Recently in Advertising Market
Since Microsoft made its $44 billion offer for Yahoo! (so far rejected), many industry veterans, including Fred Wilson and Paul Kedrosky, have proposed ideas for Yahoo! to increase profitability, avoid
Continue reading »
Though unsurprising, a new study released today by a consortium of big players in advertising found hard numbers to back up what you might have guessed. Specifically, that only 6%
Continue reading »
AOL today announced the Open Mobile Platform, which the company plans to release to developers this summer. AOL says the software development platform will help developers create applications across major
Continue reading »
In 2000, Chris Barrett and Luke McCabe paid for their college education by offering their lives up for sponsorship. In 2005, Alex Tew started The Million Dollar Homepage and sold
Continue reading »
You're walking down the street. You pass a Starbucks. Mmm, that Triple Venti Nonfat Latte sure does look delicious, but you've only got three bucks on you. Maybe next time.
Continue reading »
"Pre-roll ads are going the way of popups and other intrusive ads," predicted Fred Wilson a little over a month ago. "They won't be around in a couple years. And
Continue reading »
Even with the home mortgage meltdown in the US theatening to pull the econonmy into a recession, analysts feel confident that the online ad market will remain healthy. "We believe
Continue reading »
Kevin Kelly may be best known as the founding executive editor of Wired magazine, but he's also a long-time blogger and the author of numerous books. One of those books,
Continue reading »
Research firm Borrell Associates predicts that 2008 online spending for local advertisements will jump 48% to $12.6 billion driven by a demand for paid search and video ads, according to
Continue reading »
A new forecast from ZenithOptimedia predicts that the ad spending will jump 6.7% globally to $486 billion. For online ad spending, the news is especially good. Zenith expects Internet ad