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  <id>tag:,2008:/1/tag:72.47.210.69,2007://1.2863-</id>
  <updated>2008-05-09T18:11:18Z</updated>
  <title>Comments for Google Apps Goes After Enterprise Market - &quot;Team Productivity&quot; The Catchphrase</title>
  
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  <entry>
    <id>tag:72.47.210.69,2007://1.2863</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=2863" title="Google Apps Goes After Enterprise Market - &quot;Team Productivity&quot; The Catchphrase" />
    <published>2007-09-10T06:30:45Z</published>
    <updated>2007-12-16T23:07:59Z</updated>
    <title>Google Apps Goes After Enterprise Market - &quot;Team Productivity&quot; The Catchphrase</title>
    <summary>UK newspaper The Guardian is reporting that Google has partnered with major IT consultancy and outsourcing specialist CapGemini, to sell Google Apps to enterprises. CapGemini, which is also a partner of Microsoft and IBM, will keep the $50 per user fee that Google charges for Google Apps Premier Edition. They will also make money off...</summary>
    <author>
      <name>Richard MacManus</name>
      <uri>http://www.readwriteweb.com</uri>
    </author>
    
    <category term="News" />
    
    <category term="Web Office" />
    
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      <![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/googleapps_feb07.gif" align="left"
hspace="5" vspace="5" width="150" height="55" />UK newspaper The Guardian is <a href="http://www.guardian.co.uk/technology/2007/sep/10/google?gusrc=rss&feed=technology">reporting</a> that Google has partnered with major IT consultancy and outsourcing specialist CapGemini, to sell Google Apps to enterprises. CapGemini, which is also a partner of Microsoft and IBM, will keep the $50 per user fee that Google charges for Google Apps Premier Edition. They will also make money off services. CapGemini currently manages about a million desktops for corporate clients.</p>
<p>Interestingly, CapGemini's strategy is to "mix and match" Microsoft and Google office products - so it seems Google Apps will be a complement, moreso than a replacement, for Microsoft Office. Google too seems to be pushing the complement line. Robert Whiteside, Google enterprise manager for UK and Ireland, is quoted as saying: "If you look at the traditional desktop it is very focused on personal productivity. What Google Apps brings is team productivity."</p>]]>
      <![CDATA[<p>Nick Carr has some <a href="http://www.roughtype.com/archives/2007/09/capgemini_to_pi.php">more info</a> on this news. He spoke to Steve Jones, a Capgemini outsourcing executive, who told Carr there were two main advantages of Google Apps:</p> 

<blockquote><p>"First, it allows the many thousands of workers who don't have their own PCs or their own copies of Office - from factory hands to call-center agents - to gain access to email, calendars, and other personal-productivity applications. Up to now, says Jones, licensing and data-storage costs have prohibited these "disenfranchised employees" from being given access to Office-style apps. Because Google charges only $50 a year per user for Apps and stores all email messages and other data in its own systems, it lowers the cost barrier substantially.</p>

<p>Second, says Jones, Google Apps simplifies collaboration, particularly between employees working at different companies [...]"</p></blockquote>
<p>This is an interesting move by Google - not so much the outsourcing to CapGemini, because that is a common and almost necessary way to crack the enterprise market. Of more interest to me is how Google is positioning Google Apps as a complement to Microsoft Office. It's almost admitting that Google Apps <em>isn't</em> good enough to be a standalone office suite yet. And to be frank, they are right - it isn't. So for now, riding into the enterprise on the coattails of the big kahunas (MS Office and to a lesser extent IBM) is a pretty cunning strategy.</p>]]>
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  <entry>
    <id>tag:72.47.210.69,2007://1.2863-comment:23358</id>
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    <title>Comment from jm on 2007-09-10</title>
    <author>
        <name>jm</name>
        <uri>http://twitter.com/jmgobet</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://twitter.com/jmgobet">
        <![CDATA[<p>if google apps include gmail with unlimited storage then it would be a real improvment respect to microsoft outlook and the ridiculous space usually allowed by the company internal IT guys.</p>]]>
    </content>
    <published>2007-09-10T07:16:04Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2007://1.2863-comment:23359</id>
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    <title>Comment from Elliott on 2007-09-10</title>
    <author>
        <name>Elliott</name>
        <uri>http://elliottpesut.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://elliottpesut.com">
        <![CDATA[<p>Google is genius. While this may not be ideal and I agree with your comment above</p><blockquote>...Google Apps isn't good enough to be a standalone office suite yet.<blockquote><p>they aren't gunning in areas where they aren't strong. They continue to focus their energy on areas of strength, which I believe is one of the many factors contributing to their explosive growth and outstanding financial performance. If they are able to introduce the corporate world to the benefits of Google Apps (namely collaboration) they will slowly undermine Microsoft's ability to get a foot hold in the "online apps" market - something that is only going to help Google down the road. Just think, as the technology gets better, so will Google Apps. One day, Google Apps will kick Microsoft's butt! Until then, they are slowly and quietly getting the corporate world to use their products. This is very, very smart.</p> <p>This is my first comment on this blog. I am a big time lurker :) Just wanna say that you guys rock!</p></blockquote></blockquote>]]>
    </content>
    <published>2007-09-10T13:58:10Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2007://1.2863-comment:23360</id>
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    <title>Comment from Elliott on 2007-09-10</title>
    <author>
        <name>Elliott</name>
        <uri>http://elliottpesut.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://elliottpesut.com">
        <![CDATA[<p>Looks like I screwed up the HTML tags in the comment above. Have you guys thought about implementing a comment preview? Just wondering... :)</p>]]>
    </content>
    <published>2007-09-10T14:05:34Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2007://1.2863-comment:23361</id>
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    <title>Comment from Parag Mathur on 2007-09-10</title>
    <author>
        <name>Parag Mathur</name>
        <uri>http://www.zcubes.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.zcubes.com">
        <![CDATA[<p>Richard,</p>

<p>This is definitely an interesting strategy by Google. However, the one thing that pops out for me from an enterprise software perspective in the quote from Carr is</p>

<p>"...Google charges only $50 a year per user for Apps and stores all email messages and other data in its own systems.."</p>

<p>I'm not sure how many businesses are comfortable having their data stored on Google's servers.</p>]]>
    </content>
    <published>2007-09-10T15:16:10Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2007://1.2863-comment:23362</id>
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    <title>Comment from Hashim Warren on 2007-09-10</title>
    <author>
        <name>Hashim Warren</name>
        <uri>http://hiphop-blogs.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://hiphop-blogs.com">
        <![CDATA[<p>"It's almost admitting that Google Apps isn't good enough to be a standalone office suite yet."</p>

<p>Google never ever said Apps is a replacement for Office. Instead, they've always said Apps looks to solve the collaboration problem.</p>]]>
    </content>
    <published>2007-09-10T16:03:45Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2007://1.2863-comment:23363</id>
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    <title>Comment from Tony Blanchard on 2007-09-10</title>
    <author>
        <name>Tony Blanchard</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Google Office Suite is a joke. If someone pays even $5 for it, I will be surprised. Just open their spreadsheet, and try to do anything with it - I mean it takes several seconds before updates are shared. MS Office is a joy compared to the horror apps Google is putting out.</p>

<p>Competition does not exist for MS Office.</p>]]>
    </content>
    <published>2007-09-10T18:08:32Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2007://1.2863-comment:23364</id>
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    <title>Comment from sarki on 2007-09-11</title>
    <author>
        <name>sarki</name>
        <uri>http://www.sarki32.com/sozleri/urge-overkill/index.php</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.sarki32.com/sozleri/urge-overkill/index.php">
        <![CDATA[<p>You can get up and running quickly, even if you don't have technical resources. Learn how. Limited time offer: Try Google Apps Premier Edition <br />
<a href="http://www.sarki32.com/sozleri/u2/index.php" rel="nofollow"><a href="http://www.sarki32.com/sozleri/u2/index.php" rel="nofollow">http://www.sarki32.com/sozleri/u2/index.php</a></a></p>]]>
    </content>
    <published>2007-09-11T07:33:44Z</published>
  </entry>

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