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  <id>tag:www.readwriteweb.com,2011:/1/tag:www.readwriteweb.com,2010://1.18215-</id>
  <updated>2011-08-16T15:50:42Z</updated>
  <title>Comments for Open Thread: The Internet Is Hard</title>
  
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  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215</id>
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    <link rel="service.edit" type="application/atom+xml" href="http://www.readwriteweb.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=1/entry_id=18215" title="Open Thread: The Internet Is Hard" />
    <published>2010-02-11T07:09:27Z</published>
    <updated>2010-02-11T07:13:28Z</updated>
    <title>Open Thread: The Internet Is Hard</title>
    <summary>Earlier today, we had a runaway hit of a post that went viral within a few hours, getting unbelievable pageviews and hundreds of retweets and comments. The trouble was, it wasn&apos;t because of the post&apos;s content. Due to some interesting SEO magic, the post was one of the first search results for the term &quot;Facebook...</summary>
    <author>
      <name>Jolie O&apos;Dell</name>
      
    </author>
    
    <category term="Open Thread" />
    
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      <![CDATA[<p><img src="http://www.readwriteweb.com/internet-is-hard.jpg">Earlier today, we had a <a href="http://www.readwriteweb.com/archives/facebook_wants_to_be_your_one_true_login.php">runaway hit of a post</a> that went viral within a few hours, getting unbelievable pageviews and hundreds of retweets and comments.</p>

<p>The trouble was, it wasn't because of the post's content. Due to some interesting <a href="http://skitch.com/kingsley2/nwa3p/facebook-login-google-search">SEO magic</a>, the post was one of the first search results for the term "Facebook login." As a result, hundreds of confused readers bombed us with <a href="http://www.readwriteweb.com/archives/facebook_wants_to_be_your_one_true_login.php#comments">angry comments</a> about how much they hated the "new Facebook," a.k.a. our Facebook Connect comment login. <div style="float: right; margin-left: 10px;"><script type="text/javascript">tweetmeme_url = 'http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php';tweetmeme_source = 'rww';</script><script type="text/javascript" src="http://tweetmeme.com/i/scripts/button.js"></script></div>We could laugh (and we did), but we could also consider that these are our customers and users - the people we make the Web for.</p>

<p><strong>How can we balance making the Web simple enough for all users while still creating tech cool enough to satisfy geeks like us? And who says either group - nerds or users - is "normal," anyway?</strong></p>]]>
      <![CDATA[<p>Here are some valuable lessons we were taught today by the commenters on the thread. We'll employ the term "user" here to indicate the non-geeky, average person who uses the Web primarily as a way to navigate his or her real life. Feel free to disagree with this terminology or suggest new nomenclature in the comments.</p>

<p><strong>1. Users don't care about what you care about.</strong></p>

<p><a href="http://www.readwriteweb.com/start/2009/09/design-for-startups-the-aesthe.php">This quote</a> from another RWW post pretty much sums it up:</p>

<p>"Especially in Silicon Valley, where it's easy for entrepreneurs to isolate themselves in circles with like-minded techies and fellow entrepreneurs, I feel that a huge amount of startup CEOs and designers... make product decisions that appeal to their own interaction behaviour with such applications or what they think their friends will find cool.</p>

<p>"Building for geeks makes for great customer immersion if you're building something like (the wonderfully useful) GitHub, but that same process doesn't work so hot if you're building a site for middle-aged moms."</p>

<p>You and your geek friends != middle aged moms. And your users are often statistically more likely to be middle-aged moms. </p>

<p><strong>2. Users don't read your copy or look at your branding.</strong></p>

<p>Banners, logos, carefully crafted wordsmithery - this is all filler, we've found out. Users have been calloused by 15 or so years of surfing through bad ads and marketing babble, and they are unconsciously tuning out everything but the <a href="http://okcancel.com/archives/link/2004/09/google-answers-hci-phd-program.html">one thing they came to find</a>. </p>

<p>For example, none of the 200 or so confused Facebook users who commented on our earlier post read the post itself, the huge logo at the top of the page, the many links to non-Facebook-related content or the huge, all-bold paragraph about how ReadWriteWeb is not, in fact, some ill-conceived redesign of Facebook. They simply searched for "Facebook login" and, upon navigating to our site, scrolled until they found the one button they wanted to click. Which brings us to our third assertion.</p>

<p><strong>3. Users gravitate toward the simple and the familiar.</strong></p>

<p>A ton of the confused commenters scrolled down far enough to find the Facebook Connect button for logging into the comments section - as evinced by the fact that their Facebook profiles were then linked to their comments.</p>

<p>I've often criticized the ripped-off look of social media UIs, but once a UI becomes familiar, is it not a service to certain types of end users to continue in that vein? Two hackneyed expressions will back me up, one about reinventing wheels and the other about not needing to fix things that aren't broken.</p>

<p>As a tech geek of the 12-hours-a-day-online variety, I appreciate innovative and intuitive web interfaces. But a lot of users don't. Even if it's simple, it needs to be familiar. Why do you suppose some of our current, deeply entrenched web design elements - from buttons to text blocks - even exist?</p>

<p><strong>4. Users rule the Internet.</strong></p>

<p>Finally, this is the reason we've stopped mocking the poor folks who left those comments long enough to write this post.</p>

<p>400 million people now use Facebook, and they don't all have CS Master's degrees from Stanford. But if you work in the IT/tech/Internet/online media industries, they do manage to pay your bills. They're the ones who open emails, click ads, make purchases, sign up for subscriptions and generally take the majority of actions that make our whole ecosystem work.</p>

<p>And most of them have no idea<a href="http://www.youtube.com/watch?v=o4MwTvtyrUQ"> what a web browser is</a> or how it differs from a search engine or a social network. They've chosen to be smart about other things, like building cars or making art or raising families. I'll bet some of them are terrific dancers. <strong>We have to build the Web for them, too.</strong></p>

<p>As a user, a developer, a designer, a marketer, a startup dude or lady, whatever you happen to be, how do you balance the need to find or create cool tech and apps with the need to build with these kinds of users in mind? Do you get frustrated? Do you get feedback? Do you kill features and make buttons bigger?</p>

<p><strong>What have been your successes and failures, or where have you learned lessons? We'd love to know, so please tell us in the comments.</strong></p>]]>
    </content>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:319863</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
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    <title>Comment from Business Loans on 2011-04-29</title>
    <author>
        <name>Business Loans</name>
        <uri>http://www.merchantloans.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.merchantloans.com">
        <![CDATA[<p>Wow, and how much traffic did they get from that? There are only few people out there that could think how people can get curious over the internet. I remember Mark when I saw this post.</p>]]>
    </content>
    <published>2011-04-29T19:19:49Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:309483</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
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    <title>Comment from Sesli Sohbet on 2011-03-15</title>
    <author>
        <name>Sesli Sohbet</name>
        <uri>http://www.seslisohbetbk.com/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.seslisohbetbk.com/">
        <![CDATA[<p>What are some ideas something like that we can say if our customer has several months left on his current car insurance plan? Surely, many of us are not going to hold back until his renewal comes due every time.</p>]]>
    </content>
    <published>2011-03-16T05:55:20Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:308712</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c308712" />
    <title>Comment from Omegle on 2011-03-13</title>
    <author>
        <name>Omegle</name>
        <uri>http://www.turkeysesli.com/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.turkeysesli.com/">
        <![CDATA[<p>You and your geek friends != middle aged moms. And your users are often statistically more likely to be middle-aged moms.</p>]]>
    </content>
    <published>2011-03-13T14:17:16Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:304937</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c304937" />
    <title>Comment from Four Seasons Services  on 2011-02-22</title>
    <author>
        <name>Four Seasons Services </name>
        <uri>http://www.fourseasonssvcs.com/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.fourseasonssvcs.com/">
        <![CDATA[<p>Despite great effort spent measuring topological features of large networks like the Internet, it was recently argued that sampling based on taking paths through the network introduces a fundamental bias in the observed degree distribution.</p>]]>
    </content>
    <published>2011-02-22T19:22:29Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:287930</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
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    <title>Comment from Keydayadmilky on 2010-12-08</title>
    <author>
        <name>Keydayadmilky</name>
        <uri>http://www.jornal-musculacao-brasil.com/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.jornal-musculacao-brasil.com/">
        <![CDATA[<p></p>

<p>Suplemente Revolucionário para Hipertrofia Muscular agora no Brasil. Compra ja</p>

<p><br />
Os dois <a href="http://www.jornal-musculacao-brasil.com/" rel="nofollow">suplementos musculares</a> <a href="http://www.jornal-musculacao-brasil.com/" rel="nofollow">Xtreme NO</a> e HGH Energize chegaram ao Brasil. - Veja aqui toda a história de sucesso do <a href="http://www.jornal-musculacao-brasil.com/" rel="nofollow">Xtreme NO</a> e <a href="http://www.jornal-musculacao-brasil.com/" rel="nofollow">HGH Energizer</a>. O segredo como ter um corpo malhado e perder toda cordura. Nai perca a chance de comprar o produto no preco promocional, e fica sarada em so 4 semanas.</p>

<p>Para:<br />
<a href="http://www.jornal-musculacao-brasil.com/" rel="nofollow">Suplementos Musculares</a><br />
 <br />
Acesse o site:<br />
<a href="http://www.jornal-musculacao-brasil.com/" rel="nofollow">http://www.jornal-musculacao-brasil.com/</a></p>]]>
    </content>
    <published>2010-12-09T02:13:16Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:287794</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c287794" />
    <title>Comment from Keydayadmilky on 2010-12-08</title>
    <author>
        <name>Keydayadmilky</name>
        <uri>http://www.jornal-musculacao-brasil.com/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.jornal-musculacao-brasil.com/">
        <![CDATA[<p></p>

<p>O plano exato que usei para perder peso e ficar com um corpo malhado, foi usar o mesmo truque dos atores de Hollywood.</p>

<p>Como disse, me levou um tempo para descobrir a maneira correta de usar os dois <a href="http://www.jornal-musculacao-brasil.com/" rel="nofollow">suplementos musculares</a> <a href="http://www.jornal-musculacao-brasil.com/" rel="nofollow">Xtreme NO</a> e HGH Energize, então vou lhes dizer exatamente como é que os usei. Não fiz nem dietas especiais nem exercícios loucos. A chave é usar os dois produtos juntos porque os dois fazem coisas diferentes. O resultado e um corpo sarado e musculos bem definido. Veija a minha histora no www.jornal-musculacao-brasil.com</p>

<p>Para:<br />
<a href="http://www.jornal-musculacao-brasil.com/" rel="nofollow">Ganhar musculos</a><br />
 <br />
Acesse o site:<br />
<a href="http://www.jornal-musculacao-brasil.com/" rel="nofollow">http://www.jornal-musculacao-brasil.com/</a></p>]]>
    </content>
    <published>2010-12-09T00:11:48Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:278460</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c278460" />
    <title>Comment from cildCalay on 2010-11-28</title>
    <author>
        <name>cildCalay</name>
        <uri>http://www.carhoustoninsurance.net/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.carhoustoninsurance.net/">
        <![CDATA[<p>My inquiries are: Simply how much can an agency legally charge you to let a policy holder out of his vehicle insurance?<br />
Exactly how much does your company charge when an individual needs to end and how much pressure would you use to keep them?<br />
What are some tips or something we can say if our client has many months still left on his existing motor vehicle coverage? Surely, many of us are not going to hold back until his renewal comes due each and every time.</p>]]>
    </content>
    <published>2010-11-29T07:39:22Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:277519</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c277519" />
    <title>Comment from cildCalay on 2010-11-27</title>
    <author>
        <name>cildCalay</name>
        <uri>http://www.carhoustoninsurance.net/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.carhoustoninsurance.net/">
        <![CDATA[<p>My inquiries are: How much can an agency legally charge to let a plan holder out of his vehicle insurance?<br />
What amount does your agency cost when somebody wants to terminate and how much pressure would you use to hold them?<br />
What are some ideas something like that we can say if our customer has several months left on his current car insurance plan? Surely, many of us are not going to hold back until his renewal comes due every time.</p>]]>
    </content>
    <published>2010-11-28T03:04:56Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:272899</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c272899" />
    <title>Comment from intinnaIllunc on 2010-11-22</title>
    <author>
        <name>intinnaIllunc</name>
        <uri>http://www.cheapautoinsuranceflorida.org/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.cheapautoinsuranceflorida.org/">
        <![CDATA[<p>And by superb, I mostly mean incredibly good to deal with in the event you need to make use of your insurance plan". The rates depend on quite a few things, that it's probably not even worth asking here.<br />
 I'm wondering insurance plans in the Jacksonville area is quite much more     <br />
Anyway, thanks for tips and hints.</p>]]>
    </content>
    <published>2010-11-23T03:16:11Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:238876</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c238876" />
    <title>Comment from شات on 2010-08-27</title>
    <author>
        <name>شات</name>
        <uri>http://ksavip.COM</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://ksavip.COM">
        <![CDATA[<p>!!practice. That's why mystery meat navigation died - novelty is no substitute for usability!!</p>]]>
    </content>
    <published>2010-08-27T17:52:32Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:194686</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c194686" />
    <title>Comment from john on 2010-03-05</title>
    <author>
        <name>john</name>
        <uri>http://DCincome.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://DCincome.com">
        <![CDATA[<p>Geeks shuld be reminded how they act and feel when they first browse a certain website.  Though users are important on the internet industry.</p>]]>
    </content>
    <published>2010-03-05T14:22:13Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:191102</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c191102" />
    <title>Comment from Daniel on 2010-02-17</title>
    <author>
        <name>Daniel</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Albert Einstein "Two things are infinite: the universe and human stupidity; and I'm not sure about the the universe." </p>

<p>Let the users catch up, someone has to trailblaze and adoption will follow. </p>

<p>Once the FaceBook generation has spending power and matures, the average net user IQ will increase. </p>]]>
    </content>
    <published>2010-02-18T06:44:59Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:191028</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c191028" />
    <title>Comment from Robert on 2010-02-17</title>
    <author>
        <name>Robert</name>
        <uri>http://www.insweb.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.insweb.com">
        <![CDATA[<p>Want to know why the internet is hard? Because it's competitive. </p>]]>
    </content>
    <published>2010-02-17T23:19:09Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:190996</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c190996" />
    <title>Comment from SmartAleq on 2010-02-17</title>
    <author>
        <name>SmartAleq</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>"And honestly, how hard is it for them to go to the address bar and type "facebook.com"?"</p>

<p>My ex worked from home doing tech support via remote access and one of the biggest hurdles in his job was managing to get clueless users to the right website to install the remote client.  You would be appalled at how many people really, truly have NO clue as to what the address bar is and how it differs from a search bar.  A lot of times, once he finally connected to them, he'd find so many toolbars installed on their browsers they only had space for about two lines of text in the window so it's kind of no wonder they aren't seeing interactive elements on the web pages they visit.  Most people don't realize that installing shitty toolbars is actually an option you can uncheck when installing some other app or plugin--I've tried to beat it into people's heads that you ALWAYS choose a custom install if given the option and uncheck anything that wants to install something extraneous.   I expect to see some results on this education sometime next century or so. </p>

<p>I belong to a message board which is inhabited by what most would have to agree is fairly the cream o'the crop of internet users--they can spell, punctuate, make hidden links and know that CAPS LOCK can be turned  off.  Yet most of them still cannot grasp that they don't HAVE to use Internet Exploder, that they can indeed get other browsers that can be set up to block all advertising on a page--at least once a week some clueless user is complaining that a banner ad served them adware but they never learn, in spite of constant instructions, that there are options and they don't have to see ads if they don't want to.  </p>

<p>I'm not sure what the solution is, but as an extremely aware middle aged grandmother who's been up to her eyes in tech since before there were hard drives in computers I find that being subversive about teaching my grandkids to be tech savvy as well is a fairly good "one teaspoon at a time" method.  Sure, it pisses off my kids, but as they're technotards themselves they can't really stop me!  ;^D</p>]]>
    </content>
    <published>2010-02-17T21:47:50Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:190523</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c190523" />
    <title>Comment from tommi on 2010-02-16</title>
    <author>
        <name>tommi</name>
        <uri>http://www.houdinination.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.houdinination.com">
        <![CDATA[<p>We don't need to make the internet so that "everybody" can use it. It seems as if "everybody" is getting along pretty fine, despite the event in question. A couple of hundred people confused the post with facebook. Compared to the mass of people registered with fb, it does hardly matter, does it?</p>

<p>What's more interesting is the buzz that such an occurence can create these days. Suddenly there is a whole user group that gets a "disabled" tag attached to them and fingers get pointed at people who offer services and not make them "intuitive". My word, as if "intuitive" was a global constant or something ... </p>]]>
    </content>
    <published>2010-02-16T13:46:02Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:190489</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c190489" />
    <title>Comment from Matthias on 2010-02-16</title>
    <author>
        <name>Matthias</name>
        <uri>http://gutfeldt.ch/matthias/blog/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://gutfeldt.ch/matthias/blog/">
        <![CDATA[<p>Like Clarke said years ago: "Any sufficiently advanced technology is indistinguishable from magic".</p>

<p>We're getting there. And all those people trying to login at RWW are the magician's apprentice.</p>]]>
    </content>
    <published>2010-02-16T11:25:29Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:190023</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c190023" />
    <title>Comment from Erik Gable on 2010-02-14</title>
    <author>
        <name>Erik Gable</name>
        <uri>http://erikgable.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://erikgable.com">
        <![CDATA[<p>@David: Firefox on Mac OS X.  (Which, come to think of it, places me in a distinct minority in two different ways, so maybe my browser experience isn't the best example to use...)</p>]]>
    </content>
    <published>2010-02-15T03:46:04Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:189947</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c189947" />
    <title>Comment from Klopfer on 2010-02-14</title>
    <author>
        <name>Klopfer</name>
        <uri>http://www.klopfers-web.de</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.klopfers-web.de">
        <![CDATA[<p>The main problem isn't the user interface. The problem is that many people drop their intelligence as soon as they are in front of a keyboard. If I don't understand something - I look for explanations. I read. I try to find out what happened. I don't throw a blind temper tantrum because something isn't as I expected to do.</p>

<p>Imagine that someone "knows" that if he takes the bus and gets off at a certain station, walks hundred feet to the left and turns right, he will be in front of a bakery.<br />
Now imagine he goes on his voyage and finds that instead of a bakery, there's now a butcher in its place. What would you do? Would you scream and shout that you want your cake? Because that's exactly what these guys who failed to go to Facebook did. They basically ignored what their eyes told them. <br />
I agree that easier interfaces are great, but users can't expect that we or the computers read their minds. I don't blame these people because they failed to go to facebook. I blame them because they behaved like idiots after they saw that something wasn't right.</p>]]>
    </content>
    <published>2010-02-14T20:10:08Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:189673</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c189673" />
    <title>Comment from Mike Mongo on 2010-02-13</title>
    <author>
        <name>Mike Mongo</name>
        <uri>http://mikemongo.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://mikemongo.com">
        <![CDATA[<p>This made my Saturday morning, already going well. There is so much insight to gleaned from all of this. I just don't have a clue what that may be. But thanks for letting us know about the Debacles. BTW, facebook login.</p>]]>
    </content>
    <published>2010-02-13T16:33:24Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:189581</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c189581" />
    <title>Comment from Jan on 2010-02-13</title>
    <author>
        <name>Jan</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>It's not the middle-aged moms or 70 year old granddads who have a problem. My mom is over fifty and pretty capable of using the computer with Word, Excel and a lot of other work related, pretty sophisticated programs. And she only began to learn using a computer two years ago.</p>

<p>It's the willingness to learn. And the only thing you have to have for learning is the ability to look and read. It's really that basic. Why does anyone think you have to find everything lightning fast when you can't be bothered to look for a second where you are and what you are doing? You wouldn't drive a car in a street and close your eyes just because you know you don't have to turn anywhere for the next few miles.</p>

<p>Yes, technology can be hard to understand. And it should be as simple as possible - no disguised links with obscure names, for example. But there is no excuse for not looking and reading the most obvious things. How many times have I encountered people who seem to be pretty aware of Google and its possibilities and still try to have their problems solved in forums when the solution is the first entry in a very basic google search, which requires approximately ten seconds (with typing).</p>

<p>If you don't want to learn it, don't use it.</p>]]>
    </content>
    <published>2010-02-13T11:30:38Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:189463</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c189463" />
    <title>Comment from keydon.myopenid.com on 2010-02-12</title>
    <author>
        <name>keydon.myopenid.com</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Very cool story, i laughed hard :D<br />
Now i also know how easy it can be to create phishing sites. No need to clone the whole page, just the key buttons :D</p>]]>
    </content>
    <published>2010-02-13T03:50:01Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:189154</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c189154" />
    <title>Comment from Sameone on 2010-02-12</title>
    <author>
        <name>Sameone</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Here's the three-button device :)<br />
Invented lo-o-ong time ago<br />
<a href="http://www.artlebedev.com/everything/optimus-mini/" rel="nofollow">http://www.artlebedev.com/everything/optimus-mini/</a></p>]]>
    </content>
    <published>2010-02-12T19:39:57Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188917</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188917" />
    <title>Comment from Harmony on 2010-02-12</title>
    <author>
        <name>Harmony</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Impressive. It is so much easier to laugh at the clueless who are "beyond saving".  Here's hoping that your thoughtful approach will help you develop apps and approaches that are innovative AND user-friendly.  As a "middle-aged mom" who enjoys learning about all things tech, keep up the good work!</p>]]>
    </content>
    <published>2010-02-12T14:57:09Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188884</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188884" />
    <title>Comment from David on 2010-02-12</title>
    <author>
        <name>David</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p><br />
[OH! That was much shorter and still got cut off. Maybe your interface is confusing something I typed with an HTML tag. I'll try changing that last paragraph of comment #81 to the below.]</p>

<p>If smart educated voters are unlikelier to vote Republican or buy your product maybe there's something wrong with the designer as well as what s/he designs. For something a weighty as voting manadatory "Civics" classes might be called for; for something as relatively trivial as a web browser a quick & easy cheat sheet should do. Fixing the American political scene might be the work of generations, but with properly designed educational tools (such "Type where you want to go here!") a reasonably intelligent "retard" might master a browser quickly. I, an 8th grade dropout, certainly did.<br />
 <br />
[If that works I'd love it if whoever's moderating this would make this the last paragraph of comment 81 and delete 82 and this one.]<br />
</p>]]>
    </content>
    <published>2010-02-12T14:25:05Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188878</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188878" />
    <title>Comment from David on 2010-02-12</title>
    <author>
        <name>David</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>If smart educated voters are unlikelier to vote Republican or buy your product maybe there's something wrong with the designer as well as what s/he designs. For something a weighty as voting manadatory "Civics" classes might be called for; for something as relatively trivial as a web browser a quick & easy cheat sheet should do. Fixing the American political scene might be the work of generations, but with properly designed educational tools (such as "

<p>[Aha. I noticed there must be a size limit to for these comments, so perhaps I ought to write shorter pithier prose if I aim to continue to comment here. Perhaps the above "concluding" paragraph would have sufficed by itself? Certainly I don't expect y'all "tech-minded people" to be so "retarded" as to have no idea what happened; you could return the favor by considering my advice.]  </p></p>]]>
    </content>
    <published>2010-02-12T14:18:44Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188875</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188875" />
    <title>Comment from David on 2010-02-12</title>
    <author>
        <name>David</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p><i>"Tech-minded people 'get' the internet,"</i> Tim said.</p>

<p>My point is that I'm an 8th grade dropout who, with no prior computer experience or "tech-mindedness," managed to figure out stuff a lot more complicated than knowing the difference between a location bar and a search window. When something wasn't immediately obvious and there were no "tech-minded" people around to ask I read the manual pages and help files; I also somehow learned that I shouldn't gripe because my irc client couldn't open cans too.</p>

<p>Tim then went on to say <i>"There isn't all that much difference between a non-tech user and someone with intellectual disabilities, at least in terms of software interface usage..."</i></p>

<p>Thank you very much for your gratuitous insult as well as for your encouragement of ignorance and stupidity. "Non-tech users" will remain dummies as long as you cater to their ignorance and intellectual laziness instead of teaching them to know and do better. </p>

<p>Instead of "designing for retards" in a way that encourages retardation, perhaps you could include a graphical help file or "cheat sheet" on how to use your product. In the case of a web browser you might have a picture of the browser window with the location bar circled in red with a red arrow pointing to it and red text reading "Type where you want the browser to go here!" That's not at all complicated, and unlike the legal terms of service etc. y'all expect people to click OKAY on, a normal user might actually read it.</p>

<p>I think you cater to "retards" because you like them that way, perhaps because a "smart" person might find your product too flawed to pay you for. In politics the similarity is a Republican Party and it's Tea Party offshoot that encourages voters to think a "nice" middle-class middle-of-the-road half-black man is some kind of socialist Nazi who'd set up Death Panels to do in their grannies and, instead of educating voters about the actual facts and the real issues, proposes an ignoramus like Sarah Palin as a Presidential candidate. You both like "retards" because it's easier for you to get them to do what you want: in the Republicans' case by voting for right-wing candidates, in the case of condescending software designers to get "retards" to give them money. (Is there something so wrong with you product that "non-retards" won't use it?) </p>

<p>If smart educated voters are unlikelier to vote Republican or buy your product maybe there's something wrong with the designer as well as what s/he designs. For something a weighty as voting manadatory "Civics" classes might be called for; for something as relatively trivial as a web browser a quick & easy cheat sheet should do. Fixing the American political scene might be the work of generations, but with properly designed educational tools (such as "

<p>    </p>

<p> </p>

<p></p>

<p>  </p>

<p>    </p></p>]]>
    </content>
    <published>2010-02-12T14:12:52Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188771</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188771" />
    <title>Comment from Tim on 2010-02-12</title>
    <author>
        <name>Tim</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>This is something that we get to deal with a lot in our computer related businesses (websites, software, ...)</p>

<p>After ages of trying to get everyone able to read, the next step is here. Tech-minded people 'get' the internet. All other are desperately trying to keep up, albeit slowly losing the unfair battle. They have no clue how everything ties together and how computers can actually improve their lives. They use it because everyone else does, failing to see a certain logic... Computers are no longer something you get into, or not. It's no longer a choice, special interest or hobby, it's a necessity. That being said, I estimate about 80% of people I know failing to see this simple fact. Scary to say the least.</p>

<p>Back on topic: It is very difficult to design a webpage that is understood by all. And whatever guidance you try to provide on a webpage, it's not like those 'illiterate' users even try to read your helpful messageboxes or warnings. They just click everywhere, as if they could in fact not read a single word...</p>

<p>We started using a 'retard'-factor: Try designing interfaces for retards, instead of normal users. There isn't all that much difference between a non-tech user and someone with intellectual disabilities, at least in terms of software interface usage...</p>]]>
    </content>
    <published>2010-02-12T10:40:56Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188683</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188683" />
    <title>Comment from Vera on 2010-02-11</title>
    <author>
        <name>Vera</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Thinking about Google Wave and iPad (the name) makes me wonder just how much (if any) testing of products or programs steps outside of a circle of developers.</p>]]>
    </content>
    <published>2010-02-12T07:54:55Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188680</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188680" />
    <title>Comment from Thom on 2010-02-11</title>
    <author>
        <name>Thom</name>
        <uri>http://bigevidence.blogspot.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://bigevidence.blogspot.com">
        <![CDATA[<p>Dudes... I usually love you guys but this is an incredible piece of condescending, back-filling, self-serving inside baseball tech-bleat!</p>

<p>People are people.  No reason to act like some sort of well-meaning anthropologists studying the quaint but still clue-less behaviour of another species - homo userus.</p>

<p>Go back to your awshucks, humble geekiness. It suits you so much better and always serves as a daily antidote to the holier-than-though pissy rumour-mill over at TC. <br />
TK </p>]]>
    </content>
    <published>2010-02-12T07:45:00Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188615</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188615" />
    <title>Comment from Eccentricity Comic on 2010-02-11</title>
    <author>
        <name>Eccentricity Comic</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>In the vein of watching my metrics to determine user interaction with my webcomic, I've noticed that users don't read my DON'T START HERE message in either the comic or the blog when going to the very first comic. It's not representative of the current comic or even my drawing style, but my metrics show users landing on my home page, clicking the "First" button and then leaving after two comics of the old style.</p>

<p>I've had to redesign and even migrate the entire site from Blogger to Wordpress just to give my non-savvy readers the ability to search and read my archives without having things too contrived. And, what's intuitive to me (as a Computer Science major) is still hell on my once-in-a-while readers. My biggest frustration is not finding an RSS feed button on new sites, but my site is so Wordpress cookie cutter that I'm surprised my users can't find what they want.</p>

<p>Or my comic just sucks, which I'm prepared to admit as well.</p>]]>
    </content>
    <published>2010-02-12T05:52:33Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188610</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188610" />
    <title>Comment from Ymgve on 2010-02-11</title>
    <author>
        <name>Ymgve</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Did you check your referer logs to see if the confused users actually came from Google? To me this sounds more like some smaller search engine (maybe one of those that you get when you are spyware-infected) suddenly decided that your blog should be number one.</p>

<p>And I would also guess that it hit on just "facebook", searching a two-word concept like "facebook" and "login" together seems almost too much for the kind of people that would mistake this site for Facebook.</p>]]>
    </content>
    <published>2010-02-12T05:35:57Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188568</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188568" />
    <title>Comment from David on 2010-02-11</title>
    <author>
        <name>David</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p><br />
"Why are we blaming users for the deficiencies of browser and search engine design?"</p>

<p>Turn that around: why are contributing to mass idiocy by refusing your obligation to try to teach people the difference between a search engine and an address bar? </p>

<p>Do YOU want to live in a society like that of "Harrison Bergeron?"</p>

<p><br />
</p>]]>
    </content>
    <published>2010-02-12T04:10:15Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188564</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188564" />
    <title>Comment from David on 2010-02-11</title>
    <author>
        <name>David</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p><br />
@ Erik Gable: "Nowhere on my Google search bar does it say "Search," "Google search," or anything like that. There's just a little colored "g" and a little magnifying glass icon."</p>

<p>What browser are you using and what device do you use it on? </p>]]>
    </content>
    <published>2010-02-12T04:04:35Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188562</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188562" />
    <title>Comment from David on 2010-02-11</title>
    <author>
        <name>David</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p><br />
Funny, I'm an 8th grade dropout who still has to look up the difference between a proton and an axon -- but I never had trouble playing in the Intert00bs. I picked it up easily back in 1994 (even before Google!), using Slackware on an old 4th-hand 386 (I couldn't afford enough RAM to run any GUI). I had a Unix shell account I accessed with a 2400 modem, my browser was Lynx, my Usenet reader (remember Usenet?) was Tin, for irc I used ircII and I'd even use Archie occasionally. And like I said, unlike Jethro Bodine I never graduated from the 8th grade: if I can figure this stuff out any adult trusted with driving and voting should be able to. So what's so dad-blamed HARD about the Internet? </p>

<p>Maybe we should be asking instead where all the blipping idiots came from and how they got that way. And while we're at, we might ask why we let people who think the Internet is hard do things like vote and drive.</p>

<p></p>

<p> </p>]]>
    </content>
    <published>2010-02-12T04:01:08Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188553</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188553" />
    <title>Comment from Karen on 2010-02-11</title>
    <author>
        <name>Karen</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>As a nearly 50 years old mom, I have to say I was also offended by the "middle aged moms" comment. I work at a location with over 5,000 employees, and outside of the help desk, I am far and away the most computer savvy person on site. And I am including all of our hundreds of 20-something engineers. The people who left the stupid comments are not representative of middle-aged moms, they're representative of stupid, lazy people of all ages who want to be spoon fed everything and who can't be bothered to read. The middle aged moms may have left a majority of those comments, but it's probably because the stupid, lazy teens and 20-somethings who landed on that page didn't have the patience to scroll down to see the Facebook Connect button, and instead they closed down their browser and logged in via their iPhone app. <br />
</p>]]>
    </content>
    <published>2010-02-12T03:49:04Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188378</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188378" />
    <title>Comment from Erik Gable on 2010-02-11</title>
    <author>
        <name>Erik Gable</name>
        <uri>http://erikgable.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://erikgable.com">
        <![CDATA[<p>@Tim Jones: Of course, if you type a URL into the Google search box, you'll probably end up where you want to be anyway (because what you're looking for will probably be the first search result), and if you type a Google search term into the URL box a lot of search engines will just do a Google search ... so to an extent, it almost doesn't matter if people confuse the two.</p>

<p>This goes to one of my pet peeves about a lot of user interfaces, though: Nowhere on my Google search bar does it say "Search," "Google search," or anything like that. There's just a little colored "g" and a little magnifying glass icon. So many user interfaces -- and Facebook is guilty of this too -- use cute little icons instead of words, and unless you're acclimatized to the system, you might not know what they mean.  </p>]]>
    </content>
    <published>2010-02-11T23:56:24Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188373</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188373" />
    <title>Comment from uxp on 2010-02-11</title>
    <author>
        <name>uxp</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>I'm echoing comment #67, from Bryn.</p>

<p>Besides the obvious that us technical people understand (intent)... How is this any different than phishing? I mean, I understand how OAuth works, but there were enough people that logged in to RWW using facebook credentials in 24 hours to make a small profit. </p>

<p>This is why I get so completely frustrated trying to explain online safety to people like my parents... and to think that it was only 10-15 years ago they were trying to protect me from the evil things on the internet. </p>]]>
    </content>
    <published>2010-02-11T23:51:11Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188350</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188350" />
    <title>Comment from redben on 2010-02-11</title>
    <author>
        <name>redben</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Unbelievable... </p>]]>
    </content>
    <published>2010-02-11T23:24:37Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188290</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188290" />
    <title>Comment from Webstruxure on 2010-02-11</title>
    <author>
        <name>Webstruxure</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>In user testing sessions for a web application, I have asked people - intelligent, but not web-literate, people - to enter the address of the website they want to access into the web browser's address bar, and seen them type it into the Google searchbox instead.</p>

<p>This behaviour is clearly widespread, and (in my personal experience of training users) it isn't confined to any one demographic.</p>

<p>So, as a commenter suggests above, web browser and search engine designers need to pay attention to dealing with this common user behaviour in such a way that users are taken to the sites they are clearly attempting to access.</p>

<p>Why are we blaming users for the deficiencies of browser and search engine design?</p>

<p>Regards<br />
Tim Jones</p>]]>
    </content>
    <published>2010-02-11T21:30:20Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188287</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188287" />
    <title>Comment from Bryn on 2010-02-11</title>
    <author>
        <name>Bryn</name>
        <uri>http://www.bryntassell.ca</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.bryntassell.ca">
        <![CDATA[<p>This really brings up the point of why and how phishing scams seem to be so successful. This site looks nothing like facebook yet people trusted it to be facebook. Someone with 30 minutes of time could easy make something that looks like a facebook form to steal credit info etc. When you think to your self "who can be so silly to fall for something this obviously fake", you now have your answer. </p>]]>
    </content>
    <published>2010-02-11T21:26:22Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188282</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188282" />
    <title>Comment from Tracy in West Seattle on 2010-02-11</title>
    <author>
        <name>Tracy in West Seattle</name>
        <uri>http://westseattleblog.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://westseattleblog.com">
        <![CDATA[<p>YES! on the middle-aged moms.</p>

<p>I **am** a middle-aged mom.<br />
Many of our site's "readers" (they do so much more) are middle-aged moms. And dads.</p>

<p>And that's why, every time I start to feel a little nervous about not having implemented some whizbang new super-de-duper techy feature all the techy people are raving about, I slap myself and say IT'S THE CONTENT, STUPID. And then I get back to finding and writing said content.</p>

<p>Bravo for a reality check!</p>]]>
    </content>
    <published>2010-02-11T21:19:01Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188272</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188272" />
    <title>Comment from id.fotografar.net on 2010-02-11</title>
    <author>
        <name>id.fotografar.net</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>The idea of "keep simple what is simple" is something I agree absolutely. However don't assume your audience is too dumb to learn new tricks. Test!</p>]]>
    </content>
    <published>2010-02-11T21:08:02Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188263</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188263" />
    <title>Comment from awesomeabs3000 on 2010-02-11</title>
    <author>
        <name>awesomeabs3000</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>wtf teh new facebook login suckkkkkkz!</p>]]>
    </content>
    <published>2010-02-11T20:55:00Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188261</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188261" />
    <title>Comment from Erik Gable on 2010-02-11</title>
    <author>
        <name>Erik Gable</name>
        <uri>http://erikgable.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://erikgable.com">
        <![CDATA[<p>I think Matt Brubeck is right.  The author of this piece DOES make a very good point: It's important for developers to think like average Web users instead of building things for a geeky in-crowd.  But I very much doubt the people who posted in the other thread represent the average Web user.  The vast majority of Facebook users who made their way to the post probably knew exactly what it was; the people who got deeply confused were probably only a small minority.  (Plus, I wonder how many of the comments in that thread came from perfectly savvy people who came across the discussion and decided to play along.)</p>]]>
    </content>
    <published>2010-02-11T20:47:42Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188255</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188255" />
    <title>Comment from Phil Wheeler on 2010-02-11</title>
    <author>
        <name>Phil Wheeler</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>I want to agree with this post, I really do.  I take Jolie's point that web applications should always be user-centric, but the calibre of users who were commenting on the aforementioned post are in a whole new league of inept.</p>

<p>As someone once said, "Make it idiot-proof and someone will make a better idiot".  There is only so far one can go to make things simpler before you sacrifice function, design or both.  The vast majority of users will want to use your product without being condescended to.  Granted, the designer needs to strike a balance between function and simplicity, but make things too simple and no one will want to use it.</p>

<p>There is a point at which every user needs to take personal responsibility for using their tools, be it a microwave (don't put metal in it), a lawnmower (don't touch the moving bits) or a computer / The Internet (don't blindly click things until something happens).</p>

<p>Sorry Jolie, but sometimes you just can't design for Stupid.</p>]]>
    </content>
    <published>2010-02-11T20:37:05Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188249</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188249" />
    <title>Comment from Paul O&apos;Malley on 2010-02-11</title>
    <author>
        <name>Paul O&apos;Malley</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>what we really have here users don't understand URL addressing - I work in a company where people want something they type it into a search bar (google) and then click on a link</p>

<p>article interesting, users actually learnt to do one thing - i.e. learn the application function no theory </p>]]>
    </content>
    <published>2010-02-11T20:23:26Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188242</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188242" />
    <title>Comment from Matt Brubeck on 2010-02-11</title>
    <author>
        <name>Matt Brubeck</name>
        <uri>http://limpet.net/mbrubeck/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://limpet.net/mbrubeck/">
        <![CDATA[<p>Oh, now I see that there were multiple pages of comments, with 200+ confused facebook users.  But that's still a highly-distilled group of only the most easily-confused internet users - not the "normal" users who got to Facebook just fine.</p>]]>
    </content>
    <published>2010-02-11T20:18:00Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188240</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188240" />
    <title>Comment from Scott Lockhart on 2010-02-11</title>
    <author>
        <name>Scott Lockhart</name>
        <uri>http://regator.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://regator.com">
        <![CDATA[<p>Hi Jolie, you're right - the internet IS hard. What makes it hard is that simple is, for a lack of a better term, complex. Complex is hard, as the name suggests. What we've learned is what you're saying in this post. People want a tool. We think of it like a "real" tool, like a hammer. People are happy to buy many tools: hammers, screwdrivers, files, levels, etc. that each do a specific job great. </p>

<p>Everyone has a toolbox or ikea toolkit at home that is a combination of the main tools. On the other hand, what is most people's reaction to one of those 35-in-one tools that does all of the above? Generally, it is that it is cheap and that they'll probably not use most of what's included so they don't buy it. Same on the web. People want to use an web app to complete a job or solve a problem. The easier you make it for people to do this, the more likely you'll succeed. What developers and startup folks generally forget in the giddiness of "what is possible", is that people want something that solves a problem that actually exists or makes their life easier. They don't want a hot glue gun on their hammer. Well most people don't.</p>

<p>We're finishing off a redesign right now on our site and we've removed more functionality than we thought we would. The funny thing is... it makes it far more functional and makes much more sense. Funny thing that. Nice post.</p>]]>
    </content>
    <published>2010-02-11T20:15:52Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188210</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188210" />
    <title>Comment from John on 2010-02-11</title>
    <author>
        <name>John</name>
        <uri>http://www.fearfullyoptimistic.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.fearfullyoptimistic.com">
        <![CDATA[<p>Not to go all Lou Dobbs but what I wonder is if the "middle class" of computer literacy is going out the window.</p>

<p>On the one hand it's never been easier to start with a bunch of parts and build a powerful personal computer. On the other hand Apple is set to introduce a device that locks as much of the hardware and software behind the Wizard's curtain.</p>

<p>On the one hand there have never been more powerful and elegant tools for publishing your own content. On the other hand you've never needed them <em>less</em>.</p>

<p>I wonder what portion the population is the user who has a Google Reader account, can post to a blog, connect with people on Facebook, and knows what Firefox is, but has no idea how to use HTML tags, what Javascript is, or cares whether a certain page is Flash or not. It seems like that person either gets "techy" and learns about that stuff or increasingly has someone hide it far away.</p>]]>
    </content>
    <published>2010-02-11T19:16:57Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188173</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188173" />
    <title>Comment from Matt Brubeck on 2010-02-11</title>
    <author>
        <name>Matt Brubeck</name>
        <uri>http://limpet.net/mbrubeck/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://limpet.net/mbrubeck/">
        <![CDATA[<p>I think it's a mistake to generalize from those commenters to "normal users." Of the millions of people who logged on to Facebook yesterday, many thousands probably got there via Google, and fewer than fifty ended up commenting on that post (though there were probably many more who clicked the post but didn't comment). The commenters are not normal computer users; they are a very aggressively filtered 99.999th percentile of the users who have the most trouble navigating the web.</p>]]>
    </content>
    <published>2010-02-11T18:15:07Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188164</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188164" />
    <title>Comment from Steve Parker on 2010-02-11</title>
    <author>
        <name>Steve Parker</name>
        <uri>http://www.marketingdissector.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.marketingdissector.com">
        <![CDATA[<p>The idea that good, intuitive user interface design is "the lowest common denominator" or somehow inferior is a load of crap. A well crafted UX design is capable of adjusting itself to the user--and does NOT require the user to adjust to it. This has been a UI design principle for decades, and was just as applicable in the prehistoric days of DOS as it is today. </p>

<p>Today, some apps or services are better than others at this but NO ONE excels at it. What passes for "innovative" new UI design is mostly appalling and cosmetic only. Some of the biggest and most "successful" vendors fail miserably and pretend it doesn't matter. In the future, excelling at UI will matter and those that fall short will be surprised how much it hurts them.</p>

<p>I love geeks, any geek who wants to design only for other geeks is an endangered species. They are no different from the high priests of COBOL of yesteryear and just as doomed.</p>]]>
    </content>
    <published>2010-02-11T18:00:17Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188147</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188147" />
    <title>Comment from Judy on 2010-02-11</title>
    <author>
        <name>Judy</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>So if you understand all this, then why did you change your daily e-mail newsletter from a format that totally worked to one that is annoying and frankly, not attractive. I used to love your newsletter, now I'm considering unsubscribing. If I wanted to come to your site for every item, I'd come to your site for every item.</p>]]>
    </content>
    <published>2010-02-11T17:33:20Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188132</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188132" />
    <title>Comment from Wayne John on 2010-02-11</title>
    <author>
        <name>Wayne John</name>
        <uri>http://www.waynejohn.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.waynejohn.com">
        <![CDATA[<p>Oh please don't say the IPad is the wave of the future...don't say Apple has anything to do with the future...please!</p>]]>
    </content>
    <published>2010-02-11T16:59:23Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188125</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188125" />
    <title>Comment from V2 on 2010-02-11</title>
    <author>
        <name>V2</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>"How can we balance making the Web simple enough for all users while still creating tech cool enough to satisfy geeks like us?"</p>

<p>We can't. I hope we can leave them out sooner than later and not turn them into the IE6 to our web design industry or whatever.</p>]]>
    </content>
    <published>2010-02-11T16:40:10Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188122</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188122" />
    <title>Comment from E.G. on 2010-02-11</title>
    <author>
        <name>E.G.</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>As i commented in the epic thread,  I did do a small experiment and logged out of FB. Facebook's login page is designed for a 1000 pixel wide screen. At 600 pixels wide, the login boxes are not visible.</p>

<p>So folks on older computers, older monitors, large text, may be first trying facebook.com -- even following the "click here" of the warning -- and may still be mystified. See comment 114, "The new interface has some kind of atlas-like graphic with icons that look like little people with dotted lines between them. Tried clicking on those but they don't do anything. Where do I enter my password for authentication, that is a challenge." That's what is on the left 600 pixels of the facebook page, the text entry boxes are to the right of the 600 pixels.</p>

<p>I suspect these folks may be doing something more reasonable than all the name-calling implies. They go to facebook.com and are confronted with this map showing people connected but which does nothing. Before the recent redesign, they found login boxes there*. Now it's changed. They want to find someone to complaint to and possibly help. The random RWW article was first victim.</p>

<p>Designing for the lowest common denominator here means thinking about screen sizes.  Not clear that that thought went into the front page.</p>

<p>* Google's cache is too recent to prove this supposition, the Wayback machine too old. This 2008 view of the log  on page shows the important fields on the sensible left hand side:<br />
<a href="http://web.archive.org/web/20080417005545/http://www.facebook.com/" rel="nofollow">http://web.archive.org/web/20080417005545/http://www.facebook.com/</a></p>]]>
    </content>
    <published>2010-02-11T16:33:48Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188117</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188117" />
    <title>Comment from Wendy on 2010-02-11</title>
    <author>
        <name>Wendy</name>
        <uri>http://websearch.about.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://websearch.about.com">
        <![CDATA[<p>I've been saying this since 2004. 99% of the people on the Internet don't give a hoot about any of the stuff that the extremely small tech community gets all kerfuffled about. </p>]]>
    </content>
    <published>2010-02-11T16:31:52Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188116</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188116" />
    <title>Comment from Nik on 2010-02-11</title>
    <author>
        <name>Nik</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Is this the new twitter? Looks just like the new facebook!! How do I log in.</p>]]>
    </content>
    <published>2010-02-11T16:31:30Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188094</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188094" />
    <title>Comment from Erica on 2010-02-11</title>
    <author>
        <name>Erica</name>
        <uri>http://ericaglasier.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://ericaglasier.com">
        <![CDATA[<p>Using conventions (not reinventing the wheel) is a basic UI design best practice. That's why mystery meat navigation died - novelty is no substitute for usability.</p>

<p>Gotta object to the characterization of "moms" as muddled, unobservant, dim or confused users. Sooo sick of this stereotype.</p>]]>
    </content>
    <published>2010-02-11T15:53:54Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188093</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188093" />
    <title>Comment from Ross Grady on 2010-02-11</title>
    <author>
        <name>Ross Grady</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>"They're the ones who open emails, click ads, make purchases, sign up for subscriptions and generally take the majority of actions that make our whole ecosystem work."</p>

<p>And I have sympathy with them up to a point, but it's also worth pointing out that they're the ones who make spam profitable by occasionally actually buying junk advertised that way.</p>]]>
    </content>
    <published>2010-02-11T15:48:31Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188086</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188086" />
    <title>Comment from stacey on 2010-02-11</title>
    <author>
        <name>stacey</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>While I enjoyed watching the idiocy on display yesterday and the contrast of the snark from those in the know, this is not a phenomenon unique to the internet.  Anyone who has spent any time in vegetarian restaurants has seen diners walk through the door, under the sign that says "vegetarian"; look at a menu that says "vegetarian" on the front and "we use no meat in this restaurant, the 'chicken' and 'steak' are made with organic soy and gluten" on the inside; talk to the waitress; and still ask why they can't get a real hamburger.</p>

<p>Your responsibility is to the people who you want to use your product.  The responsibility to the others is to be honest (don't tell them you have meat and then serve falafel), patient in turning them away and (I suppose) not to laugh at them too hard.</p>

<p><br />
</p>]]>
    </content>
    <published>2010-02-11T15:42:09Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188061</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188061" />
    <title>Comment from Mical Johnson on 2010-02-11</title>
    <author>
        <name>Mical Johnson</name>
        <uri>http://micaljohnson.com/blog</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://micaljohnson.com/blog">
        <![CDATA[<p>It's amazing how people can not pay attention to the details because they are mad or irritated by a situation. Maybe the were just looking to vent and didn't really care whose site it was.</p>]]>
    </content>
    <published>2010-02-11T14:45:21Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188060</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188060" />
    <title>Comment from Christopher on 2010-02-11</title>
    <author>
        <name>Christopher</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>I won't ever design for the lowest common denominator. There are certainly good design principles to follow, like proper labeling, those are a given. But these people, they didn't just find facebook, they where shown facebook, by one of us. We showed them how, just like we always have, just like we used to set up their email clients. </p>

<p>It's not about making something so boiled down that a child can find it, and learn it. It's about making things easy to remember, so intuitive, that once we show it to them, they won't forget it. They'll feel comfortable enough with it to start poking around on their own with just a few hours training.</p>]]>
    </content>
    <published>2010-02-11T14:44:55Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188055</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188055" />
    <title>Comment from CrisisMaven on 2010-02-11</title>
    <author>
        <name>CrisisMaven</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>"When you're born, you get a ticket to the freak show. When you're born in America, you get a front row seat." - A little off-topic: but while everyone else goes to bed with a cough, the Austrians go to the opera ...</p>]]>
    </content>
    <published>2010-02-11T14:27:37Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188052</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188052" />
    <title>Comment from jane smith on 2010-02-11</title>
    <author>
        <name>jane smith</name>
        <uri>http://cheyannescampsite.blogspot.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://cheyannescampsite.blogspot.com">
        <![CDATA[<p>Utimately, I think this is about the "SOMEBODY MOVED MY CHEESE" syndrome as I lovingly refer to it anytime anyone finds their stuff rearranged after the housekeeper comes in and does some dustng and cleaning. I prefer not to comment on the original comment. And no, I'm not a gramma who is confused about the topic or a search engine/web browser or where I am in the web of things on the innnernetz.</p>

<p>After reading the George Carlin comment from one of the other commenters, I had to comment my ownself. So much wisdom and cultural observations came out of that man's mouth I miss his sarcasm about U.S. So I'm furthering the George Carlin-isms being bandied about here: </p>

<p>"When you're born, you get a ticket to the freak show. When you're born in America, you get a front row seat."<br />
</p>]]>
    </content>
    <published>2010-02-11T14:23:25Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188049</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188049" />
    <title>Comment from taras on 2010-02-11</title>
    <author>
        <name>taras</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>great can i just log in now please</p>

<p><br />
:)</p>]]>
    </content>
    <published>2010-02-11T14:16:45Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188026</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188026" />
    <title>Comment from Ricky Buchanan on 2010-02-11</title>
    <author>
        <name>Ricky Buchanan</name>
        <uri>http://atmac.org/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://atmac.org/">
        <![CDATA[<p>As a geek of 35 years, I recently had the very educational experience of introducing an adult to a computer for the first time ever. She had previously used it to type in the occasional document but her daughter had done everything but the actual data entry (saving, formatting, opening programs, printing, etc.) so essentially she knew the function of the keyboard and mouse and nothing else.</p>

<p>The lessons started with me giving the "The worst thing that you can POSSIBLY manage to do, unless you throw the laptop out your second story window, is mess it the programs so bad we have to spend an hour with the DVD installing stuff again. This is not bad, and also you'd have to be really unlucky to even do that much damage. Be unafraid to explore!" as she was terrified she'd break it by pressing the wrong thing.</p>

<p>She's learned a lot in a very short time and, being a very smart person in general, has taken to it like a duck to water. Thankfully, her style of learning fits with my style of teaching and she's able to take what I've taught her and generalise it to an extent that makes me proud and surprised, so she's probably very much not a typical "non-computer-using" student.</p>

<p>In any case, as much as she's learned I'm pretty sure I've learned more just from the mistakes she made and the way she explores things - which is, of course, totally different to the way I'd explore the same things. So I learned not only which things are obvious to a non-geek, but also how to <em>teach</em> which is something that's very handy to know!</p>

<p>I would highly recommend that every geek whose friends are all geeks finds a motivated beginning student, invests in a $500 netbook to give them, and offers one-on-one lessons. Seriously, your investment will be repaid tenfold in terms of the understanding <em>you</em> will gain from the experience. If you don't know how to find a needy and motivated non-geek, go down to your local public library or place of religious worship and put up a note on the noticeboard - there are needy non-geeks around every corner, "we" just don't interact with "them" very much.</p>

<p>r<br />
</p>]]>
    </content>
    <published>2010-02-11T12:43:39Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188015</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188015" />
    <title>Comment from Jeb on 2010-02-11</title>
    <author>
        <name>Jeb</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>I'm curious how many of the posters here have actually led any formal training for groups of computer users, especially those in what we'll safely call the "middle-age" demographic? I'm talking about classes where you're leading groups of users step-by-step instructions for software applications? I have, and frankly, Jolie's assessment is pretty spot-on, at least for my user sample. I'd say only about 1/3 of my users pick up interfaces intuitively, and my user group is predominantly 40 and older.</p>]]>
    </content>
    <published>2010-02-11T12:09:36Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:188012</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c188012" />
    <title>Comment from Gary on 2010-02-11</title>
    <author>
        <name>Gary</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>OK Jolie, can you ask the RRW SEO guru to share with us how you managed to get a better ranking than FB on this Google search? If I put on my pointy aluminum foil conspiracy theory hat maybe Goog played a prank?</p>]]>
    </content>
    <published>2010-02-11T12:02:04Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187990</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187990" />
    <title>Comment from |  Balu  | on 2010-02-11</title>
    <author>
        <name>|  Balu  |</name>
        <uri>http://gamebashing.com/</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://gamebashing.com/">
        <![CDATA[<p>Now I know why iPhone/iPod Touch are so popular. All they have to do is click on an application. No URLs, searches and blah. I'm not a big Apple fan,but I think Steve Jobs understands normal users pretty well. Most of these people (incl my parents) are out of their comfort zone online and it's not like they don't understand computers. My father's pretty good with a few softwares he uses at work but when he's online it's a different deal altogether</p>]]>
    </content>
    <published>2010-02-11T10:32:42Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187989</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187989" />
    <title>Comment from Mal on 2010-02-11</title>
    <author>
        <name>Mal</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Wow the comments on the other post are amazing. Good idea writing it up Jolie. I think it all makes a lot of sense. Once a user gets to this page, it does have the words "Sign in with Facebook", so ok click that and a Facebook window pops up.... which is exactly what they wanted! But as quickly as it arrived it disappears again, leaving them with the only option of leaving bizarre comments... does it show the masses are never going to understand facebook connect, oauth, etc?</p>]]>
    </content>
    <published>2010-02-11T10:28:01Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187988</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187988" />
    <title>Comment from Helga on 2010-02-11</title>
    <author>
        <name>Helga</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Can we please stop with the middle-aged moms don't know anything about the Internet?</p>

<p>Speaking as a 45-year old woman that has a daughter and a 25 year career in software development, this is getting pretty old.</p>

<p>No I am not alone, there are plenty of women my age and older that are in fact not only web-literate, but participated in creating the industry where you are currently making your living.  Some of us even have kids!<br />
</p>]]>
    </content>
    <published>2010-02-11T10:21:34Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187986</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187986" />
    <title>Comment from ChuckT on 2010-02-11</title>
    <author>
        <name>ChuckT</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Really?  While I think you make valid points (particularly about the difference between geeks and the rest of the world), I think this just points to how stupid and lazy the average person is. Period.</p>

<p>Need we really make the internet dumber for dumb people?  How disappointing that the status quo won't just raise their level of intelligence instead of asking us to be dumb with them.</p>

<p>So much for evolution.</p>]]>
    </content>
    <published>2010-02-11T10:18:54Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187984</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187984" />
    <title>Comment from Jason on 2010-02-11</title>
    <author>
        <name>Jason</name>
        <uri>http://bookmarkbroker.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://bookmarkbroker.com">
        <![CDATA[<p>Maybe the people who mistakenly thought RWW was Facebook should have their comments removed. They are showing themselves as vulnerable, and why should their mistake be immortalized forever for others to laugh at?</p>

<p>Seriously, I think RWW, and especially Google and FB, need to give their collective foreheads a good whack and figure out how they can make user experience better.</p>]]>
    </content>
    <published>2010-02-11T09:53:17Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187980</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187980" />
    <title>Comment from Simon Thompson on 2010-02-11</title>
    <author>
        <name>Simon Thompson</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Running a website for a firm of architects, I've seen people asking about train times, luggage facilities and even complaints about the toilets at a station we designed. One simple link to the station's website and they disappeared. The same has happened with banks, schools and leisurewear stores.</p>

<p>There must be some mindblowingly stupid people out there, but on the whole they are so focussed on what they are doing (or distracted by the outside world), that it doesn't occur to them they have made a mistake. Have you ever completely missed the no-entry signs into a one-way street?</p>

<p>I've seen genuinely intelligent people type "www.google.com" into a Google searchbox, and then search for "www.whateverwebsite.com" - Google could easily spot these behaviours and take some responsibility for boosting web literacy. </p>

<p>The web's beauty lies in its simplicity and associative nature, but that also means people have to train themselves to use it, making their own assumptions, and repeating the mistakes of millions. But that's also the business that employs nearly every one reading RWW.</p>

<p><br />
</p>]]>
    </content>
    <published>2010-02-11T09:37:36Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187979</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187979" />
    <title>Comment from igmuska on 2010-02-11</title>
    <author>
        <name>igmuska</name>
        <uri>http://igmuska.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://igmuska.com">
        <![CDATA[<p>you forgot the obvious, the Internet is used mainly for watching free pr0n...most users only want to press a few buttons while pushing their own button. click click click that is it, mind fracking mode. you push button? you want job push button, or you want work Wendy? how long you push button?</p>]]>
    </content>
    <published>2010-02-11T09:36:05Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187978</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187978" />
    <title>Comment from Jane on 2010-02-11</title>
    <author>
        <name>Jane</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>I appreciate the tenor of this post.  I did laugh a lot at the comments on the the other thread, but many of the responses were just mean and snobbish.  Thanks for raising the bar and turning the conversation into something useful rather than just pointing and laughing at the folks making mistakes.  </p>]]>
    </content>
    <published>2010-02-11T09:34:42Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187977</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187977" />
    <title>Comment from David Murphy on 2010-02-11</title>
    <author>
        <name>David Murphy</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Apple should send all of the commenters on the original article a free iPad!<br />
</p>]]>
    </content>
    <published>2010-02-11T09:33:21Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187975</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187975" />
    <title>Comment from William Will on 2010-02-11</title>
    <author>
        <name>William Will</name>
        <uri>http://www.glookr.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.glookr.com">
        <![CDATA[<p>Thanks for posting the story. You bring up a great set of questions we need to ask us as  designers about how to deal with a group of customers that really wasn't out there until a few years ago. </p>

<p>Quite a few of my non-geek friends spend lots of time on the internet these days, something they didn't do 10 years ago. It's what gives me a job and helps me make money. And I'm probably not the only one commenting here for which that's true. </p>

<p>Sometimes people are also just stressed and tired and don't pay attention for a long list of reasons. Web design is an imperfect attempt at satisfying an ever wider audience. So a kinder and gentler approach might be in order, with just a tad less attitude.</p>]]>
    </content>
    <published>2010-02-11T09:28:46Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187973</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187973" />
    <title>Comment from a Facebook user on 2010-02-11</title>
    <author>
        <name>a Facebook user</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>..says the guy who owns a site that makes you want to poke your eyes out: <a href="http://wherescool.com" rel="nofollow">http://wherescool.com</a> </p>]]>
    </content>
    <published>2010-02-11T09:17:44Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187971</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187971" />
    <title>Comment from Ron on 2010-02-11</title>
    <author>
        <name>Ron</name>
        <uri>http://www.wherescool.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.wherescool.com">
        <![CDATA[<p>The comments on that post have to be the funniest freakin thing I've ever seen...</p>

<p>Its maddening how blind folks in the tech community can be. God knows how many VC deals, killer startup teams and energy is wasted on products that only appeal to a narrow geek community. You try to pitch a geek or investor (or geek press ahem) on something for the common joe blow you get nothing but resistance and doubt, pitch them something that makes their petty narrow little niche better and they lavish you with praise and opportunity. </p>

<p>The geeks out there are just as braindead as the idiots who google "facebook login", just in a different way...</p>]]>
    </content>
    <published>2010-02-11T09:12:04Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187967</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187967" />
    <title>Comment from Becky on 2010-02-11</title>
    <author>
        <name>Becky</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p> <br />
     Havent you ever heard if it is not broken dont fix it we all liked the old facebook it was easy and easy to find the icons. But now because of the new alot of my friends are wanting to quit and the class of 197 people I havent heard from since school has gotten together again and other friends that I havent seen or heard from in years so please do something to fix this problem before my friends quit getting on all together. </p>]]>
    </content>
    <published>2010-02-11T08:57:21Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187966</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187966" />
    <title>Comment from a Facebook user on 2010-02-11</title>
    <author>
        <name>a Facebook user</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>@Jolie O'Dell designers should work off of actual data. so of course it's relevant to point out the breakdown of users- why design for the less than 1%.</p>

<p>not the best advice to tell designers to just ignore actual numbers and just 'be kind' to </p>]]>
    </content>
    <published>2010-02-11T08:50:33Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187965</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187965" />
    <title>Comment from Ankush Narula on 2010-02-11</title>
    <author>
        <name>Ankush Narula</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Truth is that most visitors that come to RWW and sites like it are pretty technical in nature.  So the user interface designers can bend a little bit more for the marketing/advertising folks.  Ya know... cuz geeks like us can figure out a UI relatively quickly.  </p>

<p>Imagine however, if someone bookmarked/favorited a saved search for "facebook login" for your grandmother.  She might be a little confused if she normally clicked on the first link to login.  </p>

<p>@Jolie - not sure if it's available or worthwhile - but I would love to see statistics on how many users actually visited that page, how many commented via Facebook Connect, how many users have previously visited the site, and how many have previously commented.  </p>

<p>I would wager that the number of first time visitors is <em>MUCH</em> higher than the number of first time commenters.</p>]]>
    </content>
    <published>2010-02-11T08:45:00Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187962</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187962" />
    <title>Comment from Leo on 2010-02-11</title>
    <author>
        <name>Leo</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Wow, i found this post to be really nice towards the common people that use the internet. I know that it has this academic air about it, was it was created for scientists and computer programmers to share information, but as it exploded, it was the common people that made it what it is today.</p>

<p>Thanks for not being mean or condescending to the regular folks :)</p>]]>
    </content>
    <published>2010-02-11T08:27:21Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187961</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187961" />
    <title>Comment from Ankush Narula on 2010-02-11</title>
    <author>
        <name>Ankush Narula</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>That's a really great article.  And it's a stark reminder that there is incredible asymmetry amongst users' experiences based not only technical prowess, conceptual intelligence, and most importantly: learned behaviors.   Every interface that I ever designed without user feedback has failed.  Miserably.  But only initially.  Once I trained people how to use something, they developed a conceptual model and became habituated.   Problem solved?  </p>

<p>Well... after many years of experience in designing software, I find that even the savviest users are <em>habitual</em> users.  And here's the example:  Last year, I designed,  wrote, and deployed a sales tool with and for a 25 year old VP of Sales.  I went back there two months ago stopped in to say hi to the VP of Sales.   He raved about a particular feature and wanted to show me some data but along the way I noticed that he was dismissing several application error dialogues.  </p>

<p>So I sweated a little and I asked him, "How often do you get those error messages?"  </p>

<p>He said , "I dunno... I guess since you left... maybe a month or two after?   Jane showed everyone that we can just click Dismiss and it goes away... but forget that... everyone's used to it.  I want to talk about these enhancements we can add to..."</p>

<p>So you see someone trained them, they developed a conceptual model, and became habituated. </p>]]>
    </content>
    <published>2010-02-11T08:25:54Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187958</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187958" />
    <title>Comment from bruce wayne on 2010-02-11</title>
    <author>
        <name>bruce wayne</name>
        <uri>http://www.factoetum.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.factoetum.com">
        <![CDATA[<p>Jolie<br />
This is a great article...Wow !!!!<br />
For me you hit the nail on the head....tech designed for tech is a very big problem and one that I think will not go away until we can reach a point where an average users can create an internet application without the help of a developer.....Some of the comments that I see here show the arrogant closed minded attitudes of those immersed in technology....</p>

<p>To me it says a lot about which companies understand this when I see 60 year old using an iphone .....</p>

<p>I also think that this issue of tech for tech comes to the surface when the ipad is discussed...Most tech blogs I read panned it by pointing out all of the tech features it does not have while the rest of the non tech world seems to be jubilant that a company has finally designed a computer for the rest of the world.</p>

<p><a href="http://www.factoetum.com/factoetum/Steve_Jobs_(Technology_Icon)" rel="nofollow">http://www.factoetum.com/factoetum/Steve_Jobs_(Technology_Icon)</a></p>]]>
    </content>
    <published>2010-02-11T08:11:53Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187957</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187957" />
    <title>Comment from Paul Spence on 2010-02-11</title>
    <author>
        <name>Paul Spence</name>
        <uri>http://iwantmyname.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://iwantmyname.com">
        <![CDATA[<p>I loved Addison Ryan's comment about making a device with just three buttons. Hope Steve Jobs read that one.</p>

<p>Getting back to Jolie's original question...at iWantMyName we intentionally took a simple approach to site design because almost every other domain registrar we know has got it so horribly wrong. OK, so you need a certain level of technical functionality to make a registrar site run, but you don't need spammy ads, distracting messages and bells and whistles.</p>

<p>Surprise, surprise! We were able to make sales from day one purely on the basis of offering a clean and simple search and management interface. But because we were evolving iWantMyName into an industry platform-as-a-service product we had to focus most of our developer time on crucial but invisible backend functionality; otherwise we would lose credibility.</p>

<p>As a start-up, ultimately I think that paid off because even though we had a minimal feature set to begin with, making the sales process painless and easy was THE most important feature we could incorporate. And by the way... a lot of our customers ARE geeks and CompSci grads.</p>]]>
    </content>
    <published>2010-02-11T08:07:41Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187955</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187955" />
    <title>Comment from Addison Ryan on 2010-02-11</title>
    <author>
        <name>Addison Ryan</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>@Andrew Sadly, they've already established that it wasn't a joke, we were just witnessing the bottom 1 percentile of computer users.</p>]]>
    </content>
    <published>2010-02-11T08:02:20Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187951</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187951" />
    <title>Comment from Andrew on 2010-02-10</title>
    <author>
        <name>Andrew</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Honestly, how hard was it for them to tell that it wasn't Facebook? Is this just a new generation of idiots or something? And honestly, how hard is it for them to go to the address bar and type "facebook.com"? Ok I get it, we're tech savvy, they're not. But seriously my mother, who is far from computer literate, can navigate to Facebook without ending up on some random site. That had to be a joke, seriously.</p>]]>
    </content>
    <published>2010-02-11T07:57:39Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187950</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187950" />
    <title>Comment from Jolie O&apos;Dell on 2010-02-10</title>
    <author>
        <name>Jolie O&apos;Dell</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>No offense intended to those who dwell at the intersection of the Venn diagram of geeks and middle-aged moms. God willing and the creek don't rise, I'll be there in a few more years, myself.</p>

<p>But to designers of complicated web apps, be kind to those who live offline. I guess that's my whole point.</p>]]>
    </content>
    <published>2010-02-11T07:56:38Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187949</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187949" />
    <title>Comment from Gabe on 2010-02-10</title>
    <author>
        <name>Gabe</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>My point is, can't we also figure out WHO our demographic actually is, and address that need appropriately? Different businesses have very different audiences, and acknowledging that is important.</p>]]>
    </content>
    <published>2010-02-11T07:56:23Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187948</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187948" />
    <title>Comment from a Facebook user on 2010-02-10</title>
    <author>
        <name>a Facebook user</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>50% of Facebook users log in to the site daily. There are 450 million Facebook users total. </p>

<p>200 or so people Googled 'Facebook login,' managed to click on a a news story, landed on this blog, and found the Facebook connect button and posted a comment. </p>

<p>Don't see how today's incident is evidence that the internet is hard, or that 'it' needs to be simplified for this small subset of internet moms. </p>]]>
    </content>
    <published>2010-02-11T07:49:39Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187947</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187947" />
    <title>Comment from Gabe on 2010-02-10</title>
    <author>
        <name>Gabe</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Labeling someone with a stereotype doesn't help you understand them. It is more likely to continue the confusion.</p>

<p>This is true, and while I do not agree with the stereotype presented, it's similarly unhelpful to call ageism/sexism/racism. To paraphrase someone cleverer than I, everytime I hear "I don't see age/sex/race, I just see people." I hear, "My heart's in the right place, but fuck I'm stupid."</p>]]>
    </content>
    <published>2010-02-11T07:48:40Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187946</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187946" />
    <title>Comment from Tanner Powell on 2010-02-10</title>
    <author>
        <name>Tanner Powell</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>@Warren that Carlin quote is great. </p>

<p>I know it's been beaten to death but I have to agree with Victor on this one.  The masses aren't ever going to get much better at tech which is why tech as to get better for them.  The iPhone/iPad phenomenon is just getting started.  </p>

<p>All of us nerds bitched about how mediocre the options and lack of multitasking were but the fact is I can put an iPad in my Grandfather's hands and he can be up and running inside of five minutes, and probably pretty competent within an hour.  I can't help but think the coming sea change will have some repercussions in web design as well. </p>]]>
    </content>
    <published>2010-02-11T07:48:10Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187945</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187945" />
    <title>Comment from Karsten Wade on 2010-02-10</title>
    <author>
        <name>Karsten Wade</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>In response to comment 5, the part of the article that talks about middle-aged moms is actually a quote from a different article.  That article used an ageist and sexist stereotype that provides no value to the discussion.</p>

<p>It doesn't matter if the people who commented out of confusion were from one particular group or another.  This article paints them all with one brush that says they are this-way or that-way and represent the entirety of their group.  It's ironic that the point of the article was, "The Internet is hard, you need to know all of your users including the ones who will never understand technology the way you do, and you need to design for them, too."  Labeling someone with a stereotype doesn't help you understand them.  It is more likely to continue the confusion.</p>]]>
    </content>
    <published>2010-02-11T07:39:23Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187944</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187944" />
    <title>Comment from Warren Benedetto on 2010-02-10</title>
    <author>
        <name>Warren Benedetto</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Like most of us, I got caught up in the pure, unadulterated joy of watching the non-stop parade of stupid in that comments thread. </p>

<p>However, my first inclination when I saw what was happening (which was about 10 comments in, before it really took off) was to refer back to a comment I made on a post from earlier in the week: </p>

<p>My comment, from the article "Startup Priorities: Is Design More Important Than Engineering?"<br />
<a href="http://www.readwriteweb.com/start/2010/02/startup-priorities-is-design-m.php#comment-187178" rel="nofollow">http://www.readwriteweb.com/start/2010/02/startup-priorities-is-design-m.php#comment-187178</a></p>

<p>The key part:</p>

<p>"I've designed scores of websites and hundreds of ads, and in my (anecdotal but substantial) experience, the designs that convert the best are not the ones that are the most visually-appealing. As much as we designers hate to admit it, sometimes people really do need a huge, obnoxious, lime-green "CLICK HERE!!!!" starburst in order to know what to do. It's ugly as hell, but even my mom can see it and know what to do."</p>

<p>That's exactly what happened here. Jolie nails it: Users' eyes glazed over all the content on the page. It was all noise, interfering with the signal they were looking for: the Facebook login button.</p>

<p>The lesson for designers is that we need to resist our natural creative urge to do something "different". We've all seen 1000's of websites, and we get bored with the same old same old. </p>

<p>But what we consider "boring", others consider "comfortable" and "familiar". You might think it's clever to call your shopping cart a "goodie carton" (or whatever), but your users are pulling out their hair because WHERE'S THE GODDAMNED SHOPPING CART?!?!</p>

<p>I once did a site for a band called Bigelf, which have a weird 70's-meets-Tolkein vibe. They wanted to call their fan club page "Rogue's Gallery" and their lyrics page "Musings And Ramblings" or something like that. </p>

<p>I was like, "here's an idea: how about calling the fan club page 'Fan Club' and the lyrics page 'Lyrics'"  But that was too mundane for them. And guess what? Nobody could find the fracking fan club page.</p>

<p>To sum up, a paraphrased quote from George Carlin:</p>

<p>"Think of how stupid the average American is. Then realize: half the people are DUMBER than that."<br />
</p>]]>
    </content>
    <published>2010-02-11T07:35:45Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187943</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187943" />
    <title>Comment from Addison Ryan on 2010-02-10</title>
    <author>
        <name>Addison Ryan</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>@fuzzyscorpio True, but if you will direct your attention to the post in question, you will notice something. Take a look back through the comments. Notice anything? It appears a large majority of the comments asking for the "old facebook back", etc. are actually from middle age women. I know this because they had to use facebook connect to leave those comments.</p>]]>
    </content>
    <published>2010-02-11T07:35:02Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187942</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187942" />
    <title>Comment from grantgrant on 2010-02-10</title>
    <author>
        <name>grantgrant</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>as educated developer/designers, we all know "don't make me think" principle, yet we still can't think from average joe's perspective: what average joe or middle aged mom's idea of "not thinking" is a far cry from ours. </p>

<p>That being said, they are not your target. You don't want them to read your stuff. You have steady, large, educated audience keep coming back. That is what you are blessed with. Keep up with the good work!</p>]]>
    </content>
    <published>2010-02-11T07:33:52Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187941</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187941" />
    <title>Comment from Shawn Hickman on 2010-02-10</title>
    <author>
        <name>Shawn Hickman</name>
        <uri>http://yagglo.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://yagglo.com">
        <![CDATA[<p>This is actually a very real problem. Us "geeks" forget what it was like when we first started using everything that is now second nature to us. When we are creating something we have to think as a user would and not as a "geek" would. This is a very important detail that many companies overlook. My mom has no idea what the difference between a web browser and a search engine are, and she is not alone. For those that say people like my mom are beyond saving are really missing out on a great opportunity.</p>]]>
    </content>
    <published>2010-02-11T07:32:17Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187940</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187940" />
    <title>Comment from Mark on 2010-02-10</title>
    <author>
        <name>Mark</name>
        <uri>http://facebook.com/markzuckerberg</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://facebook.com/markzuckerberg">
        <![CDATA[<p>really? </p>

<p>RWW's readers are people who can't tell your blog from Facebook? And you're going to cater to that lowest demoninator?</p>

<p>I don't buy it.</p>

<p>If you honestly believe that, you're going to have a tough time selling your demographic to advertisers, no?</p>]]>
    </content>
    <published>2010-02-11T07:31:50Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187939</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187939" />
    <title>Comment from Karsten Wade on 2010-02-10</title>
    <author>
        <name>Karsten Wade</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Since we're talking about actually knowing who users are ...</p>

<p>Some of my geeky friends are also middle-aged moms.  I know plenty of young people who are totally clueless about how the "Intarwebz" work.</p>

<p>It would be a useful exercise for us to get beyond stereotypes, especially sexist and ageist ones.</p>

<p>You may counter with some demographics, but that isn't the point.  The point is, using and reinforcing stereotypes is hurtful behavior that reinforces the exact thing your article is coming out against.</p>]]>
    </content>
    <published>2010-02-11T07:30:17Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187938</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187938" />
    <title>Comment from Gabe on 2010-02-10</title>
    <author>
        <name>Gabe</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>"Middle-aged moms" are not all "confused Facebook users"</p>

<p>Right, but look at the demographics of the confused FB users on that last post. They were almost universally members of two specific groups, but we can't talk about that with being ageist or racist. </p>]]>
    </content>
    <published>2010-02-11T07:26:25Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187936</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187936" />
    <title>Comment from Gabe on 2010-02-10</title>
    <author>
        <name>Gabe</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Very salient points. The question is, how do we as web geeks get into the mindset of an average user? I think the take-away here is LISTEN TO YOUR USERS. Listen both to what they're saying, then listen to what they really mean.</p>]]>
    </content>
    <published>2010-02-11T07:22:36Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187935</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187935" />
    <title>Comment from fuzzyscorpio on 2010-02-10</title>
    <author>
        <name>fuzzyscorpio</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>BREAKING: "Middle-aged moms" are not all "confused Facebook users" and are, in fact, capable of savoring tech goodness.</p>

<p>Your lazy icon-slinging packs a nice one-two punch (ageism and sexism). Way to go.</p>]]>
    </content>
    <published>2010-02-11T07:20:39Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187933</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187933" />
    <title>Comment from Addison Ryan on 2010-02-10</title>
    <author>
        <name>Addison Ryan</name>
        <uri></uri>
    </author>
    <content type="html" xml:lang="en" xml:base="">
        <![CDATA[<p>Look, I understand the urge to try to turn this into a teachable experience, but the people that were ignorant enough to not realize that was a blog post and not actually facebook are beyond saving.<br />
The only way we could truly make the internet "friendly" for people like that is to distribute keyboards with three buttons. One that takes you to Facebook, one for Google, and one for "email". Of course then, most of them would probably still push the Google button to get to Facebook...</p>]]>
    </content>
    <published>2010-02-11T07:19:43Z</published>
  </entry>

  <entry>
    <id>tag:www.readwriteweb.com,2010://1.18215-comment:187932</id>
    <thr:in-reply-to ref="tag:www.readwriteweb.com,2010://1.18215" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php"/>
    <link rel="alternate" type="text/html" href="http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php#c187932" />
    <title>Comment from Victor on 2010-02-10</title>
    <author>
        <name>Victor</name>
        <uri>http://www.victorpanlilio.com</uri>
    </author>
    <content type="html" xml:lang="en" xml:base="http://www.victorpanlilio.com">
        <![CDATA[<p>"most of them have no idea what a web browser is or how it differs from a search engine or a social network. They've chosen to be smart about other things, like building cars or making art or raising families."</p>

<p>Exactly. That's why the iPad is a foretaste of the future of "computing."</p>]]>
    </content>
    <published>2010-02-11T07:17:21Z</published>
  </entry>

</feed>
