What these studies fail to acknowledge is the blatantly obvious. If you look at the connection of data, you'll make the same conclusion. Facebook users more likely to use LinkedIn. Myspace is now left to the poorer demographic without higher demographic input. While Facebook is seeing increased usage by affluent users of means in the wake of Myspace drastically losing affluent users.

Let's take a look at the overall scenario... Myspace came first, and business aspects jumped on it for marketing purposes, and it was the social marketing agenda to have a Myspace page for business reasons, or linked to professional aspects. When Myspace became over saturated with marketing and advertising, as a service it lost its appeal and the next big thing was Facebook. En-mass, people flocked to Facebook, and since that became a targetable demographic, a majority of business aspects in the realm of social media marketing thusly stopped recommending Myspace as part of the social media marketing campaign and instead now push Facebook to reach a larger demographic favorable to big business.

In that Facebook users are more apt to also have a LinkedIn profile, simply shows a direct correlation between Professional users (marketing, industry, corporate) and Facebook use. Recent data also shows usage by ages 55+ demographic is up by over 500% as well for Facebook, while the younger population use dropped in the same period of time.

I'm willing to bet that the influx of 55+ age group are attributed to professional users en-mass trying to monetize the Facebook demographic. The same group would also be more likely to have LinkedIn profiles as well since they represent the higher age bracket and business/corporate involvement. This is also the same trend we would see from Myspace prior to their downfall.

What's the lesson from all of these numbers?

Business and corporate involvement suck the life out of these services and move on for the next target, following the demographics around (the same people trying to get away from the over saturation of marketing and advertising) like bloodthirsty vampires. When they kill off one service, they flock to the next.

Roberty Burlow
Acre Dimensions

I don't think MySpace or the musicians care that non-musicians are leaving MySpace in favor of Facebook.

Of course MySpace has the less affluent - it's intended user base is aspiring musicians. No surprise there that we don't have a lot of money.

What saddens me is your positioning of it. MySpace didn't FALL. It welcomed the "homeless" into its home when there was no other home and once a more appropriate home was built for non-musicians (Facebook) they went where they felt like they belonged.

It's not competition. It's EXACTLY WHAT IS SUPPOSED to happen online - like minded people finding each other and congregating.

Musicians on MySpace.

Myspace used to have advantages over Facebook but they have seriously upped their game. Where Facebook has continually evolved, Myspace has remained relatively the same.

I now check Myspace about once a month but honestly don't know why I still even have a profile.

I wonder if the streamlined look of Facebook and inability to really customize your profile has anything to do with the difference in users.

The only thing I go to MySpace for now is to check out new bands. Although even that has now been replaced by Last.fm and Spotify.

Myspace is full of artists, thats all i think of it as, artist have a lower income than yuppies.

But in general, an artist has chosen to something worthy with there talent, and and artist is mosty good thinking smart people.

Yuppies are typicaly educated yet stupid sheep, with more money but less life.

Myspace is for cool people

facebook is for boring middle class geeks and other loosers.

This just proves MySpace would be a better investment for brands --backed by Nielsen :)

Start: http://twitter.com/sarahintampa/status/4446716955

Next: http://twitter.com/rebelcontent/status/4446898033

Instead, without providing any evidence of such, you assume that affluent is better for business and poor is worse, hence MySpace being in a worse position. Which demographic is more open to advertising messages? What is the correlation between financial solvency and a willingness to make a purchase based on advertising? What do you think Coca-Cola or McDonald's cares about?

This is disappointing. RWW typically does much better than this.

Of course college students are more affluent than bands and their fans.

No surprises here.

This sounds more like a version of racial profiling if you ask me. :)

It's a curious phenomena, one likely to be studied more in depth in the future. Are we drawn to sites that reflect our self-image or does our presence on a site give that site an image that reflects the bulk of its users? Which is the chicken and which the egg?