Comments for Web War Not Won Yet

Web War Not Won Yet

2007-01-31T10:57:29Z

In my previous post, I noted how the new Gmail/Google Docs & Spreadsheet integration feature threatens Microsoft. There's also some high level discussion going on in the tech sphere about how Microsoft's continued loss of search market share and confusion over the Live branding means they are losing the "web war". Infamous Dot Com analyst Henry Blodget goes as far as to say that Microsoft is sliding into "Web Irrelevance". I very much disagree with that prognosis. Like John Battelle, I think there is a lot more Web innovation to happen yet. Google certainly won the battle (with search and online advertising), but they have not won the war.

Let's look at the threats to Google. As Greg Linden pointed out, Microsoft has a prime opportunity to "control the search experience in Windows". So desktop/web search may be Microsoft's best hope to challenge Google in search. Also as the Read/WriteWeb crew has written about many times on this blog, there are a lot of very innovative search solutions being worked on by startups - any one of which might rise up and surprise Google. Check out Charles Knight's list of top 100 alternative search engines, for a taste of the amazing innovation happening right now in search.

]]> Also I think Microsoft is in a strong position with multimedia across devices and potentially they could end up controlling the living room and TV/entertainment with Media Center and Xbox - all tied into Vista of course. Apple is also a strong contender in this media/devices/tv domain. These are things that Google is relatively weak in right now. So Google doesn't have it all going their way in the Web world, even though they appear to be dominant at this point.

Note: I'm not sure of the relevance of the stormtrooper pic, I just thought it was very funny!

Comment from hombrelobo on 2007-01-31

2007-01-31T11:30:43Z

It is funny ... :)

Comment from Adrian keys on 2007-01-31

2007-01-31T13:17:56Z

You make some good points. The problem is Google is not yet a mature company...that's frightening. They are not just sitting back and waiting for the next guy to catch up. They have cash and they are developing and acquiring all the time.

To me it is almost like unfair competition. Even if the next guy catches...so much is the power of Google that they can close the gap in a blink...that is the power of cash.

Comment from Hashim on 2007-01-31

2007-01-31T14:21:30Z

One powerful asset that Google has that will keep them on top is the world's largest database of intentions. Google know what people are searching for, what they are not finding successfully, and what new websites are gaining in popularity.

This gives them strong information to know which sectors to build or acquire in.

Comment from Scott Watermasysk on 2007-01-31

2007-01-31T14:23:08Z

Adrian's same argument can be used for Microsoft as well. They have billions of cash in the bank.

I agree with Richard on this one, do not count Microsoft out.

Comment from Jonathan Mendez on 2007-01-31

2007-01-31T14:44:36Z

Where is MS relevant on the web? Their search volume and relevancy is awful.

I know that MSN is the #2 site according to Alexa and you can knock Alexa all you want but this is telling:

Where do people go on msn.com?
hotmail.msn.com - 84%
search.msn.com - 2%
msn.com - 2%
msnbc.msn.com - 1%

So I ask again, where is MSFT relevant on the web? Search, Social Media? Zune? Content?

...and yes XBox rocks but MMOG is an online experience that doesn't transfer attention to higher revenue generating platforms easily...and if I hear one more time about convergence I might just puke.

Comment from Eray on 2007-01-31

2007-01-31T15:43:46Z

I'm wondering none's questioning googles no1 ressource: online advertising, the very source of google's strong momentum (and the very reason for web2.0 boom). No doubts - online advertising is important and will always be a great profit engine for the major search engines. But my guess is that the internet "audience" is getting mature, is learning what makes sense and what not. Context sensitive ads might be more efficient than classic ads but that doesnt mean that its magic. I wonder: How many of you clicked on adsense suggestions, and how much did it really help. Be honest...

(adsense never worked for me, so I stopped clicking it. If this is a trend - lets see where it goes)

Comment from Ron C on 2007-01-31

2007-01-31T17:20:24Z

First of all: Great pic!
Secondly, Google has some great offerings, but MS is doing a few things right that Google hasn't done yet. Frinstance, the integration in the Live Mail Beta of the email and calendar apps is MUCH better than Googles. As I search for a way to be more productive, I have to seriously consider switching to hotmail as my main mail account, due to the fact that I can use their calendar MUCH more easily than I can with my GMail. I think once (IF) MS decides how to push Live, that it could go a long way...it's a pretty good suite. And, unlike Googles, it isn't cobbled together from the latest aquisitions. It is (mostly) homegrown/written, BY MS, FOR MS.

Comment from rolf on 2007-01-31

2007-01-31T17:21:31Z

i think one point is missing: microsoft is releasing web-developer technology, like asp.net and now ajax.asp.net. if microsoft is not able to create cool integrated web apps - give this task to strong partners.
a good example is netvibes, of course not a big player yet, but built on microsoft technology.

Comment from Brian A. on 2007-01-31

2007-01-31T17:39:51Z

Microsoft's web search has been a joke for a while now, so if they are going to integrate that functionality into the OS they need to totally outsource the engine. That being said, I've noticed an ever increasing number of "irrelevant" results in my Google queries. Perhaps more people are gaming the system, I don't know. I do know that being #1 means you‚Äôre also the #1 target. Nothing protects Google from the next web search upstart; though chances are it won't be anything from Microsoft.

Comment from Tim Peter on 2007-01-31

2007-02-01T02:58:40Z

Great points, Richard. The thing most folks miss about Google is that the cost of switching for their customers is, essentially, zero. Those of us heavily invested in Gmail, Docs & Spreadsheets, or Reader might have a little hesitancy, but that was also true for Hotmail or (oddly enough), Blogger before WordPress gained so much traction.

To be frank, I'm not sure that Microsoft has the culture at this point to change the game. At the same time, I don't think Google's supremacy is guaranteed, either. Once upon a time everyone knew Microsoft couldn't fall. Before that, everyone knew IBM couldn't fall. And so on. None of these companies fell to a resurgent player, though. The folks you and Mike Arrington keep track of have a better shot than Microsoft of sneaking up on Google. If it's a war, I'd keep my eyes on the commandos, not the major armies.

Comment from Tim Peter on 2007-01-31

2007-02-01T02:59:39Z

Oh. And the picture is a pisser. Pun very much intended.