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  <id>tag:,2008:/1/tag:www.readwriteweb.com,2008://1.6341-</id>
  <updated>2008-12-03T21:41:35Z</updated>
  <title>Comments for Microsoft, Yahoo, Google, and Facebook: War of the Worlds II</title>
  
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  <entry>
    <id>tag:www.readwriteweb.com,2008://1.6341</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=6341" title="Microsoft, Yahoo, Google, and Facebook: War of the Worlds II" />
    <published>2008-05-19T13:41:30Z</published>
    <updated>2008-05-19T13:40:58Z</updated>
    <title>Microsoft, Yahoo, Google, and Facebook: War of the Worlds II</title>
    <summary>Yesterday, Microsoft issued a statement to publicly acknowledge that they hadn&apos;t lost interest in Yahoo!. Instead of a hostile takeover, Microsoft may be going after Yahoo from an entirely different angle and the industry is buzzing with exactly what angle Microsoft intends to pursue. Here&apos;s a look at the statements by Microsoft and Yahoo, and...</summary>
    <author>
      <name>Corvida</name>
      
    </author>
    
    <category term="Analysis / Strategy" />
    
    <category term="Facebook" />
    
    <category term="Microsoft" />
    
    <category term="Yahoo" />
    
    <content type="html" xml:lang="en" xml:base="http://www.readwriteweb.com/">
      <![CDATA[<p><img border="0" src="http://www.readwriteweb.com/images/ms-yahoo-logos.jpg" width="150" hieght="46" />Yesterday, <a href="http://www.microsoft.com/presspass/press/2008/may08/05-18statement.mspx">Microsoft issued a statement</a> to publicly acknowledge that they hadn't lost interest in Yahoo!. Instead of a hostile takeover, Microsoft may be going after Yahoo from an entirely different angle and the industry is buzzing with exactly what angle Microsoft intends to pursue. Here's a look at the statements by Microsoft and Yahoo, and what industry leaders have to say.</p>]]>
      <![CDATA[<h2>Exploring Alternatives</h2>

<p>Microsoft has issued a <a href="http://www.microsoft.com/presspass/press/2008/may08/05-18statement.mspx">public statement</a> that they will continue to explore alternatives. While Microsoft notes of possibly venturing to third parties, they haven't taken their eyes off of Yahoo! yet. Instead Microsoft intends to talk with Yahoo and explore alternative <em>angles</em> to their <a href="http://www.readwriteweb.com/archives/microhoo.php">former strategy</a>. With little to no reassurance that any transactions will result, Microsoft states that:</p>

<blockquote>In light of developments since the withdrawal of the Microsoft proposal to acquire Yahoo! Inc., Microsoft announced that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business.  Microsoft is considering and has raised with Yahoo! an alternative that would involve a transaction with Yahoo! but not an acquisition of all of Yahoo!  Microsoft is not proposing to make a new bid to acquire all of Yahoo! at this time, but reserves the right to reconsider that alternative depending on future developments and discussions that may take place with Yahoo! or discussions with shareholders of Yahoo! or Microsoft or with other third parties. </blockquote>

<h2>Yahoo!'s Response</h2>

<p>To ensure that things would go over smoothly on Yahoo!'s end, Yahoo! also issued a <a href="http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=310948">public statement</a> about the talks:</p>

<blockquote>Yahoo! has confirmed with Microsoft that it is not interested in pursuing an acquisition of all of Yahoo! at this time. Yahoo! and its Board of Directors continue to consider a number of value maximizing strategic alternatives for Yahoo!, and we remain open to pursuing any transaction which is in the best interest of our stockholders. Yahoo!'s Board of Directors will evaluate each of our alternatives, including any Microsoft proposal, consistent with its fiduciary duties, with a focus on maximizing stockholder value.</blockquote>

<p>What really stands out about this statement is the following line:<br />
<em>"[...] Microsoft that it is not interested in pursuing an acquisition of all of Yahoo! at this time."</em></p>

<p>Microsoft may no longer want all of Yahoo!, but Yahoo!'s search engine would be a very nice "alternative". </p>

<h2>More Buzz</h2>

<p>Leading industry experts are abuzz with news of what's really going on between Microsoft and Yahoo. Kara Swisher of Boomtown makes a note of <a href="http://kara.allthingsd.com/20080518/johnson-email/">an internal Microsoft memo</a>  with a strategy update from Kevin Johnson the president of the company's Platforms & Services division. The memo gives a little more insight into Microsoft's strategy for Yahoo, concluding that they can compete.</p>

<p>John Furrier the Founder and recent CEO of PodTech Network released even more interesting news today. While it's only a rumor thus far, Furrier <a href="http://furrier.org/2008/05/19/silicon-valley-rumor-microsoft-to-buy-yahoo-search-and-then-facebook/">says this</a>:</p>

<blockquote>My sources say that the Yahoo and Microsoft teams are bunkered down in a Palo Alto hotel hammering out the final stages of a transaction that will have Microsoft picking up the Yahoo search business. Word is that this deal will be done this week. While this is not surprising, it does bring to question the motives and plans of Microsoft.</blockquote>

<p>Furrier also identifies why Microsoft would go through all the twists and turns to accomplish this. According to Furrier, with a failed bid for over $40 billion, Microsoft intends to buy the search business from Yahoo and move on to Facebook with a $20 million bid. "Integrating the search team at Yahoo with Facebook puts a formidable army to take on Google." Scoble seems to be taking a <a href="http://scobleizer.com/2008/05/19/why-microsoft-will-buy-facebook-and-keep-it-closed/">similar stance</a> and even goes as far as stating how the situation explains Facebook's hostile behavior towards Google this past week.</p>

<h2>War of the Worlds Part II</h2>

<p>Is one of the biggest showdowns in tech history about to play out between Microsoft, Yahoo, Google, and Facebook. Can Google continue to lead the search industry with the best of Microsoft, Yahoo, and Facebook fighting against them? While, this remains to be seen, we fully intend to keep you posted as the story unfolds.</p>]]>
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  <entry>
    <id>tag:www.readwriteweb.com,2008://1.6341-comment:55276</id>
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    <title>Comment from SearcH◆ EngineS WEB on 2008-05-19</title>
    <author>
        <name>SearcH◆ EngineS WEB</name>
        <uri>http://searchengines.wordpress.com/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://searchengines.wordpress.com/">
        <![CDATA[<p>How would integrating the Yahoo search team with Facebook be so powerful as to take on Google.</p>

<p>Users want fast loading, relevant results - that is the bottom line.</p>

<p>So far, no one has come up with a better algo than the  hi tech, sophisticated link popularity based technology of Google.</p>

<p>Yahoo claims to be adding social sites and heading in the semantic direction - but fast, relevant SERPS is still what most people want.</p>

<p>Microsoft is supposed to be announcing some innovative search strategy on Wednesday - but frankly, they've been promising innovation for the past 4 years.<br />
<a href="http://battellemedia.com/archives/004455.php" rel="nofollow">http://battellemedia.com/archives/004455.php</a></p>

<p><b>BULLSHIT!!</b></p>]]>
    </content>
    <published>2008-05-19T13:57:15Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.6341-comment:55289</id>
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    <title>Comment from quirkyalone on 2008-05-19</title>
    <author>
        <name>quirkyalone</name>
        <uri>http://quirkyalone.blogspot.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://quirkyalone.blogspot.com">
        <![CDATA[<p>I would agree with the first comment. The biggest mistake of both Y! and MSFT was, in my opinion, that they didn't invest more heavily into normal search to compete with Google. Now Google is so far ahead it is more and more difficult to compete.</p>

<p>No matter how Y! or MSFT will fumble around, they just don't have competitive search technology, and I don't see any way to make up for that. </p>]]>
    </content>
    <published>2008-05-19T15:35:40Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.6341-comment:55291</id>
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    <title>Comment from Travis Retzlaff on 2008-05-19</title>
    <author>
        <name>Travis Retzlaff</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>I think it is continuing the farce of the over-valutation of Facebook to think it can be of MAJOR impact as a tool to change the landscape in search or advertising.</p>

<p>Sure MS could benefit from buying Yahoo search business and can use that part of their services stack in other properties like Facebook. That being said their is no new great advantage or capability that either service will gain from the combination.</p>

<p>Doing so isn't going to help either aspect grow to become the magic bullet MS wants to protect itself from it's fear of being overshadowed in some markets by Google.</p>

<p><br />
</p>]]>
    </content>
    <published>2008-05-19T15:41:29Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.6341-comment:55305</id>
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    <title>Comment from Alan Wilensky on 2008-05-19</title>
    <author>
        <name>Alan Wilensky</name>
        <uri>http://bizcast.typepad.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://bizcast.typepad.com">
        <![CDATA[<p>Microsoft, or anyone for that matter, does not need Yahoo to mine the Social Network space. Ad placement is one thing, but the real money lies in brand monitoring and customer perceptions of products and high ticket durable goods, or even CPG.</p>

<p>My quote, because I am an unappreciated genius that the valley let get away:</p>

<p>“..there is more money to be made in mining Facebook and Myspace for brand and product mentions than all the Google ad revenue, for all time.”</p>

<p>Me, my opinion. The first company to make an open or paid Web Services or REST API IDL for getting brand and consumer opinion out of these social useless cesspools, will be the next Microsoft/ Google Killer.</p>]]>
    </content>
    <published>2008-05-19T17:08:41Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.6341-comment:55315</id>
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    <title>Comment from tbl on 2008-05-19</title>
    <author>
        <name>tbl</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>I hope Openness wins.<br />
And so believe it will.</p>

<p>No thanks to FaceBook Evilness!<br />
<a href="http://discussionleader.hbsp.com/haque/2008/05/can_microsoft_microsoft_the_we.html" rel="nofollow">http://discussionleader.hbsp.com/haque/2008/05/can_microsoft_microsoft_the_we.html</a></p>]]>
    </content>
    <published>2008-05-19T18:21:43Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.6341-comment:55332</id>
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    <title>Comment from The Masked Millionaire on 2008-05-19</title>
    <author>
        <name>The Masked Millionaire</name>
        <uri>http://www.TheMaskedMillionaire.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.TheMaskedMillionaire.com">
        <![CDATA[<p>If nothing else this is an interesting story.</p>

<p>Live From Las Vegas<br />
The Masked Millionaire</p>]]>
    </content>
    <published>2008-05-19T20:27:46Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.6341-comment:55390</id>
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    <title>Comment from steve davies on 2008-05-19</title>
    <author>
        <name>steve davies</name>
        <uri>http://www.accommodate-me.co.nz</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.accommodate-me.co.nz">
        <![CDATA[<p>I'm still waiting for Microsoft to call me about buying my search ;)</p>

<p><a href="http://www.accommodate-me.co.nz" rel="nofollow">http://www.accommodate-me.co.nz</a></p>]]>
    </content>
    <published>2008-05-20T03:14:01Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2008://1.6341-comment:55463</id>
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    <title>Comment from Becky on 2008-05-20</title>
    <author>
        <name>Becky</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>If Yahoo and Microsoft merge, will they be able to compete with Google?</p>

<p><a href="http://www.tradeingroups.com/microsoft-acquires-yahoo/" rel="nofollow">http://www.tradeingroups.com/microsoft-acquires-yahoo/</a></p>]]>
    </content>
    <published>2008-05-20T20:15:04Z</published>
  </entry>

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