Yeah, that's kind of a given, but I want more than something as crude as that.

As my physical location changes, I want all my cloud services to machine read that and reconfigure themselves appropriately.

Example: My Android phone tells the Fire Eagle API that I am within a 5 mile radius of my place of employment between the hours of 8 AM and 6 PM. The Fire Eagle API tells Twiiter to turn all the updates from all my NON-work people on my Twitter friends list to "web only" and not text my phone. Later after I get out of work, the inverse occurs with out me doing anything at all.

Advertising isn't staying behind either. Loopt has a deal with CBS Mobile to transmit location-based advertising to Sprint Nextel and Boost Mobile GPS-enabled devices. So maybe as you are walking by a store, you could get a SMS saying they have 50% discount on selected merchandise.

dm me and I will send you a Bright Kite invite, and you can see Fire Eagle interact. DE's huge selling point is it's user privacy settings.

I fail to see how my reply (number 3) was in any way rude. Your was on the other hand.

As per my reply, I am guessing that this is less useful for those that create actual mobile apps (as they can easily read the GPS data from the user's phone and geo-code it) and more useful for websites who do not want to build mobile apps but want to know where users are (e.g. when they are interacting with the website)?.

Being inquisitive is welcomed, but please save this kind of rudeness for your friends at Microsoft:

"...What the F**k does this do? I can never get a clean explanation or description of what these kinds of apps are for. I think their all based on subtle, techy BS.."

My immediate question is; if you think such revolutionary, game changing API like FIre Eagle is "techy BS", just what the F**k, as you so eloquently put it, are you doing here on the nerdiest, techy BSiest, site on teh Interwebs?

Anyway, I can send you a BriteKite invitation and you can see Fire Eagle in action for yourself, it is super double plus awesome.

you also don't need gps at the start of the chain, you could simply say you're in NY and off you go.

another example would be uploading to flickr, and having your pictures geo located, then having your pownce buddies in that area notified that an event is happening, or perhaps it's just a fancy way of doing flashmobs...

Key point is it's about the sharing and normalisation of geo info rather than finding a users gps coordinates.

I would have thought that any mobile app creators would create the applications to take the users location into account using the phone's inbuilt GPS functionality?

Is this less for mobile app creators, and more for websites? e.g. A website would track where users are through Eagle Fire (which a user would have installed as a mobile app and allowed the to follow them) and the website then would be able to see where the user is at the time that they visit the website?