It seems like everybody is scrambling to secure a piece of the mobile advertising market these days. Google is still sorting out the details of its AdMob acquisition, but barring Continue reading »

ComScore, a leading Web statistics provider, has joined with Flurry Analytics to provide a more complete picture on the who, what, when, where and how of our use of mobile Continue reading »

Location-based social network Brightkite announced this morning that it has added what it calls the first mobile Augmented Reality advertising for U.S. markets to its AR layer in the Layar Continue reading »

Last night, Amazon sent out emails to their Amazon Associates members touting the latest addition to the company's affiliate program: a new feature called "Share with Twitter." According to the Continue reading »

According to mobile marketing firm Brand in Hand, female iPhone users are the worst demographic in terms of interacting with mobile ads on the iPhone. The company, whose high-profile clients Continue reading »

Microsoft is taking aim at malvertising in an effort to curb the phenomenon. The Redmond company filed five civil law suits in King County Superior Court this morning after finding Continue reading »

AdMob just released some data about how iPhone users discover new apps in the App Store and how they use them once they have downloaded them. According to AdMob, most Continue reading »

According to a new report from eMarketer, paid advertising on social networks in the US will drop 3% in 2009. In 2008, advertisers spent $1.175 billion on ads on social Continue reading »

Three months ago we reported that Ads Had Come to Twitter and it was a pretty big deal - until Twitter promptly said the word "sponsored" was only appearing on Continue reading »

This past week saw the Conversational Marketing (CM) Summit in New York, an event organized by Federated Media (which sells advertising on ReadWriteWeb). It was a stimulating event because of Continue reading »