the homepage". Here's what he said about news feeds:

"Many intranets have long offered news feeds, but this year's winners have taken extra steps to make their news offerings more relevant to employees, both for internal news and for industry-related external news. Labeling and categorization are more extensive than before, and several intranets let users rate and comment on stories."

He then compares the user ratings to Amazon and weblogs, but takes an unnecessary potshot at the latter by saying that intranet user ratings won't be "degraded by the Bozo effect". Not content with that, he concludes: "ratings and comments from colleagues are likely to be much more useful than those of random blog readers". Charming.

"For example, at JPMorgan Chase, the intranet homepage is viewed 620,000 times per day, so even one superfluous headline that required one second to scan would cost the company the equivalent of 22 full-time employees in lost productivity."

Google Rising

Other trends noted in Nielsen's article: multinational intranets, standard UI (as a lot of intranets are template-based), but no standard CMS (most are homemade). He also states that multimedia continues to grow on Intranets - from photos to videos.

I also thought the list of most used products was interesting, for one main reason - the inclusion of Google products. The most used products were: Windows Server, Google Search Appliance or Google Mini, SharePoint, SQL Server, Google Maps, Omniture, and Vignette. This shows that Google is making headway into the enterprise, as all the other products have been around for years on intranets. Google's products have only started proliferating on intranets in the last couple of years.

Request: Nielsen Without The Anti-Hype

I'm afraid that Jakob Nielsen has a reputation for being, well, annoying. He seems to have a bee in his bonnet about "web 2.0" and continues the cynicism with a section entitled 'Web Trends Without the Hype'. While this is a worthy cause (who needs hype in the enterprise, after all), Nielsen makes some pretty silly comments. e.g.:

"Intranets tend to avoid the over-hyped fads that wash across the Web. Several winners have weblogs this year, but the blogs are restrained, emphasizing useful information instead of "what I did on my last date.""

The unfortunate thing is that managerial people are likely to believe that kind of nonsensical statement, because it comes from a "guru". This is about as bad as the 'what I had for lunch' view of blogs we see on network TV news.

Nielsen also mentions Ajax ("with an emphasis on utility rather than glitz"), employee directory search (a.k.a. the people finder), and wikis - which Nielsen thinks are particularly hyped... and he has a point there.

There's a lot more useful information in the article, so well worth a read if you work on an Intranet. Despite being annoying and occasionally just plain silly, Nielsen does offer a lot of sound - if conservative - advice for Intranets.