Ad network AdBrite announced this morning that they have begun selling full-page ad units of the sort that you've no doubt seen on some of the bigger, more old-school web sites like PCMag and the New York Times. Now you too can interrupt your readers' time with a full page ad in the middle of their time on your site.
Unlike the standard full page ads, though, the AdBriteunits aren't passive Flash commercials - they are like an iframe or a redirect directly to the advertiser's live, interactive website. Advertising pays the bills, and thank goodness for it, but I usually find these kinds of ads cause to feel pity for the website owner running them; do they have to hit me over the head with it? It's certainly a better ad type than those wretched double underline link ads.
While the self-publishing revolution brought on by blogs was supposed to challenge the push-advertising model as well, it seems that push-advertising will not go down without a fight. I expect that many bloggers will welcome AdBrite's new full-page ads.
You can test out the unit and see how it works at www.adbrite.com/fullpagead.
In related advertising news, mobile page publishing service Winksite has launched an advertising feature that lets publishers retain 100% of ad revenue for either AdSense or AdMob mobile ads. That's a formula also being used by Facebook ad network Lookery, a new company founded by serial entrepreneur Scott Rafer. Rafer is the chairman of Winksite.
In your browser or on your phone - the ads are coming. Cynicism aside, it's a good thing for publishers to be able to make a living. We'll see if all the rhetoric about new advertising models is just hot air.
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It's been a very busy Monday here on Read/WriteWeb, so here's a recap of the day's posts: Top News - Attention - NewsGator and Bloglines Join APML Workgroup (Marshall) - Discovery Purchasing HowStuffWorks for $250 Million (Josh) - AdBrite: Full... Read More
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I think that the address is www.adbrite.com not AdBright.
Posted by: Piku | October 15, 2007 9:42 AMPlease keep in mind that Lookery has two programs running now - Lookery for Facebook - the fb app ad network that launched back in late July, and our new offering which is - Lookery for the Web. To find out more about Lookery - http://www.lookery.com/
Rex
Posted by: Rex Dixon | October 15, 2007 9:47 AMPublisher Relations, Lookery
Rex and Piku, thanks for the corrections.
Posted by: Marshall Kirkpatrick | October 15, 2007 10:06 AMThey're priced per view and not per click, which means they're probably great for branding purposes, but not nearly as efficient as CPC ads for conversions.
Posted by: real | October 15, 2007 3:23 PM@real I think you've hit the nail on the head there.
Posted by: Marshall Kirkpatrick | October 15, 2007 3:27 PMI actually have had success with the AdBrite full page ad (formerly interstitial) for CPA offers. It is definitely a great branding play, but I personally have done pretty well with it (if I can find the right sites for them)... I would say it is worth a test if you have a fairly general consumer thing to offer (your budget can start pretty low there too).
Posted by: Chris | October 18, 2007 3:01 PM