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  <id>tag:,2009:/1/tag:www.readwriteweb.com,2008://1.5483-</id>
  <updated>2009-11-23T19:32:03Z</updated>
  <title>Comments for Humans Interupting Algorithms: Wales v. Calacanis on Human Powered Search</title>
  
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  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5483</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=5483" title="Humans Interupting Algorithms: Wales v. Calacanis on Human Powered Search" />
    <published>2008-01-21T20:30:27Z</published>
    <updated>2008-01-21T22:49:31Z</updated>
    <title>Humans Interupting Algorithms: Wales v. Calacanis on Human Powered Search</title>
    <summary>A large group of international tech rock stars are at the Digital Life Design conference in Munich today and friend of RWW Martin Källström of pre-launch search startup Twingly sent us a rough transcript of a particularly interesting panel this morning. In this discussion, titled Humans Disrupting Algorithms, WIkipedia founder Jimmy Wales talks about his...</summary>
    <author>
      <name>Marshall Kirkpatrick</name>
      <uri>http://www.readwriteweb.com</uri>
    </author>
    
    <category term="Conferences" />
    
    <category term="Search Services" />
    
    <content type="html" xml:lang="en" xml:base="http://www.readwriteweb.com/">
      <![CDATA[<p><img src="http://www.readwriteweb.com/images/dldlogo.jpg">A large group of international tech rock stars are at the <a href="http://www.dld-conference.com/">Digital Life Design</a> conference in Munich today and friend of RWW Martin Källström of pre-launch search startup <a href="http://www.twingly.com/">Twingly</a> sent us a rough transcript of a particularly interesting panel this morning.  </p>

<p>In this discussion, titled Humans Disrupting Algorithms, WIkipedia founder Jimmy Wales talks about his new search engine <a href="http://search.wikia.com">Wikia Search</a>, Jason Calacanis talks about his human-powered search service <a href="http://mahalo.com">Mahalo</a> and there's cameos by Google bigwig Marissa Meyer and international man of mystery Michael Arrington.  Wikia Search and Mahalo are taking very different approaches to search.  It was an interesting enough conversation that I read it from start to finish and thought readers here might want to as well.</p>]]>
      <![CDATA[<p><em>JASON</em></p>

<p>We are an editorial company at Mahalo and we've been around for six months now. Here is an algorithmic search result for apple pie, filled with spam and weird stuff. Martha Stewart is not even here.</p>

<p>One person can pollute the internet with hundreds of thousands of pages in a matter of minutes. And the content...We are not trying to apply humans to any search imaginable. If you look at the long tail of search we are looking at filling the top spots with journalistic search results. Martha Stewart has to compete<br />
with the slime buckets that are filling the web every day.</p>

<p>My belief is that for top searches human results will always come out on top. If you look at googles result for "paris hotels" it is filled with crap. Our search looks like this. When was the last time a clean directory was available on the web. Probably 10 years.</p>

<p>We have a social network with a purpose. Every link that is submitted are investigated by our editors to see if it is spam or not. We have 500 links coming in per day and 12000 people registered as editors. We<br />
are not afraid to ban links or ban people. I have had seven of my own link submissions declined.</p>

<p>So that is basically what we are doing, six months in.<br />
<center><img src="http://www.readwriteweb.com/images/mahaloscreen.jpg"></form></p>

<p><em>JIMMY</em></p>

<p>The thing we need more of is transparency and quality in search. For me a big part of is open source software and openness which traditionally has benefited us very much. The same things are happening in search.</p>

<p><em>JASON</em></p>

<p>A study shows that 60% of people are not happy with search results, up from 50% last year. But in order to take users from Google you need to be a magnitude better, not 15% better. But it is a fallacy to believe<br />
that you need to be better than Google to compete in this space. We come in with nothing in market share, just as Google did some years ago. 1% of search is worth 1 or 2 billions of dollars.</p>

<p><em>JIMMY</em></p>

<p>My view is different on what it takes to beat Google. We have a situation where the search result quality is very similar between Google, Yahoo and Ask. We are no longer in the era when Google was a<br />
magnitude ahead. They are basically competing on brand rather than technology. If search is competition on brand we're ready to take them on any day.</p>

<p>Our product is not as mature as Jason's. We have a miniarticle about the search and then the algorithmic search result. The clicks then go into refining the algorithm by being feedback. Users can also work with us to submit new algorithms and participate in the community.</p>

<p>The answer in search is not the next Larry and Sergey geniuses coming up with a new..</p>

<p><em>JASON</em></p>

<p>We're a google partner, we have their ads and default to their search result when we don't have one of our own. I'm not as brave as Jimmy in jumping in front of the Google bandwagon to compete with them<br />
algorithmically. I'm pretty sure Google have people cleaning up the search result, even though they have</p>

<p>Voting is to easy, people just run down the page. It will cost us 50 cents to a dollar per link, but we will have the most beautiful, clean index available. We have 60 full time workers. I've come up with this wonderful model to actually pay people for work they are doing. Jimmy here invented work for free in open source and I've built on that and starting paying people for work. I like the idea that people can send their kids to daycare or maybe pay mortgages.</p>

<p><em>JIMMY</em></p>

<p>Nobody works for free. This is one of the major errors people make when they talk about things like crowdsourcing. It's like basketball, when you see people playing in the weekends nobody says "these people are suckers, playing basketball without getting payed"</p>

<p>Everybody that sees a business model and moves in that direction is somehow exploiting it.</p>

<p><em>MODERATOR</em></p>

<p>You are getting terrible reviews and really no usage.</p>

<p><em>JIMMY</em></p>

<p>Thanks to all the bad reviews we are seeing usage increase a lot. We have now around 20000 people registered. It is hard to launch something that involves a lot of people. It is absolutely correct to say that<br />
there is a chicken and egg problem.</p>

<p><em>JASON</em></p>

<p>This is not an easy space to compete in. If you are moving into this space you are probably looking to investing 50 millions of dollars during the first 4-5 years. It is probably insane to get into this space.</p>

<p><em>JIMMY</em></p>

<p>People love to talk about human powered search vs the algorithm. But I want to say that Google have hundreds of people looking to increase search quality. They are making editorial decisions even though they are engineers.</p>

<p><em>MARISSA MEYER Google</em></p>

<p>I have obviously a ton of thoughts. It is like before when you could organize your own documents into folders on your computer. Nowadays you absolutely need to have desktop search. The same thing applies to the web. To take an algorithm and enhance it with editorial without introducing bias is the solution, if you can find it.</p>

<p><em>JASON</em></p>

<p>I agree with everything she said. Can I work for you?</p>

<p><em>MARISSA MEYER</em></p>

<p>The problem isn't with the searching process, it's with the result. You can't do the fat If you read Chris Anderson, the real value is in the long tail. So if I did a startup I would do something else. I would do a Facebook.</p>

<p><em>JASON</em></p>

<p>Ok. I will go kill myself now. My dream just got slashed by one of my idols. No, but I think fat tail equals humans. Long tail equals advertising.</p>

<p><em>MICHAEL ARRINGTON techcrunch</em></p>

<p>Jimmy, I was very hard on you in my review. Putting that aside I think you have a great service. But there are very few companies that have managed to make a for profit business engage people to work for them.<br />
So in your heart, are you sure that people will do the work, or are you still not sure?</p>

<p><em>JIMMY</em></p>

<p>Again, people are not working for free, they do it because it is rewarding for them. Of course not, we might fail.</p>

<p><em>JASON</em></p>

<p>We might fail to. We could possibly fail to. In my heart I know that.</p>

<p><em>MODERATOR</em></p>

<p>Do you feel any resistance in getting people to work for you for free?</p>

<p><em>JIMMY</em></p>

<p>No, we don't. And we do lots of other stuff. Of course we are for profit, we need to run our servers and so on. No one asks Youtube if they are meeting resistance in getting people to upload videos for free.</p>

<p>A final thought, We have absolutely no idea or any plans for introducing advertising.</p>

<p><em>Thanks a lot for the transcript, Martin!</em></p>]]>
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  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5483-comment:45579</id>
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    <title>Comment from Bastien on 2008-01-21</title>
    <author>
        <name>Bastien</name>
        <uri>http://www.exotech.biz/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.exotech.biz/">
        <![CDATA[<p>Well I think there is a big mistake: you're talking about Wikio, which is a startup founded by the french entrepreneur Pierre Chappaz (ex-Netvibes CEO)<br />
But jimmy wales' startup is the search engine Wikia... not Wikio!</p>]]>
    </content>
    <published>2008-01-21T21:56:03Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5483-comment:45580</id>
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    <title>Comment from Stketcher on 2008-01-21</title>
    <author>
        <name>Stketcher</name>
        <uri>http://DiffTechBlog.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://DiffTechBlog.com">
        <![CDATA[<p>I think they both are heading different directions with their start ups. I have noticed that some Mahalo pages are showin up has result on Google searches, so is Mahalo SEO at its best?</p>]]>
    </content>
    <published>2008-01-21T21:58:19Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5483-comment:45583</id>
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    <title>Comment from Marshall Kirkpatrick on 2008-01-21</title>
    <author>
        <name>Marshall Kirkpatrick</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Thanks Bastien, I've got a terrible head cold and am in a fog of foolishness, clearly.  Fixed that mistake.</p>

<p>Stketcher, yes, in part.</p>]]>
    </content>
    <published>2008-01-21T22:52:35Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5483-comment:45585</id>
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    <title>Comment from Don Jones on 2008-01-21</title>
    <author>
        <name>Don Jones</name>
        <uri>http://www.venturedeal.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.venturedeal.com">
        <![CDATA[<p>I've heard that the phrase "long tail" is a bad thing to say at Google - maybe the fat tail is OK?</p>]]>
    </content>
    <published>2008-01-21T23:39:39Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5483-comment:45589</id>
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    <title>Comment from dardo on 2008-01-21</title>
    <author>
        <name>dardo</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Mahalo is a self-labeled search engine that is gaining traffic only by distributing its search results through Google, who has vowed to remove other search results from its index.  Am I missing something?<br />
</p>]]>
    </content>
    <published>2008-01-22T00:14:43Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5483-comment:45594</id>
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    <title>Comment from Scott Lawton (Blogcosm) on 2008-01-21</title>
    <author>
        <name>Scott Lawton (Blogcosm)</name>
        <uri>http://blogcosm.com/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://blogcosm.com/">
        <![CDATA[<p>dardo: whatever terminology they use, Mahalo's page are hand-constructed and thus IMHO deserve to be indexed like any other page.  (I have nothing to do with Mahalo or Google but have contributed to useful "starting point" pages since 1995.)</p>]]>
    </content>
    <published>2008-01-22T03:01:02Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5483-comment:45596</id>
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    <title>Comment from Ron on 2008-01-21</title>
    <author>
        <name>Ron</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>#5</p>

<p>No, you're not missing anything.  Mahalo is basically just "search" results showing up within the Google results.  To hear Jason tell it you'd think Mahalo is somehow adding their own value or unique content, but look at the average page at Mahalo and you'll clearly see that's not the case.  It's mostly just a link farm and blatant SEO ploy.  He looks at Digg and Wikipedia constantly popping up in the Google results and wants to somehow replicate that and make money off it.</p>

<p>One of the main reasons social/web2.0 sites have been thriving over the last several years has as much to do with Google as anything.  The Internet has always had 'social' sites in some form or another.  But it wasn't until Google (and its link-heavy nature) became the dominant force that these sites suddenly found a wider audience.  Their very nature meant they were already custom made (and have become even moreso since then) to rank well in Google. </p>]]>
    </content>
    <published>2008-01-22T03:25:48Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5483-comment:45597</id>
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    <title>Comment from John on 2008-01-21</title>
    <author>
        <name>John</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Calacanis's deleted my questions.</p>

<p>WTF. Why hasn't Google, Jimbo, or Jarvis call Jason out? He hires 60 fulltime people and 400 freelancers making slave wages to spam and pump all the social networks and pollute Google with Mahalo links! Jason requires all the guides to spam to inflate numbers. 400 people are doing damage! Jason did this with WeBlogsInc same story! Netscape failed and all those AOL blogs are dead. Pump and dump GOogle will take anyones money why doesn't anyone call Jason out?? Some journalism please!<br />
</p>]]>
    </content>
    <published>2008-01-22T03:40:41Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5483-comment:45599</id>
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    <title>Comment from Yakov on 2008-01-21</title>
    <author>
        <name>Yakov</name>
        <uri>http://www.quintura.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.quintura.com">
        <![CDATA[<p>a search algorithm that is being used by regular search engines has to change. the algorithm has to work similar to a human brain.</p>]]>
    </content>
    <published>2008-01-22T04:45:52Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5483-comment:45628</id>
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    <title>Comment from Wayne Mulligan on 2008-01-22</title>
    <author>
        <name>Wayne Mulligan</name>
        <uri>http://insanewayne.blogspot.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://insanewayne.blogspot.com">
        <![CDATA[<p>"No one asks Youtube if they are meeting resistance in getting people to upload videos for free."</p>

<p>Now that is some flawed logic - people upload videos to YouTube for their OWN benefit.  YouTube gave folks a place to upload whatever video content they wanted - as opposed to uploading HUGE files and praying their friends have a compatible video player - there's real benefit to the end user here.</p>

<p>If Wikia can show that the users directly benefit each time they help index a result, I think I'll be a believer, but until then I'm a bit skeptical.</p>

<p>-W</p>]]>
    </content>
    <published>2008-01-22T14:46:59Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5483-comment:45629</id>
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    <title>Comment from Stephen Kelly on 2008-01-22</title>
    <author>
        <name>Stephen Kelly</name>
        <uri>http://www.Peepel.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.Peepel.com">
        <![CDATA[<p>I have looked at both Google and Mahalo search results for Apple Pie and Paris Hotels and both gave me what information I would expect, so I found my information. </p>

<p>The first Google Link on apple pies took me to a page about recipes for Apple pies, but Google further down the page - mentioned Apple computers and Pie charts, which may have been what i wanted, where as Mahalo was just about the fruit.</p>

<p>I think that the Google / Yahoo style of results is better as I prefer the be the human doing the final few yards of searching, get a pile (100) of algorithmic results from the search engine, then I (human) can quickly scan through them and see what I exactly want. </p>

<p>Steve</p>]]>
    </content>
    <published>2008-01-22T15:02:45Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5483-comment:45639</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2008://1.5483" type="text/html" href="http://www.readwriteweb.com/archives/humans_interupting_algorithms.php"/>
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    <title>Comment from Matt Robson on 2008-01-22</title>
    <author>
        <name>Matt Robson</name>
        <uri>http://webstrategist.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://webstrategist.com">
        <![CDATA[<p>Since when is Google worried about Bias? Its algorithm skew towards popular (yet perhaps dubious or shoddy) results, as well as corporate results.</p>

<p>The most blatant violations of Google's "commitment" to be free of a bias can be seen by Googling the word "jew":</p>

<p>Offensive Search Results<br />
www.google.com/explanation      We're disturbed about these results as well. Please read our note here.</p>

<p>Oh wait, maybe that's a form of bias that their users believe to be popular? Does that mean it isn't bias?</p>

<p>And, Doesn't Google test its results quality using humans?</p>

<p>So much for no bias.</p>]]>
    </content>
    <published>2008-01-22T19:36:44Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5483-comment:45650</id>
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    <title>Comment from Cherry Pie Fan on 2008-01-22</title>
    <author>
        <name>Cherry Pie Fan</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>We'll I just had to search for the band "Cherry Pie" as a comparison. It was very easy to find on Google, I am still scanning on Mahalo. I really hope Mahalo is successful, but the human bias is very evident.</p>]]>
    </content>
    <published>2008-01-22T21:26:35Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5483-comment:45746</id>
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    <title>Comment from A Mahalo PTG and Wikia Search colaborator on 2008-01-24</title>
    <author>
        <name>A Mahalo PTG and Wikia Search colaborator</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>I've been involved with both Mahalo and Wikia Search for over six months. Before Wikia Search launched I found it interesting how the project that claims openess and transparency wouldn't give anyone a clue about what was going on, while at Mahalo, which dropped so many principles of social production, Jason Calacanis was there sharing what was going on and asking for feedback so often in the mailing list. Wikia Search is finally being open and transparent, although sometimes it looks too loose because of the lack of Jimbo's feedback at the moment. During the first month Mahalo has opened to part time guides improvements and policies seemed to happen faster than they are happening in Wikia Search, but maybe that is just because Mahalo already had a very clear idea about what they were doing while Wikia Search is still searching for the best solutions. So far, Mahalo 1 x 0 Wikia Search.</p>

<p>But not everything works so smoothly at Mahalo. And I think a big part of it is related to the work for money/work because it is rewarding issue and how the structure of work  must be fundamentally different in each case. In Mahalo there is a very rigid hierarchy that must be followed to get a search result approved (and thus the guide getting paid). The problem is Mahalo Mentors or Full Time Guides don't exactly go through a selection process like Google's. I'm not saying that they aren't good at what they do in genereal. Most are.  But there are a few who seem to make more mistakes and be more clueless than I'd expect. It is frustrating when your submission gets declined several times with new reasons that the reviewer just didn't mention before, although they were already there. Or when a subject doesn't really fit a category but they want to fit the round peg in the square hole. Or even worse, when you do a result that fits a category, as you've done a similar one before, but the new guide wants you to rewrite everything because on their view another category would be better (even though the term was picked at the original category in the most wanted list the first place). But above all, a part time guide usually picks a subject they know something about and they are comfortable with. And the  person who reviews it usally knows less about the subject than the person who created the search result. This shouldn't be a problem since they put themselves in the place of the person searching, who most likely is searching  it because they too are clueless about the subject, but sometimes they start asking all sorts of silly questions for no reason! This is very different from a no hierarchy production style in which you expect people who know less than you on that subject to not get on your way, and people who know more to be available to go there and make it better. Point to Wikia Search.</p>

<p>Score so far: Mahalo 1 x 1 Wikia Search.</p>

<p>As a person who has studied the book The Wealth of Networks I believe on Wikia's Search model more than Mahalo's and I see more potential for it in the future. On the other hand, Wikia Search is just a blank canvas at the moment while Mahalo already works. So let's just wait and see who will provide a better service for the users a few years from now.</p>]]>
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    <published>2008-01-24T19:09:54Z</published>
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