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Amazon Turns Twitter into a Marketplace - Are You Concerned?
Written by Sarah Perez / November 4, 2009 6:20 AM / 29 Comments
Last night, Amazon sent out emails to their Amazon Associates members touting the latest addition to the company's affiliate program: a new feature called "Share with Twitter." According to the Continue reading »


Who's Ignoring Those iPhone Ads? Women.
Written by Sarah Perez / October 16, 2009 6:28 AM / 10 Comments
According to mobile marketing firm Brand in Hand, female iPhone users are the worst demographic in terms of interacting with mobile ads on the iPhone. The company, whose high-profile clients Continue reading »


Microsoft, NY Times and Scareware Offenses
Written by Dana Oshiro / September 17, 2009 9:30 PM / 4 Comments
Microsoft is taking aim at malvertising in an effort to curb the phenomenon. The Redmond company filed five civil law suits in King County Superior Court this morning after finding Continue reading »


How Do iPhone Users Find New Apps?
Written by Frederic Lardinois / August 11, 2009 11:15 AM / 23 Comments
AdMob just released some data about how iPhone users discover new apps in the App Store and how they use them once they have downloaded them. According to AdMob, most Continue reading »


Blame it on MySpace: Ad Spending on Social Networks Expected to Drop 3% This Year
Written by Frederic Lardinois / July 9, 2009 10:36 AM / 6 Comments
According to a new report from eMarketer, paid advertising on social networks in the US will drop 3% in 2009. In 2008, advertisers spent $1.175 billion on ads on social Continue reading »


Ads Spotted on Twitter.com - Did You Notice?
Written by Marshall Kirkpatrick / July 3, 2009 3:40 PM / 52 Comments
Three months ago we reported that Ads Had Come to Twitter and it was a pretty big deal - until Twitter promptly said the word "sponsored" was only appearing on Continue reading »


CM Summit: Return on Creativity in Adland
Written by Bernard Lunn / June 8, 2009 8:18 PM / 5 Comments
This past week saw the Conversational Marketing (CM) Summit in New York, an event organized by Federated Media (which sells advertising on ReadWriteWeb). It was a stimulating event because of Continue reading »


Study: iPhone Users Recall Mobile Ads Better than non-iPhone Users
Written by Frederic Lardinois / June 1, 2009 9:57 AM / 1 Comments
According to a report from eMarketer, based on data from Brightkite, and market research agency Gfk NOP, iPhone users are able to recall ads they've seen on their mobile phone Continue reading »


Do You Want to Discuss Products in Social Media?
Written by Marshall Kirkpatrick / May 11, 2009 9:36 AM / 18 Comments
With a name like SocialMedia.com, it had better be good - right? The company called SocialMedia is launching a number of new advertising products today and they beg a question Continue reading »


Super Rewards Launches Virtual Currency Platform
Written by Frederic Lardinois / April 1, 2009 5:00 AM / 7 Comments
Super Rewards, a monetization solution for online games and social networks, announced that developers can now implement its virtual currency platform on any social network, virtual world, or online games. Continue reading »


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