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Plan B for Microsoft: Split up the Advertising Atom
Written by Emre Sokullu / February 13, 2008 1:44 PM / 8 Comments
Since Microsoft made its $44 billion offer for Yahoo! (so far rejected), many industry veterans, including Fred Wilson and Paul Kedrosky, have proposed ideas for Yahoo! to increase profitability, avoid Continue reading »


Study: 6% of People Online Contribute 50% of Display Ad Clicks
Written by Marshall Kirkpatrick / February 12, 2008 7:46 PM / 9 Comments
Though unsurprising, a new study released today by a consortium of big players in advertising found hard numbers to back up what you might have guessed. Specifically, that only 6% Continue reading »


AOL Announces Open Mobile Platform
Written by Josh Catone / February 11, 2008 8:36 AM / 2 Comments
AOL today announced the Open Mobile Platform, which the company plans to release to developers this summer. AOL says the software development platform will help developers create applications across major Continue reading »


How Many Times Can This Work? SponsorMyLoans.com
Written by Josh Catone / February 8, 2008 9:06 AM / 10 Comments
In 2000, Chris Barrett and Luke McCabe paid for their college education by offering their lives up for sponsorship. In 2005, Alex Tew started The Million Dollar Homepage and sold Continue reading »


Companies Betting on Location Based Mobile Ads
Written by Josh Catone / February 6, 2008 11:25 AM / 3 Comments
You're walking down the street. You pass a Starbucks. Mmm, that Triple Venti Nonfat Latte sure does look delicious, but you've only got three bucks on you. Maybe next time. Continue reading »


Consumers Ready for End of Pre-Roll Ads
Written by Josh Catone / January 22, 2008 8:48 AM / 1 Comments
"Pre-roll ads are going the way of popups and other intrusive ads," predicted Fred Wilson a little over a month ago. "They won't be around in a couple years. And Continue reading »


Writer's Strike Helps Online Ad Sales
Written by Josh Catone / January 15, 2008 1:07 PM / 1 Comments
Even with the home mortgage meltdown in the US theatening to pull the econonmy into a recession, analysts feel confident that the online ad market will remain healthy. "We believe Continue reading »


Yahoo! PDF Ads In the Wild on Kevin Kelly's Latest Book
Written by Josh Catone / January 4, 2008 12:11 PM / 3 Comments
Kevin Kelly may be best known as the founding executive editor of Wired magazine, but he's also a long-time blogger and the author of numerous books. One of those books, Continue reading »


Local Online Ad Spending to Jump in 2008: Report
Written by Josh Catone / December 10, 2007 12:02 PM / 1 Comments
Research firm Borrell Associates predicts that 2008 online spending for local advertisements will jump 48% to $12.6 billion driven by a demand for paid search and video ads, according to Continue reading »


Online Ad Spend to Jump in 2008 Thanks to Sports, Politics
Written by Josh Catone / December 3, 2007 9:01 AM
A new forecast from ZenithOptimedia predicts that the ad spending will jump 6.7% globally to $486 billion. For online ad spending, the news is especially good. Zenith expects Internet ad


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