Microsoft ran its first commercial with Bill Gates and Jerry Seinfeld on NBC this afternoon, to mixed reviews. Seinfeld will reportedly take home $10 million for his part of the Continue reading »

Your mother's calling - and there are shoes on sale. A new study released this week in the UK found that 80% of respondents said they were "happy to have Continue reading »

Today, the mobile advertising marketplace AdMob released a new, global marketplace for iPhone ads. The most interesting aspect of this is that these ads will be specifically tailored to the Continue reading »

According to the latest data from mobile advertising marketplace AdMob, the mobile web has grown by over 100% in the last 12 months. AdMob's data also shows a 20% increase Continue reading »

Today, Google announced that it is rebranding DoubClick's Performics Affiliate as the Google Affiliate Network.  Google acquired DoubleClick in March 2008 for $3.1 Billion. The Google Affiliate Network is not Continue reading »

Last week, when we heard that Technorati had raised another $7.5 million, bringing their total raised to $30 million, we asked you what blog search engine you use. 41% of Continue reading »

Update: Yahoo! and Google have indeed announced a partnership in the form of a non-exclusive deal allowing Yahoo! to run Google advertising alongside search results. The press release is here. Continue reading »

Social networking has been notoriously hard to monetize. Despite loads and loads of inventory, hitting on an ad model that works has proved thus far elusive. Traditional banners haven't worked, Continue reading »

Partner Program not working out? NewTeeVee reports that YouTube will begin allowing content creators to sell their own ads, with the Google-owned video property taking a cut. The YouTube Partner Continue reading »

When I read news this morning that AOL's Platform-A would become the exclusive ad provider for Virgin Mobile's 5 million subscribers, I started to think about where web advertising was Continue reading »