tag:,2009:/1/tag:www.readwriteweb.com,2009://1.13266- 2009-10-30T13:00:59Z Comments for Report: Apple Dominates the Mobile Web Movable Type 4.23-en tag:www.readwriteweb.com,2009://1.13266 2009-01-08T05:01:00Z 2009-01-08T08:05:40Z Report: Apple Dominates the Mobile Web The latest data from AdMob, the world's largest mobile advertising marketplace, shows that Apple now dominates the mobile web in the U.S. with a 48% market share. This growth, interestingly enough, does not just come from the iPhone, but the iPod touch also saw a meteoric rise in usage during the last month. Traffic from... Frederic Lardinois ipod_touch_logo_jan09.jpg

The latest data from AdMob, the world's largest mobile advertising marketplace, shows that Apple now dominates the mobile web in the U.S. with a 48% market share. This growth, interestingly enough, does not just come from the iPhone, but the iPod touch also saw a meteoric rise in usage during the last month. Traffic from the iPod touch to AdMob's network in the U.S. increased 3.4 times from November to December.

]]> Overall, requests from the iPod touch increased from 18 million in July 2008 to 292 million in December. While traffic from the iPod touch grew at a steady clip over the last few month, a good part of this growth came, not unsurprisingly, in the week after Christmas. After the iPhone (10%), the iPod touch (4.7% ) is now the second most popular mobile device on sites that run AdMob's advertising. Overall, iPhone requests grew 86% since November.

admob_ipod_touch_december08.png

Just looking at the smartphone market, Apple also continues to solidify its dominance. In America, the iPhone now accounts for 48% of all traffic to Admob's network, which is more than RIM (19%), Palm (9%), and Windows Mobile (15%) combined.

It's All About Usability

As we pointed out last month, Apple has created a user-experience that makes its users want to use the mobile web on its devices. It is probably safe to assume that most iPod touch users could easily have used their desktops or laptops to access the web instead, but for quickly looking up the news or reading email, the instant-on experience of a phone is often preferable over the more fully featured desktop experience.

admob_iphone_share_december08.png

]]> tag:www.readwriteweb.com,2009://1.13266-comment:122209 Comment from software on 2009-01-07 software http://www.softwareforcellphone.com I have both iphone and HTC, iphone is cool, but HTC have more softwares.
I love both of them.

]]> 2009-01-08T05:32:19Z tag:www.readwriteweb.com,2009://1.13266-comment:122216 Comment from New From Google Blogs on 2009-01-07 New From Google Blogs http://newblogtopic.blogspot.com/ it works a lot better on an iPhone than it does on a Windows Mobile handheld
Here we go!!

]]> 2009-01-08T07:16:57Z tag:www.readwriteweb.com,2009://1.13266-comment:122217 Comment from Manpreet Singh on 2009-01-07 Manpreet Singh http://www.cyberspirits.net/ iphone's dominance was basically the lack of touch screen in other phones. But as the technology evolves we shall see other brands come up and compete the reliability of iphone.

]]> 2009-01-08T07:18:10Z tag:www.readwriteweb.com,2009://1.13266-comment:122229 Comment from Billy on 2009-01-08 Billy Apple 1st in market but Android will overtake it by years end, here come the handets, just wait and see.

]]> 2009-01-08T09:19:57Z tag:www.readwriteweb.com,2009://1.13266-comment:122245 Comment from Rich Zygler on 2009-01-08 Rich Zygler http://www.boringguys.com/ This data is terribly skewed since few Blackberry apps use ads (and therefore admob) to make money.

]]> 2009-01-08T13:39:45Z tag:www.readwriteweb.com,2009://1.13266-comment:122248 Comment from Richard on 2009-01-08 Richard I think there's a mistake being made by the usual desktop and laptop folks, who make a one to one comparison between "the experience" of a desktop/laptop with the iPhone et al. For the iPhone users here, including me, we're discovering that there is a lot of baggage in the boatanchor laptop/desktop "experience" that we can easily drop and do without, and easily evolve into the new way of doing things. Balmer should also be listening to this.

If I cared to unlock my iPhone I could probably sell off my desktop.

]]> 2009-01-08T13:59:45Z tag:www.readwriteweb.com,2009://1.13266-comment:122258 Comment from Shiva on 2009-01-08 Shiva http://shiv.me @Richard Apple should also listen to this, and free up the strangle hold on the development that they continue to have (which I personally think stifles creatively).

The recent DRM-free move is a step in the right direction and if they can "DRM-free" iphone/ipod touch development, they could become the leader for maybe the next 10 years! The could be the microsoft+dell of the mobile age!

]]> 2009-01-08T16:27:53Z tag:www.readwriteweb.com,2009://1.13266-comment:122292 Comment from Neil Anderson on 2009-01-08 Neil Anderson http://www.cyclelogicpress.com Apple will be the leader for the next 25 years ... just like the previous 25.

]]> 2009-01-09T03:10:02Z tag:www.readwriteweb.com,2009://1.13266-comment:122312 Comment from Erwinc on 2009-01-09 Erwinc http://netcrawl.blogspot.com The Apple would surely dominates the mobile web and maybe the entire web, the company have demonstrate to us some earth shocking technological innovations.

]]> 2009-01-09T08:43:16Z tag:www.readwriteweb.com,2009://1.13266-comment:123032 Comment from Helen Gavaghan on 2009-01-15 Helen Gavaghan http://www.gavaghancommunications.com I would be interested to know the opinion of site managers to the editorial I wrote concerning on-going discussions about advice to the British Government on the subject of the legal deposit and/or archiving of various types of electronic publishing. This can be accessed from my home page or go directly to:

http://www.gavaghancommunications.com/sppeditorial401091legaldeposit.html

Helen Gavaghan

]]> 2009-01-15T13:09:02Z