Comments for WordPress Just Made Millions of Blogs Real-Time With RSSCloud

WordPress Just Made Millions of Blogs Real-Time With RSSCloud

2009-09-07T21:49:57Z

All blogs on the WordPress.com platform and any WordPress.org blogs that opt-in (using this plug-in) will now make instant updates available to any RSS readers subscribed to a new feature called RSSCloud. There is currently only one RSS aggregator that supports RSSCloud, Dave Winer's brand-new reader River2. That will probably change very soon. Update: Within hours another RSS reader called LazyFeed has announced that it will support RSSCloud as well.

RSSCloud is an element that's always been present in the RSS 2.0 spec but has drawn new attention with the rise of interest in the Real-Time Web. The element was just added to the WordPress code this afternoon. The implications of this big vote of support go beyond reading WordPress blogs; this is the kind of traction that new technologies can leverage to gain support in many different applications.

]]> Supporting feed readers will now be able to request updates from WordPress blog feeds as soon as they become available, instead of polling a server periodically to check for updates. (Your blog posts typically get picked up by RSS aggregators 15 to 60 minutes after you posted them - this will change that.) The feature is already being rolled out, several WordPress users report seeing the cloud element in the source code of their RSS feeds. Update: Here's the official announcement from WordPress HQ.

This is like the difference between checking your email every once in awhile and using a Blackberry to get new emails pushed to you as soon as they arrive. The subscription method of RSSCloud works more like Instant Messaging than the old method of polling feeds for updates each time you fire up your feed reader.

Google Reader, the dominant RSS aggregator on the market, began a limited implementation of a related protocol called PubSubHubbub last month. Facebook-acquired FriendFeed worked with Google on that system.

Now RSSCloud has a posse. Half a million blogs are created each month on WordPress and if Google Reader keeps taking its sweet time checking those blogs for updates instead of turning on support for RSSCloud, it's going to look slow as molasses.

Real time updates could enable several things. Faster distribution of blog posts, more compelling conversations in real-time and a renewed timeliness for blogging vs. services like Twitter are all likely consequences. The list of possible technical developments on top of RSSCloud could be as open-ended as the developments enabled by the core of RSS.

RSS has made blogging viable by freeing readers of the requirement of visiting each site they are interested in. It has made podcasts subscribable. It has made wiki change notifications trackable outside the mess of the email inbox. It has made search a persistent action, instead of a one-off occasional delayed reaction. RSS is mixable, mashable, parsable, filterabile.

Now RSSCloud could add a real-time dimension to all of that. The paradigm just got a very big vote of support.

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Comment from David Schoenfeld on 2011-07-12

2011-07-12T19:10:19Z

I am surprised that there aren't any news more on these types of RSSCloud Feeds. Now they're all kind of "smart feeds" with a lot of additional functionalities together. http://www.coseom.com is using it.

Comment from saythai on 2011-06-30

2011-06-30T18:35:05Z

WordPress Just Made Millions of Blogs Real-Time With RSSCloud
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All blogs on the WordPress.com platform and any WordPress.org blogs that opt-in (using this plug-in) will now make instant updates available to any RSS readers subscribed to a new feature called RSSCloud.

thank you

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2011-05-11T21:20:19Z

Will definitely have to try this out and see whether it will have a substantial effect on visibility and user interaction.
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>

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2011-04-28T19:28:40Z

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Comment from Nenad on 2011-02-27

2011-02-27T11:28:43Z

RSS is Great
Thanks for sharing
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Comment from yuregininsesi on 2011-01-24

2011-01-24T19:04:20Z

William, you'd be 100 percent wrong about that. I was doing this stuff before Twitter or FriendFeed existed.

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2011-01-24T09:55:48Z

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2011-01-24T09:52:33Z

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Comment from vivek on 2010-12-30

2010-12-30T19:11:09Z

Rss rocks man

Comment from Fabrizio Van Marciano on 2010-11-19

2010-11-19T21:32:06Z

RSS will never die simple as that

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2010-10-08T02:26:40Z

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Comment from xfantasy on 2010-07-28

2010-07-28T07:40:37Z

pointless for those who don't care about realtime

Comment from Frida Adams on 2010-07-19

2010-07-19T11:16:09Z

Technology is great and I love the concept of blogging. Your work on the RSS clouds is a great idea for an overall picture of blog use. Keep up the good work and Happy Blogging !!!

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2010-04-09T12:27:27Z

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Comment from Atchuthan Sriskandarajah on 2010-02-14

2010-02-14T16:46:53Z

Will definitely have to try this out and see whether it will have a substantial effect on visibility and user interaction.

Comment from web design sydney on 2010-02-13

2010-02-13T10:08:26Z

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Comment from Eric on 2010-02-06

2010-02-06T23:22:55Z

But has this lead to a real, dramatic, and measurable increase in the number of real vistors interested in the blog content? Consider me curious.

Besides, has the number of blog readers actually increased? Or does this just allow blog readers to more accurately promote their site?

One does suspect,however, that this technological improvement in WordPress probably contributes to an emerging beehive of best practices - at least among the more tech-savvy bloggers.

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2010-02-05T12:27:08Z

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2009-10-15T12:22:08Z

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Comment from sexizle on 2009-09-13

2009-09-13T21:26:29Z

All blogs on the WordPress.com platform and any WordPress.org blogs that opt-in (using this plug-in) will now make instant updates available to any RSS readers subscribed to a new feature called RSSCloud. There is currently only one RSS aggregator that supports RSSCloud, Dave Winer's brand-new reader River2. That will probably change very soon. Update: Within hours another RSS reader called LazyFeed has announced that it will support RSSCloud as well.

Comment from kbc on 2009-09-11

2009-09-11T09:13:34Z

Congratulations ,,,"RSSCloud" technology is developing....wordpress blog is security

Comment from Lender on 2009-09-09

2009-09-10T06:44:21Z

Getting rel-time updates on all the blogs I follow will save me a lot of time as well as effort. Manually going through all my favorite blogs to check for updates is quite tiring.

Comment from Eric Roth on 2009-09-09

2009-09-09T16:44:30Z

Illuminating, practical post. Engaging discussion. Now I have a clearly idea of how to upgrade my Word Press blog.

Thank you for sharing.

Comment from web consultancy on 2009-09-09

2009-09-09T13:57:54Z

i lot of site support RSS, and some times they cant live without them.. =p

Comment from jf.sellsius.theclozing on 2009-09-09

2009-09-09T13:44:50Z

If it adds to choices, it's a good thing. Things do not to be either/ or.

For me, aggregation and organization answer the question "How do we deal with information overload?"

Comment from Caitlin on 2009-09-08

2009-09-08T21:09:22Z

This is an interesting concept in looking at blogging as a form of literature. Self-expression is a primary definition of art and what is blogging but a form of self-expression. I like the idea of real time blog posts as much as I like the idea of instantly streaming literature. Think what this would have done for something like the Harry Potter novels. There would be no, no, time delay in spoilers. I am confused, however about what makes this new update so "instant". Was blog content previously delayed? By how long? I thought content was instantly accessible as soon as the author clicked "publish post" or whatever else. Clearly technology is moving too fast for me to even keep up with differences in pacePr

Comment from Susan Beebe on 2009-09-08

2009-09-08T19:35:50Z

*Hugs Dave Winer over RSSCloud* :)

Comment from Dan on 2009-09-08

2009-09-08T15:31:29Z

Good idea but how useful will it prove to be?

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2009-09-08T13:09:06Z

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Comment from Finn Jack on 2009-09-08

2009-09-08T12:40:06Z

RSSCloud hits the top in the real time web technology. WordPress gains top by acquiring RSSCloud. Eager to see how Google faces the situation with GoogleReader.

Comment from Paul OFlaherty on 2009-09-08

2009-09-08T11:48:46Z

This makes the entire "RSS is dead" debate a more than a bit ridiculous. The game has just changed again and for the better.

Comment from Angela Carpenter on 2009-09-07

2009-09-08T06:42:38Z

Hey Marshall,

I agree WordPress has really proved to be an immensely useful blogging platform to millions of bloggers around the world by giving them a chance to get connected with global audiences.

Even my blog site is set up on WordPress and the RSS feature has made my blog site quite popular. Also, my web host,LimeDomains,has given round the clock accessibility to my website.

Comment from Awesome on 2009-09-07

2009-09-08T06:21:49Z

This is 10 kinds of sweet. Now, all I need to do is get people to subscribe and become addicted to my news.

Comment from Rob on 2009-09-07

2009-09-08T05:09:04Z

Seems to be some ranting comments, but I agree with Prateek (#7 comment). How is real time going to work with a service like Feedburner.

Comment from McElroy on 2009-09-07

2009-09-08T05:07:49Z

This is good but doesn't seem that great to me.

My life or even my Internet is not about to shift radically. It's another step towards quantity and away from quality. Not that the RSSCloud itself will lower quality it will just keep us focused on quantity (access speed) of information.

Comment from Joseph Scott on 2009-09-07

2009-09-08T04:47:45Z

For those who want more details about what the WP plugin does to support RSSCloud I've written up a post about it - http://josephscott.org/archives/2009/09/rsscloud-for-wordpress/

Comment from William on 2009-09-07

2009-09-08T02:15:16Z

Dave,
I'm glad I was wrong (as I hinted to the fact that you had that hook there from 2001). I recall well how Radio Userland and Manila used to interchange feeds in real-time.
You sure have kept us in suspense, til now, though!

Comment from Harsh Agrawal on 2009-09-07

2009-09-08T01:48:24Z

Its so great to see such a great feature being added by Wordpress.

Comment from Stephen Edgar on 2009-09-07

2009-09-08T01:03:02Z

@Dennis http://code.google.com/p/pubsubhubbub/wiki/PriorArt

Comment from Wayne Sutton on 2009-09-07

2009-09-08T00:59:12Z

Let's see what happens with all the million Wordpress.com blogs. But I have a felling this will be big but we won't see the impact for a few months

Comment from Dennis Howlett on 2009-09-07

2009-09-08T00:57:30Z

@stevegillmor: prior art? What on earth are you trying to say in this context? Since when did prior art have anything to do with real time? Or have I missed something fundamental?

Comment from Jesse Stay on 2009-09-07

2009-09-08T00:55:19Z

amen, Steve

Comment from Steve Gillmor on 2009-09-07

2009-09-08T00:52:21Z

reagrdless of the prior art discussion, certainly dave's embrace of realtime is good news

Comment from Jeremy Felt on 2009-09-07

2009-09-08T00:48:02Z

I'm not so sure Twitter was ever real time. Only centralized. This made it appear realtime. (Except for the lucky few - i.e. friendfeed)

Comment from Dave Winer on 2009-09-07

2009-09-08T00:45:41Z

William, you'd be 100 percent wrong about that. I was doing this stuff before Twitter or FriendFeed existed.

Comment from William on 2009-09-07

2009-09-08T00:34:23Z

In hindsight, Steve's obsession with the subject of real-time might have heightened our attention on the debate, but also perhaps hastened the development of rssCloud. I'm sure that in the back of Dave Winer's mind, he wanted to show that Twitter (and Friendfeed to some extent) wasn't the only real-time game in town (in addition to the fact that this hook was already available in RSS since 2001).
But let's be realistic. This is subject to the speed of adoption,- so once the subject of real-time is totally neutralized, and the level playing field is reached, then the discussion will shift to the Readers, Aggregators, discussion managers, desktop clients, knowledge managers and publishing mechanisms that need to present this content for the end-user in the most effective manners.

Comment from Dave Winer on 2009-09-07

2009-09-08T00:23:14Z

Thanks Mona. :-)

Comment from Mona Nomura on 2009-09-07

2009-09-08T00:22:35Z

To add - if "real time discussions" are pertinent to your forward thinking, innovations, and products: You're Doing it Wrong. Form opinions, then discuss. If you're wrong, apologize, learn, and move on. #CriticalThinking101

Comment from Mona Nomura on 2009-09-07

2009-09-08T00:20:10Z

Thanks, Dave. Congrats on the big news, btw!

Comment from Jay Cuthrell on 2009-09-07

2009-09-08T00:20:05Z

(didn't mean to inject or hijack anything there btw... this is all good stuff)

Comment from Chris Saad on 2009-09-07

2009-09-08T00:18:50Z

Real-time is a very important feature Jay - super important. So are a number of other key features of the social web and a number of new emerging features of the next web.

Comment from Jay Cuthrell on 2009-09-07

2009-09-08T00:17:43Z

The fact that we are all here in FF (SUP) vs. discussing via instantized blog/comment volley/query rebuttal is telling. This notion of approaching more realtime options is how blogs might get back to being useful for certain groups of folks. Maybe?

Comment from Dave Winer on 2009-09-07

2009-09-08T00:17:34Z

Mona, you're so wise! :-)

Comment from Steve Gillmor on 2009-09-07

2009-09-08T00:06:02Z

it's not a non-issue, and these technologoies were invented to give people a voice

Comment from Mona Nomura on 2009-09-07

2009-09-08T00:03:04Z

Instead of debating, why not just let the API mashup devs do their thing and the rssCloud (RSSCloud?) devs do their thing. We (the social media megaphoners) need to just shut our speculating pieholes, wait, and anticipate being blown away (or not). Turning non issues into issues is SO Web 1.0. #justsayin #rsscloud #api

Comment from Chris Saad on 2009-09-07

2009-09-08T00:00:01Z

lol saying that to me is kinda silly too Steve :)

Comment from Steve Gillmor on 2009-09-07

2009-09-07T23:59:44Z

pointless for those who don't care about realtime

Comment from Chris Saad on 2009-09-07

2009-09-07T23:58:39Z

@William Hopefully - its a pointless debate - always was.

Comment from William on 2009-09-07

2009-09-07T23:57:26Z

This definitely puts the nail in the coffin of the "RSS is dead" contentious debate.
Now we can focus on innovations in-and-around RSS.

(In response to the Google Reader question, I think that Google will use their HubPubSubHubb in conjunction with Feedburner,- however I suspect they will need to be compatible with rssCloud) Translation for end-users: wait and see.

Comment from Ron Schott on 2009-09-07

2009-09-07T22:45:26Z

Sorry for missing the original link, Marshall. I was expecting it to be baked into a full release of Wordpress, not just a plugin. My mistake.

Comment from teeveejournal on 2009-09-07

2009-09-07T22:44:17Z

So, can anyone please explain to us dumdummies who don't know all the internets what this exactly means on a practical level for those of us who have wordpress blogs? Especially for wordpress.org (own hosted) ones? What are we supposed to do to take full advantage of this?

Comment from Ron Schott on 2009-09-07

2009-09-07T22:27:58Z

D'oh! Maybe next time I should read all the comments before posting. Just noticed #5 by Matt.

Comment from curious on 2009-09-07

2009-09-07T22:22:52Z

Has anyone actually verified that this solution is scalable to support anything close to real-time before investing in it?

Comment from Marshall Kirkpatrick on 2009-09-07

2009-09-07T22:21:37Z

There's a plug-in linked in first sentence of this post, Ron.

Robert, that does sound like one of many possible great uses for this technology. Thanks for thinking of it.

Comment from Ron Schott on 2009-09-07

2009-09-07T22:18:00Z

I'm with Francine. I want to know how to opt in on my self-hosted Wordpress blog now?

Comment from almostinfocus on 2009-09-07

2009-09-07T22:11:59Z

You don't have to check for emails; all email apps will check for new messages automatically. So I think a more apt comparison of the current rss to email is setting your email app to check for new messages every few minutes. Is that really such a hassle compared to having email pushed immediately? While I can see someone whose job relies on constant, immediate emails (though less jobs then people think), is waiting a few minutes for an rss feed really important to anyone? In the time it takes to read all the posts I get, I already have new ones. I don't even have the time to read all of the posts that I do get. What would getting those posts faster actually accomplish?

If everything is constantly real-time, then when is the time to absorb information, give it some thought, and respond? Are we getting to the point of too much information too fast? Are the only people involved in all these real-time conversations going to be those constantly getting short bits of information and giving quick responses before moving on to the next thing? Will this have a negative effect on thoughtful discourse in the future?

Just some thoughts.

Comment from AnthonyF. on 2009-09-07

2009-09-07T22:10:17Z

I installed the RSScloud plugin early last week. Will this cause a conflict with the new automatic implementation?

Comment from Chuck on 2009-09-07

2009-09-07T22:08:07Z

Been waiting for something like this to hit... can't wait for self-hosted WP blogs to have a plugin...
in fact... *hack hack hack* writing one...

Comment from Ben on 2009-09-07

2009-09-07T22:02:15Z

Fantastic. Dave ought to be commended for putting his nose to the grindstone on this one - in the face of all the critics. And to Matt...awesome!

Comment from Robert Scoble on 2009-09-07

2009-09-07T22:01:38Z

Marshall: here's one way I see that RSS Cloud could be used: http://scobleizer.com/2009/09/07/rssroberts-stuff-is-saved-will-it-do-the-same-for-cnns-twitter-account/ do you agree?

Comment from Mona on 2009-09-07

2009-09-07T21:56:18Z

Marshall this is such a good piece - love how you broke down the rhetoric so everything actually...makes sense. Congratulations to WP and Dave.

And anyone who says RSS is dead, needs to think twice. Tell me how to track all the API reliant mashup bits? You can't (yet) As of now, I'm team "RSSCloud" (maaan more marketing lingo to add to my e-ctionary.)

Comment from Prateek Srivastava on 2009-09-07

2009-09-07T21:55:53Z

Many blogs route their feed through feedburner. So, if an update becomes available, who will serve the feed? blog or feedreader. If feedburner takes its own time to publish feeds, then 'real-time' makes no sense. isin't it?

Comment from Marshall Kirkpatrick on 2009-09-07

2009-09-07T21:44:50Z

Francine, not all of us use Google Reader, for one thing.

Comment from Matt on 2009-09-07

2009-09-07T21:38:56Z

Francine, we've put a preliminary version of a WordPress.org plugin here.

Comment from Joost Plattel on 2009-09-07

2009-09-07T21:33:54Z

So this is similiar to pubsubhubbub, except its support by 1 feedreader... Curious how it runs on... Luckily there is a plugin for pubsubhubbub for wordpress, now i only need Google Reader to support it!

Comment from Evan on 2009-09-07

2009-09-07T21:33:30Z

I've been seeing comments like "RSS is dead" a lot lately. Maybe this will give it new life.

Comment from francine hardaway on 2009-09-07

2009-09-07T21:33:26Z

How do I opt in for my Wordpress.org blog? And does this matter until Google Reader supports it?

Comment from Wayne Sutton on 2009-09-07

2009-09-07T21:33:24Z

Take that , (fill in the blank) Long live RSS! Congrats to Dave & Matt.