Comments for @BreakingNews: MSNBC.com Will Now Manage Twitter's Most Popular Breaking News Account

@BreakingNews: MSNBC.com Will Now Manage Twitter's Most Popular Breaking News Account

2009-11-23T17:40:35Z

BNO News, the news wire service famous for publishing breaking news stories through its @BreakingNews Twitter feed, just announced that it plans to launch a new news wire service early next year. In order to focus on this project, the BNO team will hand over the management of the @BreakingNews feed to MSNBC.com. According to BNO News, MSNBC will provide 24/7 breaking news headlines via BNO's Twitter feed, which will include updates from the new BNO wire service and other news organizations.

]]> The @BreakingNews feed currently has about 1.4 million subscribers. MSNBC's own breaking news feed only has 41,000 followers and the main MSNBC account only has 27,000 followers.

BNO News' founder Michael van Poppel also announced that the company will focus on doing more original reporting. According to today's press release, BNO News is also "in talks with other publishers." Given that the company is now closely aligned with MSNBC, however, it remains to be seen if other publishers will be willing to work with BNO News.

iPhone App

Daniel E. Shipton, CEO of BitMethod, the developers of the push-enabled BNO News iPhone app, was less than pleased with today's news. In a press release, Shipton states that he is "disappointed that BNO is choosing to leave behind their 1.4 million Twitter followers." Indeed, it will be interesting to see how the @BreakingNews feed will change under the new management. The iPhone app will stay under BNO News' control. It is not clear with it will continue to feature all the content from the MSNBC-managed @BreakingNews feed or just content from the new BNO news wire service.

Is This a Good Thing?

It was exciting to see the rise of BNO News over the last few months and today's announcement comes as quite a surprise. BNO News was founded by Michael van Poppel, a 19-year old student in the Netherlands. Our own Marshall Kirkpatrick profiled the company in great detail earlier this year.

We are not sure why BNO News didn't just make a deal with MSNBC to syndicate its feed. Given that BNO is a small business, chances are that the company just didn't have the resources to run the news feed and build a wire service at the same time. With a stable income stream from syndication and its iPhone app however, we have to wonder why BNO News would leave its 1.4 million Twitter followers in the hands of MSNBC.

Comment from formula 21 on 2011-03-08

2011-03-08T14:10:38Z

The recovery in Germany, where second-quarter growth from the previous three months was the fastest since the country's reunification two decades ago, may keep supporting manufacturing in the region in coming months, according to Capital. With the global recovery losing steam, the level of demand for east Europe's exports won't prove to be sustainable, Capital said.

Comment from su deposu on 2010-10-22

2010-10-22T07:37:33Z

And I believe that if you give your employees the freedom to do social networking but

tell them that they should take care and be responsible, it is much better than trying to ban it. Because in the later case, they will still do it but hide it and then things can present trouble.

www.kartaldepo.com

Comment from Kabin on 2010-09-02

2010-09-02T14:23:32Z

Comment from prefabrik on 2010-09-01

2010-09-01T13:50:36Z

İstanbul'u temsil eden bölgesel makro bir plan olmasını istediklerini ifade eden Kurum, her türlü planlamayı yaptıklarını kaydetti.

Comment from Ari Herzog on 2009-11-30

2009-12-01T04:15:36Z

Do we know the cost?

Comment from Jeff Beck on 2009-11-23

2009-11-24T06:08:36Z

It would seem they give up a popular twitter name while still having an iPhone app that provides direct access to users. The question is if BNO will make a new twitter feed and if MSNBC will really get anything good out of the deal. They may have just gotten their hands on 1.4 mil subscribers who can leave at anytime and have no real investment in following @breakingnews

They are moving towards generating the content which is where the real meat is. Twitter is just one delivery method. And how long will it stay popular? Where if they provide the news to many they are moving back from distribution issues. But they still need to find a way to make money providing news which seems to be harder and harder these days.

Comment from william on 2009-11-23

2009-11-23T18:07:04Z

This is not a good thing...A big media company with that does not seem to have a clue about digital media is certanily not going to all of a sudden get it right by taking over BNO.

We are in a time where it is very clear that companies cannot "own" the news.....I dont not think that we are long away from a time when collectivley uers ""own" the news content that they have been generating all along....Its a" read write world" now, and that means that eveolution cannot be stopped.

Comment from Todd on 2009-11-23

2009-11-23T18:02:42Z

"...we have to wonder why BNO News would leave its 1.4 million Twitter followers in the hands of MSNBC."

So General Electric can monitor/censor/spin anything they don't like?

On August 4, 2009 the SEC fined General Electric $50 million for breaking accounting rules in two separate cases, misleading investors into believing GE would meet or beat earnings expectations.

Check out the list of media companies GE owns:
http://en.wikipedia.org/wiki/List_of_assets_owned_by_General_Electric