AdBrite: Full Page "Skip This Ad" Units Now Available for Everyone
Ad network AdBrite announced this morning that they have begun selling full-page ad units of the sort that you've no doubt seen on some of the bigger, more old-school web sites like PCMag and the New York Times. Now you too can interrupt your readers' time with a full page ad in the middle of their time on your site.
Unlike the standard full page ads, though, the AdBriteunits aren't passive Flash commercials - they are like an iframe or a redirect directly to the advertiser's live, interactive website. Advertising pays the bills, and thank goodness for it, but I usually find these kinds of ads cause to feel pity for the website owner running them; do they have to hit me over the head with it? It's certainly a better ad type than those wretched double underline link ads.
While the self-publishing revolution brought on by blogs was supposed to challenge the push-advertising model as well, it seems that push-advertising will not go down without a fight. I expect that many bloggers will welcome AdBrite's new full-page ads.
You can test out the unit and see how it works at www.adbrite.com/fullpagead.
Winksite Launches Mobile Ads with 100% Rev Share
In related advertising news, mobile page publishing service Winksite has launched an advertising feature that lets publishers retain 100% of ad revenue for either AdSense or AdMob mobile ads. That's a formula also being used by Facebook ad network Lookery, a new company founded by serial entrepreneur Scott Rafer. Rafer is the chairman of Winksite.
In your browser or on your phone - the ads are coming. Cynicism aside, it's a good thing for publishers to be able to make a living. We'll see if all the rhetoric about new advertising models is just hot air.
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I think that the address is www.adbrite.com not AdBright.
Please keep in mind that Lookery has two programs running now - Lookery for Facebook - the fb app ad network that launched back in late July, and our new offering which is - Lookery for the Web. To find out more about Lookery - http://www.lookery.com/
Rex
Publisher Relations, Lookery
Rex and Piku, thanks for the corrections.
They're priced per view and not per click, which means they're probably great for branding purposes, but not nearly as efficient as CPC ads for conversions.
@real I think you've hit the nail on the head there.
I actually have had success with the AdBrite full page ad (formerly interstitial) for CPA offers. It is definitely a great branding play, but I personally have done pretty well with it (if I can find the right sites for them)... I would say it is worth a test if you have a fairly general consumer thing to offer (your budget can start pretty low there too).