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Report: Slowing Economy Finally Catches Up to Online Ads
Written by Josh Catone / May 13, 2008 10:59 AM / 6 Comments
"The Internet is recession proof," is a sentiment we've heard trumpeted over and over and over again the past year. However, guest author Llew Claasen argued on this blog in Continue reading »


Quantcast Launches Demographic Search
Written by Marshall Kirkpatrick / May 8, 2008 9:17 AM / 3 Comments
Website traffic monitoring service Quantcast has launched a new search function that lets logged-in users search for sites that have particular audience demographics. Interested in finding websites that get a Continue reading »


New Facebook Ad Network Takes a Page from Beacon
Written by Josh Catone / April 18, 2008 12:46 AM / 2 Comments
Identified Hits is a new Facebook ad network that is taking a page from the Beacon play book. Beacon, you'll remember, is Facebook's endorsement-based ad service that uses user actions Continue reading »


Social Networking Profiles as Billboards with SocialVibe
Written by Josh Catone / April 14, 2008 9:23 AM / 2 Comments
SocialVibe is an online popularity contest that turns corporate advertising into money for charity. Users compete for status and prizes by shilling for their favorite brands, while a cut of Continue reading »


Marketing 2.0: Can Meebo Make it Real?
Written by Marshall Kirkpatrick / April 10, 2008 6:05 AM / 6 Comments
Cross network web IM service Meebo is announcing today the hire of CNet and Warner Music vet Carter Brokaw as the company's new Chief Revenue Officer. Along with that announcement Continue reading »


AMP!: Is Yahoo! Breaking Up the Advertising Atom?
Written by Josh Catone / April 7, 2008 11:50 AM / 4 Comments
The latest punch thrown in Yahoo!'s fight to stay relevant and avoid a take over by Microsoft is their unveiling of their new ad management software, named AMP!, which will Continue reading »


Microsoft: ROI Measurement is Broken; We'll Fix It
Written by Josh Catone / February 25, 2008 9:56 AM / 4 Comments
Microsoft today announced the release of a new ROI measurement tool called "engagement mapping." Rather than measure ROI based on the last ad a user clicks, Microsoft's new tool attempts Continue reading »


Google Launching AdSense for Video - Minus the Video
Written by Marshall Kirkpatrick / February 20, 2008 9:01 PM / 9 Comments
After nearly a year in closed beta, Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program's pilot was announced Continue reading »


How Will Publishers Fare Under Microhoo?
Written by Guest Author / February 14, 2008 10:34 AM / 4 Comments
By Rajeev Goel, Co-Founder of PubMatic There has been a lot of coverage about the potential Yahoo! acquisition by Microsoft over the last week. This coverage has looked at issues Continue reading »


Plan B for Microsoft: Split up the Advertising Atom
Written by Emre Sokullu / February 13, 2008 1:44 PM / 8 Comments
Since Microsoft made its $44 billion offer for Yahoo! (so far rejected), many industry veterans, including Fred Wilson and Paul Kedrosky, have proposed ideas for Yahoo! to increase profitability, avoid Continue reading »


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