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  <id>tag:,2008:/1/tag:www.readwriteweb.com,2008://1.5965-</id>
  <updated>2008-07-03T21:40:56Z</updated>
  <title>Comments for Liveblogging OpenSocial Foundation Call, With Commentary</title>
  
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  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5965</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=5965" title="Liveblogging OpenSocial Foundation Call, With Commentary" />
    <published>2008-03-25T16:48:24Z</published>
    <updated>2008-03-26T10:49:04Z</updated>
    <title>Liveblogging OpenSocial Foundation Call, With Commentary</title>
    <summary>OpenSocial Foundation Launch</summary>
    <author>
      <name>Marshall Kirkpatrick</name>
      <uri>http://www.readwriteweb.com</uri>
    </author>
    
    <category term="Features" />
    
    <category term="Social Networks" />
    
    <content type="html" xml:lang="en" xml:base="http://www.readwriteweb.com/">
      <![CDATA[<p><img src="http://www.readwriteweb.com/images/opensocial-small.jpg">We'll be liveblogging the press call for the <a href="http://www.opensocial.org/">OpenSocial Foundation</a>, a joint announcement by Google, Yahoo! and MySpace's Newscorp that we covered earlier today.  It starts in just a few minutes and we're being joined by two excellent guest commentators, tech analyst <a href="http://blogs.eweek.com/newsgang/">Steve Gillmor</a> and OpenID Foundation chair <a href="http://kveton.com/blog/">Scott Kveton</a>.  </p>

<p>See below and refresh at will to keep up with the details announced in the call and the quick thoughts on it from our guests.  Please add your own thoughts in comments, of course. <strong>Update:</strong> It was a quick call and is now over.  In addition to our notes and commentary below, see <a href="http://www.readwriteweb.com/archives/google_yahoo_myspace_opensocial.php">our previous detailed coverage</a> of the announcement.  <em>I thought the most important part of today's call was the discussion about splintering the OpenSocial standard</em>.</p>]]>
      <![CDATA[<p>If you're unfamiliar with OpenSocial, the idea is that it's a standard platform that will let application developers build once and deploy across all supporting social network sites.  Participants include almost everyone but Facebook.</p>

<p><strong>The Call</strong></p>

<p>Wade Chambers, VP of Platforms at Yahoo! opened the call.  They will support and implement the community driven industry standards at OpenSocial, just like they support OpenID and other standards like it.  Have been extremely impressed by the progress of OpenSocial, the number of containers and developers so far.  A more social web will be significantly valuable for users.  Not offering any specifics today but will contribute actively to development of specifications.</p>

<h2>Progress</h2>

<p>Joe Kraus of Google gives an overview of OpenSocial, two major containers have launched apps.  Open Social reaches more than 200m users, High5 is launching next Tuesday.  The open community needs a solid footing, using standard method - creating a nonprofit foundation.  They are announcing intent today.  It's goal is to provide a safe harbor for Intellectual Property, to ensure free use forever and prevent too much influence from any single party.</p>

<p>Yahoo and Google have agreed to a patent non-assertion covenant, all contributors will throw in after Foundation is live. Google will give OpenSocial trademark and website to Foundation.</p>

<p><strong>Scott Kveton from OpenID Foundation:</strong> "I think this is great - they are doing all o fthe right things with the non-assertion covenant but its another foundation. Its more work for companies to join, etc.  So now you have openid, opensocial, oauth is going to have to do something, microformats, etc - this gets pretty complicated IMHO."</p>

<h2>Serious Apps Coming Soon, Says MySpace</h2>

<p>Steve Pierman, SVP of products at MySpace.  Says that specialization based on standards can lead to serious apps, not just "toys and widgets."  They want OpenSocial to become the defacto standard for application development.</p>

<p><strong>Questions:</strong></p>

<p>NYT asks to what extent this is an effort to compensate for fears of Google dominance of OpenSocial?</p>

<p><strong>Steve Gillmor says </strong>"The problem with Google leading this effort is that their other privacy conflicts create mistrust.  Reverse engineering of social graph poisons the data Google collects and contributes to open pool."</p>

<p>Answer from presenters is that this is the next logical step for OpenSocial to take.</p>

<p>Erick Shonfeld of <a href="http://techcrunch.com">TechCrunch</a> asks why these companies and what about revenue sharing.  Joe Kraus says that the whole community is expected to participate but these three companies are engaging in intellectual property protection.</p>

<p>Steve Gillmor says "I wonder if Microsoft was asked to participate in this announcement."</p>

<p><a href="http://arstechnica.com">Ars Technica</a> (pronounced on the call, by the way, as A-R-S Technica) asks next question, it's 2/3 new media!  Ars writer asks if the Foundation will do anything to protect intellectual property on OpenSocial.  Google guy says the primary IP in question is the OpenSocial code, beyond that it's not in scope.</p>

<p>Eric Eldon from <a href="http://venturebeat.com">Venturebeat</a> asks for numbers of users.  Answer: the specification has been worked on a bunch.  Orkut will go live with apps next week, too.  200 million users will be reached by all live apps.  MySpace says their users are loving apps, so they'll push them wider soon.  Wade from Yahoo! says standards will make everything safer.</p>

<p>I asked about splintering of OpenSocial and Microsoft.  Answer: diversity of actions is important, no gratuitous differences.  App developers say once they have their app running on one it's just hours of work to get it to run on the next platform.  Cuts dev time from months to hours.  They will standardize extensions as appropriate.  Wade from Yahoo! says it's an open standard, everyone is free to join it and should - presumably that includes Microsoft.  Gillmor says, "The response to Marshall's question left unanswered why Microsoft was not part of the foundation creation."</p>

<p>And the call is over.  Quick call, questions from the NYT and 4 tech blogs!</p>

<p>Gillmor: "The Foundation will accelerate demands for Google to be responsive for privacy violations in their attempt to reverse engineer social network out of their existing user contracts with users.  Yahoo will need to address whether this alliance is designed as a poison pill for Microsoft, and if so, why this is a legitimate use of "open" standards for that purpose."</p>

<p>Kveton: "Seems pretty simple.  It's a 'good thing' - hopefully others will agree and join in."</p>

<p>Thanks everyone for joining us for the call.  What do you think?</p>]]>
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  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5965-comment:50163</id>
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    <title>Comment from Clay Newton on 2008-03-25</title>
    <author>
        <name>Clay Newton</name>
        <uri>http://seriousaboutcamo.typepad.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://seriousaboutcamo.typepad.com">
        <![CDATA[<p>I am agreeing with Scott Kveton, the landscape continues to get more and more complicated. That said, the alternative is to deal with a bunch of closed vendor platforms, which is not any less complicated.</p>]]>
    </content>
    <published>2008-03-25T17:14:33Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5965-comment:50166</id>
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    <title>Comment from clay aiken on 2008-03-25</title>
    <author>
        <name>clay aiken</name>
        <uri>http://clayaiken.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://clayaiken.com">
        <![CDATA[<p>I just wanted to say that I love your wonderful site.  I am actually a tech geek inside.  Love it</p>]]>
    </content>
    <published>2008-03-25T17:29:58Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5965-comment:50169</id>
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    <title>Comment from 113.com on 2008-03-25</title>
    <author>
        <name>113.com</name>
        <uri>http://113.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://113.com">
        <![CDATA[<p>Respectable cooperation of the social networking players! A great undertaking of all parties.</p>]]>
    </content>
    <published>2008-03-25T17:50:12Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5965-comment:50174</id>
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    <title>Comment from Mike on 2008-03-25</title>
    <author>
        <name>Mike</name>
        <uri>http://mccamon.org</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://mccamon.org">
        <![CDATA[<p>Enjoyed your coverage of this breaking news... and am an avid reader!</p>

<p>Having been deeply involved with these sorts of groups on the wireless side, I'm asking myself will these efforts over time look like Bluetooth or some of the Ultrawideband efforts?  Although Bluetooth's success in the PC market is abysmal, it has had success in the mobile handset market.  This is because they built a recognizable brand, have a relatively simple use-case to be understood by normal people, a royalty-free specification and the right players are at the table to make it happen.  UWB is having lots of issues because of the lack of trust between players, the reasonable-non-discriminatory IP rules and lack of a solid use-cases normal people understand.</p>

<p>OpenSocial has hope.  Tell normal people why they need it, deliver it to them in a way they can get enjoy utility and find a way to make it viral and you might have something.  Oh, and Facebook support would be nice too.  That said, in the early days of Bluetooth it looked real important to have Palm at the table to help in the PDA market.  Several fumbles later and Palm was irrelevant to the ultimate success of personal wireless technology.</p>]]>
    </content>
    <published>2008-03-25T19:42:39Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5965-comment:50177</id>
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    <title>Comment from theharmonyguy on 2008-03-25</title>
    <author>
        <name>theharmonyguy</name>
        <uri>http://theharmonyguy.com/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://theharmonyguy.com/">
        <![CDATA[<p>Don't get me wrong, OpenSocial is a good thing and Google should be commended both for its development and for making this move.  And OpenSocial is maturing.  My original hack of RockYou's app was mainly to prove a point about security and privacy issues I felt Google wasn't addressing amid the initial hype.  Changes since then have made it far more difficult to pull off several hacks.</p>

<p>That being said, I keep coming back to two points regarding OpenSocial (or as I like to call it, OpenWidget): 1) Google is not simply operating out of the kindness of their heart, and 2) the Facebook Platform still has major advantages over OpenSocial.</p>

<p>On the first point, I do think image plays a role here - the very name "OpenSocial" helps Google look good, and this new foundation helps even more.  But competing with Facebook certainly played a role in OpenSocial's development, and it continues to today.  Google can afford to lose control of the OpenSocial spec - they'd sooner have an "open" spec dominating the market than Facebook's.</p>

<p>As for the second point, people need to recognize there are significant differences between OpenSocial and the Facebook Platform, and I for one still prefer Facebook.  As much as people have maligned Facebook for their "proprietary" specs, such as FBML and FQL, their approach is a powerful setup that OpenSocial simply can't match.  I much prefer server-side code returning FBML that's parsed directly into a Facebook page, as opposed to a JavaScript-intensive iframe.  The Facebook Platform may be tailored to Facebook, but that makes it tightly integrated.  And now that Facebook has licensed their platform, the battle of OpenSocial vs. Facebook apps is far from over.  I suspect we'll see many apps available for both platforms.</p>

<p>I thought GigaOM has a great comparison when he said social networking sites may soon become like malls - similar stores (apps) in each.  And as data portability inevitable becomes a part of social networking (I'm optimistic :), such sites will soon have to find new ways to differentiate themselves.  That's why Facebook is smart to be working on features like their improved privacy controls and upcoming profile overhaul - these help set them apart even more.</p>

<p>I also found Scott Kevton's quite interesting... I've been trying to setup my own OpenID server (beyond phpMyID), and while I'm a PHP amateur, it's been a pain.  (I'm still not done.)  At some point developers will need a killer app before users get one - some way of integrating and taking advantage of all these different great formats that are out there with ease.  I've been toying with some ideas involving OpenID lately, and I really think OpenID needs a WordPress - an application that installs and works so simply that it's easily accessible to the average developer.  Once we start seeing those kind of tools for OpenID, OAuth, etc., I'm sure we'll see even more amazing apps for end users.</p>

<p>And thus I'll close with another plug for DataPortability.org - keep up the great work, DP! :)</p>]]>
    </content>
    <published>2008-03-25T20:03:22Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.5965-comment:50194</id>
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    <title>Comment from Sean Ammirati on 2008-03-25</title>
    <author>
        <name>Sean Ammirati</name>
        <uri>http://www.readwritetalk.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.readwritetalk.com">
        <![CDATA[<p>You can listen to the audio of the call here:<br />
<a href="http://readwritetalk.com/2008/03/25/special-episode-open-social-conference-call/" rel="nofollow">http://readwritetalk.com/2008/03/25/special-episode-open-social-conference-call/</a></p>

<p>- Sean</p>]]>
    </content>
    <published>2008-03-26T00:34:08Z</published>
  </entry>

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