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Fox Interactive Media Plans Ad Network Expansion
Written by Josh Catone / November 26, 2007 2:15 PM
Reuters is reporting that Fox Interactive Media President Peter Levinsohn said Monday that his company is in the discussion stages of creating an ad network, internally dubbed "FIM Serve," that Continue reading »


Online Advertising Up 25% in Q3 - but is it 80% Google?
Written by Marshall Kirkpatrick / November 12, 2007 5:10 PM / 6 Comments
PricewaterhouseCoopers and the Interactive Advertising Bureau released their 3rd quarter numbers estimating total ad buys online today. Big growth continues, but take it with a giant grain of salt. Last


AdBrite: Full Page "Skip This Ad" Units Now Available for Everyone
Written by Marshall Kirkpatrick / October 15, 2007 9:09 AM / 6 Comments
Ad network AdBrite announced this morning that they have begun selling full-page ad units of the sort that you've no doubt seen on some of the bigger, more old-school web Continue reading »


Here Comes the Money: YouTube Videos Coming to AdSense
Written by Marshall Kirkpatrick / October 8, 2007 8:31 PM / 12 Comments
digg_url = 'http://digg.com/tech_news/Here_Comes_the_Money_YouTube_Videos_Coming_to_AdSense'; digg_bgcolor = '#ffffff'; digg_skin = 'compact'; According to early reports from the Associated Press and Variety, Google is set to make a major announcement tomorrow concerning Continue reading »


Panama, 6 Months On
Written by Richard MacManus / August 3, 2007 2:12 AM / 5 Comments
When Yahoo's next-generation online advertising system was launched on 5 February this year, it was expected to be a panacea for Yahoo's ailing fortunes. Yahoo's Panama ad system is designed Continue reading »


Adjustables Debuts Video Ad Service at ad:tech Chicago
Written by Graeme Thickins / August 2, 2007 8:02 PM / 6 Comments
The growing ranks of online marketers gathered this week at ad:tech Chicago. Big technology players like Google, DoubleClick, WebTrends, Omniture, and Advertising.com were present, along with email marketing firms, large Continue reading »


Openads 2.3 Beta Launched, But Google Threat Lurks
Written by Sean Ammirati / July 8, 2007 9:25 PM / 4 Comments
I've mentioned Openads, a free open source ad server, twice in the last few months here on Read/WriteWeb. I continue to be very interested in their business model; but also Continue reading »


Google's Sheryl Sandberg on Next-Generation Advertising
Written by Sean Ammirati / June 24, 2007 4:48 PM / 6 Comments
On Thursday at the Supernova conference, Udi Manber Google's VP of Engineering talked about what a difficult problem search is. This was followed up by Sheryl Sandberg, Google's Global VP Continue reading »


Tumri Advertiser Launched - Aims to be Adsense 2.0
Written by Richard MacManus / June 10, 2007 9:00 PM / 9 Comments
digg_url = 'http://www.digg.com/tech_news/Tumri_Advertiser_Launched_Aims_to_be_Adsense_2_0'; digg_bgcolor = '#ffffff'; digg_skin = 'compact'; Last week I was briefed on the new online advertising platform that Tumri is launching today. Flush with $16.5 million Continue reading »


DoubleClick Advertising Exchange - Could Lead To Google / Yahoo / Microsoft Showdown
Written by Sean Ammirati / April 4, 2007 3:00 PM / 4 Comments
The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. The system is described as follows: "DoubleClick, based in New York, views the Continue reading »


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