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  <id>tag:www.readwriteweb.com,2011:/1/tag:www.readwriteweb.com,2009://1.14883-</id>
  <updated>2011-08-16T17:21:36Z</updated>
  <title>Comments for Fastest Growing Category in Apple&apos;s App Store: eBooks</title>
  
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  <entry>
    <id>tag:www.readwriteweb.com,2009://1.14883</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=14883" title="Fastest Growing Category in Apple's App Store: eBooks" />
    <published>2009-05-01T16:52:42Z</published>
    <updated>2009-05-02T00:46:46Z</updated>
    <title>Fastest Growing Category in Apple&apos;s App Store: eBooks</title>
    <summary>We already know that the iPhone has quickly become one of the most important mobile platforms, and today, O&apos;Reilly&apos;s Ben Lorica took a closer look at the developers behind the most successful applications on the iPhone. Currently, the App Store features about 40,000 different apps, and on average, a typical seller or developer will have...</summary>
    <author>
      <name>Frederic Lardinois</name>
      
    </author>
    
    <category term="News" />
    
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      <![CDATA[<p><img alt="app_store_logo_apr09.png" src="http://www.readwriteweb.com/images/app_store_logo_apr09.png"  />We already know that the iPhone has quickly become one of the most important mobile platforms, and today, O'Reilly's Ben Lorica took a closer look at the developers behind the most successful applications on the iPhone. Currently, the App Store features about 40,000 different apps, and on average, a typical seller or developer will have about 3.42 apps in the store, though these numbers are somewhat skewed by a few highly prolific developers who publish a lot of apps that are relatively easy to create.</p>]]>
      <![CDATA[<h2>Games and eBooks</h2>

<p>Obviously, a game developer won't be able to churn out new applications at the same rate as an eBook publisher. Game developers have, on average, 2.3 apps in the store (looking at data from the last week), while a typical eBook vendor is selling almost 18 apps right now. </p>

<p><img alt="itunes_apps_per_seller.png" align="right" src="http://www.readwriteweb.com/images/itunes_apps_per_seller.png"  />Books are also currently the fastest growing category in the App Store (285% in the last three months), mostly because vendors can simply pack different texts into separate applications. Compared to other categories, productivity apps are only growing slowly, though the number of apps in this category still grew 58% over the last 12 weeks.</p>

<h2>One-Hit Wonders</h2>

<p>Looking only at paid apps, Lorica also found that 6.3% of all sellers have had an application that made it to the App Store's "Top Paid Apps" list, though about 80% of these were <a href="http://www.youtube.com/watch?v=He82NBjJqf8">one-hit wonders</a>. On average, a top paid app will remain in this list for 13 days. </p>

<p>While the App Store generally gives every developer a chance to showcase their products, for game developers, the picture is a bit less democratic. Here, the top 27 sellers account for 28% of all the apps that appeared in the Top Paid Games list. Puzzle games, by the way, represent 1 in 4 games in the store.</p>

<p><Center><img style="visibility:hidden;width:0px;height:0px;" border="0" width="0" height="0" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNDExOTYyNDAyNjgmcHQ9MTI*MTE5NjY2MjkyMSZwPTEwMTkxJmQ9c3NfZW1iZWQmZz*yJnQ9Jm89YTE3MDRmOTNhNjY*NGYzMGE2Nzk1ZmNiZDQ5NzcxYjYmb2Y9MA==.gif" /><div style="width:580px;text-align:left" id="__ss_1371644"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/oreillymedia/us-itunes-app-store-sellers?type=presentation" title="U.S. iTunes App Store: Sellers">U.S. iTunes App Store: Sellers</a><object style="margin:0px" width="580" height="484"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=iphoneappsellers20090426-090430224908-phpapp01&stripped_title=us-itunes-app-store-sellers" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=iphoneappsellers20090426-090430224908-phpapp01&stripped_title=us-itunes-app-store-sellers" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/oreillymedia">oreillymedia</a>.</div></div></center></p>]]>
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  <entry>
    <id>tag:www.readwriteweb.com,2009://1.14883-comment:185729</id>
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    <title>Comment from nick on 2010-02-03</title>
    <author>
        <name>nick</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>This is where the iPad is going to come in. As an <a href="http://www.PhoneFreelancer.com" rel="nofollow">iphone developer</a> I am already preparing for the iPad application wave. I am definitely hoping for another application gold rush like everyone saw when the iphone first came out. Should be interesting to watch how it all unfolds!</p>]]>
    </content>
    <published>2010-02-03T22:30:49Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2009://1.14883-comment:136393</id>
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    <title>Comment from Julian on 2009-05-03</title>
    <author>
        <name>Julian</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Does anyone know where I can find valid figures for each category baseline download.</p>]]>
    </content>
    <published>2009-05-03T18:30:13Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2009://1.14883-comment:136280</id>
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    <title>Comment from The Toy Lounge on 2009-05-01</title>
    <author>
        <name>The Toy Lounge</name>
        <uri>http://thetoylounge.com/ebooks</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://thetoylounge.com/ebooks">
        <![CDATA[<p>The Toy Lounge of St. Paul MN - <a href="http://thetoylounge.com/ebooks" rel="nofollow">http://thetoylounge.com/ebooks</a> - creates iPhone apps for eBooks, children's books, newspapers and magazines among other things. Now that Amazon owns both of the most popular eBook readers for the iPhone, it will be up to independent developers to come up with quality alternatives.</p>

<p>Do you expect Amazon to keep Stanza free and independent as Jeff Bezos says, or do you think Kindle will absorb Stanza?</p>]]>
    </content>
    <published>2009-05-02T03:29:17Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2009://1.14883-comment:136266</id>
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    <title>Comment from Sramana Mitra on 2009-05-01</title>
    <author>
        <name>Sramana Mitra</name>
        <uri>http://www.smashwords.com/profile/view/sramanamitra</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.smashwords.com/profile/view/sramanamitra">
        <![CDATA[<p>Amazon's Stanza acquisition is very interesting!<br />
<a href="http://www.sramanamitra.com/2009/05/01/ej1-ej2-now-on-iphone/" rel="nofollow">http://www.sramanamitra.com/2009/05/01/ej1-ej2-now-on-iphone/</a></p>]]>
    </content>
    <published>2009-05-02T01:09:40Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2009://1.14883-comment:136205</id>
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    <title>Comment from Jeff on 2009-05-01</title>
    <author>
        <name>Jeff</name>
        <uri>http://www.CitySpeek.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.CitySpeek.com">
        <![CDATA[<p>I assume the baseline comparison for ebook downloads is pretty low. Its not hard to grow 285% if the baseline is near zero.</p>]]>
    </content>
    <published>2009-05-01T18:12:34Z</published>
  </entry>

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