Dot-com era tech business magazine "The Industry Standard" will be making a triumphant return in the form of a blog and community site in December, reports Reuters. Founded in San Francisco in 1998, the weekly tech magazine touted itself as the "the newsmagazine of the Internet Economy," until its own bubble burst in 2001 and it was shut down by publisher, IDG.
Earlier this month, the New York Times reported that the magazine might be making a comeback, and yesterday IDG CEO Bob Carrigan confirmed the "experimental" relaunch slated for December. "We're going to have fun with it - it's an experiment," he said at the Future of Business Media conference in New York.
The new Industry Standard will be located at the magazine's old website, www.thestandard.com, and will include blog and editorial content, as well as contributions from the reader community. Carrigan noted that the site had already sold out its ad inventory for a substantial length of time, according to Reuters. Let the talk of the new bubble commence: doomsayers, start your engines!
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