Comments for Snuggie Alert: Weezer's New Album Release Signals Decline of Western Civilization

Snuggie Alert: Weezer's New Album Release Signals Decline of Western Civilization

2009-11-03T16:40:57Z

Centuries of struggling by artists and musicians to make a living have come to this. While the rest of the music industry is fighting to figure out how to stay viable when so much content is available for free on the internet - the band Weezer may have solved the problem.

Weezer released its latest album today, with a Snuggie. See the video below.

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Fans interested in the music alone can purchase the album sans blanket-with-arms for a mere $9 on Amazon. (Update: $4 today - sale!)

It's pretty funny, really. People do seem more willing to buy these ridiculous blankets with arms than they are to pay for music these days. I think that's the point.

Thanks to Yahoo's Christian Heilmann for bringing this to our attention.

Comment from Esp Adm on 2011-02-10

2011-02-10T12:42:32Z

I like that album and i am little bit late to comment on your blog:P

Comment from BIO FUELS ENERGY on 2010-03-17

2010-03-17T14:46:46Z

That's life, artists, music industry each struggling to live with his own side though sometimes seemed contradictory

Comment from cartucho r4i on 2009-11-30

2009-12-01T06:57:52Z

Thanks for the link and the video. Its awesome. Weezer I would say has done a good job and I do not have any regrets to say that I bought their snuggie/CD package.

Comment from Weezer Snuggie Cult on 2009-11-23

2009-11-24T00:07:01Z

All bands will soon join the Snuggie Cult. All hail the mighty fabric!

Comment from Will Olbrys on 2009-11-04

2009-11-04T14:31:00Z

It's pretty funny, really. People do seem more willing to buy these ridiculous blankets with arms than they are to pay for music these days. I think that's the point.

What's funny is how much more value you get out of a Snuggie than a record as lousy as this one. Weezer sucks. I don'teven mean to troll this post, but they are a terrible band now. I was presented with the opportunity to download their album for free and passed. I loved their self-titled record, I loved Pinkerton, but Cuomo is a sellout and now if you really think this material compares to those records then you must be high.

Comment from Linda Forrest on 2009-11-03

2009-11-03T21:25:49Z

This is far from the first time marketing geniuses Weezer have repurposed some well-recognized piece of the zeitgeist for promotional purposes. This is the band, let's not forget, that burst on the scene with a Happy Days video that got everyone talking, had the Muppets in another video and now has taken a page from Foo Fighters' marketing playbook (remember the Mentos commercial spoof video?) and levered a highly recognizable and brutally mocked commercial for their own purposes. It's just a matter of time before a cagey band is mimicking the ubiquitous Head On commercials and recommending listeners apply their music directly to the forehead (directly to the forehead... directly to the forehead...)

And, I firmly agree: the fact that people will pay for blankets with sleeves and not CDs is one of the four horsemen of the apocalypse.

Comment from carlton on 2009-11-03

2009-11-03T21:25:23Z

If the web community could find a way to offer the snuggie for free we would, but you can't. lol.

Comment from Kelsey on 2009-11-03

2009-11-03T20:05:13Z

Weezer is one of my favorite bands and I'm happy to say that I bought their snuggie/CD package. Come guys, they are a fun band and they did a creative thing by combining something popular in pop culture now with their new CD.

Comment from Ray Scott on 2009-11-03

2009-11-03T19:44:28Z

I saw Weezer open for "New Guns" n' Roses in London in 2000 and something. What a bad career move that was. They got pelted with bottles. To which they remarked "Don't you know who we are? We're Weezer.". Like anyone gave a sh*t. All that got them was an angry crowd chanting "Off! Off! Off!". Hilarious stuff.

Comment from sean on 2009-11-03

2009-11-03T18:41:53Z

the album in mp3 format is just $3.99 to download today from Amazon. http://twitter.com/amazonmp3/status/5396553523