last100 is reporting that Joost (last100 review) is planning to let viewers access its Internet TV service via a Web browser, rather than requiring them to download and install the current Mac/Windows application. last100 editor Steve O'Hear notes that "though no specific launch date is mentioned (Joost has a track record of stating that it has plans to be everything to everybody), the move to a browser based offering is interesting on a number of fronts."]]>
Firstly, says Steve, "it would signal an admission that Joost’s strategy to build its service around the kind of “lean back” experience that it hoped to deliver via a full screen desktop application has largely failed." Also Steve points out that the Internet TV landscape has changed dramatically - there are now a plethora of companies serving a similar mission to Joost, including big hitter Hulu, the NBC/Fox joint venture. Check out the full analysis at last100.]]>