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  <id>tag:,2009:/1/tag:72.47.210.69,2007://1.3148-</id>
  <updated>2009-10-30T14:41:15Z</updated>
  <title>Comments for Brijit Makes Your Magazines Lovable Again</title>
  
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  <entry>
    <id>tag:72.47.210.69,2007://1.3148</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=3148" title="Brijit Makes Your Magazines Lovable Again" />
    <published>2007-10-29T18:59:15Z</published>
    <updated>2007-12-16T23:08:18Z</updated>
    <title>Brijit Makes Your Magazines Lovable Again</title>
    <summary>Brijit is an interesting new service that supplies magazine abstracts for those of us too busy to read through every print publication we&apos;re subscribed to. If you don&apos;t subscribe to print periodicals anymore, you might want to skip this review. I subscribe to quite a few and really like what Brijit aims to do. The...</summary>
    <author>
      <name>Marshall Kirkpatrick</name>
      <uri>http://www.readwriteweb.com</uri>
    </author>
    
    <category term="Startups" />
    
    <content type="html" xml:lang="en" xml:base="http://www.readwriteweb.com/">
      <![CDATA[<p><span class="mt-enclosure mt-enclosure-image"><img alt="brijitlogo.jpg" src="http://www.readwriteweb.com/images/brijitlogo.jpg" width="182" height="88" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;"/></span><a href="http://www.brijit.com">Brijit</a> is an interesting new service that supplies magazine abstracts for those of us too busy to read through every print publication we're subscribed to.  If you don't subscribe to print periodicals anymore, you might want to skip this review.  I subscribe to quite a few and really like what Brijit aims to do.  The service says it "aggregates the world's best long-form content and abstracts it in 100 words or less."  The company got a nice long write-up <a href="http://www.washingtonpost.com/wp-dyn/content/article/2007/10/28/AR2007102801135.html?nav%3Drss_business&">in the Washington Post</a> today, but I'm sure potential users would rather read my shorter take on it here.
</p>]]>
      <![CDATA[<p>
There are about 60 magazines that currently make up the core sources you'll find abstracts for on Brijit.  They range from Foreign Policy to 60 Minutes (so beyond just print) to Playboy (insert "I read it for the articles" joke here, if you can figure out how that would work in this case).
</p><p>
Abstracts are written by paid freelancers who get $5 per accepted abstract.  In other words, prolific readers and writers will write up these review/abstracts for fun and Brijit will pick up the tab at a nice dinner every once in awhile.  I think that's a pretty viable value proposition for many chronic magazine readers.  Does it scale economically to be paying for the abstracts?  This angel funded company is no doubt aiming at high-end advertisers targeting upscale magazine readers, so I think it might work out quite well.
</p><p>
The abstracts come with a rating, from zero dots (reading this article is not a priority) to three dots (exceptional, a must-read, not to be missed.)  The reviews/abstracts I've seen are helpful and interesting; I now know which articles I'm going to make sure to read in the newest Wired, for example.
</p><p>
There's a comments field, ratings, affiliate links to subscribe to the publications and links to read articles online where possible. There are RSS feeds all over the site, which will make the difference between visiting <a href="http://brijit.com">Brijit</a> once and keeping an eye on the highlights over time.  The site has an austere but usable design.  I'm really impressed. 
</p><p> I've probably said too much though, already, as this has been far more than 100 words.  Check it out for yourself and subscribe to some feeds; you'll likely feel better informed after just a handful of months and you could feel more justified in still getting those wonderful, old fashioned print periodicals delivered to your house.</p>]]>
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  <entry>
    <id>tag:72.47.210.69,2007://1.3148-comment:25542</id>
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    <title>Comment from Ben Werdmuller on 2007-10-29</title>
    <author>
        <name>Ben Werdmuller</name>
        <uri>http://ben.elgg.com/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://ben.elgg.com/">
        <![CDATA[<p>It's not just for the magazines you subscribe to - I can see an immediate use in letting me decide which ones to buy. It might actually encourage me to read outside my usual list.</p>

<p>As an aside, like you, I subscribe to a bunch of magazines, and regularly buy many more. For fun, I did a sample poll of 40 or 50 people; the ones who were firmly in the tech industry didn't read anything other than websites, to a head. Everyone else still liked the comfort of dead tree. This website doesn't seem like a typical web 2.0 idea, and I wonder if that's one of the reasons why? It's always helpful to look outside the echo chamber of your own field; kind of the research equivalent of thinking outside the box.</p>

<p>I'd be really interested to see that kind of poll on a much larger scale.</p>]]>
    </content>
    <published>2007-10-29T19:41:54Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2007://1.3148-comment:25543</id>
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    <title>Comment from Ben Werdmuller on 2007-10-29</title>
    <author>
        <name>Ben Werdmuller</name>
        <uri>http://ben.elgg.com/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://ben.elgg.com/">
        <![CDATA[<p>... The Google ads hurt though. It'd help if they more clearly differentiated them from the rest of the content.</p>]]>
    </content>
    <published>2007-10-29T19:43:35Z</published>
  </entry>

  <entry>
    <id>tag:72.47.210.69,2007://1.3148-comment:25544</id>
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    <title>Comment from Benjamin Dorr on 2007-10-29</title>
    <author>
        <name>Benjamin Dorr</name>
        <uri>http://www.brijit.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.brijit.com">
        <![CDATA[<p>Marshall,<br />
We just wanted reach out and let you know that we appreciate your feedback and comments on Brijit   You've recognized some of Brijit's features not yet discussed elsewhere, such as our coverage universe beyond print, the power of a distributed content management system and hybrid editorial process, and how all of that ties into our business model.  While we think Brijit is perfect for smart, curious and busy people who are looking for both guideposts and serendipity, we also believe it's complementary for Web and RSS power users who are trying to sort through a firehose of information each day--that is, those like me that read Read/WriteWeb and so many others.<br />
 <br />
Please let us know if you have any other thoughts on how we can improve Brijit as a service, and we look forward to having you in the Brijit community.<br />
 <br />
Best regards,<br />
Benjamin Dorr<br />
President & COO<br />
benjamin at brijit dot com<br />
<a href="http://www.brijit.com" rel="nofollow"><a href="http://www.brijit.com" rel="nofollow">http://www.brijit.com</a></a></p>]]>
    </content>
    <published>2007-10-29T20:03:24Z</published>
  </entry>

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