According to the IAB, the glory days are here. "Marketers large and small have come to accept digital media as the fulcrum of any marketing strategy," says Randall Rothenberg, President and CEO of the IAB. That seems like a real exaggeration to me. In fact, Google reported Q3 revenues of $4.3 billion just by itself, that up 57% from Q3 2006. The vast majority of that is in advertising sales, so industry growth is based on Google growth, apparently. Either someone's numbers are off or we're all insane trying to make a living in this industry. All of us but Google, that is.
As time on the television continues to drop and time online rises, I think we've only seeing the beginning of the online advertising economy. It's hard to get too excited about the health of the industry, however, when one company's own growth makes up so much of the story.
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]]>If not, then it simply can't be true. There are so many sites out there that make a lot of money with ads - if Google made all the money, where would they be? Beside Google, there are also Yahoo!, Microsoft, AOL, About and many other corporations, I can't imagine that they _together_ are so much less than 20% that there's still space for all the small sites that make a living on ads that they sell themselves.
;)
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