I'm not a big shopper but I have struggled while standing in stores to find product reviews on my phone for tennis racquets, vacuum cleaners and power tools within recent memory. Natural search results and Amazon listings only worked so well. Unfortunately, a lot of shopping searches I tried this morning didn't have Product Search results. When they are available, they are pretty good though.

The best thing about the new inclusion of Google Product Search may be its availability in Google Voice search as well. That's handy, or hands-free as the case may be.

Google Product Search is the new name, as of two years ago, for what used to be called Froogle. That product never gained much traction, but speaking as a likely user of this new feature - I hope it continues to improve.