Ad network AdBrite announced this morning that they have begun selling full-page ad units of the sort that you've no doubt seen on some of the bigger, more old-school web sites like PCMag and the New York Times. Now you too can interrupt your readers' time with a full page ad in the middle of their time on your site.
Unlike the standard full page ads, though, the AdBriteunits aren't passive Flash commercials - they are like an iframe or a redirect directly to the advertiser's live, interactive website. Advertising pays the bills, and thank goodness for it, but I usually find these kinds of ads cause to feel pity for the website owner running them; do they have to hit me over the head with it? It's certainly a better ad type than those wretched double underline link ads.
]]> While the self-publishing revolution brought on by blogs was supposed to challenge the push-advertising model as well, it seems that push-advertising will not go down without a fight. I expect that many bloggers will welcome AdBrite's new full-page ads.You can test out the unit and see how it works at www.adbrite.com/fullpagead.
Winksite Launches Mobile Ads with 100% Rev Share
In related advertising news, mobile page publishing service Winksite has launched an advertising feature that lets publishers retain 100% of ad revenue for either AdSense or AdMob mobile ads. That's a formula also being used by Facebook ad network Lookery, a new company founded by serial entrepreneur Scott Rafer. Rafer is the chairman of Winksite.
In your browser or on your phone - the ads are coming. Cynicism aside, it's a good thing for publishers to be able to make a living. We'll see if all the rhetoric about new advertising models is just hot air.
]]>