tag:www.readwriteweb.com,2011:/1/tag:www.readwriteweb.com,2009://1.14472- 2011-08-16T17:31:13Z Comments for Integrated Search: Twitter Goes Back to the Drawing Board Movable Type 4.35-en tag:www.readwriteweb.com,2009://1.14472 2009-04-02T15:50:58Z 2009-04-02T19:36:39Z Integrated Search: Twitter Goes Back to the Drawing Board Twitter announced today that it has decided to hold back on its planned redesign, which would have integrated Twitter Search at the top of its users' homepages. Instead, Twitter is now testing a new version of its integrated search feature, which will surface the search on the side on the right sidebar. The new search... Frederic Lardinois Twitter announced today that it has decided to hold back on its planned redesign, which would have integrated Twitter Search at the top of its users' homepages. Instead, Twitter is now testing a new version of its integrated search feature, which will surface the search on the side on the right sidebar. The new search feature will also automatically load search results on the same page, and Twitter will give users the option to create persistent searches.

]]> Overall, this looks like a better implementation of Twitter Search than the original idea, which had only been rolled out to a small number of users, and which hid the search feature away in a small box at the top of the page. Twitter says that the earlier version of its new homepage was not well received by its testers.

new_twitter_search_mar09.png

Clearly, adding search - and adding persistent searches in the sidebar especially - is a way for Twitter to get users to come back to their homepages regularly. For Twitter's most active users, the current homepage simply doesn't offer enough of the features they are used to from their desktop clients. However, if Twitter wants to monetize its service through advertising on its site (and the small ads that started to appear on the site in the last few weeks make us believe that this is the way Twitter is planning to go), it will have to give users a reason to come back to its site.

Twitter has also clearly recognized the real value of its service, besides offering a way for users to communicate, is in its real-time search.

As of now, Twitter is only testing this new homepage with a select number of users. The company will test the current iteration of the homepage with these users and then roll these features out to all users "as soon as possible" - assuming, of course, that the Twitter team doesn't decide to go back to the drawing board again.

]]> tag:www.readwriteweb.com,2009://1.14472-comment:132137 Comment from Jillian C. York on 2009-04-05 Jillian C. York http://jilliancyork.com It's driving me nuts not having this version! I don't like most of the Twitter desktop apps, so I can't wait to get the search bar with mine. Silly Twitter, roll out to big users first!

]]> 2009-04-05T18:09:48Z tag:www.readwriteweb.com,2009://1.14472-comment:131957 Comment from Zafarali on 2009-04-03 Zafarali http://friendfeed.com/zafarali I have this on my other account. its really cool.

]]> 2009-04-03T10:59:53Z tag:www.readwriteweb.com,2009://1.14472-comment:131872 Comment from Pablo on 2009-04-02 Pablo http://twitter.com/mnrqz I thought I had a search bar on my Twitter home page last night! I saw it just as I clicked away and when I clicked back, it was gone. I thought I was imagining it; but now, it seems I was not.

]]> 2009-04-02T19:55:31Z tag:www.readwriteweb.com,2009://1.14472-comment:131853 Comment from Grant on 2009-04-02 Grant http://2above.com/web-marketing-strategies/twitters-search-is-the-future-of-twitter-but-its-not-ready/ In order for Twitter become "built to last", real time search revenue should be more significant than paid account. I think your analysis makes sense. Check out mine.

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