tag:,2008:/1/tag:www.readwriteweb.com,2008://1.7201- 2008-12-03T21:18:54Z Comments for Yahoo! May Put Blog Links on Every News Page Movable Type 4.23-en tag:www.readwriteweb.com,2008://1.7201 2008-09-08T15:55:49Z 2008-09-08T16:57:29Z Yahoo! May Put Blog Links on Every News Page Yahoo! may be struggling financially, but when it comes to supporting the rest of the web with standards and generous links - they are in the lead among the the big search and advertising companies. Yahoo! Buzz has driven millions of viewers to independent blogs writing about the news of the day and now the... Marshall Kirkpatrick http://www.readwriteweb.com buzztrackerlogo.jpgYahoo! may be struggling financially, but when it comes to supporting the rest of the web with standards and generous links - they are in the lead among the the big search and advertising companies. Yahoo! Buzz has driven millions of viewers to independent blogs writing about the news of the day and now the very popular Yahoo! News appears to be experimenting with putting links to timely blog posts on every news story page throughout the site. Those links could be to your blog.

See the URL hack or the archived link below to find out how to view this new design.

]]> buzztrackeronyahoo.jpgFirst unearthed by intrepid blogger Amit Agarwal, a new design for Yahoo! News story pages puts links to blog posts about the most popular stories of the moment at the bottom of every page. Agarwal says the feature is powered by BuzzTracker, the Techmeme-like site that Yahoo! bought last September.

How can you see the new design? Just change the URL of any story page on Yahoo News to include the word "story" where the letter "s" is now. You'll need to start from the front page of Yahoo! News. For example:

Turn
http://news.yahoo.com/s/nm/20080908/pl_nm/usa_politics_poll_dc
Into
http://news.yahoo.com/story/nm/20080908/pl_nm/usa_politics_poll_dc

If for any reason Yahoo! takes down the redesign after we post about it, see this link for a live archived copy of one of the pages.

Didn't Technorati Try Something Like This?

Blog search engine Technorati had deals over the past few years with a number of mainstream news sites, most notably the Washington Post, to display blog links on each news story page. Those links don't appear to be there any more. The Technorati strategy was to display blogs that were linking to the particular story that you were on.

This Yahoo! News strategy is different. Instead, it looks at what category the story you are reading belongs to (politics, technology, sports, etc.) and displays a widget of the most popular stories in that category. Those stories are accompanied by a drop down of blogs linking to that popular story.

We don't know how Buzztracker works as well as we do its better known tech memetracking competitor Techmeme, but we're sure there's some serious vetting for quality going on.

The end result is a list of links that aren't necessarily about Yahoo! News but are of much better quality. On the other hand, just like Techmeme does, we assume that BuzzTracker uses popularity as one of the primary measures of quality - meaning that it will be harder for everyday blogs to get onto the Yahoo! pages than it was under the Technorati/Washington Post arrangement.

This is Gutsy

Linking out to independent blogs isn't something that big mainstream media companies like to do very much. Far more popular these days are services that bring up links to a company's own content elsewhere on their site or on a site within the network of content they own.

Very few blogs even offer systematically generated links to off-site resources of interest. In the quest for page views, linking elsewhere is being done less and less these days. Thus Yahoo's experiment is yet another move from the company that deserves applause. We hope the new design is rolled out to the public soon.

]]> tag:www.readwriteweb.com,2008://1.7201-comment:66143 Comment from fershur on 2008-09-08 fershur http://fershur.com If done correctly, this could be a really good tool for both sides of the coin. It would help connect readers with more information outlets to learn and discuss all sorts of topics. Most of the media outlets claim to be balanced, but I don't buy it. This would be a little step in evening things out a bit I think.

I could backfire too though, I guess we will have to wait and see.

]]> 2008-09-08T16:06:20Z tag:www.readwriteweb.com,2008://1.7201-comment:66152 Comment from Willie on 2008-09-08 Willie Check out twingly.com - they offer links to blog posts about certain news articles for swedish and norwegian newspaper sites.

]]> 2008-09-08T17:51:10Z tag:www.readwriteweb.com,2008://1.7201-comment:66182 Comment from Joe on 2008-09-08 Joe CNN already does this, as does anyone else who works with Sphere - I've gotten lots of traffic from news sources this way.

]]> 2008-09-08T20:27:59Z tag:www.readwriteweb.com,2008://1.7201-comment:66200 Comment from dilip on 2008-09-08 dilip There is an interesting talk organized by VLAB at Stanford Business school. The topic is Lifestreaming: The Real Time Web on Sep 16th. FriendFeed and Seesmic are going to be there on the panel. Check it out http://www.vlab.org/article.html?aid=221

]]> 2008-09-08T21:51:42Z tag:www.readwriteweb.com,2008://1.7201-comment:66459 Comment from Nigel Eccles on 2008-09-11 Nigel Eccles http://www.hubdub.com Yahoo is doing some great stuff with Yahoo News. They demonstrated that with Yahoo Buzz and this is another really good development. It is great to see another major news destination understand the benefit of linking out.

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