Comments for FeedBurner and Google Analytics: Together at Last

FeedBurner and Google Analytics: Together at Last

2009-11-13T17:30:17Z

After years of waiting, FeedBurner users can finally see their stats in Google Analytics. Google acquired FeedBurner in 2007. Since then, there has been a lot of grumbling about how Google handled the transition and the lack of innovation in FeedBurner since the acquisition. The integration with Google Analytics is still hidden and incomplete - right now you can only see feed item click data - but Google promises to slowly add more data in the coming weeks.

]]> Subscriber count - the one statistic that many bloggers are most interested in - is not part of this current integration. Right now, you can only see data about the traffic that your feeds brought to your site.

How to See these Stats

Getting to this data isn't easy, though. First of all, you have to use AdSense for feed or FeedBurner to track this data. Then, in Google Analytics, you have to go to Traffic Sources and click on All Traffic Sources. After this, you still have to filter your traffic by entering 'feedburner' in the search box at the bottom of the page. In the Campaigns view you can also filter stats by 'feedburner.'

In today's announcement, Google explains how to customize the way FeedBurner tags clicks it sends to Google Analytics. Google plans to create more endpoints for FeedBurner data in the near future.

More to Come

FeedBurner users will be happy to hear that Google plans to release more features in FeedBurner that will take advantage of this new functionality in the coming weeks. FeedBurner had been lying dormant for quite a while. Today's announcement hopefully signals the end of this stage in FeedBurner's development.

Comment from Lalit on 2010-12-26

2010-12-26T11:33:19Z

I wonder if Feedburner has any relevance when most people are limiting their time on internet on FB or Twitter...

Comment from Daniel on 2010-03-16

2010-03-16T10:44:05Z

The integration of feed burner with google analitics only for seeing the reports doesn't seems to be to any good showing only 4 visitors, maybe the statistics are more clear with Adsense only, did anyone tryed it both?

Comment from web analyst toronto on 2009-12-23

2009-12-23T15:59:21Z

I assumed google forgot about the acquisition, glad to know they didn't and looking forward to more.

Comment from vijy on 2009-11-16

2009-11-16T09:41:44Z

Integration with google analytics is a good move, it helps to better analyse the stats.

Comment from Samir on 2009-11-13

2009-11-14T06:34:49Z

I think after a long time i am being to be happy as a blogger myself Google should have done this early but never to late

http://thetechnologycafe.com/feedburner-and-google-analytics-–-happily-bonded-finally…

Comment from John (Human3rror) on 2009-11-13

2009-11-14T00:46:14Z

freaking forever.
sheesh. and they didn't make it easy either.

Comment from Pacquiao VS Cotto Live Stream on 2009-11-13

2009-11-14T00:35:55Z

I've been waiting for this feature to come. I'm glad it's now here.

Comment from BWI on 2009-11-13

2009-11-13T23:24:12Z

There is an easy way if you just set up and advanced segment. Here you go: http://www.google.com/analytics/reporting/add_segment?share=amnb7yQBAAA.RD_MY1rbVaEf7ayaUJLvVEZCNE984nDu17opDCT0saBC1w6xMrErRyucEd0Hq-5aN9GB-0ZBogvMWFrFMjiefA.Gp249HR8cLuf4xTZ4rNuyg

Comment from dunce on 2009-11-13

2009-11-13T19:48:11Z

this is a great step forward but the methods of finding those stats are quite lame...

Comment from Dino on 2009-11-13

2009-11-13T17:53:22Z

Finally i have been waiting for this as well honestly.

Dino | Dinono.com

Comment from Viki on 2009-11-13

2009-11-13T17:42:36Z

This is indeed an excellent development!

Feedburner was lying in the dust since so many years and compared to that Google has developed and introduced several feature and products in last few months.

Now that they have officially mentioned that they would be working on Feedbuner, I am hoping to see much better integration of Feedburner in Google Analytics, just like they did with Adsense!