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5 Great Ways to Contribute to Social Media

Written by Corvida / May 17, 2008 3:01 PM / 14 Comments

There's no doubt that the focus of the web is shifting to the community. At the forefront of this shift is social media. Social media can be loosely defined as the movement of community contributions in an effort to help one another. There's plenty of giving, taking, promoting, and marketing. In an effort to also contribute, here are 5 great ways to contribute to social media.

Provide Fresh Content

Here at ReadWriteWeb we pride ourselves on being able to provide you with fresh content! While there's no escaping the "echo chamber", being able to provide a fresh perspective on the news goes a long way to helping out with social media. Every thought and opinion is unique even if all parties agree.

You can also venture out of your comfort zone and into unknown territory for better insights for providing fresh content. It's no easy task, but it can be done.This not only helps break away from the "echo chamber" effect, but allows you to experiment, discover, and learn about variety of subjects you might not have previously considered. In doing so, you'll expand not only your audience, but social media.

Spread The Link Love

Once upon a time, linking to others was a rare thing. It used to be a common fear to abstain from linking to others in an effort to keep your audience. Building a "walled garden" around content is counter-productive to social media. Spreading the link love is actually one of the best things you can do for social media. Not only does it help with networking, but for social media this is a great way for users to find great content. This is also another way to spread ideas that others might have never. Not only will others appreciate the love, but so will your audience.

You can spread the content of others by using Google Reader's Shared Items feature to share your own link blog of great content that you've read. "Retweeting" great links on Twitter or "liking" things in Friendfeed are other great ways to share and promote ideas in an effort to contribute to social media.

Roll Your Own

While there's plenty of ways for users to contribute to social media, developers can also play a large part. What's revolutionary about social media content is that it can be based on standards like RSS and XML. To quote Phil Glockner of Scribkin, "this lends a lot of re-interpretation of the data available for the taking." Some of the most popular Twitter apps are an example of this.

Mashup platforms are getting easier to develop for. Developers no longer need to know C# when you have platforms like Google App Engine, Django, and Yahoo! Pipes to play with. In an effort to contribute to social media, why not "roll" your own mashups. Developers can take advantage of these platforms to extend the functionality of social media tools such as Twitter and Friendfeed. RSSmeme developer Benjamin Golub did it today with Tweet 2 Tweet by utilizing Django and Google App Engine (reviewed on SheGeeks).

Share Your Findings

A new application pops up everyday. While we all want to be the first to talk about a new app, sometimes we hold out on these findings.Directories such as FreshAIRApps, which we reviewed earlier, aim to help users discover these new applications. Share these findings with your audience by reviewing it on your blog, stumbling it on StumbleUpon, or even with a "tweet" on Twitter.

This helps the social media community to advance in many ways. Your findings could be exactly what someone has been searching for high and low for weeks. Since applications can serve a multitude of purposes for users, your reasons for using one app could be used for entirely different reasons by someone else. However, the discovery of these purposes can't happen unless you continue to share.

Stay Active

Of all our picks, staying active is the most important contribution you can make to social media. Social media requires active participation within the community. It's an act of both give and take. While it's perfectly fine to be a lurker, if something strikes your interest, don't be afraid to voice your opinions and share your knowledge of the subject. Want to learn more about something? Ask a question. With social media, the community is there in an effort to help you benefit from not only the web, but life.

Sharing Really is Caring

These are just a handful of great ways to contribute to social media. Keep in mind that contributions to social media are also beneficial for other niches and the web community overall. So if you haven't started your link blog or have been hesitant to tweet that new app you discovered, now is the perfect time to start.


Comments

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  1. Great idea for a post fellas.

    Posted by: Zee M | May 17, 2008 2:51 PM



  2. I would say that there's an implicit sixth way to participate: network and strike up acquaintances amongst other social media contacts. You may never meet any of them in person, but you might be surprised at the useful (or at least entertaining) information that you can find out about through other people. You might not make actual friends, but you can certainly have discussions with a wide variety of interesting folks.

    Posted by: Mark Dykeman Author Profile Page | May 17, 2008 4:39 PM



  3. Mark:

    I totally agree. With social media and social networking spreading like wildfire people should be looking towards things like Facebook Connect and BlogIt and Google Friend Connect.

    There are others like MyBlogLog also that are great for sharing socially across the web. Use your contacts don't just let them use you!

    Posted by: Eric Brown | May 17, 2008 5:02 PM



  4. Mark:

    I totally agree. With social media and social networking spreading like wildfire people should be looking towards things like Facebook Connect and BlogIt and Google Friend Connect.

    There are others like MyBlogLog also that are great for sharing socially across the web. Use your contacts don't just let them use you!

    Posted by: Eric Brown | May 17, 2008 5:07 PM



  5. I like the way you talk about the "community". Nowhere in this do I get the feeling that you're talking a "facebook" or "myspace" or "digg" or "insert brandname here" community. Instead, I sense that you're speaking about and to the larger community as a whole, all of us, each of whom has different reasons to and ways of participating.

    I like that.

    Posted by: Jon | May 17, 2008 5:09 PM



  6. Interesting post. I would like to add that it seems that a new kind of art is emerging on the web - 'social media' art.

    Great example is wefeelfine.org, which is an exploration of human emotion on a global scale and representation of it in beautiful java applet. It is divided into six discrete movements, each illuminating a different aspect of the chosen population.

    Another example is twistori, which extracts sentences from twitter posts containing six emotions: love, hate, think, believe, feel and wish.

    I'm not sure if these applications have a practical value, but it’s definitely a new and strange feeling watching (and connecting with) people this way.

    Posted by: Vuk Milicic | May 17, 2008 5:35 PM



  7. Thanx for the Tips! I think staying active is the hardest part. Signing up to so many new link/social services dilutes your distribution channels imho...Finding and then culling is a job in itself...

    Posted by: Solacetech | May 17, 2008 6:46 PM



  8. great post...I try and spend about one hour a day visiting other sites, commenting and doing the social thing. It's sooo hard to keep up with everything, especially because I work and have a life..oh and I just started a design blog too.

    http://feeds.feedburner.com/FuelYourCreativity

    Posted by: adelle | May 17, 2008 9:38 PM



  9. With so much stuff out there I find it overwhelming to actively participate sometimes. I spend a majority of my day poring over my RSS feeds as a lurker and every one and a while I'll write about it on my blog. It just seems like to get any real traffic to my site I would have to spend my whole day posting comments with the hope of directing someone my way. On the one hand I don't update my site that often because I know nobody reads it but I know noone will read it unless I'm more active with it. Ugh!

    Posted by: Jack Twachtman | May 17, 2008 9:58 PM



  10. I love this wave of social media and networking but it has turned from fun to a bit of a chore. I've got too many connections/blogs/webpages to maintain. I need to downsize and concentrate on 2 or 3 rather getting on every site I'm invited to. You could spend your entire day just updating your info and responding to people. It like a social vortex.

    Posted by: Liz | May 18, 2008 7:45 AM



  11. "Sharing Really is Caring" -DEFINATELY keep uo the great content!
    good stuff.

    Posted by: Great Times... | May 18, 2008 8:43 AM



  12. Great post. Great methods. Now we need to look to sites that will lower any barrier to participation, just like a democracy is stronger with greater participation, so too is a social web.

    How do we increase participation? First I'll submit things need to be both fun and sustainably engaging. What are some other ideas?

    Posted by: Matthew | May 18, 2008 4:52 PM



  13. This is fascinating because the whole concept of social media is relatively brand new. However, it seems highly likely that this is the way everything is going. If you can get in there now, while it is developing, you will better-off in the long run.

    Posted by: Angela Solomon | May 18, 2008 6:32 PM



  14. This is a great post! Definitely going to pass this along. One piece that is missing is how you can contribute to social media by going out the door and actually being social. Think of the various dev camps or meetups or unconferences that are happening all over the world nearly every day now. Part of social media contribution now is building face to face relationships and exchanging ideas that way, and then bringing that fresh content back to the web.

    Anyhow, thanks again for the great post!

    Cheers,

    Matt

    Posted by: Matthew Murphy | May 18, 2008 7:31 PM



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