Myspace Users
- 11.3 million users identifed in Rapleaf
- 63% female, 36% male
- 20% <18 yrs, 40% 18-25 yrs, 27% 26-35 yrs, 7% 36-45 yrs, 6% >45 yrs
- 2.4 major social networking sites used on average
- 15% are on Facebook, 2% are on LinkedIn, 9% are on Friendster, 6% are on Plaxo, 17% are on Hi5
LinkedIn Users
- 0.8 million users identifed in Rapleaf
- 38% female, 61% male
- 2% <18 yrs, 9% 18-25 yrs, 49% 26-35 yrs, 24% 36-45 yrs, 16% >45 yrs
- 3.2 major social networking sites used on average
- 16% are on Facebook, 25% are on Myspace, 12% are on Friendster, 16% are on Plaxo, 8% are on Hi5
Friendster Users
- 2.3 million users identifed in Rapleaf
- 58% female, 41% male
- 12% <18 yrs, 39% 18-25 yrs, 36% 26-35 yrs, 7% 36-45 yrs, 5% >45 yrs
- 3.0 major social networking sites used on average
- 10% are on Facebook, 44% are on Myspace, 5% are on LinkedIn, 5% are on Plaxo, 26% are on Hi5
Plaxo Users
- 1.3 million users identifed in Rapleaf
- 62% female, 37% male
- 16% <18 yrs, 39% 18-25 yrs, 24% 26-35 yrs, 10% 36-45 yrs, 11% >45 yrs
- 3.6 major social networking sites used on average
- 20% are on Facebook, 53% are on Myspace, 11% are on LinkedIn, 9% are on Friendster, 15% are on Hi5
Hi5 Users
- 4.5 million users identifed in Rapleaf
- 60% female, 39% male
- 21% <18 yrs, 44% 18-25 yrs, 23% 26-35 yrs, 6% 36-45 yrs, 6% >45 yrs
- 2.8 major social networking sites used on average
- 13% are on Facebook, 43% are on Myspace, 2% are on LinkedIn, 13% are on Friendster, 2% are on Plaxo
Then again, you would need to ask whether or not they are really active or just passive members.
]]>I'm with Kullin.... does Open Social provide you the kind of coverage a Facebook app would? Is it possible to determine that from these figures? I'm no stranger to math, but somehow I always manage to double count in situations like this. I'm sure Google would be happy with that though...
]]>Rex
]]>It's doesn't appear that Facebook is eating LinkedIn's lunch, as some would have you believe. Only 5% of FB users are on LI.
Of course, stats are like bikinis -- they reveal a lot but hide the most interesting parts.
]]>Compete wrote a blog post on this yesterday. Compete's data is based on actual user behavior for the month of September, 2007.
http://blog.compete.com/2007/11/12/connecting-the-social-graph-member-overlap-at-opensocial-and-facebook/
]]>With this technique, Facebook's own numbers show a much larger bias to the 18-25 age group (64% vs. rapleaf's reported 52%), and a corresponding cratering in the older age categories.
I have a chart on my blog that shows FB users peak at 19 years old, then sharply drop off after that. The users aged 30+ don't seem to make an impact. That is more or less substantiated by the vampire and food fight apps being so popular.
Here's more: http://assetbar.wordpress.com/category/facebook/
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