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  <id>tag:,2008:/1/tag:72.47.210.69,2007://1.3550-</id>
  <updated>2008-09-24T12:20:21Z</updated>
  <title>Comments for Adobe Peels Covers Off Apollo</title>
  
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  <entry>
    <id>tag:72.47.210.69,2007://1.3550</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=3550" title="Adobe Peels Covers Off Apollo" />
    <published>2007-02-27T22:20:00Z</published>
    <updated>2007-12-16T23:11:07Z</updated>
    <title>Adobe Peels Covers Off Apollo</title>
    <summary>Today Adobe is holding an event called Engage, where it is explaining its Apollo web development platform for tech bloggers, developers and others in the Web industry. John Dowdell from Adobe has a useful page of links. The coverage is quite diverse, from Tim O&apos;Reilly commenting on the user experience aspects, to David Berlind on...</summary>
    <author>
      <name>Richard MacManus</name>
      <uri>http://www.readwriteweb.com</uri>
    </author>
    
    <category term="News" />
    
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      <![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/apollo_logo_feb07.png"
align="left" hspace="5" vspace="5" width="150" height="123" />Today Adobe is holding an
event called Engage, where it is explaining its <a
href="http://labs.adobe.com/wiki/index.php/Apollo">Apollo</a> web development platform
for tech bloggers, developers and others in the Web industry. John Dowdell from
Adobe has <a
href="http://weblogs.macromedia.com/jd/archives/2007/02/adobe_engage_li.cfm">a useful
page of links</a>. The coverage is quite diverse, from <a
href="http://radar.oreilly.com/archives/2007/02/creating_engagi.html">Tim O'Reilly
commenting</a> on the user experience aspects, to <a
href="http://blogs.zdnet.com/Berlind/?p=362">David Berlind on Brightcove</a>, to <a
href="http://www.redmonk.com/jgovernor/2007/02/27/acesis-simply-powerful-point-of-care-information-management-health-20/">
James Governor on Acesis</a>, to <a
href="http://scobleizer.com/2007/02/27/drinking-the-adobe-coffee/">Scoble on positioning</a>, to <a href="http://blogs.zdnet.com/Stewart/">Ryan Stewart's blanket
coverage</a>.</p>
<p>But let's step back and look at the high level. <a href="http://www.redmonk.com/cote/"
title="People Over Process">Michael Cot&eacute;</a> from Redmonk <a
href="http://www.redmonk.com/cote/2007/02/27/adobe-engage-good-morning-apollo/">sums it
up well</a>:</p>

<blockquote>
<p>"Apollo itself is, to be blunt, a new GUI framework evolved from Flash, Flex,
ActionScript, and lots of XML. The idea is "bringing the web to the desktop"..."</p>
</blockquote>

<p>Really, to put it even more bluntly, Apollo is Adobe's Web platform - only its plays
to Adobe's strengths, which is "rich" desktop apps. And in particular, Adobe has two killer
assets which it wants to push forward in this new world of desktop/web integration: Flash
and PDF (Portable Document Format). <a href="http://blogs.zdnet.com/Berlind/?p=361">David
Berlind reported</a> some interesting stats around those two things:</p>]]>
      <![CDATA[<ul>
<li>Between Flash Player and PDF, the company's reach extends into over 700 million PCs
and 150 million devices</li>

<li>The Flash Player 8 upgrade reached 85 percent market penetration in 9 months. Lynch
claimed this to be the fastest update of any client technology in the world.</li>

<li>There are already 250,000,000 PDF-formatted documents on the Web.</li>
</ul>

<p>The buzzword for all this is Rich Internet Applications (RIA). As Ryan Stewart nicely
laid out in <a href="http://blogs.zdnet.com/Stewart/?p=280">a previous post</a>, Apollo
will compete with other RIA platforms - OpenLaszlo, Microsoft's WPF/E and WPF platforms,
and of course Ajax itself (the rich internet app weapon of choice for Google). There's
also another one, which Ryan didn't mention, that I will be posting on later today
;-)</p>

<p>The <a href="http://blog.digitalbackcountry.com/?p=691">timeline of Apollo is</a>:</p>

<ul>
<li>1st half of this year: Apollo public labs release, Flex &ldquo;Moxie&rdquo; (possibly
Flex 3) public labs release, Creative Suite 3.</li>

<li>Second half: Apollo 1.0, Flex &ldquo;Moxie&rdquo;, &ldquo;Phillo&rdquo; 1.0 (Internet
TV), Flash Media Server.</li>
</ul>]]>
    </content>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2007://1.3550-comment:29536</id>
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    <title>Comment from Rick Curran on 2007-02-27</title>
    <author>
        <name>Rick Curran</name>
        <uri>http://suburbia.org.uk</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://suburbia.org.uk">
        <![CDATA[<p>The question I've yet to hear answered in any way (official or unofficial) is whether Adobe still plan to bring out a new version of Director? Or will Apollo be the new kid on the block?</p>

<p>Apollo does look like an interesting technology mix though.</p>]]>
    </content>
    <published>2007-02-27T22:49:14Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2007://1.3550-comment:29537</id>
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    <title>Comment from John Dowdell on 2007-02-27</title>
    <author>
        <name>John Dowdell</name>
        <uri>http://weblogs.macromedia.com/jd</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://weblogs.macromedia.com/jd">
        <![CDATA[<p>uhm, there's lots of new kids, lots of blocks too.... ;-)</p>

<p>Guidance on future versions of Director is here... an expected release second half of this year:<br />
<a href="http://www.adobe.com/products/director/special/crossproduct/faq.html" rel="nofollow"><a href="http://www.adobe.com/products/director/special/crossproduct/faq.html" rel="nofollow">http://www.adobe.com/products/director/special/crossproduct/faq.html</a></a></p>

<p>jd/adobe</p>]]>
    </content>
    <published>2007-02-28T00:00:07Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2007://1.3550-comment:29538</id>
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    <title>Comment from Vijay on 2007-02-27</title>
    <author>
        <name>Vijay</name>
        <uri>http://www.dekoh,com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.dekoh,com">
        <![CDATA[<p>an old kid on new block....:) see www.dekoh.com</p>

<p>vijay/dekoh</p>]]>
    </content>
    <published>2007-02-28T01:59:31Z</published>
  </entry>

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