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  <id>tag:,2008:/1/tag:72.47.210.69,2007://1.2734-</id>
  <updated>2008-08-22T18:55:20Z</updated>
  <title>Comments for Is the TV Channel Dead?</title>
  
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    <id>tag:72.47.210.69,2007://1.2734</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=2734" title="Is the TV Channel Dead?" />
    <published>2007-08-13T22:16:26Z</published>
    <updated>2007-12-16T23:07:50Z</updated>
    <title>Is the TV Channel Dead?</title>
    <summary>This morning Techdirt posed an interesting question: is there any need for the concept of a TV channel anymore? With the rise of TiVo, which allows users to watch time-shifted content on their schedule, downloading, which lets people download television shows (not always legally) whenever they want, and now IPTV (like Joost), the traditional channel...</summary>
    <author>
      <name>Josh Catone</name>
      <uri>http://www.readwriteweb.com/</uri>
    </author>
    
    <category term="Analysis" />
    
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      <![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/tv-static.jpg" align="right" hspace="5" vspace="5" width="135" height="125" />This morning <a href="http://techdirt.com/articles/20070806/160811.shtml">Techdirt</a> posed an interesting question: is there any need for the concept of a TV channel anymore?  With the rise of TiVo, which allows users to watch time-shifted content on their schedule, downloading, which lets people download television shows (not always legally) whenever they want, and now IPTV (like Joost), the traditional channel model may be falling by the wayside.</p>

<p>As Techdirt notes, the idea that the channel is an outmoded format is gaining steam, "especially in the UK, where some are wondering why they should wait many months for American TV shows to show up on UK TV when they can (or will soon be able to) simply watch the shows online at the same time everyone else can."</p>]]>
      <![CDATA[<p>During an <a href="http://www.podtech.net/scobleshow/technology/1334/the-non-hostile-apple-osx-vs-windows-vista-os-debate-part-i">OSX vs. Vista debate</a> on the ScobleShow last January, there was an interesting tangent in which the participants, particularly Fred Davis and Jeremy Toeman, debated the merits of IPTV vs. the traditional broadcast model.</p>

<p>I've long envisioned a future television landscape where shows are "released" at a certain date (akin to air times on the current set up), but people could stream them whenever they want, paying a la carte for only the shows they want to watch -- perhaps subscribing to an entire season for a reduced fee.  Unfortunately, the infrastructure for such a future simply does not exist yet.</p>

<p><img border="0" src="http://www.readwriteweb.com/images/bbc-iplayer.jpg" width="449" height="295" /></p>

<p><a href="http://www.livedigitally.com/2007/02/10/is-tv-really-opening-up-soon/">According to Toeman</a>, the current broadcast infrastructure is set up to support all 110,000,000 households in the US watching the <i>same</i> content at once, in real-time.  But for if every individual wanted to have different content streamed to them on their own schedule, there's nothing in place that can support that.</p>

<blockquote><p>"Let‚Äôs say that at any given time, all 110MM households want to watch a <i>recent episode</i> of a show (say, last week‚Äôs Heroes).  Best method possible?  Give them all DVRs, use the broadcast pipe to get it to the house, let them watch it time-shifted however they‚Äôd like. 
<br /><br />
But now let‚Äôs say that all 110MM households want to watch radically different content, such as the episode of The Facts of Life where Blair learns a very important lesson, or that very special Blossom.  Then, having access to a personalized, on-demand IP network is ideal.  It‚Äôs costly to build, costly to maintain, and time-consuming to construct (not to mention dealing with the graphical user interface complexities), but it‚Äôs the right model."</p></blockquote>

<p>The technical specifics are probably a bit over my head (and I'm not totally sure on demand has to be done over IP), but as <a href="http://www.last100.com/2007/08/13/iplayer-is-getting-a-free-ride-say-uk-isps/">last100 reported</a> earlier today, ISPs are seething over IPTV projects like the BBC's iPlayer in the UK.  Their networks simply can't support the strain.</p>

<p>That said, I think the answer to the Techdirt question is that yes, the notion of a TV channel is a dying.  It's certainly not dead yet, but the increasing popularity of web video and the "on demand" nature of the Internet will force television networks to begin rethinking their delivery methods and eventually upgrade their networks to be able to handle completely on demand services.</p>

<p>What do you think?  Is the the concept of a TV channel going out the window? What do you think the future of TV will look like?</p>]]>
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  <entry>
    <id>tag:72.47.210.69,2007://1.2734-comment:22215</id>
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    <title>Comment from Tim McCormack on 2007-08-13</title>
    <author>
        <name>Tim McCormack</name>
        <uri>http://irent2u.com/blog/2007/08/13/irent2u-co-founder-to-host-greentechfm-podcast/</uri>
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        <![CDATA[<p>Can't remember the last time I watched TV, but there are still plenty of people who aren't ready to make that switch.</p>

<p>You make a great point, and that is definitely where we are headed, but it will still be a long time before we can get the laggards up to speed and do away with tv channels.</p>

<p>Heck, they even have channels on YouTube. =^)</p>]]>
    </content>
    <published>2007-08-13T22:25:08Z</published>
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  <entry>
    <id>tag:72.47.210.69,2007://1.2734-comment:22216</id>
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    <title>Comment from Ray on 2007-08-13</title>
    <author>
        <name>Ray</name>
        <uri>http://reson8rs.blogspot.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://reson8rs.blogspot.com">
        <![CDATA[<p>Great article.  I've wondered this as well, especially with the situation in NZ where we might not see a programme currently playing in the US for some time (and perhaps not at all if doesn't appeal to a wide enough demographic).  I'd be interested to know what the takeup for digital television subscribers (such as Freeview) versus say the TVNZ on demand which has started.</p>

<p>Are the current TV media providers doing too little, too late?</p>]]>
    </content>
    <published>2007-08-14T01:35:24Z</published>
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  <entry>
    <id>tag:72.47.210.69,2007://1.2734-comment:22217</id>
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    <title>Comment from dMix on 2007-08-13</title>
    <author>
        <name>dMix</name>
        <uri>http://danmcgrady.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://danmcgrady.com">
        <![CDATA[<p>Most likely the testing ground will be countries who have fiber optic internet with speeds like 15gb+ who have the type of infrastructure in place to handle IPTV properly instead of silicon valley or the UK. I believe south Korea does if I'm not mistaken and other wired asian countries.</p>

<p>It may definatley benefit the consumer in the end but the cost/benefit ratio is way to high for most of these old media companies. </p>

<p>How I'd like to see it happen: an improvement in the network infrastructure in the USA/Canada. Naturally followed by a large increase in movie/tv show downloads since they no longer have to wait over night for the videos to download or get throttled by ISPs. Plus better content will be aviable, to download unlike todays low quality output. Next you push that to your tv wirelessly with appletv. Than the old media companies can play catch up like their doing in a few other industries.</p>

<p>Theft seems to be a more effective, yet unethical, motivation that can barely compares to a response to consumer demand.</p>]]>
    </content>
    <published>2007-08-14T01:58:24Z</published>
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  <entry>
    <id>tag:72.47.210.69,2007://1.2734-comment:22218</id>
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    <title>Comment from Ryan on 2007-08-13</title>
    <author>
        <name>Ryan</name>
        <uri>http://mediatrending.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://mediatrending.com">
        <![CDATA[<p>For the life of me, I don't know why anyone would watch TV in their home without a DVR. I just don't get it. There's no reason why something shouldn't be time-shifted unless it's a live event.</p>]]>
    </content>
    <published>2007-08-14T02:18:41Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2007://1.2734-comment:22219</id>
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    <title>Comment from OffBeatMammal on 2007-08-13</title>
    <author>
        <name>OffBeatMammal</name>
        <uri>http://blog.offbeatmammal.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://blog.offbeatmammal.com">
        <![CDATA[<p>I wonder if this is that far off - with a P2P model (live and on-demand a la Skinkers LiveStation), a bit of predictive modeling (you wanted Heros so we'll grab new episodes of Heros as and when it's stream), an "open" DRM model that ties content to purchaser but can be moved platform to platform (similar to SpiralFrog model but it would need to support WMP, iTunes, iPod, PSP, VLC on Linux etc) and a reasonable pricing model (oh dear, it just fell over there didn't it!) this could be delivered with current net neutral bandwidth (hmm... just found another potential flaw)</p>]]>
    </content>
    <published>2007-08-14T04:00:49Z</published>
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  <entry>
    <id>tag:72.47.210.69,2007://1.2734-comment:22220</id>
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    <title>Comment from JulesLt on 2007-08-14</title>
    <author>
        <name>JulesLt</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Well, evidently Apple think the infrastructure is enough to support demand for iTMS video - and perhaps they're right (i.e. they are modelling low demand for the near future) - and you can do very much that 'subscribe to a season' thing.</p>

<p>The ISPs may be whinging in the UK, but remember some of these guys thought there was no demand for high-speed broadband (just as the telcos thought there was no consumer demand for internet connection). Now they complain when there is (as many commentators have noted, the issue is really that they can't deliver continuous performance at the levels they're advertising, because they invested heavily in a stop-gap solution). </p>

<p>Along with poor 'up' bandwidth, this could be the driver needed towards a proper infrastructure rather than one hacked over existing phone-lines.</p>

<p>>For the life of me, I don't know why anyone would watch TV >in their home without a DVR. I just don't get it.<br />
In which case, you don't know how the MAJORITY of people watch TV. It's quite often something that is on, passively, in the background. Talked over. Often ignored. 'What's on the other side'. A bit like how people listen to commercial radio despite the fact they could listen to music of their choice using records, CDs, etc. The 'passive' model of consumption will always have an audience. (And even in the Web 2.0 world, a lot of us turn to things like Last.fm to provide a 'broadcast' or passive experience).</p>

<p>I also suspect that there is still a model for 'channels' in much the same way as there is for record labels - a sea of content is difficult to navigate, while channels and labels provide filtering - at the mainstream end through promotion and advertising, and at the small end through things like genre focus.</p>

<p>The key point will be when we have the first 'direct to web' show that is as successful as one that originated on TV first (so I'm discounting, say, a hypothetical release of new Futurama episodes on web only).</p>]]>
    </content>
    <published>2007-08-14T14:32:16Z</published>
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  <entry>
    <id>tag:72.47.210.69,2007://1.2734-comment:22221</id>
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    <title>Comment from John_Kenney on 2007-08-14</title>
    <author>
        <name>John_Kenney</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Perhaps it depends on how you define a 'channel', but I don't think that TV channels are dying at all.  </p>

<p>Maybe the 'tv' part (linear, time-schedule, device-restricted) is dying, but the 'channel' part (production & aggregration of video content) is definitely not.  </p>

<p>To the contrary, I think there is an absolute explosion of channels taking place - not unlike the explosion of channels that happened when cable came along and we went from handfuls to hundreds.  </p>

<p>Now I think we will go from hundreds to thousands where most of that increase comes from organized 'channels' on video aggregators (like YouTube, Heavy, et al) and highly specialized niche channels that are produced and delivered online (e.g., Webb Report, Cycling.tv, Vator.tv, Current.tv, ...).  Plus I don't think we are far from seeing things like online 'Law & Order' or 'CSI' channels, either.</p>

<p>So in my view, it is not really the TV channel that is dying, but rather the linear, fixed time, fixed device model of traditional TV channels.  That model is being compromised by any number of forces.  How that will play out is open for considerable debate, but I doubt that the outcome will result in fewer 'channels'.</p>]]>
    </content>
    <published>2007-08-14T15:45:50Z</published>
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  <entry>
    <id>tag:72.47.210.69,2007://1.2734-comment:22222</id>
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    <title>Comment from john on 2007-08-14</title>
    <author>
        <name>john</name>
        <uri>http://www.cutcaster.blogspot.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.cutcaster.blogspot.com">
        <![CDATA[<p>tv is a bit like an addictive drug.  Its tough the first few days or weeks not watching it but once you stop its pretty amazing how you find you dont need it.  i went off tv cold turkey about 2 years ago when i moved apartments and i just started to watch it again.  </p>

<p>as for tv channels, i think they will turn into cluster of content that is similar.</p>]]>
    </content>
    <published>2007-08-14T15:48:26Z</published>
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  <entry>
    <id>tag:72.47.210.69,2007://1.2734-comment:22223</id>
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    <title>Comment from Graeme Thickins on 2007-08-14</title>
    <author>
        <name>Graeme Thickins</name>
        <uri>http://www.tech-surf-blog.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.tech-surf-blog.com">
        <![CDATA[<p>Hi, Josh -- good post. But this whole notion presumes the death of TV channels as relates to episodic, manufactured shows -- situation comedies and the like, and all the ad nauseum reality shows, blah, blah, blah....</p>

<p>What it conveniently does not address is TV news, which is all the TV many of us ever watch (okay -- sports, too).</p>

<p>Of course, TV channels have long had their news on their web sites, and are getting better and better at that. I was very impressed with the coverage here in Minneapolis of the bridge collapse, for example (see my Aug 3 post and the first comment <a href="http://graemethickins.typepad.com/graeme_blogs_here/2007/08/photos-and-cove.html" rel="nofollow">here</a>).</p>

<p>In increasing numbers, we're watching TV channels on the web, as well as via the boob-tube. But note it doesn't seem to be affecting viewership of the latter -- as the web is surely doing to newspaper readership.  Rather, it appears to be additive for the TV stations.</p>

<p>Check out the traffic numbers of TV channel web sites sometime -- it could shock you. And that traffic continues to grow from everything I'm hearing.</p>

<p>it's TV news where the action seems to be -- and not just the networks, but the local affiliate channels. I actually plan to be writing more about this topic. I especially like what I'm hearing about Internet Broadcasting, one of the largest operators of those local news channel sites in the U.S.</p>

<p>cheers,<br />
Graeme</p>]]>
    </content>
    <published>2007-08-14T15:49:05Z</published>
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  <entry>
    <id>tag:72.47.210.69,2007://1.2734-comment:22224</id>
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    <title>Comment from Christy on 2007-08-14</title>
    <author>
        <name>Christy</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>There actually is a functional model for this web-based distribution of original, legal, non-DRM content. It's a show called Sanctuary (www.sanctuaryforall.com) that's been created by a small Canadian start up Stage 3 Media (http://www.stage3media.com/)</p>

<p>Sanctuary is a broadcast quality show, exclusively released on the web (in both SD and HD). I don't work for them (though I'd love to), I just like the show.</p>

<p>They're struggling with infrastructure an distribution bandwidth, but they're definitely on the cutting edge. I hope they succeed, because they will help spell the doom of "regular" TV.</p>]]>
    </content>
    <published>2007-08-14T16:20:29Z</published>
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  <entry>
    <id>tag:72.47.210.69,2007://1.2734-comment:22225</id>
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    <title>Comment from Mia on 2007-08-14</title>
    <author>
        <name>Mia</name>
        <uri>http://www.thenaturalsapphirecompany.com/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.thenaturalsapphirecompany.com/">
        <![CDATA[<p>I am a huge fan of tivo! Watching shows without having to sit through commercials is a fantastic idea. However doing away with TV channels wouldn‚Äôt work because for those must see shows that you really want to know what happens next and when watching a live game there is no guarantee that someone is not going to come along and spoil it before you get a chance to watch the results on your own time. Sports, conclusions to cliff hanger of your favorite shows, and of coarse who got kicked off what reality TV show is a huge part of television that is posted all over the news the next day so watching it when it happens is the only way to make sure what you want to see doesn‚Äôt get spoiled for you.</p>]]>
    </content>
    <published>2007-08-14T17:21:32Z</published>
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