"The Internet is recession proof," is a sentiment we've heard trumpeted over and over and over again the past year. However, guest author Llew Claasen argued on this blog in Continue reading »

Website traffic monitoring service Quantcast has launched a new search function that lets logged-in users search for sites that have particular audience demographics. Interested in finding websites that get a Continue reading »

Identified Hits is a new Facebook ad network that is taking a page from the Beacon play book. Beacon, you'll remember, is Facebook's endorsement-based ad service that uses user actions Continue reading »

SocialVibe is an online popularity contest that turns corporate advertising into money for charity. Users compete for status and prizes by shilling for their favorite brands, while a cut of Continue reading »

Cross network web IM service Meebo is announcing today the hire of CNet and Warner Music vet Carter Brokaw as the company's new Chief Revenue Officer. Along with that announcement Continue reading »

The latest punch thrown in Yahoo!'s fight to stay relevant and avoid a take over by Microsoft is their unveiling of their new ad management software, named AMP!, which will Continue reading »

Microsoft today announced the release of a new ROI measurement tool called "engagement mapping." Rather than measure ROI based on the last ad a user clicks, Microsoft's new tool attempts Continue reading »

After nearly a year in closed beta, Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program's pilot was announced Continue reading »

By Rajeev Goel, Co-Founder of PubMatic There has been a lot of coverage about the potential Yahoo! acquisition by Microsoft over the last week. This coverage has looked at issues Continue reading »

Since Microsoft made its $44 billion offer for Yahoo! (so far rejected), many industry veterans, including Fred Wilson and Paul Kedrosky, have proposed ideas for Yahoo! to increase profitability, avoid Continue reading »