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  <id>tag:,2008:/1/tag:www.readwriteweb.com,2007://1.5321-</id>
  <updated>2008-07-07T14:12:56Z</updated>
  <title>Comments for Obama and Paul: The Kings of the Web Election</title>
  
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  <entry>
    <id>tag:www.readwriteweb.com,2007://1.5321</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=5321" title="Meetup: The Secret Campaign Weapon?" />
    <published>2007-12-21T00:26:13Z</published>
    <updated>2007-12-22T09:38:01Z</updated>
    <title>Meetup: The Secret Campaign Weapon?</title>
    <summary>Web metrics firm Compete released their latest &quot;Candidate FaceTime&quot; metric yesterday, which measures how many hours people are spending across the social networking profiles of US presidential candidates. Not surprisingly, Ron Paul continues to dominate all candidates, while Barack Obama leads the pack among Democrats. The biggest surprise is the rise of Mike Huckabee --...</summary>
    <author>
      <name>Josh Catone</name>
      <uri>http://www.readwriteweb.com/</uri>
    </author>
    
    <category term="Trends" />
    
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      <![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/politicalmeetup.jpg" hspace="5" vspace="5" width="147" height="107" />Web metrics firm Compete <a href="http://blog.compete.com/2007/12/19/presidential-candidates-facetime-ron-paul-mike-huckabee-john-edwards-hillary-clinton/">released their latest "Candidate FaceTime" metric</a> yesterday, which measures how many hours people are spending across the social networking profiles of US presidential candidates.  Not surprisingly, Ron Paul continues to dominate all candidates, while Barack Obama leads the pack among Democrats.  The biggest surprise is the rise of Mike Huckabee -- who has also been rising in national polls -- perhaps due to the <a href="http://www.youtube.com/watch?v=EjYv2YW6azE">Chuck Norris bump</a> (what can't that guy do?). Compete, however, points to <a href="http://www.meetup.com/">Meetup</a> as the true secret weapon.</p>]]>
      <![CDATA[<p>According to Compete, only two candidates are effectively using Meetup to rally support among voters: Paul and Huckabee.  Paul's Meetup activity accounts for 87% of all activity by candidates on the site, while Huckabee registers 12%.  No other candidate cracks the 1% threshold.</p>

<p>"Paul and his zealous online supporters offer a case study on how, by leveraging Meetup.com, online activism can be harnessed into offline action," writes Compete's Matt Pace, pointing to the 82,000 Meetup members in Paul's camp who have held nearly 21,000 offline meetings.  But how much of that is planned or even officially sanctioned by the Paul campaign?</p>

<p><img border="0" src="http://www.readwriteweb.com/images/candidatefacetimenov07.jpg" width="535" height="457" /></p>

<p>The second largest Paul group on Meetup, the "Greater NYC Ron Paul Action Group Manhattan+," has a link to the <a href="http://www.NY4RonPaul.com/">NY4Paul.com</a> site, which is unaffiliated with the Ron Paul campaign.  In 2004, when Howard Dean became the poster boy for netroots politics by utilizing the same site (Meetup), it was mainly an accident.  The New York Times <a href="http://www.nytimes.com/2007/12/09/magazine/09wwln-lede-t.html">wrote recently</a>, "Dean’s campaign didn’t explode online because he somehow figured out a way to channel online politics; he managed this feat because his campaign, almost by accident, became channeled by people he had never met."  The same thing seems to be happening with Ron Paul now.</p>

<p>Of course, that is the very definition of grassroots.  But what it points to is this: these things can't be planned.  Ron Paul's grassroots support network grew up by itself, not likely because Paul himself planned it.  When Paul raised $4 million on Guy Fawkes Day, it was via a fundraising effort that his campaign had nothing to do with.  So, Meetup is less of a secret campaign weapon than is a zealous grassroots support group (the former only works if you already have the latter), but that sort of thing is impossible to plan.</p>

<p>The Compete numbers do tell us a couple of other things, though.  According to <a href="http://www.techpresident.com">TechPresident</a>, Barack Obama and Hillary Clinton still have by far the most Facebook and MySpace supporters, but the FaceTime stats suggest that perhaps Ron Paul is engaging his supporters via the Internet better than his opponents.  What the metric doesn't tell us is how many people are watching Paul, just how much they're watching.  TechPresident <a href="http://www.techpresident.com/blog/entry/16407/ron_paul_army_shows_the_power_of_a_motivated_niche">points out</a> that Paul's recent record $6 million single day fundraising haul was made possible by contributions of just 58,000 people (or about .0001933% of the country) -- so it certainly possible that he is engaging his supporters more than his opponents, but that the total number of supporters still numbers far fewer.</p>

<p><img border="0" src="http://www.readwriteweb.com/images/ronpaul.jpg" align="right" hspace="5" vspace="5" width="120" height="168" />That could be why Paul's incredible online support has so far not translated into success in traditional polls of likely voters, where he generally does not make much of an impression (Paul averages just 5% <a href="http://www.realclearpolitics.com/epolls/2008/president/us/republican_presidential_nomination-192.html#polls">across national Republican polls</a>).</p>

<p>In August, we wondered why there was such a disconnect between online popularity and poll numbers in a post called <a href="http://www.readwriteweb.com/archives/web_20_election.php">The Web 2.0 Election: Does the Internet Matter in Election Politics?</a>.  We suggested three reasons, including demographics, "cool factor," and that the traditional polling methods themselves were screwed up.  But I think perhaps the best possible cause of the disconnect came from one of our commenters.</p>

<p>"There's a possible fourth reason for the disconnect - the internet is international. US politics has worldwide implications and so non-US citizens and even non-US residents care about the US election, watch candidate videos on YouTube and befriend them on social networks. However, they don't vote," wrote <a href="http://philobuster.wordpress.com/">Elad</a>.</p>

<p>Outside of the US, where anti-war sentiment is often much stronger, it seems likely that onlookers would be attracted to the more staunchly anti-war candidates (like Paul on the Republican side, and Obama or Kucinich on the Democratic side).  Further, Paul and Obama are also likely seen as the most anti-establishment candidates (due to Paul's Libertarian views, which contrast sharply with those of his fellow Republicans, and the perception that Obama is a Washington outsider because of the short time he has been in the Senate).   I wonder how many of Paul's 5.8 million YouTube views come from outside the US?</p>]]>
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  <entry>
    <id>tag:www.readwriteweb.com,2007://1.5321-comment:43451</id>
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    <title>Comment from Jason Kolb on 2007-12-20</title>
    <author>
        <name>Jason Kolb</name>
        <uri>http://www.jasonkolb.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.jasonkolb.com">
        <![CDATA[<p>Interesting post Josh.  This is an extremely interesting question, one that, as you point out, has many different variables.  I have a feeling it's a combination of all of them--traditional polling is broken, people from outside the US DO care about us electing someone who will change the system, and Ron Paul's supporters are much more active than the average citizen.  I guess we'll find out in a few weeks :)</p>

<p>On another note, a much bigger percentage of the population is online now than during Dean's campaign, so I'm pretty positive that the online support for Paul will translate into more offline support than Dean's did.</p>]]>
    </content>
    <published>2007-12-21T01:38:12Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2007://1.5321-comment:43512</id>
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    <title>Comment from Michael Patterson on 2007-12-21</title>
    <author>
        <name>Michael Patterson</name>
        <uri>http://www.floridaforhuckabee.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.floridaforhuckabee.com">
        <![CDATA[<p>Two observations from a grassroots Huckabee supporter in Florida.</p>

<p>"Liberal" voters use the Internet more often and more affectively than "conservative" voters. In a way, this makes sense if you accept the stereotype of today's hip professional. It's also born out in the statistics in the post.  4 of the top 6 are Democrats and Ron Paul's politics are more closely aligned with the Libertarian party than the Republican Party.</p>

<p>The Huckabee popularity online may have more to do with the size of his campaign. For the longest time, the campaign staff was small.  States like Florida, where I live, have been left to fend for themselves.  We've done this by organizing online, through meetup.com, something the campaign has encouraged.</p>]]>
    </content>
    <published>2007-12-21T14:47:55Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2007://1.5321-comment:43682</id>
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    <title>Comment from Leo Klein on 2007-12-22</title>
    <author>
        <name>Leo Klein</name>
        <uri>http://ChicagoLibrarian.com</uri>
    </author>
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        <![CDATA[<p>Meetup.com is so 2004.  They pretty much put themselves out of the running by charging organizers an annual fee starting in 2005.</p>

<p>I wouldn't use it as a measure of any grassroots support.</p>

<p>Other social networking services including the candidates' own sites have supplanted it.</p>]]>
    </content>
    <published>2007-12-23T06:11:29Z</published>
  </entry>

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