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Long Tail Ad Network Makes Sense for Technorati
Written by Josh Catone / June 17, 2008 11:02 AM / 8 Comments
Last week, when we heard that Technorati had raised another $7.5 million, bringing their total raised to $30 million, we asked you what blog search engine you use. 41% of Continue reading »


What's Next for Microsoft and Yahoo!
Written by Josh Catone / June 12, 2008 1:53 PM / 6 Comments
Update: Yahoo! and Google have indeed announced a partnership in the form of a non-exclusive deal allowing Yahoo! to run Google advertising alongside search results. The press release is here. Continue reading »


SocialCash Launches New Facebook Ad Network
Written by Josh Catone / June 10, 2008 5:00 AM / 7 Comments
Social networking has been notoriously hard to monetize. Despite loads and loads of inventory, hitting on an ad model that works has proved thus far elusive. Traditional banners haven't worked, Continue reading »


YouTube Monetization: Let Users Sell Ads
Written by Josh Catone / June 9, 2008 8:39 AM / 8 Comments
Partner Program not working out? NewTeeVee reports that YouTube will begin allowing content creators to sell their own ads, with the Google-owned video property taking a cut. The YouTube Partner Continue reading »


To Beat Google, Beat Google to the Mobile Web
Written by Josh Catone / May 21, 2008 4:06 AM / 12 Comments
When I read news this morning that AOL's Platform-A would become the exclusive ad provider for Virgin Mobile's 5 million subscribers, I started to think about where web advertising was Continue reading »


Report: Slowing Economy Finally Catches Up to Online Ads
Written by Josh Catone / May 13, 2008 10:59 AM / 6 Comments
"The Internet is recession proof," is a sentiment we've heard trumpeted over and over and over again the past year. However, guest author Llew Claasen argued on this blog in Continue reading »


Quantcast Launches Demographic Search
Written by Marshall Kirkpatrick / May 8, 2008 9:17 AM / 4 Comments
Website traffic monitoring service Quantcast has launched a new search function that lets logged-in users search for sites that have particular audience demographics. Interested in finding websites that get a Continue reading »


New Facebook Ad Network Takes a Page from Beacon
Written by Josh Catone / April 18, 2008 12:46 AM / 2 Comments
Identified Hits is a new Facebook ad network that is taking a page from the Beacon play book. Beacon, you'll remember, is Facebook's endorsement-based ad service that uses user actions Continue reading »


Social Networking Profiles as Billboards with SocialVibe
Written by Josh Catone / April 14, 2008 9:23 AM / 2 Comments
SocialVibe is an online popularity contest that turns corporate advertising into money for charity. Users compete for status and prizes by shilling for their favorite brands, while a cut of Continue reading »


Marketing 2.0: Can Meebo Make it Real?
Written by Marshall Kirkpatrick / April 10, 2008 6:05 AM / 6 Comments
Cross network web IM service Meebo is announcing today the hire of CNet and Warner Music vet Carter Brokaw as the company's new Chief Revenue Officer. Along with that announcement Continue reading »


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