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VIDEO: BlogTalkRadio's John C. Havens on Transparency & Best Practices for Brands

2009-06-03T02:00:05Z

As the sun set behind Manhattan's skyline, the Internet Oldtimers worked their way through a healthy number of vodka tonics on the roof of the Roosevelt Hotel. These guys had nothing to prove: They'd earned their stripes over ten to fifteen years each of online money-making.

Here, we caught up with John C. Havens of BlogTalkRadio, and he shared insights from his recently released book, Tactical Transparency. Sometimes, a filter on honest sharing in social media can benefit everyone involved, particularly where brands are concerned.

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The book, a collaboration with PR oldtimer Shel Holtz, involved years of work and dozens of interviews with social media leaders. All the interviews are available as audio downloads on this BlogTalkRadio page, as well.

For more real-world insights that work, check out the Internet Oldtimers Foundation site. Also, we've uploaded a few pics from the delightful event on Flickr.

Comment from Edwin on 2009-06-03

2009-06-03T18:16:34Z

Great article Jolie.

I love that first paragraph...it painted some great 90s dot-com imagery in my mind.

Really interesting topic that drives thought. We're trying to bring this transparency or democratization (and thereby developing a micro brand for each employee) in our app to the enterprise. It would be interesting to see and observe what intrinsic filters exist with individuals collaborating in the enterprise.

Anyway, pretty interesting stuff as I just bought the book.

Comment from Spencer Spellman on 2009-06-03

2009-06-03T18:43:12Z

As more brands venture into social media, we'll see more stuff like this i.e. more conversations about brands creating best practices. I believe this is imperative. Every couple weeks we see a business or significant brand get hit because of someone abusing social media. It's important for businesses to be aware of what things are necessary to communicate to partners and employees about how to appropriately use it.