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AdMob: iPhone Internet Use Sees Major Growth Spurt in August

Written by Frederic Lardinois / September 9, 2008 9:00 PM / 5 Comments

iphone_logo_sep08.jpgAccording to the latest data from mobile advertising company AdMob, traffic from Apple's iPhone on AdMob's advertising network almost doubled in August. Apple's iPhone saw the fastest growth of all smartphones worldwide, closely followed by the Samsung Instinct. It is also noteworthy that the top 5 smartphones in the U.S. generated 54% of all smartphone traffic.

The iPhone is now responsible for 7.8% of all smart phone traffic in the U.S., up from 5.2% last month. It's important to note that this does not necessarily reflect the actual market share of the iPhone, as iPhone users, thanks to the ease of use of the iPhone user interface, are probably spending more time online on their devices than most other smartphone users.

admob_august_data.png

What About Nokia, Palm, Motorola, and Rim?

While Nokia devices were responsible for just over 62% of all smartphone traffic worldwide, none of Nokia's smartphones ranked in the top 20 in the U.S. Palm's Centro, on the other hand, looks like a major boon for the company, as it is only trumped by the Blackberry Pearl when it comes to traffic volume.

motorola_razr.pngMotorola, which does not have a single smartphone ranked in the top 20, still dominates the mobile traffic rankings with its RAZR V3. which was responsible for 3.7% of all mobile Internet use worldwide in August. The iPhone was the 17th most used phone on the mobile web and generated 1% of all worldwide traffic, up from 0.6% in July.

The iPhone is clearly growing quickly in the U.S. and now that Apple seems to have gotten its supply chain under control, chances are that it will continue on this track. However, it is also important to point out that, in the overall market, Apple is still only a small player. Most users, according to AdMob, are still accessing the mobile web on a RAZR.

Comments

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  1. uh, how is going from 5.2% to 7.8% almost doubling? but, hey, I'm still impressed...I swear, Uncle Stevie

    Posted by: GraemeThickins | September 9, 2008 10:07 PM



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    Posted by: Shirin Jindal | September 10, 2008 6:43 AM



  3. Once Apple begins to fix the 3G issues they recently have and other glitches I believe that number will increase. I know I myself am waiting a few months for the glitches to be fixed and then will get an iphone. I'm sure a lot of people are the same way.

    Craig
    www.budgetpulse.com

    Posted by: Craig | September 10, 2008 8:30 AM



  4. Mobile web pages are visited by those who cannot visit standard web pages "easily". iPhones, Instincts, etc visit standard web pages. Dumb cell phones and "smart" phones with small screens visit mobile web pages. The numbers in this data collection are strongly biased toward phone sthat cannot easily visit standard we pages.

    Posted by: Doubting Thomas | September 10, 2008 12:27 PM



  5. Thomas has a good point -- they should also merge these numbers with UserAgent statistics from non-mobile sites to get a broader pictrue of the mobile web browsing.

    Posted by: Ben Strackany | October 6, 2008 10:00 AM



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