Looking back at our 2008 Web predictions, we got some of them right! "The big Internet companies will [embrace] open standards" (Google, Yahoo and others did this); "Mobile web usage will be a big story in 2008" (check!); "Web Services platforms will be a fierce battleground" (Microsoft Azure and Google App Engine were released and AWS grew). We also got some wrong, including most of our acquisition picks! Digg, Twitter, Zoho, Tumblr - all remain independent. Not to be deterred, we've made new acquisition predictions for '09... although the names will be familiar ;-)

Richard MacManus

1. iTunes adds social networking features; but it's still a closed development system.
2. Facebook signs up to OpenSocial; whether or not this happens, there's no doubt that Google will continue to collect big name supporters for the various open standards initiatives which it has started in the last couple of years.
3. Yahoo sells to a big media company, but it won't be Microsoft; Yahoo getting bought is a big call and I hope I'm wrong about it - but e.g. I could see the likes of Rupert Murdoch swooping in if things get much worse for the former dot com high flyer.
4. Microsoft releases a cool online version of Office, but then Google releases an amazing new version of Google Docs; Microsoft promised the first bit at PDC '08, but when that launches I forsee it being trumped soon after by Google releasing a more powerful version of its browser-based Google Docs. One that is comparable in user experience (but not features, because that is unnecessary) to MS Word. This new version of Google Docs may be limited to Chrome at first, but it will get a lot of attention and scare the bejeebers out of Redmond.
5. Health web apps start getting attention from mainstream people and media; big breathless profiles from the likes of CNN, Time magazine, etc. Unfortunately health system red tape remains a tangly mess, for another year.
6. Apps that do filtering, inferring and recommendation have a great year; several will release plug-ins for Google Reader, Twitter, Facebook and other 'sipping from the firehose' apps.
7. The usual suspects will remain unacquired in '09: Digg, Twitter, Technorati. The one that does get bought is FriendFeed - by Google probably, given that it was created by ex-Googlers.
8. Media properties prominently experiment with different and innovative types of online advertising; in other words the move beyond CPM starts to actually happen, due to the down economy, after years of CPA type predictions. Related, a stunning new metric will emerge that accurately determines the success of media properties beyond mere page views (ok that one's wishful thinking maybe!).

Marshall Kirkpatrick

1. Lifestreams will continue to evolve; From the explosion of the newsfeed-powered Facebook to the experimental polling technology of FriendFeed, 2008 was a big year for the "lifestream" - the technology of aggregating data from all your activities on different social networks around the web. No one summed it up better than Mark Krynsky in his Lifestream Blog post The Year in Lifestreaming for 2008. In 2009, I'll be watching the parties above, but also MovableType's Motion, social media ping server Gnip, Strands on the iPhone and Chris Messina and friends' new working group on Activity Streams.
2. Facebook will continue to surprise; I love to hate Facebook, but Mark Zuckerberg and company keep bringing me back to a state of...impressed. I wish open standards ruled the world, but Facebook Connect is so compelling that it can't be ignored. I'd like to see Data Portability prioritized a touch above full-blown privacy, but Facebook's relatively tame version of portability is getting real traction while others are stuck in the land of promises and proofs of concept.
3. Big companies will have incentive to give OpenID more support because of Facebook's domination; Support has been relatively tepid in the past. When you're winning, open standards aren't in your interest. When you aren't, they become much more appealing. MySpace, AOL, Yahoo - all have made meaningful moves to support OpenID before, but now that Facebook is clearly dominating them all, I expect to see these companies make bigger moves towards OpenID and other standards.
4. Have cake and eat it too solutions will emerge as a strong option; Have you seen JanRain's RPX plug-in? It lets users log in to a website using OpenID or proprietary methods, like Facebook Connect, through the same interface. It's really pretty, too. There are other examples of this kind of paradigm, but I expect to see them proliferate in the coming year.
5. One or two interface developments will blow us away; The iPhone inspired countless people about user interfaces, unlike anything else has in a long time. Somebody's going to blow our minds again. Information overload alone demands radical innovation, and it's in the works all around the world. Maybe it will be Mozilla, maybe it will be in gaming, perhaps in Adobe AIR, or it could be in Microsoft's Silverlight. May it not be a brain implant.

Sarah Perez

1. Twitter announces they have a plan to make money. They do.
2. New iPhone is released with video recording capabilities.
3. Facebook Connect becomes new de facto way to login to web sites.
4. Google Reader gets themes.
5. Digg still not acquired by anyone.
6. New real-time web app launches that integrates Twitter, FriendFeed & more in ways we never could have imagined.
7. Out of work journalists band together and create some killer blogs.
8. Google Chrome adds plugins...one of them is a Google plugin that lets you integrate Google Mail, Reader, & other Google products/services right into the browser.
9. Netbooks stay hot...get lighter, faster, thinner, but thanks to variable pricing from manufacturers, line between notebooks and netbooks blurs.
10. Google backlash begins.
11. Apple backlash does not.
12. New iPods released...now with VOIP app built-in. AT&T concerned.
13. Professional twitterer becomes a real job.

Bernard Lunn

1. VCs jump onto the SAAS bandwagon, but most ventures don't need the cash.
2. More Indian start-ups go global with price-smashing strategy.
3. 2009 will be like 2002 for raising money or exiting.
4. P2P shows value for reducing cost of server farms.
5. Consumer and regulatory backlash make online privacy into a key differentiator for major players.

Frederic Lardinois

1. Digg still won't be bought.
2. Twitter will start to embed advertising into its users streams as it slowly becomes mainstream.
3. Google will finally offer a comprehensive online storage solution and some kind of travel product.
4. Lifestreaming apps like FriendFeed will remain niche products that only serve the early adopter market.
5. Streaming web video to the living room will go mainstream.
6. If Apple finally enables its push server, mobile social networks and geolocation enabled apps will become a major topic next year.

Lidija Davis

1. Google loses goodwill, Yahoo gains.
2. Microsoft resurrects WebTV after buying out Netflix.
3. Mixx concentrates on usability and starts gaining ground on Digg.
4. Facebook has one security incident too many, leading to a decline in popularity.
5. The value of having a unified system for data portability and single sign-in services becomes unmistakable after a significant privacy breach.

Sean Ammirati

1. Twitter will be acquired (probably by Facebook--but multiple suitors will compete for the deal).
2. Due to new leadership and a slow economy that has people more focused on their professional network, LinkedIn will grow in the public's consciousness and more importantly grow their revenue dramatically.
3. Exciting new open source projects will emerge and grow due to a growing number of un/under employed engineers.
4. Unfortunately, Facebook Connect authentication will become dominant method for authentication on the web (while this is my prediction, I'm still rooting for a more open solution).
5. Microsoft will launch a competing platform with Apple's App Store. The reaction from the market will be underwhelming.

Alex Iskold

1. Twitter is going to continue to grow and eventually get acquired, while Facebook is going to see further decline.
2. Amazon will further strengthen its position in the cloud computing market, by launching more of its Web Services and gaining more clients for existing ones.
3. More contextual browsing technologies will hit the market powered by improved top-down semantic recognition engines.
4. The browser wars will further heat up, with Google throwing marketing dollars and distribution deals behind Chrome.

Rick Turoczy

1. With the economy continuing to tank, Microsoft will double-down on its Facebook investment, garnering more control of the company - and more access to the data being gathered through Facebook Connect.
2. Google will finally solve the issues that have prevented its adoption of OpenID logins for all Google services. That, combined with EAUT, will make Gmail accounts the de facto login credential on the Web.
3. One of the major gaming platform companies - Nintendo, Sega, Sony - will begin acquiring small iPhone development shops in an effort to translate titles to the iPhone format and to corner the market on iPhone gaming.
4. Under pressure from iPhone, Android, Symbian, and RIM; Windows Mobile will attempt to reinvent itself. Unfortunately for Microsoft, it will be about as successful as Vista and the Zune.
5. eBay - the Yahoo! of 2009 - oscillates between break-up and acquisition. After a great deal of drama, it will eventually be acquired by Amazon and incorporated into its seller storefront offering.

There you have it, the picks of the ReadWriteWeb team; what about your predictions? Let us know in the comments, so we can check who among us all has gloating rights at the end of 2009.

In the call we discussed the highlights of 2008: the top Web companies, the biggest technology trends - including an especially good conversation on open versus closed systems - and finally some predictions for 2009. We also touched on some of the 2008 in Review posts we've published in December:

• Top 100 Products of 2008
• Best LittleCo of 2008 & Most Promising for 2009
• Best BigCo of 2008: Apple

We look forward to doing more RWW Live shows in 2009!

Of course there are far more than 100 great Web products out there, so there are some excellent ones not included in our megalist. Please leave a comment here and tell us what we've missed!

• Best LittleCo of 2008 & Most Promising for 2009
• Best BigCo of 2008: Apple
• Top 10 Semantic Web Products of 2008
• Top 10 International Products of 2008
• Top 10 Consumer Web Apps of 2008
• Top 10 RSS and Syndication Products of 2008
• Top 10 Mobile Web Products of 2008
• Top 10 Enterprise Web Products of 2008
• Top 10 Real World Web Apps of 2008
• Top 10 Digital Lifestyle Products of 2008
• Top 10 Alternative Search Engines of 2008
• Top 10 Web Platforms of 2008

Note that seven products made it to more than one of our top 10 lists, so we've noted when that is the case and added some new products that just missed the cut somewhere along the line.

ReadWriteWeb's Top 100 Products

This list is in alphabetical order, with category noted beside each item.

• Adobe AIR; Platforms
• Afrigator; International
• Amazon Web Services; Platforms & Enterprise *
• Android; Platforms & Digital Lifestyle *
• App Store (iPhone); Digital Lifestyle
• Basecamp; Enterprise
• BBC iPlayer; Digital Lifestyle
• BlueOrganizer (AdaptiveBlue); Semantic Web
• BooRah; Semantic Web
• Brightkite; Mobile Web; Most Promising for 2009
• ChaCha; Alternative Search Engines
• Chrome; runner-up Platforms
• Cooliris; Consumer & Alternative Search Engines
• Confluence (Atlassian); Enterprise
• Dapper; RSS/Syndication & MashupAds for Semantic Web *
• Digg; runner-up, Consumer
• DimDim; Enterprise
• Dopplr; International
• Facebook Platform; Platforms
• Faroo; Alternative Search Engines
• Feedburner; RSS/Syndication
• FFtoGo; Mobile Web
• Fire Eagle; Platforms
• Firefox; Consumer
• Flickr; runner-up Consumer
• Force.com (Salesforce); Enterprise
• FreshBooks; International
• FriendFeed; RSS/Syndication
• Fring; Mobile Web
• Gnip; RSS/Syndication
• Google Apps; Enterprise
• Google Maps; Mobile Web
• Google Reader; RSS/Syndication
• Google Reader RSS Subscriber Count Greasemonkey Script; RSS/Syndication
• Hakia; Semantic Web
• Hulu; Digital Lifestyle & Consumer *
• Imeem; runner-up Consumer
• IntenseDebate; Consumer
• iPhone SDK; Platforms
• i.TV; Mobile Web
• KallOut; Alternative Search Engines
• Kiva; Real World
• Kosmix; Alternative Search Engines
• Last.fm; Consumer
• LinkedIn; Enterprise
• Live Mesh; Platforms
• Maxthon; International
• Mednar; Alternative Search Engines
• Meebo; Consumer
• MindTouch Deki; Enterprise
• Mint; Real World
• Mixi; International
• Mogulus; Consumer
• Mozilla Weave; Platforms
• MySpace; runner-up Consumer
• Netbook; Digital Lifestyle
• Netflix; Digital Lifestyle
• Netvibes; International
• Ning; Consumer
• Nokia E71; Digital Lifestyle
• NYTimes iPhone App; Mobile Web
• OpenCongress; Real World
• OpenSocial; Platforms
• Open Calais; Semantic Web
• Opera Mini/Mobile; Mobile Web
• Pandora; Mobile Web
• PatientsLikeMe; Real World
• PlayStation 3; Digital Lifestyle
• PlanetEye; Real World
• Postrank (ex-AideRSS); RSS/Syndication
• Powerset; Semantic Web
• Qik; Consumer
• Quintura; Alternative Search Engines
• Remember The Milk; International
• Rudder; Real World
• SearchMonkey; Semantic Web
• SeeqPod; Alternative Search Engines
• Sermo; Real World
• Shazam; Mobile Web
• Snackr; RSS/Syndication
• Songbird; Digital Lifestyle
• Surf Canyon; Alternative Search Engines
• Taggalaxy.de; Alternative Search Engines
• TeachStreet; Real World
• Techmeme; runner-up RSS/Syndication
• TripIt; Semantic Web
• Twitter; Mobile Web & Consumer; Twitter API, Platforms *
• Twitterfeed; RSS/Syndication
• UpTake; Semantic Web
• UStream; runner-up Consumer
• Wii Fit; Digital Lifestyle
• Wild Apricot; Real World
• Wordpress; Enterprise
• Wuala; International
• Xing; International
• Yahoo! Pipes; RSS/Syndication
• Yapta; Real World
• YouTube; runner-up Consumer
• Zemanta; Semantic Web
• Zoho; Enterprise & International; Best LittleCo *

* products in more than one list. There were seven of these: Amazon Web Services, Android, Cooliris, Dapper, Hulu, Twitter, Zoho

• In 2004 Ludicorp, creators of Flickr, was named Best LittleCo and Feedburner Most Promising. Both of course have since been acquired (by Yahoo! and Google respectively).
• In 2005 37Signals was Best LittleCo and Memeorandum (now Techmeme) and Digg were joint Most Promising.
• In 2006 YouTube was Best LittleCo and Sharpcast Most Promising.
• In 2007 Twitter got Best BigCo and (in a bit of a break from tradition) we named "the open source movement" as most promising - a loose-knit group that aims to make a huge impact by tying all Web companies together. Last year we thought there was no single Web company that was more promising, and we have probably been proven right as our Best Web Platforms 2008 post showed (OpenSocial, Android, Mozilla Weave, Fire Eagle, ...).

Now let's find out who is ReadWriteWeb's Best LittleCo of 2008...

Best LittleCo of 2008: Zoho

We felt that Web Office vendor Zoho best represented the 'LittleCo' ethos this year, due to its David vs Goliath effort in competing head on with products from several very large companies: Microsoft Office, Google Apps, Salesforce.com's core CRM platform.

Zoho not only competed with these bigcos, they were innovative and scrappy about it. And in a year that will be remembered for the economic downturn, Zoho is a reminder to us all that we can work ourselves out of a down economy.

Zoho made two of our year-end Top 10 Products list - in the International category and in the Enterprise catagory. It is an Indian startup that offers a number of office tools, project management software and CRM solutions. It made serious advances with its office productivity suite during 2008, reaching a milestone of 1 million users in August this year.

Some of the specific highlights this year include: updating Writer at the beginning of 2008 to include support for the DocX file format, along with several other features; adding support for Visual Basic compatible macros to Zoho Sheet in April, then macro record and playback four months later; releasing a marketplace in September; Zoho Mail emerging from private beta in October, while offering offline support via Google Gears.

Our one note of caution with Zoho is that, as you can see from the above screenshot, it has so many products that it potentially spreads itself too thin. Some of its products show a lack of depth as a result - we focused on some of those issues in a post in September. So we're not claiming Zoho has the Web Office market cracked, just as Twitter had some issues last year when we chose it as our Best LittleCo. But overall, we applaud Zoho for its continued innovation and for competing effectively against the big guns!

After the jump, ReadWriteWeb's pick for Most Promising for 2009!

Most Promising Company of 2008: Brightkite

Again this was a tough choice. We were impressed with the potential of many apps this year. Open source music app SongBird, micro-lending service Kiva, online finance service Mint, health social network PatientsLikeMe - to name just some. However we ultimately came back to a type of application that made a breakthrough this year: Mobile Web. We named Apple Best BigCo of 2008 due to its iPhone platform, but we think there's still a lot of untapped potential in mobile. In particular no one company has yet broken through with a mobile-native social network. We think mobile social network Brightkite may become that app.

Brightkite was named in our Top 10 Mobile Web Apps of 2008, in which Sarah Perez explained that Brightkite includes an iPhone app, but it's much more than a toy for the exclusive club of iPhone owners. The service - a device agnostic, SMS-based application - lets you "check in" at various locations out in the real world and then see who else is there, has been there, and who is nearby. You can check in via text, web,or iPhone, but text is easiest if you're using a traditional cell phone.

While Brightkite hasn't been hugely successful yet in terms of numbers, we think it has a lot of potential. There's still some debate as to whether consumers really want new and separate social networks for the mobile phone. As we noted back in October, no other social network, including those specialized for mobile devices, had even reached 15% adoption. That means Brightkite and others like it still have a way to go before they become a solid part of the new mobile web.

However, if any of these apps have a chance for success, it's Brightkite. With the service's Twitter integration and live event niche, it offers something unique.

So there you have it: Zoho is our Best LittleCo of 2008 and Brightkite is our Most Promising for 2009. Agree? Or feel like arguing about it? We invite you to let your feelings known in the comments.

We've written a lot of times about platforms for the Web. A web platform can be as simple as an API, like the one offered by Twitter, which allows external developers to tap into a company's data. It can be software and services, like Amazon's Web Services. It can also be a fully fledged development platform, such as iPhone SDK and Adobe AIR. Whatever the case, platforms on the Web mean allow people to build on top of another company's product, so we think it's an appropriate way to close our Top Web Products series.

• Top 10 Semantic Web Products of 2008
• Top 10 International Products of 2008
• Top 10 Consumer Web Apps of 2008
• Top 10 RSS and Syndication Products of 2008
• Top 10 Mobile Web Products of 2008
• Top 10 Enterprise Web Products of 2008
• Top 10 Real World Web Apps of 2008
• Top 10 Digital Lifestyle Products of 2008
• Top 10 Alternative Search Engines of 2008

Note: unlike some of our previous lists, we've attempted to order this one according to impact in 2008.

1. iPhone SDK

ReadWriteWeb named Apple as our Best BigCo of 2008, largely due to the iPhone platform. The iPhone truely reached a mainstream audience in 2008, when the 3G iPhone was launched to much acclaim in July. But more significant than the phone itself was the simultaneous launch of the Apple App Store. There were 552 applications available at launch and at time of writing that's risen to over 10,000 applications. So in less than 6 months, the number and variety of iPhone apps has expanded greatly. Indeed, any startup worth its salt has an iPhone version of its web app - the ultimate proof of a successful Web platform.

For many years now everybody (including us) has been predicting that the next year will be the one that the Mobile Web breaks through. 2008 was finally that year - and it's mostly thanks to the iPhone development platform.

2. OpenSocial

November was the first anniversary of Google's OpenSocial, an open API framework for social networks and websites. During 2008 OpenSocial gained a lot of traction; statistics released in November stated that OpenSocial had reached 675 M registered users at that time and there were 7,500 applications.

Most impressive is the list of organizations who signed onto OpenSocial and are actively developing apps for it. That high powered list includes MySpace, AOL, Bebo, hi5, LinkedIn, Ning, Orkut, Yahoo!. Of course still missing from OpenSocial are Facebook and Microsoft, but at the rate OpenSocial is ramping up - they may not need them.

3. Adobe AIR

As we noted in our Best BigCo 2008 post, this was a year in which Adobe's 'Rich Internet App' strategy bore some juicy fruit, with many compelling apps released that were built using AIR (Adobe Integrated Runtime). AIR is a platform that makes it easy to build attractive Internet connected applications that live outside the browser. Last year we noted its potential - AIR was called 'Apollo' for much of its beta - but in February 2008 AIR was officially launched and soon we saw a lot of stunning apps emerge. For examples, check out:

• 6 Adobe AIR Apps to Check Out
• 10 Adobe AIR Apps Bloggers Will Love
• Adobe AIR Goes to Work: 6 Apps for the Corporate Desktop

We've named it our number 3 Web platform of the year, because it breathed new life into Rich Internet Apps this year.

4. Twitter API

The importance of Twitter's API to its success this year can't be overstated. The number and variety of Twitter reader clients alone is amazing, let alone the many other ways Twitter's data is being used (e.g. for e-commerce purposes). It must be said that Twitter has experienced much downtime and many technical glitches throughout the year, but even so it has continued to expand its API service. As Twitter co-founder Biz Stone said a ReadWriteTalk interview last September:

"The API has been arguably the most important, or maybe even inarguably, the most important thing we've done with Twitter. It has allowed us, first of all, to keep the service very simple and create a simple API so that developers can build on top of our infrastructure and come up with ideas that are way better than our ideas ...

So the API, which has easily 10 times more traffic than the website, has been really very important to us. We've seen some amazing work built on top of it from tiny little mobile applications like an SMS timer that just allows you to set a reminder over SMS to call your mom or something like that, to more elaborate visual recreations of Twitter like twittervision.com, which shows an animated map of the world and what everyone's doing around the world with Twitter. ... The [Twitter] API has really been a big success for us, and it's something that we want to continue to focus our efforts on, looking forward."

5. Facebook Platform

Facebook continued to become more popular throughout 2008, reaching 140 million active users by end of the year and growing at a rate of 600,000 users each day. For that reason we gave it an honorable mention in our Best BigCo 2008 post.

However in terms of the Facebook platform, overall we felt that Google's OpenSocial overshadowed it in 2008. As we wrote in our mid-year review, Facebook Platform: The Fanfare Revisited, when the Facebook platform debuted last year it was touted as the next big thing. You no longer needed to bring the audience to your app. Instead your app could be delivered to one of the largest audiences around the web. And not just delivered, but injected into a massive social network. But while it started great, it turns out things are not that simple. Three fundamental issues surfaced:

1. Technical: Should the app be just a teaser that leads users to their site or should it be a duplicate and have full functionality?
2. Business: If e.g. New York Times builds a Facebook app, will it be economic for them (since there's little revenue in Facebook)?
3. Provider costs: Does it pay for Facebook to maintain the platform? As a business with a huge valuation, Facebook needs to maximise profit.

Despite these issues, Facebook's platform shows no signs of slowing and many startups have ported their web apps to Facebook. It may not be the bee's knees anymore, but it's still a very effective platform for startups to utilize.

6. Android

Google's open mobile OS platform, Android, burst onto the scene this year as a rival to Apple's closed iPhone platform. Google spent a lot of time this year encouraging developers to create applications for Android - and rewarding them for doing so with cold, hard cash with the Android Developer Challenge (see our previous coverage here). This led to many third party apps and multiple App Stores. The first Android phone - the "T-Mobile G1 With Google" - was launched in September, followed by a second Blackberry-like phone in December. Android apps are showing steady growth and we can expect to see this ramp up in 2009 as more handsets come on the market.

Android went open source in October, which starkly set Google apart from Apple's controlled platform. While iPhone was our top platform in 2008, Google has the opportunity to challenge for this mantle next year.

7. Amazon Web Services

Amazon's leading edge Web Services stack was first introduced to the world in 2006 and it continued to impress in 2008 - albeit with more of a business focus. Amazon Web Services basically became a more mature offering in '08 and it shored up its support services.

Amazon Web Services, led by Simple Storage Service (S3) and Elastic Compute Cloud (EC2), was the first major cloud computing platform and today it powers the backend for many startups. At the beginning of the year we noted that Amazon's web services now accounts for more bandwidth than all of Amazon's global web sites combined. Then in April, Amazon announced premium for-pay support packages for some of its core infrastructure services. S3, EC2 and Simple Queue Service (SQS) each received the gold and silver level support treatment. In October Amazon announced that EC2 was coming out of beta and that it now supported Windows Server 2003 and Microsoft SQL Server (i.e. expanding beyond Linux distributions and OpenSolaris). At the same time Amazon offered a Service Level Agreement for EC2 and promised an availability of 99.95%.

8. Live Mesh

The Live Mesh service launched in April as an invite only "technology preview". It is Microsoft's attempt to tie all of our data together. Live Mesh synchronizes data across multiple devices (currently just Windows computers, but theoretically it will extend to mobile and other devices in the future) as well as to a web desktop that exists in the cloud. It can sync data across devices used by a single users, as well as create shared spaces for multiple users.

Essentially, Live Mesh is a collection of feeds (which can be expressed as ATOM, JSON, FeedSync, RSS, WB-XML, or POX). Every piece of data entered into a user's Mesh -- be it a file, a folder, a message, a user permission, or a new device -- is rendered as a piece of information in a feed. The feeds are then synced with other devices that are part of that Mesh following rules for how to sync each particular piece of information (i.e., File A may sync with Users 1, 2, and 3, while File B may only be told to sync with Users 1 and 2).

9. Fire Eagle

Earlier this year Yahoo announced that the closed beta period for its location platform Fire Eagle had ended and that the service was now open for everybody. A number of high-profile services, including Brightkite, Movable Type, Dopplr, and Pownce have implemented Fire Eagle through the numerous APIs Yahoo provides for accessing the service.

As we wrote about Fire Eagle when the beta was first announced, it offers API kits in five different programming languages, it's got user authorization protocols already available for web, desktop and mobile apps and it's using the open standards community built oAuth to facilitate faster, more secure mashups. So this platform is leveraging universal open standards.

Note: also see our coverage of the Yahoo! Internet Location Platform, a collection of in-depth geo-location based APIs.

10. Mozilla Weave

This year Mozilla announced Weave, a new web platform that will store users' browser metadata in a cloud environment for access anywhere. Weave is a "framework for services integration" that will, according to Mozilla, "focus on finding ways to enhance the Firefox user experience, increase user control over personal information, and provide new opportunities for developers to build innovative online experiences."

The basic idea is that browser metadata (things stored in your Firefox profile like bookmarks, history, RSS feeds, usernames and passwords, etc.) is pushed into the cloud and stored on Mozilla's servers. The data is available to users from wherever they get online and users can share information with friends, family, or third parties while retaining control over how, when, and if the info is shared.

Unlucky Not to Make Top 10

There were many other Web platforms that impressed us during the year. Google's Chrome browser is highly promising (but we felt it was too early to be in the top 10), Google Gears helped take the online world offline, meebo created an intriguing platform based on its core IM capabilities, Bungee Labs developed a great mashups platform, Salesforce.com had a strong year again, and on and on. It seems like every major Internet company nowadays has a platform, which is great for developers and users alike. Check out our earlier post listing 10 promising web platforms for other examples.

We hope you agree with our top 10 list, but we're sure there are one or two platforms you think should be here instead. So let us know in the comments.

Also for more about the theory and practice of platforms, check out these RWW posts:

• APIs and Developer Platforms: A Discussion on the Pros and Cons
• So You're Launching a Platform: After Ubiquitous APIs - What's the Next Frontier?
• Picking a Platform: 5 Issues to Consider
• When Web Sites Become Web Services

In terms of user experience, the gap between the major search engines and their alternatives continues to widen -- a lot. Google has been compared to a luxury liner that turns around very, very slowly, whereas the startups are speedboats that can turn (or innovate) on a dime. I guarantee that if you try any of these top 10 alternative search engines of 2008, you won't come away saying, "Hey, that was just like Google."

As evidence of just how much the landscape is changing, three of our top 10 products require one-time downloads: once thought to be the kiss of death when Google sits in wait. But AltSearchEngines thinks that 2009 will be the tipping point when the rewards outweigh the "risks," at least for power users. For everyone else: 2010. Faroo, KallOut, and Surf Canyon (and, again, Tazti) are all well worth leaving your comfort zone for.

How many of these 10 search tools had you used, seen, or even heard of before today? The latest data from Hitwise shows that the four major search engines get over 98% of all US search traffic; the rest, combined, get less than 2%. These wonderful inventions need and deserve more exposure, so do your part and take the time to try out each one! On that note, let's begin.

This is the ninth in ReadWriteWeb's series of top products of 2008:

• Top 10 Semantic Web Products of 2008
• Top 10 International Products of 2008
• Top 10 Consumer Web Apps of 2008
• Top 10 RSS and Syndication Products of 2008
• Top 10 Mobile Web Products of 2008
• Top 10 Enterprise Web Products of 2008
• Top 10 Real World Web Apps of 2008
• Top 10 Digital Lifestyle Products of 2008

Note: these 10 search engines are listed alphabetically.

1. ChaCha

ChaCha, as a search tool, is human-powered, general, and mobile. There is no website, no search box, and no page witih a list of ten links. To use ChaCha, simply call 1-800-2ChaCha (1-800-224-2242) in the US, or send a text to 242242. When you call, leave your query just as you would any other voice-mail message, and hang up. Within 2 to 5 minutes, a human guide will have researched and texted you the answer. I used ChaCha with only my cheap cell phone when I was lost in New York City at midnight. And that's an important point: you can call ChaCha at any time with any question for any reason on any phone -- as long as that phone can receive text messages. And, aside from your carrier's incoming text fees, ChaCha is free. We recently reported on ChaCha over at AltSearchEngines.

2. Cooliris

2008 was the year when search visualization met the iPhone. Cooliris has already won one ReadWriteWeb award, making it onto the list of the Top 10 Consumer Apps of 2008. RWW wrote in that post, "Visual browsing is still coming into its own, but Cooliris is leading the charge in a way that consumers will embrace." We at ASE have been following Cooliris since its PicLens days. Following right behind are SearchMe and Viewzi. Each of these three visual search engines displays your search results beautifully and fluidly on your iPhone, but with different styles, so you might as well download all three and experiment. There is a demo video on each site.

3. Faroo

Alternative search engines need at least one thing that differentiates them from the major search engines. Faroo, for its part, turns your conception of search around 180 degrees. Instead of one giant company (say, Google) storing billions of web pages on thousands of servers at a cost of millions of dollars, Faroo, now in public beta, relies on the P2P (peer-to-peer) network, which connects Faroo members with each other through their PCs. The result is an organic-looking web that can grow as the Internet grows, but without the need for massive server farms. So, check out Faroo by downloading it here.

4. KallOut

KallOut was one of our favorite discoveries this year, as we noted in the ASE review. Once again, it's time to put away that image of a rectangular search box! It's 2008! With KallOut, you don't have to stop what you're doing and mess around with a toolbar, tab, or window. You simply drag your cursor over content with your mouse, and KallOut performs the search for you right there -- literally, right there. Download KallOut here, and then practice a bit until you get the hang of it. No, it's not a harder way to search; it's a more efficient way to search. You'll see.

5. Kosmix

Kosmix is, in a way, an evolution of the old meta search engines. Kosmix answers your query with a long tabloid-like page of results in every possible category you might want. There are multiple news sources; images from various sites; audio from SeeqPod; opinions from Omgili; video from Truveo; info from Mahalo and Snappyfingers; plus content from all of the major sources, such as eBay, YouTube, and Wikipedia. Just about everything! For every search query, you essentially get an on-the-fly multimedia encyclopedia laid out on one page. Kosmix recently came into a little money, too. (Disclosure: Kosmix is an AltSearchEngine sponsor.)

6. Mednar

We had no idea how many health search engines there really were until Hope Leman started covering them on AltSearchEngines. Mednar is one we're particularly fond of: "I am in jaw-dropping, stupefied awe at the general excellence of the products of his (CEO Abe Lederman's) firm. Anything that saves all of us time as we hunt for relevant data amidst overwhelming amounts of information on every conceivable aspect of disease day after day catches my attention, and it has been caught today by Mednar."

7. Quintura

When you search with Quintura, you'll see a two-dimensional tag cloud (i.e. not a list). The other words in the box are there to allow you to explore concepts related to your original query. See something you hadn't thought of? Click on it and the cloud re-orients itself around that new term. You can delete irrelevant terms as well. But don't worry, it also provides a traditional list for you, just in case. Quintura is now available in several language "flavors" as well! Content publishers should investigate Quintura for possible use on their sites. (Disclosure: Quintura is a sponsor of both AltSearchEngines and RWW.)

8. SeeqPod

Speaking with SeeqPod's CEO Kasian Franks, I was shocked, shocked, to learn that not everyone owns an iPhone! Apparently there are millions of people who have nice smart phones that run something called "Windows Mobile." Anyway, SeeqPod has been constantly improving its music search engine ever since we came across it. And now, it can be installed on millions of smart phones that use the Windows Mobile platform (v.6.0 or higher). This, as RWW noted the other day, "is a bold move from one of the most innovative companies in online music. The SeeqPod API is already one of the most popular for third parties to integrate streaming music into other apps, and the company seems to launch something unexpected every month. This has got to take the cake, though."

9. Surf Canyon

Can I say it again? Search, after ten years, is no longer that ubiquitous box in the middle of the web page. In 2008, it gave way to innovative search tools that integrate useful features in new ways. Surf Canyon is also a download. I wonder how many commenters will say that no one will download an app? (Sigh.) The reason it's worth the download is that it turbo charges your regular searches. Surf Canyon actually watches what you do -- and don't do -- and what you click on, and it instantly pulls search results from deeper pages (say, page 8) and brings them forward if it determines that they can save you time -- a lot of time. And if you're still hesitant about the download, watch the video.

10. Taggalaxy.de

What's this? A personal favorite? This write-up is just a sneak peek of Taggalaxy.de; the rest is up to you. Taggalaxy.de (in German) was created by a German graduate student for a class project. There are almost no instructions: I had to learn how to use it by clicking, double-clicking, dragging, and just playing around with it. But I can tell you this, once you've got the hang of it, find a dark room with a monster screen, and then perform a search. What you see will be not just an alternative search engine, but an alternative search galaxy!

So, there it is. In 2006, I began a mission to find every search engine, one by one. The resulting list of 100 Alternative Search Engines was published on ReadWriteWeb in January of 2007. Four months later, AltSearchEngines was launched by myself and Richard MacManus, with an index of 1,000 alternatives to the major engines. Since then, AltSearchEngines has published over 2,000 posts about, "the most wonderful search engines you've never seen." Having honed our search-engine-finding skills, I can tell you that this list of the top 10 alternative search engines for 2008 is as current as today's news. Want more? AltSearchEngines reports on important updates, features guest posts from search experts, and of course explores the as-yet-unseen search engines of 2009, every day. Come and join us!

There was lots of activity in the digital lifestyle space in 2008, with new devices, services, and platforms being launched and some of our favorites from last year getting significant updates. One notable trend throughout the year was the way these products and services began to converge; not in the sense that they were becoming all-in-one devices, although some of that was happening, but rather by hardware, services, and content playing together nicely, often through open standards and platforms, with the Internet acting as a conduit. On that note, here are our picks of the 10 best digital lifestyle products of 2008.

• Top 10 Semantic Web Products of 2008
• Top 10 International Products of 2008
• Top 10 Consumer Web Apps of 2008
• Top 10 RSS and Syndication Products of 2008
• Top 10 Mobile Web Products of 2008
• Top 10 Enterprise Web Products of 2008
• Top 10 Real World Web Apps of 2008

1. The App Store

The real upgrade to the iPhone this year wasn't the iPhone 3G but the accompanying App Store. Launched just five months ago, the store now offers over 10,000 third-party apps, and Apple has seen over 300 million downloads. Part of that success can be attributed to the way in which the iPhone as a platform has galvanized developers; a second major factor is the simplicity of the App Store itself. As a result, lots of our other favorite digital lifestyle-related products and services wound up on the iPhone and iPod Touch, such as Pandora and Last.fm (digital music), Joost (Internet TV), Facebook, MySpace, and Twitter (social web), as well as location-based services, games, remotes (VLC Player and Sonos), and much, much more.

See also: The real surprise of the App Store isn't number of downloads or revenue

2. Netflix

When Netflix starting talking up plans to deliver its online streaming service, Watch Instantly, to "Internet-connected high-definition DVD players, Internet-connected game consoles, and dedicated Internet set-top boxes," we were a little skeptical, especially of the time frame. However, the company really delivered in 2008: Netflix streaming is now available on TiVo, the XBox 360, Internet-connected DVD players from LG and Samsung, along with the Roku Netflix Player set-top box.

3. Android

Our initial review of the first Google phone, T-Mobile's G1, was mixed, but the Android OS had us pretty excited. "Without a doubt, the Android operating system is spectacular," last100's Daniel Langendorf wrote at the time. "It's fast, with little or no lag time. It's responsive, fun to use, and full of promise." A few months on and we're still impressed. In particular, Android's mobile web browser is the best post-iPhone one yet. And likewise, the Android Market does a great job of copying the iPhone's App Store. Of course, the best thing about Android is that it's open source; as a result, we'll see it powering numerous new smartphones next year, along with other hardware, such as set-top boxes, MIDs, and GPS devices.

4. Nokia E71

In our extensive review, we described Nokia's E71 as our favorite smartphone yet. So, admittedly, this one is a very personal choice. The E71 is roughly the same size as the iPhone but has a completely different form-factor, omitting touch for a more traditional user interface and with enough room to pack in a compact but very usable QWERTY keyboard. Other pluses are the device's overall responsiveness, bundled applications, and a number of welcome improvements to the S60 line's user interface, along with decent web browsing and media playback, superb call quality, and extremely good battery life.

5. Hulu

Although online video site Hulu was available in private beta in 2007, it didn't launch publicly until March of this year. Our initial verdict was mixed, but since then the Fox and NBC joint venture has become the third biggest video destination in the U.S., according to Nielsen. Perhaps a testament to that success, a number of device makers have released set-top boxes marketed on their ability to put Hulu content on the TV, such as ZeeVee's recently announced PC-to-TV solution, the ZvBox, and the Neuros LINK. Now, if only Hulu would release an iPhone app or, like Netflix, form official partnerships with consumer electronics companies.

6. BBC iPlayer

Hulu could certainly learn a thing or two from the iPlayer, the BBC's TV catch-up service (UK only). Since its controversial Windows launch, when the public broadcaster was accused of getting too close to Microsoft, the iPlayer has added streaming for the Mac and Linux, a version for the iPhone and iPod Touch, numerous other portable media players, and support for the latest phones running Windows Mobile. There's also an iPlayer application for select Nokia phones and a browser-based version optimized for the PlayStation 3 and Nintendo Wii.

7. PlayStation 3

Sony's PlayStation 3 wasn't launched in 2008, but it certainly came of age this year. The company has always pitched the PS3 as a device that goes far beyond gaming. Instead, like Microsoft's XBox 360, it's designed to be a trojan horse in the living room, delivering a range of non-gaming content and services through the television. On that front, Sony made significant progress in 2008 by winning the next-generation format war with Blu-ray, adding DVR functionality in the UK with PlayTV, launching a video download store in the U.S., adding support for DivX video, and, finally, rolling out its own virtual world called Home.

8. Songbird

After being in development for two years, the open-source desktop music player Songbird reached its 1.0 release this month. What sets Songbird apart from the likes of iTunes is the array of available plug-ins that extend the app's functionality. For example, mashTape, one of six default add-ons, let's you delve into artist info, discography, links, and news and scroll through Flickr photos and YouTube videos. Other add-on services that ship with the player out of the box are Last.fm, Concerts, and SHOUTcast radio. With these installed, you can sync your tracks to Last.fm's online service, check out upcoming concerts in the area, and stream music over the Internet using the player. As of publication, there are over 70 plug-ins available for Songbird.

See also: ReadWriteWeb's full Songbird review.

9. Wii Fit

Nintendo has long contended that "everyone's a gamer," and now the console giant wants everyone to get fit. Announced last year but released in 2008, the Wii Fit aims to improve the health of family members through the kind of active play first seen in Wii Sports. The "game" comes with a balance board that assists with aerobic, toning, and balancing activities. A neat feature is that household members can review each other's progress on a new Wii channel.

10. The Netbook

This isn't an individual product but a whole new product category that has really taken off in 2008. Initially targeted to the education market and those wanting a third machine, netbooks are resonating with a much broader market -- and not just because of their lower price point compared to more traditional, higher spec'ed sub-notebooks. Despite years of industry propaganda, consumers are wising up to the fact that they don't have to step on the processor upgrade treadmill. Instead, in an age when more and more of our applications and data reside in the cloud (on remote servers, rather than local computers), a machine with Internet connectivity and powerful enough to run a modern web browser (a netbook, in other words) is often all we need.

In 2007 the Best BigCo went to Facebook, due to the launch and subsequent impact of its development platform. Google won Best BigCo of 2006 and 2004. In between, in 2005, Yahoo! won the award. This year we've chosen Apple, which almost single-handedly brought the Mobile Web to life in 2008.

Why Apple Won

Apple has revolutionized two major industries in recent years, using Web technology: first music with iTunes/iPod, then mobile phones with iPhone. The iTunes/iPod success story started a number of years ago and, no surprise, this year it continued its dominance of online music. But it's the iPhone story which really tipped the scales for Apple in 2008 - and we think it made Apple a true Internet powerhouse.

The iPhone was first launched in January 2007 and in last year's awards we gave Apple an 'Honorable Mention' for it, noting that it was the biggest product launch of 2007 and a catalyst for a lot of new Mobile Web development activity. However it wasn't until 2008 that the iPhone truely reached a mainstream audience, when the new 3G iPhone was announced in June and then launched to much acclaim in July.

Perhaps even more significant than the phone itself (which featured 3G, black or white shell and a more rounded design, plus cheaper pricing for U.S. customers) was the simultaneous launch of the Apple App Store. There were 552 applications available at launch and at time of writing that's risen to over 10,000 applications. So in less than 6 months, the number and variety of iPhone apps has expanded greatly. Indeed, any startup worth its salt has an iPhone version of its web app.

For many years now everybody (including us) has been predicting that the next year will be the one that the Mobile Web breaks through. Well finally, 2008 was that year - and it's in large part due to the Apple iPhone and the blossoming of 10,000 apps.

Runner-up: Google

Google

Google had another great year in technology terms. In particular Google made a lot of progress developing open platforms: the 3 prominent examples being Open Social (an open standard for social networking widgets, which was adopted by MySpace, Bebo and others), Android (an open source OS for mobile, that is already a threat to iPhone), and the launch of the Chrome browser in September. Whereas in 2007 the iPhone was the year's biggest product launch, we'd have to say that Chrome was the biggest new product of 2008.

Google was busy on many other fronts in 2008. It launched App Engine and Friend Connect, Google Apps continued to ramp up (we named it one of the top 10 Enterprise products of the year), there have been numerous Gmail and Labs features released this year, and Google even changed up its core search product with SearchWiki (which enables users to add notes to and modify the order of their search results). So in the end it was a close decision to award Best BigCo to Apple, over Google.

Honorable Mentions: Facebook, Adobe

Facebook

Facebook, last year's Best BigCo, continued to become more popular throughout 2008. It largely kept pace with Google in the 'social networking wars', by launching Facebook Connect in July and making some key partnerships - in particular with Microsoft, but also with the likes of Salesforce.com, digg and Hulu. Facebook didn't neglect its core product either, launching chat in April and a website re-design in July - among other upgrades. Facebook's one major slip-up, the ill-fated contextual advertising program nick-named Beacon, came right at the end of last year and was quickly swept under the carpet.

So all up, a satisfactory year for Facebook - especially when you consider the big pressure brought on it by Google's Open Social. Update: it's just been reported that Facebook has reached 140 million active users and is growing at a rate of 600,000 users each day.

Adobe

2008 was the year in which Adobe's 'Rich Internet App' strategy bore some juicy fruit, with many compelling apps released that were built using AIR (Adobe Integrated Runtime). AIR is a platform that makes it easy to build attractive Internet connected applications that live outside the browser. Last year we noted its potential - AIR was called 'Apollo' for much of its beta - but in February 2008 AIR was officially launched and soon we saw a lot of stunning apps emerge. For examples, check out:

• 6 Adobe AIR Apps to Check Out
• 10 Adobe AIR Apps Bloggers Will Love
• Adobe AIR Goes to Work: 6 Apps for the Corporate Desktop

Also of note, Adobe released an online office suite and made Flash searchable. So overall Adobe had one of its best years for a while, we think.

The Others: Microsoft, AOL, Amazon, Mozilla, Yahoo!, eBay

Other Internet bigcos mostly had good years, but without any major breakthroughs.

Microsoft released a couple of major Web platforms in Live Mesh and Azure, so it'll be interesting to watch how those evolve next year. Windows Live, its clumsily branded Internet division, continued to ripple away without making too many waves. Last year we remarked in the BigCo post that "in 2008 we're hoping to see more product evidence of the undoubted ability of Ray Ozzie and co to innovate on the Web." We don't think we quite saw that though. Maybe in 2009!

Meanwhile Amazon's web services stack continued to evolve, Mozilla's Firefox went from strength to strength, AOL bought Bebo and later launched a development platform. We can't say that any of those companies overly impressed, but each had decent years.

The two bigcos that struggled the most were Yahoo! and eBay. Yahoo! had a lot of upheaval inside its business, but despite that it continued to release innovative web products and initiatives - such as SearchMonkey and Yahoo! Open Strategy (Y!OS). Let's hope the business side of Yahoo! can sort itself out, because we know there are a lot of talented and Web-loving people in the company. eBay probably had the worst year of all the bigcos, but even it launched a development platform.

Conclusion

We hope you agree with our choice of Apple as Best BigCo of 2008. It's not an Internet company per se, but the impact Apple has had on the Web this year has been nothing short of revolutionary. Google can count itself a little unlucky not to take the BigCo crown for the third time in five years, however it too had an outstanding year.

Tell us your thoughts in the comments about these Web giants.

This is the seventh in our series of top products of 2008:

1. Top 10 Semantic Web Products of 2008
2. Top 10 International Products of 2008
3. Top 10 Consumer Web Apps of 2008
4. Top 10 RSS and Syndication Products of 2008
5. Top 10 Mobile Web Products of 2008
6. Top 10 Enterprise Web Products of 2008

Finance

Mint

Mint single-handedly changed the market for personal finance tools on the Internet in 2008 and forced Quicken, its closest competitor, to start offering its own online tools for free as well. Mint aggregates personal finance data from across the web and displays a consolidated view of all of your accounts in a very well designed and easy to use user interface. Mint also uses this data to recommend better credit cards and savings accounts to its users.

Mint launched its beta program in late 2007 and came out of beta in October 2008.  By October, Mint already had close to half a million users and had managed over $12 billion in transactions. In the course of 2008, Mint added a substantial number of new features to its lineup, including the ability to get an overview of your investment accounts. Mint also launched a major redesign of its user interface in August.

Rudder

While Rudder might look similar to Mint at first, this personal finance tool has a very different focus. While Rudder also aggregates your banking and credit card accounts, it does not focus on analyzing your past spending habits in the way Mint does. Instead, its focuse is on the letting you know how much money you still have to pay your monthly bills. One of the great advantages of Rudder is that it sends all your updates to your inbox, so that you don't even have to log in to the service to keep up to date.

Rudder debuted at this year's DEMOfall conference in San Diego and, given the current economic situation, couldn't have launched at a more opportune time. Rudder also features a large number of useful finance planning tools and a great mobile site.

Health

PatientsLikeMe

PatientsLikeMe is an online community for people with life-changing medical conditions like Multiple Sclerosis, Post-Traumatic Stress Disorder, or Fibromyalgia. Even though the site is still relatively now, it already provides on of the largest patient communities, and also features a wide range of research tools for symptoms and treatments.

PatientsLikeMe was founded in 2004 and defines its mission as providing a platform for sharing real world medical data. Members of the site often share data about their individual health experiences like symptoms, weight, mood swings, or drugs they have taken. Thanks to this, you can easily find others who are in the same situation as you and see what treatments are working for them.

Earlier this year, we named PatiensLikeMe as one of our favorite Web 2.0 health apps.

Sermo

Our second top health app is also a social network, but this time for physicians. Sermo has over 90,000 members who exchange information about both medical and non-medical issues. As Matthew Holt from the Health Care Blog pointed out to us, the site also features some highly sophisticated survey and ratings tools, though it is only open to registered physicians.

This year, Sermo also rolled out a partnership with Bloomberg that provides healthcare investors with access to medical information compiled by the site's members.

Education

TeachStreet

TeachStreet is not an educational site in the traditional sense. Instead, it provides a marketplace for teachers and students to meet. TeachStreet, whose motto is 'Learn New Things,' focuses mostly on teaching adults anything from arts and crafts, to bagpiping and foreign languages. TeachStreet started out in Seattle, WA, but expanded to Portland, OR and the Bay Area this year. The site already lists over 60,000 different classes and instructors.

TeachStreet is an interesting tool, both for teachers to gain more visibility, and for students to find the right classes and teachers. Thanks to its excellent search functions and well-designed layout, TeachStreet has already made a name for itself in the regions where it has officially launched and is poised for more growth in 2009.

After the jump: Politics, Non-Profits, Travel

Politics

OpenCongress

While the U.S. election surely dominated the news this year, one non-election related web app that we really came to appreciate this year was OpenCongress. OpenCongress is a project by the Participatory Politics Foundation and the Sunlight Foundation and is definitely a must for political junkies. The site tracks all the news and votes in the U.S. Congress through an easy to use interface that features a lot of AJAX and RSS. The site even supports OpenID and also provides its users with a large number of widgets they can implement on their own sites.

As our own Marshall Kirkpatrick pointed out in his review of the site, it makes users "want to pay attention to politics because the user experience is so smooth and compelling."

Non-Profits

Kiva

Kiva is a micro-lending service that was founded in 2005 and at that time, it was the first person-to-person micro-ending site on the net. Kiva allows its users to lend small amounts of money to entrepreneurs in developing nations. The loans typically go towards starting up or expanding small, local businesses, ranging from a motorcycle repair shop in Lebanon to tailors in Pakistan.

In November, Kiva announced that over $50 million have now been lend by Kiva's over 330,000 members. This is a major success for the organization, especially given that Kiva had only loaned $11 million by September 2007. Kiva also ran a successful billboard campaign in California thanks to the help of PayPal.

The current financial crisis is obviously affecting Kiva and the organization is already seeing fewer lenders. Hopefully, this trend will reverse in 2009.

Wild Apricot

Wild Apricot provides software-as-a-service solutions to small and medium sized associations, clubs, and non-profits. It has created tightly integrated solutions for membership management, event registration, and creating customized web sites, with a focus on the non-profit sector. Service plans range from free to a flat fee of $200 a month, depending on the size of the contact database you plan to manage on the service.

In 2008, Wild Apricot rolled out a number of updates to its software, including support for Google Checkout, custom URLs, and better group management. Currently, Wild Apricot has more than 10,000 non-profit organizations as clients. We also like the company's well-written and informative blog about technology for non-profits.

Disclosure: Wild Apricot is a RWW sponsor.

Travel

Yapta

The web clearly revolutionized the travel industry. Booking flights and vacations online has quickly become a routine activity, even for less savvy web users. While Yapta launched in 2006, it was really only in 2008 that the site was able to differentiate itself from larger competitors like Kayak, FareCompare,  or Farecast. In June, Yapta announced a new feature that allows you to track airfare changes, and in November, Yapta unveiled a unique service that also allows you to track when and where you can use you frequent flier miles to book a flight.

While it's probably best to take this data with a grain of salt, Yapta claims to have saved its users over $91 million in airfare since May 2007.

PlanetEye

PlanetEye is a social travel site with a strong focus on providing both user-generated content, as well as stories from local editors all over the world. One of the core features of PlanetEye are its Travel Packs, which let you clip content from the site while you are planning your trip. This allows you to easily create your own personalized travel guides. PlanetEye came out of beta in the middle of 2008 and has already managed to established a loyal community of users on its service. PlanetEye also partnered with Travelocity, OpenTable, and StubHub.

Besides giving you great info for planning your trip, PlanetEye also lets you share geotagged photos with the rest of the PlanetEye community. The highlight of the service, however, is the content added by PlanetEye's local experts which ranges from blog posts to reviews of restaurants and local sights.

That's our list of 'real world' web apps that we think have made a difference to mainstream people in 2008. Let us know in the comments what your favorites are.

1. Top 10 Semantic Web Products of 2008
2. Top 10 International Products of 2008
3. Top 10 Consumer Web Apps of 2008
4. Top 10 RSS and Syndication Products of 2008
5. Top 10 Mobile Web Products of 2008

Our Criteria

In no order of importance (all three are critical), we looked for three attributes for the top Enterprise web products:

1. Innovation: This is the time for firms that opened up entirely new market categories through disruptive innovation to reap the rewards.
2. Traction: We cannot put a cool new company whose product is just emerging from beta into our top 10. Winners should already have major traction in the market.
3. Longevity: This is a mix of profitability and deep pockets; an ability to outlast the competition.

The market categories that feature in this post are: platforms (with 2 companies making the list), wiki (2), web office (2), CMS 2.0 (1), project collaboration (1), web conferencing (1), and contact networking (1). Note that we didn't consider micro-blogging, RSS or mash-up products, as we consider those to be features rather than products - in the Enterprise market at least.

Drum Roll... and the List

Note: to avoid ranking them (which is impossible because they compete in different markets), the winners aren't in any particular order.

Amazon Web Services (AWS)

Who would have thought that a bookseller could have generated such enthusiasm and loyalty in the developer community? Eons ago, Microsoft won big by winning the hearts and minds of developers. Amazon does that today better than any other company.

Platforms will do well in 2009, though not many will. The platforms market is a race for scale, requiring massively deep pockets. We chose two, but they have lots of very strong competitors breathing down their necks.

Basecamp

37Signals, maker of Basecamp, is a lot of peoples favorite start-up (even its competitors feel obliged to say nice things about the company). The way they do project collaboration is almost as important as what they do. Their "less is more" elegance has become the mantra of developers everywhere. The one issue? It keeps its products separate. You have to choose which one to use. Vendors with suites could take advantage of this.

Confluence (Atlassian)

We are seeing major wiki adoption in the enterprise. It is simply a much easier way to collaborate than by putting lots of complex technology under the general umbrella of the Intranet.

It is hard to pick winners here. The space is crowded. In fact, we picked two for this category (MindTouch is the other). Atlassian seems a safe bet for enterprise, having traction and a good breadth of products. It is also nice that a vendor from the southern-hemisphere (Australia) made the top 10.

DimDim

This is our small-vendor recession play. In a recession, companies travel less, so they use web conferencing more. They also cut whatever budgets they can, and web conferencing isn't spared. DimDim's proposition is incredibly simple: web conferencing for less cost. The one issue? It is still a bit raw, and the company will need deep pockets to satisfy what we expect will be a growing demand.

Google Apps

Google Apps is one of Google's more mature offerings outside of search. It's a huge market, and Google has major traction. The move from PC-based office software to web-based "office tools" accelerated in 2008 and became increasingly mainstream.

The one issue? Google may be spreading itself too thin. Unbelievably, its flagship Gmail is still in beta and suffers from reliability issues, and some modules (such as for spreadsheet) still seem a bit raw compared to those of competitors.

Wordpress

This choice may be controversial. We see a big market in the replacement of first-generation content management systems (CMS), with simpler SaaS tools that have blogging at their core. Automattic's Wordpress is growing in reputation as the platform that delivers this the best.

Deciding between Movable Type and WordPress was a really tough call. Movable Type (which we use for ReadWriteWeb) has major traction in Enterprise accounts. In the end, we chose WordPress based on the quality of its continuous innovation. Salesforce, though, has recently entered this market from a totally different angle. We see CMS 2.0 integrating what are currently stand-alone features: social networking, video, and so on.

LinkedIn

This is a controversial pick. We see this as the "contact networking" space, which will be part of next generation CRM. We deliberately avoided the "social networking" label. Enterprises don't care about being social: they care about managing contacts to make money. Most people would not categorize LinkedIn as "enterprise." It would have been easier to include one of the many vendors that sell white-label enterprise social-networking software. We didn't do that for the same reason we didn't consider micro-blogging as a category: its more a feature than a category, much less a product or company.

But contact networking leader LinkedIn has tackled two of the biggest issues for enterprise: acquiring customers and hiring employees. And it has a huge networks-effect advantage over any of its competitors. It could easily create an "internal enterprise LinkedIn." This is LinkedIn's game to win or lose: it holds the cards in the contact graph deck.

MindTouch Deki

This is the other winner in the crowded wiki ++ space. You can tell a market is in the tornado-high growth stage of the market adoption cycle when it has really tough head-to-head competition. In this particular market, MindTouch and SocialText are banging heads. It looks like a close fight, too close to call really, but we had to make a call and went with MindTouch. It also competes with Atlassian, but not head to head.

We added "++" to "wiki" because the leading vendors are rapidly incorporating micro-blogging, social networking, forums, and other collaboration tools. Integration is key, so we see this market moving towards suites, but with wiki at the core.

Force.com (Salesforce)

This company defined the SaaS/cloud space with brilliant marketing and relentless focus. While it is clearly dominant in the SaaS CRM space, it is also a serious contender in the bigger platform space. If we had to pick one reason why Force.com is a major platform winner, it would be because of its focus on making its partner eco-system succeed. The one big issue? Its core CRM market is being undermined by two serious low-cost competors: SugarCRM and Zoho CRM.

Zoho

Zoho has so many apps, that we can't pick just one! But it is our David-vs-Goliath winner, so deserves to be on this list. At the beginning of the year, the web office market looked crowded. It now has Zoho (David) vs. Google (Goliath), with Microsoft, as always, not to be counted out. In fact, Zoho has yet another Goliath on its hands because it also competes with Salesforce in the CRM space, which points to its one big issue: it is spread very thin, and some of its products show it from their lack of depth.

Limiting It to 10 Is Hard!

This being a time of "back to basics," we had to forgo the luxury of an 11-winner list. We certainly did not allow ourselves a list of 100 companies, which would have kept everybody happy. So we know we have almost certainly missed your favorite company: we expect and hope you'll tell us in the comments.

We were looking for companies that would still be considered success stories one year from now, and hoping to avoid the embarrassment of hailing as a great success a company that crashes and burns in the harsh economy of 2009. That means our top 10 winners should be profitable, or very close to profitability, today. These are companies that would attract a big fat premium if they were to be acquired, even in a lousy market, because they would not be desperate for an exit and could afford to wait out the economy until markets and their valuations become healthier.

We're playing it safe with our top 10 list for one reason: because that is what buyers will be doing.

There is no doubt that the iPhone led to a trickle-down effect that influenced nearly every aspect of both handset development and the mobile web itself. Every manufacturer is looking for an "iPhone killer," everyone is dong an app store, and web sites themselves are becoming iPhone-friendly. Meanwhile, mobile app developers are reaping the rewards of having a new platform on which they can develop.

This is the fifth in our series of top products of 2008:

1. Top 10 Semantic Web Products of 2008
2. Top 10 International Products of 2008
3. Top 10 Consumer Web Apps of 2008
4. Top 10 RSS and Syndication Products of 2008

With the above thoughts in mind, as we look back at the best mobile apps from 2008, we can't help but notice how iPhone apps top the list. Still, we've tried to include apps here that aren't iPhone-only so that we can deliver a truly well-rounded list. If we missed your favorite app (and surely we did - these lists are always subjective), let us know in the comments. Also, please note that we chose not to include games on this list - at this point, that's a whole other category.

1. Twitter

Without a doubt, Twitter is one of the best social networks to use on your mobile device. You can update your status, send replies, and engage in 140-character conversations from the palm of your hand by way of any number of mobile applications or even via SMS (in some countries, that is). However, it's hard to pick a clear winner in the category of best mobile Twitter application. Depending on your platform, there are multiple apps available and everyone has their own personal favorite.

In an informal poll on Twitter and FriendFeed, we saw some applications received more votes than others. Those included Twitterberry, which is the Twitter app for Blackberry it seems, and Tiny Twitter was popular among Windows Mobile users. For the iPhone, things were more complicated. There are several different applications available, but we noticed that TwitterFon and Tweetie got the most votes. Plus, the newer app Tweetsville is worth mentioning, too, as it has been getting a lot of buzz lately.

Earlier this year, we had polled the blogosphere on the same subject and found then that the top mobile app for Twitter was Hahlo. Only a few months later, and so much has changed. It seems that as new Twitter apps are released, mobile Twitter users rush to try them and often end up with a new favorite du jour. What ends up being your favorite app in the long run has a lot to do with personal preference as well as how you user Twitter. Power users may find the apps with more features to be the best, while casual users might prefer a more simplified interface. In the end, what's most telling about this trend to tweet from our mobiles is that it's not about one particular application. Instead, what's important is that nearly everyone is tweeting. That makes Twitter itself the mobile winner, no matter which application you use to interact with it.

Read some of our top Twitter articles from this past year:

How We Use Twitter for Journalism 

The Rise of Twitter as a Platform for Serious Discourse

How To Get Customer Service Via Twitter

2. FFtoGo

Let's face it, we're social media addicts, and this year, no other social network has been discussed quite as much as FriendFeed. Initially, there was concern that FriendFeed was relocating the conversations that used to take place on blogs and moving them elsewhere. The conversation has left the blogosphere, we cried. Not only that, but FriendFeed's stream of updates began to overwhelm even the best of us. It just became so noisy that the service began to lose its original luster after a while. But then things started to change. FriendFeed implemented dupe detection and bloggers (like us!) found ways to integrate it with their commenting mechanisms. When FriendFeed implemented lists in late August, we were sold. FriendFeed finally became more manageable and thus, more fun.

Of course, we didn't want to give up FriendFeed just because we were going to be away from our computers. That's where the mobile application FriendFeedToGo came in. Thanks to developer Benjamin Golub, we were given FFtoGo.com, a mobile interface for FriendFeed that soon became the interface of choice, even over the company's own iPhone version. Needless to say, those at FriendFeed knew a good thing when they saw one and soon swooped up Benjamin to join the rest of the FriendFeeders in downtown Mountain View, California. We couldn't have been more pleased.

3. Google Maps

What's one of the most important applications you need on a mobile phone? Maps! And when it comes down to it, the application of choice is Google Maps. This year, we saw Google launch their own mobile OS, code-named Android, and with it came one of the coolest applications we had yet seen: Google Maps with Street View for Mobile.

In September, Google updated their Google Maps for Mobile application, which brought Street View to non-Android phones including Blackberry and those phones powered by Java. There was only one glaring omission: the iPhone. Thankfully, iPhone owners finally received Street View, too, with the iPhone 2.2. firmware update, released in November. Google also released a mobile app with voice recognition that same month. These developments came much to the relief of iPhone users who had previously worried that Google was going to only release their coolest apps for Android. Thankfully, that wasn't the case.

4. Fring

The popular mobile IM and VOIP service Fring lets you access and interact with your social networks on the go, make free calls, and chat with your friends over IM - what more could you want in a mobile app? The service supports Skype, Windows Live Messenger (MSN Messenger), Google Talk, ICQ, SIP, Twitter, Yahoo!, and AIM, and all are made available over your phone's internet connection. With the Fring app, you can see who's online, have multiple conversations at once, and even send and receive files with your friends

Fring also launched an Application Programming Interface (API) earlier this year that offers the Fring mobile interface, IM, presence indication, file transfer and other features to developers seeking to build apps in standard server-side languages. Thanks to the fringAPI™, you can access an ever-expanding group of Fring add-ons including ones for Facebook, Gmail Notifier, Vtap Video Streaming, Orkut's Social Network, Yandex Push Email, and more.

Fring has long been a favorite app for iPhone - it was one of the top apps for jailbroken phones prior to the launch of the iPhone SDK. Strangely, though, there was a long delay between the July 11th opening of the iPhone app store and the October 2008 launch of the official Fring iPhone app.

It's also worth noting that Fring isn't an iPhone-only application - it's supported on a large number of handsets from many different carriers. To see if yours is supported go to m.fring.com.

5. Brightkite

Yes, the mobile social network Brightkite includes an iPhone app, but it's much more than a toy for the exclusive club of iPhone owners. The service, a device agnostic, SMS-based application, lets you "check in" at various locations out in the real world and then see who else is there, has been there, and who is nearby. You can check in via text, web,or iPhone, but text is easiest if you're using a traditional cell phone.

After checking in, you can post updates in a Twitter-like fashion and upload photos to your Brightkite-enabled stream, available at a URL in the format of brightkite.com/people/username. The newly launched "Wall" feature makes Brightkite ideal for conferences and live events as it allows anyone to display the live stream of notes, photos, and checkins at any one place in a large, full screen view that can be shown on any monitor, projector, or TV.

Brightkite isn't on this list because it's hugely successful in terms of numbers - it's here because of its potential. There's still some debate as to whether consumers really want new and separate social networks just for the mobile phone. As we noted back in October, no other social network, including those specialized for mobile devices, had even reached 15% adoption. That means Brightkite and others like it still have a way to go before they become a solid part of the new mobile web. However, if any of these apps have a chance for success, it's Brightkite. With the service's Twitter integration and live event niche, they offer something unique.

Brightkite's best competition comes from a similar app called Loopt, also a cross-platform tool. Loopt is popular with iPhone users - it made the list of top iPhone apps this year. We think Loopt's Android version is interesting, too, because it works in the background automatically checking you in as you travel from place to place. However, although Loopt is available on numerous phones and carriers in the U.S., Brightkite works on all phones. Also, whether people want an app with more automated tracking (like Loopt) or more control (like Brightkite) is yet to be seen.

As with any new application, Brightkite is still waiting to achieve critical mass. It's not mainstream yet, but it's definitely worth watching in 2009.

6. Pandora

There are a number of apps for streaming radio from your phone, but Pandora is definitely one of the best. The app is based on the Music Genome Project, an effort to categorize and analyze the details about each song in existence - including its melody, harmony, instrumentation, rhythm, vocals, lyrics, etc. - in order to help you find more songs that are like the music you like. To do this, you just listen to some music using Pandora and rate your preferences. Pandora then suggests more songs you might enjoy. If you have diverse tastes, you can even create different Pandora channels - like one for upbeat hip-hop songs and one for your love of classical piano, for example.

Pandora's mobile application works on a number of different handsets from both Sprint and AT&T, including, of course, the iPhone.

7. Shazam

We have to give a shout-out to one other music-based application in addition to Pandora: Shazam. This clever mobile application helps you identify the song you're hearing by having you hold up the phone to the source of the music, most often the radio. The app then "listens" to the song and identifies it for you. Shazam is available both on iPhone and Android, as well as other handsets if you happen to live in the UK.

You may be surprised to learn that Shazam wasn't the first application that could identify songs from your phone. Gracenote's MusicID technology has been around for ages, but it didn't have the easy-to-use UI of the Shazam iPhone application. That simplicity combined with the popularity of the iPhone in general, makes Shazam an app worthy of a download...and worthy of its own iPhone commercial, too, it seems.

8. Opera Mini/Mobile

The popular mobile browser from Opera is always one to watch. Having launched a software developers kit (SDK) for widgets this year, there's a chance for this mobile browser to take on the powerhouse that is the iPhone through its freely developed and distributed widgets that run within the company's mobile browser on any number of handsets.

The company is already far ahead of rival Mozilla Firefox, whose mobile browser code-named Fennec is still under development. Meanwhile, Opera's mobile browser is already being shipped on millions of handsets from major mobile manufacturers including HTC, Motorola, Nokia, Samsung, Sony Ericsson, T-Mobile, and more. The browser is also available for different types of mobile operating systems like Symbian, Windows Mobile, Blackberry, and Linux, making it the alternative browser of choice for many handset owners.

There are actually two mobile version of Opera - Opera Mobile for smartphones and Opera Mini for everything else. It's great that even low-end phones, which are all some folks can afford, can now include a better browser thanks to Opera Mini. Meanwhile, with Opera Mobile's features like offline browsing, built-in productivity tools, tabbed browsing, and the above-mentioned widgets, the next-gen mobile web experience is available to a wide range of devices.

However, one place you won't see Opera anytime soon is the iPhone. Although there was some buzz about an Opera iPhone app, if one even exists, it does so in violation of the SDK and would never get app store approval. Widgets would also make it somewhat of a competitor to the App Store itself, and that usually means a reject notice, if history tells us anything. If you ever see Opera on the iPhone, it will most likely be a jailbroken phone. We would still like to see that!

Read More Opera Coverage:

Opera Mobile News (mobile browser for smartphones): Opera Mobile 9.5 Unveiled

Opera Mini News (Opera mobile browser): coverage of both the Opera 4.1 and 4.2 releases

9. NYTimes iPhone App

For mobile news on the go, we're big fans of what the New York Times has done with their iPhone application. This is a great example of what the newspapers of tomorrow can and should look like, if you ask us. You can view the most popular stories of the day or flip through the various sections of the paper with a flip of your finger. Articles are accompanied by full-color photos, too.

Although there are other mobile news applications out there, we've been excited all year about the initiatives that the Times is taking in attempt to stay relevant in today's digital age. For example, in October, the company launched their first API, making them a news broker just as much as they are a newspaper. More recently, they opened up their front page to outside content, an effort that helps blur the lines between news and blogs even further. We think that NY Times sets a great example for other old media companies trying to embrace the internet age...we only hope that it's not too late.

Disclosure: RWW is syndicated by the New York Times.

10. i.TV

The i.TV iPhone/iPod Touch application, lets you view the latest TV and movie schedules from your area right on your mobile device. You can also rate shows, leave reviews, and recommend shows to others. The app was ranked as one of the top apps in the iTunes App Store 2008 list, too, coming in a #3 on the list of free entertainment applications.

i.TV just keeps improving, too. Last month, they added Netflix to the app, which lets you search the Netflix database, manage your queue, and add movies and shows to your instant watch queue for instant streaming on your Windows PC, Xbox 360, Roku box, TiVo® Series3, TiVo HD, or TiVo HD XL digital video recorders and select Blu-Ray players. They also integrated with Wikipedia in order to link to articles about shows, movies, and actors within i.TV. Best of all, it's free.

This app is one of the only ones we listed that's iPhone/iPod Touch-only, but it was worth including because of its simple, straightforward nature and the useful service it provides. i.TV appeals to everyone - even mainstream users, which is probably what makes it so popular. We agree it deserves the success it has received. i.TV has rapidly become one of our most-used apps this year, even worthy of placement on our iPhone's homescreen.

What do you think?

It was certainly hard to narrow down all the mobile web products to just ten, but we hope we provided you with a list of apps that were especially noteworthy this past year. (You can see more of our favorite apps here.) If you think your favorite apps were slighted, please share in the comments. Also, remember we didn't even touch on mobile gaming apps - that's really a different category at this point - but feel free to share those, too.

As part of this year's Top 10 Products series, we offer below the Top 10 RSS and Syndication Products of 2008. These are the feed tools we and the people we know use day in and day out - we love them, we hate them, we wouldn't want to work without them.

1. Top 10 Semantic Web Products of 2008
2. Top 10 International Products of 2008
3. Top 10 Consumer Web Apps of 2008

About the Selections

These aren't all new products from 2008. They are the products in the RSS and syndication world that we think made the biggest impact or were the most useful.

To be honest, this was not a particularly good year for innovation in the RSS space. Too many of the products listed below are incumbents, several of which drove us crazy this year. They remain on the list, however, because they are incredibly useful and nothing topped them.

Some honorable mentions are deserved as well. We talked to many people who like RSS magazine-style start page Feedly, though we found it overly constrictive and don't feel that it's made a big market splash yet. We also found the Associated Press's AP Member Marketplace very interesting. Had we gotten a chance to get to know it better, it could very well have been on this list. Finally, we love African social media aggregator Afrigator - it's a great way to learn about what's happening all over the continent and it's a great use of RSS. We named it one of the Top 10 International Products of 2008 but we think it deserves an honorable mention in this category as well.

And Now the RWW Top 10 RSS and Syndication Products of 2008

Postrank

Formerly known as AideRSS, Postrank is simply the most useful RSS related application we've seen in a long time. Plug in any RSS feed and Postrank will rate each item in the feed on a scale of 1 to 10, by number of comments, inbound links, saves in Delicious, etc. You can then subscribe to a filtered feed of just the 10% most popular items in that feed.

We use Postrank all the time, in all kinds of contexts: from monitoring break-out stories in niche markets we don't follow closely, to finding out about the bread and butter of new blogs we discover to running search feeds through Postrank to surface hot conversations on any topic.

Postrank has been around for about a year and a half, but we write about it over and over again.

This year Postrank opened an API, made a bunch of deals with other companies, improved its service, raised a round of funding and just generally rocked.

FriendFeed

Social "life streaming" service FriendFeed is making syndication a more social activity than anything else has yet. The service aggregates your activity data from all around the web, lets your friends comment on it and shows you the activities of all your friends' friends when someone you know comments on something and exposes it to their network.

If RSS readers will change your life and work through their awesome usefulness, FriendFeed is a service that makes syndication fun. It's one of the first places we go on the web every morning.

We interviewed the ex-Googlers who founded FriendFeed last February and that interview is still the best place to learn how the service works under the hood.

If you'd like to connect with the ReadWriteWeb crew on FriendFeed (and we hope you will) we've posted a tour of our FriendFeed profile pages here. Please join us also in the ReadWriteWeb FriendFeed Room.

Gnip

Gnip is a social media ping server, a service that other services ask for user data updates from all around the web. There's nothing here for users, but almost every developer we talk to these days who is aggregating content in order to add value to it (and that is the name of the game) has Gnip on its radar. The company aims to make aggregation more timely, scalable and efficient than it is today.

We wrote about Gnip at length when the service launched in July.

Snackr

Snackr is a simple little RSS ticker built in Adobe AIR. Its frenetic and unstopping delivery of news is too much for many people, but the rest of us love it. It's where our eyes wander during page loads and other down times. Many of the stories you read here at ReadWriteWeb were based on things we first caught wind of through Snackr.

Snackr was built in-house at Adobe by Flex team member Narciso Jaramillo. We reviewed it in May and have been using it ever since.

Google Reader

Google Reader is the market leader in full featured RSS readers, having pulled ahead of the troubled Bloglines in recent months. This year Google Reader has made their sharing feature much more transparent, added the ability to translate any feed into a number of different languages and recently redesigned.

It hasn't been a super exciting year for the product, and there are still basic problems like very infrequent caching of rare feeds, but Google Reader's incredible dominance in the field makes it a required part of this list.

Google Reader RSS Subscriber Count Greasemonkey Script

One of the simplest little changes we've made to our browsers lately is the addition of this greasemonkey script that shows the number of readers in Google Reader that any page's RSS feed has. You can usually multiply that number by 2 to 4 times for an estimate of how many total readers a feed has across all readers, but either way it's a great little indication of a site's popularity.

The script was written by an anonymous user named "uncv" and we'd like to thank them. We love what they've done! This was one of the 7 coolest browser tweaks from the last month that we wrote about earlier this week. It's already won a permanent place in our hearts!

Dapper

Dapper.net is a point and click interface for data extraction - a nice way to say scraping an RSS feed. We continue to depend on Dapper for all kinds of research, we're always finding new ways to use it around here. We love it.

Unfortunately, some sites don't like us to have access to links back to them available in our RSS readers (like Facebook, for example) and that really upsets us. In many cases those feeds that we created ourselves are the only way we'd be drawn back to a site, so it's their loss as much as ours.

Dapper has been around since 2006, but they recently launched a semantic ad platform that we included in our list of the top 10 semantic web products of 2008.

Twitterfeed

Love it or hate it, Twitterfeed has made a big impact on the web in 2008. It's the service people use to publish an RSS feed right into Twitter.

Some people argue that twitter is all about conversation and that publishing an RSS feed there is grating and inappropriate. We like getting our local newspaper story links on Twitter, though, and everything from disaster monitoring to traffic conditions are now available via Twitterfeed.

Feedburner

Google's RSS publishing service Feedburner hurt our ability to break news first, can't be used in many corporate environments because it gets blocked in China and only made 6 posts all year to its company blog, none since May. That's compared to 28 posts in 2007. Apparently once you get your Google money there's not much point in communicating with the people who depend on you every day.

Why would we call Feedburner one of the top 10 RSS products on the year then? Because despite how frustrating it can be, the service is still so incredibly useful that we don't know what we'd do without it. Not just for publishing and analytics for ReadWriteWeb feeds - from numbers to email delivery to FeedFlare links, Feedburner will work magic easily on any feed you work with. I've got 68 different feeds in my account and I'll probably publish several more before the year is up.

Pipes

Yahoo! Pipes is another RSS based service that is really frustrating, hasn't innovated substantially in the last year - but is still so powerfully useful that it deserves a spot as one of the top products in this market.

Splicing and filtering RSS feeds is the simplest thing to do with Pipes, but there's much more you can do with it as well. It's great for us pseudo-geeks, we can work all kinds of magic with it. We've used Pipes throughout the year to do things that we (ok I) don't have the technical chops to do otherwise. For that I thank the Pipes team a whole lot.

Those Were Our Favorites This Year - How About You?

Did we miss anyone you think should have been on this list? We hope you'll share your favorites in comments below. What RSS and syndication products impacted you the most in 2008?

]]> Discuss]]> http://www.readwriteweb.com/archives/top_10_rsssyndication_products_of_2008.php http://www.readwriteweb.com/archives/top_10_rsssyndication_products_of_2008.php 2008 in Review Thu, 11 Dec 2008 15:30:30 -0800 Marshall Kirkpatrick It's a well-known fact that our readers are on the cutting - if not bleeding - edge of technology. But sometimes, it's important to take a step back and realize that the apps to which we've grown so incredibly accustomed are just barely beginning to register with the general public.

With the Top 10 Consumer Web Apps of 2008, we've tried to select the apps that have burst onto the radar of the everyday user this year - or if not quite, then perhaps they will next year.

]]> Sponsor

]]> This was a year - after years of build up - in which two major events had worldwide impact on the Web. These events focused the world's attention, had more consumers creating more online content, and had more people online searching for information than ever before: the Beijing Olympics and the US Presidential elections. Many of these apps have those events to thank for their exposure and adoption.

This is the third in a series of top products of 2008:

1. Top 10 Semantic Web Products of 2008
2. Top 10 International Products of 2008

Note: We attempted to order this list from most obvious to least obvious.

1. Twitter

Twitter is the de facto leader of the microblogging scene, a realm usually rife with witty repartee between leading social media consultants and Web 2.0 developers. But when household names like Lance Armstrong, Richard Branson, Al Gore, Shaquille O'Neal, Britney Spears, and politicians across the US started using it, this year, it was clear that our selection as the Best Web LittleCo for 2007 had grown up - and entered the public consciousness.

Twitter was a constant fixture on ReadWriteWeb this year from its use as a source of news to its growing use as a customer service channel. But it wasn't without its hiccups. Midway through the year, Twitter - and its more and more frequent showings of the Fail Whale - was rapidly becoming persona non grata. In June 2008, Amazon's Jeff Bezos poured more cash into the service. And with the US elections, Twitter proved its mettle, becoming a critical forum for debate on the issues at hand.

2. Firefox

November 2008 marked the fourth birthday for Firefox, arguably one of the most successful open source projects and clearly the most popular Web browser that users have to actually install. In 2008, more and more of the consumer population gravitated to the browser that strives to deliver the Web the right way.

Firefox has continued to grow in popularity throughout 2008, but it was the download day for Firefox 3 that began to truly turn heads. Site crushing traffic to download a Web browser? Believe it. So much traffic, in fact, that it set a world record. That, and a number of other factors, had Firefox reaching a 20% market share in October of this year.

3. IntenseDebate

IntenseDebate - dubbed by RWW as the "the sophisticated blog comment system with the silly name" - provides a commenting add-in for blogs and Web sites that allows users to better manage their profiles and comments across multiple conversations. It also supports OpenID.

In 2008, distributed commenting was still a very young space with no clear leader. But when IntenseDebate appeared as the comment system on US President-elect Barack Obama's change.gov, it stepped into the public eye. Now, thousands of people are using the commenting system. This makes Automattic - the company that manages the development of WordPress - look pretty insightful for acquiring IntenseDebate this year.

4. Hulu

If Hulu - a joint video content sharing venture between NBC Universal and News Corp. - is any indication, traditional mainstream media companies are beginning to get this whole "online thing."

And with good reason. In 2008, Hulu shed its ugly duckling image and came into its own and was projected to earn a staggering $90 million in its first year. How? Again, the true turning point was the US elections. Consumers turned to Hulu as much for the political content, as for the satire - like Saturday Night Live and The Daily Show. Now, consumers are hooked and that affinity for the service is showing no sign of slowing.

5. Ning

Ning is a service designed to help anyone build a social network about anything that interests them. And in 2008, consumers flocked to the site to do exactly that - to the tune of a new social network created every 30 seconds.

As of October 2008, Ning was host to half of a million networks. And it will only continue to grow in the consumer space. Why? Much like Twitter, Ning has begun to attract celebrities who find the service a viable way of interacting with fans. Plus, with its integration of OpenSocial, Ning gains access to tech savvy consumers on a variety of social networks who already understand the dynamic.

6. Last.fm

Any app that incorporates consumer media and makes it easier to use is a winner. And that's why Last.fm, the socially driven music recommendation service, is a shoo-in for top consumer apps of 2008.

We at RWW spend a great deal of time focused on Last.fm - from the most popular songs to mashups created using its data to visualizing Last.fm friends networks - because we spend so much time on Last.fm. One thing is for sure with its redesigned site, the growing presence on mobile platforms, innovative programs, and interesting features, Last.fm is sure to continue gaining more and more fans.

7. Meebo

Meebo, always a favorite here at RWW, provides a centralized instant message platform that's accessible from any Web browser. While they've always been popular with the overly connected crowd, 2008 marks the year where Meebo has a growing opportunity to become a consumer favorite, as well.

In March 2008, we saw Meebo as having the opportunity to bring Web IM to the mainstream. Throughout the year, they continued to improve - including adding a revenue stream. And by October, Meebo had begun to roll out a partner program that will place its functionality on niche consumer sites throughout the Web. Even if consumers don't recognize Meebo yet, they will soon.

8. Mogulus

If YouTube taught people about online video and Ustream taught folks how to stream video, then Mogulus will be the service that teaches consumers how to broadcast online. And in a burgeoning HD market, where users are coming to expect crisp video and audio quality even online, Mogulus stands to become the streaming service of choice for serious videophiles.

In June 2008, we reported that Mogulus - which launched in May 2007 - was already reporting 4.5 million uniques. By September, that number had grown nearly 30% to 5.8 million. Clearly, the numbers are on the upswing.

9. Qik

Qik, the service that allows users to stream video to the Web from a mobile handset, may not be as prevalent on the consumer radar as some of these other apps. But it's safe to say it will be. While services like Mogulus have focused on the quality of the video stream, services like Qik have focused on the converse: the ability to stream content with devices that consumers are already carrying around. And that will be their key to success - the ability to deliver more content while hauling less gear.

At the beginning of the year, we wondered if Qik might be one of the breakout apps at SXSW 2008 given the number of tech types participating in its early testing. By the middle of 2008, Qik had opened its beta to more participants. And since that point, they've focused on making the service available on both mass market phones and some smart phones. No doubt, the ability to shoot video with that phone in your pocket will be as compelling to consumers as taking photos - if not moreso.

10. Cooliris

Cooliris may be the least obvious - and least recognized - of our consumer app selections, but it has that certain something that makes us sure its going to be popular with the less technically savvy. For those of you who haven't had the chance to try it, Cooliris is a browser extension that provides a 3D environment for thumbing through visual sites - like photo and video sites. What's more, it makes it fun. And that's why consumers will continue to be attracted to it.

We covered Cooliris - then called PicLens - in February 2008, finding it "a lot of fun to play with and makes searching and viewing images on the web very enjoyable." By June 2008, they had added Amazon items and YouTube videos. Even the iPhone got the Cooliris treatment with the Cooliris iPhone app. Most recently, Cooliris has unveiled features that allow users to personalize selections - and that allows Cooliris to sell more advertising. Visual browsing is still coming into its own, but Cooliris is leading the charge in a way that consumers will embrace.

Now, it's your turn. What's your opinion on these selections? Are we off? Did we miss something? Are you seeing consumer adoption elsewhere?

]]> Discuss]]> http://www.readwriteweb.com/archives/top_10_consumer_apps_2008.php http://www.readwriteweb.com/archives/top_10_consumer_apps_2008.php 2008 in Review Tue, 09 Dec 2008 19:45:00 -0800 Rick Turoczy We live in a technologically rich and increasingly Web-savvy world. In this post, we celebrate the World Wide Web by selecting our top 10 international products of 2008. What do we mean by 'international'? We looked for products that were developed outside the U.S., which showed innovation and support for global Web standards. We also tried to choose from a cross-section of countries, although obviously we couldn't cover all the major countries. That said, we hope you enjoy our selections!

]]> Sponsor

]]> Of course with so many innovative products to choose from all around the globe, some exceptional non-U.S. products didn't make the cut. So please let us know your own favorites in the comments.

This is the second in our series of top products of 2008, the first can be found here:

1. Top 10 Semantic Web Products of 2008

Note: the products listed below are in no particular order

1. Remember The Milk: Australia

Remember The Milk, the Australian startup that gave us our favorite task management tools, began when Omar Kilani, Emily Boyd and one stuffed monkey got together in 2004 with a simple idea. The idea grew and in 2005 they launched Remember The Milk.

RTM has seen enormous growth over the past couple of years. By October 2006, 100K people had signed up for the service, 200K by May 2007, 500K by March 2008, but it is only within the past year that RTM has had a significant impact on Web users globally. RTM now boasts over one million users, was named one of CNET's Webware 100 Award winners in April, and in May ReadWriteWeb readers chose RTM as one of their favorite Web apps. More recently RTM created a gadget for Gmail and an application for the iPhone, pushing its reach further still.

2. Afrigator: South Africa

Afrigator is a social media aggregator and directory for content from the African blogging community, similar in many ways to Technorati. Anyone in Africa with an RSS feed can use Afrigator to index their content and market it to the world.

Launched in April 2007 (alpha), Afrigator has seen a steady 25% month-on-month growth rate, launching beta in November of the same year. In September 2008 MIH Print Africa acquired a majority stake in Afrigator, giving the startup some breathing room to work on their new project Adgator, Africa's first ad network. Currently tracking 4159 blogs across the continent, Afrigator is a great place to find content from the "Afrosphere."

3. Zoho: India

Zoho is an Indian startup that offers a number of office tools, project management software and CRM solutions. It has made serious advances with its office productivity suite during 2008, reaching a milestone of 1 million users in August this year.

At the beginning of 2008, Zoho updated Writer to include support for the DocX file format along with several other features. In April, support for Visual Basic compatible macros was added to Zoho Sheet; macro record and playback rolled out four months later. October saw Zoho Mail emerge from private beta to being publicly available, offering at the same time offline support via Google Gears.

4. Netvibes: France

Members have created more than 50 million start pages spread across 200 countries on Netvibes since its launch in 2006. Available in 76 languages, Netvibes was named one of Times Best Web Sites 2007; but this hasn't dampened the team's enthusiasm to make Netvibes bigger and better, as evidenced by the launch of Netvibes Ginger in April 2008.

Ginger is a social version of NetVibes that allows you to share your new content from Flickr, Facebook, MySpace, YouTube, blogs, etc. with friends; it also lets you follow the digital life of your friends. In November, Netvibes added a feature that allows content to be shared via integration with Facebook Connect and Twitter.

5. Dopplr: Finland / U.K.

Dopplr is a startup that lets you share travel plans with your friends, and "highlights coincidence," giving you a heads up of which friends will be in cities you plan to visit. While the company has only been around since 2007, it has big name backers, and according to Compete has shown significant growth.

Last month Dopplr launched its new city pages, which include creative commons images automatically imported from the 'interesting' tag on Flickr - to provide a visualization of visitor activity for cities within the Dopplr database. If you're not using it yet, you soon will be; we think Dopplr shows plenty of promise.

6. Maxthon: China

The browser market has seen many changes in 2008, with the introduction of Google's Chrome in September, Mozilla's Firefox 3 making the Guinness Book of World Records in June, and the slow decline of Internet Explorer as Firefox gains momentum. In Asia however, there's another browser making waves. Maxthon, according to European web metrics company Xiti, is creating problems for its main competitor Firefox. It comes as no surprise then, that Mozilla recently released an edition of Firefox specifically for China.

Maxthon is a browser created in China and reported to be the second most popular browser in China today. While it doesn't show up as a contender in most market share reports, it has had a staggering 174 million downloads at the time of writing this post. Using Internet Explorer's rendering engine, Maxthon has over 1,400 add-ons, proxy switching capability, aggressive ad blocking, split-screen browsing to name a few of its innovative features. We said it two years ago, and we'll say it again: this is one to keep your eye on.

7. Xing: Germany

Xing, the German social network for business professionals and the first Web 2.0 company to go public [December 2006], today has over 6.5 million members, and is now clearly in the race toward globalization alongside LinkedIn.

LinkedIn has over 30 million members, and according to Compete a 179.6% year-to-year change that beats Xing's at 137.6%. It is important however, to note the financials, something we analyzed back in March this year, which may not be completely in LinkedIn's favor. The data of particular interest concerns user engagement; visitors to Xing stay an average of 43.4 minutes on the site, while visitors to LinkedIn stay an average of 7.8 minutes - a whopping difference of 456%. We think Xing has made some good choices this year, especially the recent hire of Stefan Gross-Selbeck, as reported over on ReadWriteWeb's Jobwire.

8. FreshBooks: Canada

FreshBooks, the Canadian online invoicing, time and expense tracking service for individuals and small companies, has been showing steady growth over the past year according to Compete, and claims to have over 500K new users since May 2004.

We compared FreshBooks with other online accounting services in August this year, and decided it was easy to use, includes a host of useful features, has an active forum, and offers benchmark data by industry to its users. More recently, we looked at FreshBooks Report Cards which provide an insight into how your business fares in relation to other businesses in your profession. Selected as one of the PICK 20 top Web 2.0 leaders in Canada in September this year, we think Freshbooks deserves a mention here too.

9. Mixi: Japan

Mixi, Japan's biggest social network (only available in Japanese) was previously known for its closed platform. No more. In August this year, Mixi announced that it is acting as an OpenID provider - therefore bringing the global OpenID to millions of Japanese users.

While Mixi is not acting as a relaying party yet, allowing users to login with OpenID from other networks, the functionality of Mixi user profiles has now increased dramatically. According to the blog Asiajin, this opening up is pretty radical for Mixi standards.

10. Wuala: Switzerland

Swiss startup Wuala offers an unusual online social storage system: it uses the disk space of other members' computers as part of the cloud. Wuala launched in August 2008 - making it the youngest of our international products.

Wuala differs from our other favorite online storage services in several ways. The advantages of this type of storage include no limits on file size and bandwidth. However the main disadvantage is that regardless of the AES-128 and RSA-2048 encryption, the idea of storing data on machines scattered around the world won't appeal to all. Still, with 28 million files uploaded as of writing and growing by the minute, Wuala is definitely worth watching.

So, do you think we've picked the best 10 International Products of 2008? Please let us know what you think about our choices in the comments. Most importantly, let us know which international products you think are worth tracking.

]]> Discuss]]> http://www.readwriteweb.com/archives/top_10_international_products_2008.php http://www.readwriteweb.com/archives/top_10_international_products_2008.php NYT Fri, 05 Dec 2008 16:01:00 -0800 Lidija Davis In 2008 we saw the Semantic Web gain traction, giving us plenty of choice when selecting the 10 best Semantic Web products of 2008.

This is the first in a series of posts we'll publish over December, listing our choices for the top web products of the year. Then at the end of December, we'll post a Top 100 list - which we'll be promoting over 2009 and opening up at some point for public voting. Without further ado, let's jump into the top 10 Semantic Web products of 2008.

]]> Sponsor

]]> Earlier this month we posted an update to 10 Semantic Web applications that we have been tracking for a year now. Some of those make this list, as well as some from our follow-up post 10 More Semantic Apps to Watch. We also have a couple of other products in this list, which for one reason or another didn't get mentioned in our watch-lists.

You may disagree with our selections, so do tell us in the comments what you think.

Note: the products listed below are in no particular order

Yahoo! SearchMonkey

In May this year Yahoo! launched an open developer platform for search called SearchMonkey. Yahoo hasn't had the happiest of years, but its willingness to innovate in search is to be commended. As we reported at the Web 2.0 Expo in April, SearchMonkey is a component of a major overhaul at Yahoo! across all of its properties to "rewire" for the social graph and data portability. SearchMonkey allows developers to build applications on top of Yahoo! search, including allowing site owners to share structured data with Yahoo!, using semantic markup (microformats, RDF), standardized XML feeds, APIs (OpenSearch or other web services), and page extraction.

We think this is the best use of Semantic Web by an Internet bigco this year. So for that reason SearchMonkey makes our top 10 list. Related: The Story of SearchMonkey.

Powerset (acquired by Microsoft in '08)

Powerset (see our initial coverage here and here) is a natural language search engine. It's fair to say that Powerset has had a great 2008, having been acquired by Microsoft in July this year.

At the time of the acquisition, Powerset said that it needed a bigger partner to expand its product beyond its current state of only searching Wikipedia - something we had speculated about when the rumors of the acquisition first appeared. In its own statement, Microsoft stressed how useful Powerset's technology will be for improving Microsoft's own search products and to "take Search to the next level." In our analysis of the deal, we noted that it was a "bold play requiring exact execution" by Microsoft.

Open Calais (Thomson Reuters)

At the end of 2007, ClearForest had been recently acquired by Reuters and at that point it had a Web Service and a Firefox extension. What a change a year brings! ClearForest went on to release Calais, a toolkit of products that enable users to incorporate semantic functionality within their blog, content management system, website or application.

Since launching the Open Calais API early this year, over 6,000 developers have registered with it and the service is doing more than 1 million transactions a day. Version 3.0 was released earlier this month and version 4 is expected by January 09.

Dapper MashupAds

In November we wrote about the recent improvement in Dapper MashupAds, a product we first spotted over a year ago. The idea is that publishers can tell Dapper: this is the place on my web page where the title of a movie will appear, now serve up a banner ad that's related to whatever movie this page happens to be about. That could be movies, books, travel destinations - anything. We remarked that the UI for this has grown much more sophisticated in the past year.

The company believes that its new ad network will provide monetary incentive for publishers to have their websites marked up semantically. We think this has plenty of promise, so it makes our year-end list.

Hakia

Hakia is a search engine focusing on natural language processing methods to try and deliver 'meaningful' search results. Hakia attempts to analyze the concept of a search query, in particular by doing sentence analysis. Over the past year Hakia has been busy extending its reach - licensing its proprietary OntoSem technology to other companies in March and announcing a Semantic API in June. It was also one of the first companies to utilize Yahoo! BOSS, by integrating their semantic parsing with the Yahoo! search index.

We think Hakia has made good progress getting its technology into the hands of third parties and making use of Yahoo's broader index, so for that reason it's among our top 10 for the year.

TripIt

Tripit is an app that manages your travel planning. With TripIt, you forward incoming bookings to plans@tripit.com and the system manages the rest.

Over the past year TripIt has continued to iterate on its feature set - introducing LinkedIn integration, better mobile functionality, more social networking features, and other goodies. In short, it's user experience continues to rock!

BooRah

BooRah is a restaurant review site that we first reviewed earlier this year and has come on in leaps and bounds over 2008. BooRah uses semantic analysis and natural language processing to aggregate reviews from food blogs. Because of this, BooRah can recognize praise and criticism in these reviews and then rates restaurants accordingly. BooRah also gathers reviews from Citysearch, Tripadvisor and other large review sites.

BooRah also announced last month the availability of an API that will allow other web sites and businesses to offer online reviews and ratings from BooRah to their customers. The API will surface most of BooRah's data about a given restaurant, including ratings, menus, discounts, and coupons.

BlueOrganizer (AdaptiveBlue)

Disclosure: AdaptiveBlue's founder Alex Iskold is a feature writer at RWW.

AdaptiveBlue are makers of the Firefox plugin, BlueOrganizer. As we wrote in January this year, the basic idea behind BlueOrganizer is that it gives you added information about webpages you visit and offers useful links based on the subject matter.

Over the past year the company has been working on a new product, called Glue. Launched last month, Glue is a more social networking oriented version of BlueOrganizer - it connects you to your friends based around things like books, music, movies, stars, artists, stocks, wine, restaurants, and more. We think the company has diversified smartly in 2008, by integrating social networking and mobile functionality into its products.

Zemanta

Zemanta is a blogging tool which harnesses semantic technology to add relevant content to your posts. While it didn't make either of our 'Semantic Apps to Watch' lists in November, a number of commenters pointed it out as something they use. In September we covered a major upgrade to Zemanta's service, allowing users to specify the sources they want to see in the suggestions list that Zemanta provides. Users can now incorporate their own social networks, RSS feeds, and photos into their blog posts. As we noted, this makes Zemanta a lot more appealing to established bloggers who are in less need of suggestions and more in need of automation.

Zemanta's API is also being used by startups, including semantic bookmarking service Faviki - which we mentioned in our second Watch-list. So all up, we think Zemanta has done enough this year to be included in our top 10 list.

UpTake

Semantic search startup UpTake (formerly Kango) aims to make the process of booking travel online easier. In our review in May, we explained that UpTake is a vertical search engine that has assembled what it says is the largest database of US hotels and activities - over 400,000 of them - from more than 1,000 different travel sites. Using a top-down approach, UpTake looks at its database of over 20 million reviews, opinions, and descriptions of hotels and activities in the US and semantically extracts information about those destinations.

And now please let us know in the comments what you think of our selections. Do you think we've picked the best 10 Semantic Web products of the year?

]]> Discuss]]> http://www.readwriteweb.com/archives/top_10_semantic_web_products_2008.php http://www.readwriteweb.com/archives/top_10_semantic_web_products_2008.php 2008 in Review Tue, 02 Dec 2008 09:57:00 -0800 Richard MacManus